市场调查报告书
商品编码
1401912
到 2030 年植物蛋白补充品市场预测:按产品、原材料、特性、配销通路、应用和地区进行的全球分析Plant Based Protein Supplements Market Forecasts to 2030 - Global Analysis By Product, By Raw Material, By Nature, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,2023 年全球植物蛋白补充品市场规模为 133 亿美元,预计在预测期内将以 9.5% 的复合年增长率增长,到 2030 年达到 252 亿美元。
植物性蛋白质补充食品是从豌豆、大豆和大麻食品植物来源食品的营养补充,是动物性蛋白质的纯素食和素食替代品。用于补充蛋白质摄取量、帮助肌肉恢復并支持整体健康。
根据植物性食品协会的研究,在 2020 年 3 月和 4 月左右的恐慌性抢购期间,美国植物性食品的零售额比食品零售总额高出 35%。
对纯素食和素食产品的需求不断增长
出于道德、环境和健康原因,消费者越来越多地接受植物性饮食,市场对豌豆、大豆和大麻等植物来源蛋白质补充品的需求激增。这一趋势反映出人们向永续和无残忍生活方式的更广泛转变。植物来源蛋白质补充品针对寻求不含动物产品的替代蛋白质来源的个人,这与纯素食和素食生活方式的日益流行相一致。市场对此需求的反应是产品配方的持续创新,扩大植物性蛋白质补充品的品种和可用性,以满足不同消费者的偏好。
有限的氨基酸谱
儘管植物来源具有多种健康益处,但某些植物蛋白可能缺乏某些必需胺基酸,尤其是动物来源中的完整蛋白质。这种限制对满足消费者的整体营养需求提出了挑战,特别是那些有特定用餐需求的消费者,例如运动员和从事剧烈体力活动的人。缺乏完整的胺基酸谱会影响植物来源补充品在支持肌肉生长、修復和整体蛋白质合成方面的有效性。
健身及运动营养
随着越来越多的运动员和健身爱好者意识到植物来源植物来源用餐帮助提高表现和肌肉恢復,对植物性蛋白质补充品的需求正在增加。这些补充品提供了传统动物性蛋白质来源的有效且永续的替代品,并满足从事剧烈体力活动的人们的营养需求。响应这些趋势的製造商正在开发适合健身界的创新植物配方,解决诸如改善消化率、氨基酸谱和增强营养益处等因素,以实现最佳运动表现。您可以突出并利用这一趋势。
供应链中断
供应链容易受到多种因素的影响,因为它们依赖大豆、豌豆和大麻等特定作物来生产植物蛋白。天气条件、农业挑战和地缘政治问题可能会扰乱这些作物的种植和收穫,导致供应波动和潜在的价格波动。此外,COVID-19 大流行等世界事件凸显了供应链容易遭受意外中断的影响。这些挑战可能会影响生产计划、产品可用性和整体市场稳定性。
COVID-19 的疫情对市场产生了各种影响。消费者对健康和保健的兴趣增加,但供应链中断和经济不确定性带来了挑战。一些消费者已经转向植物来源食品来支持他们的免疫系统,从而促进市场成长。然而,景气衰退影响了购买力并影响了购买决策。市场弹性在于适应不断变化的消费者需求,强调产品的可负担性,并利用电子商务管道保持可及性。
蛋白粉预计将成为预测期内最大的市场
蛋白粉领域预计将出现良好的成长。植物蛋白粉通常由豌豆、大麻、大豆或糙米等成分製成,可满足各种饮食偏好,包括纯素食和素食生活方式。这些粉末广泛用于健身和运动营养,可支持肌肉恢復和整体健康。这个市场的吸引力在于其口味、配方和用途的多样性,使得植物蛋白粉成为寻求合乎道德、健康且符合健身目标的营养补充的个人的热门选择。
预计超级市场/大卖场部门在预测期内复合年增长率最高
预计超级市场/大卖场部门在预测期内将以最快的复合年增长率成长。这些零售店提供了便利的购物体验,让消费者能够在一个地方探索各种植物性蛋白质补充品。这些店内可见度增加了产品曝光并鼓励消费者尝试。此外,超级市场和大卖场通常设有健康和保健专区,宣传植物补充品作为整体生活方式的一部分。这种广泛的可用性,加上一站式购物的便利性,极大地促进了不同消费群体越来越多地采用植物蛋白补充品。
预计北美市场在预测期内将继续占据大部分市场。由于越来越多人采用素食和素食的生活方式,该地区对植物性用餐的偏好日益增长。强大的配销通路、广泛的产品选择以及积极的健康和健身方法正在促进市场扩张。创新配方和策略行销使北美成为动态和不断发展的植物蛋白补充品领域中一个重要且有影响力的地区。
在健康意识不断提高的推动下,预计亚太地区在预测期内将呈现最高的复合年增长率。人们对永续植物性饮食的认识不断提高,以及对动物福利的日益关注正在推动需求。各种植物蛋白来源满足了该地区不同消费者的偏好,支持了市场扩张。此外,创新的产品配方、策略行销以及透过各种零售管道提供这些补充品正在促进亚太地区植物蛋白补充品市场的强劲成长。
According to Stratistics MRC, the Global Plant Based Protein Supplements Market is accounted for $13.3 billion in 2023 and is expected to reach $25.2 billion by 2030 growing at a CAGR of 9.5% during the forecast period. Plant-based protein supplements are dietary supplements derived from plant sources, such as peas, soy, or hemp, offering a vegan or vegetarian alternative to animal-based proteins. They are used to supplement protein intake, aid muscle recovery, and support overall health.
According to a Plant-Based Foods Association survey, the U.S. retail plant-based foods sale was 35% higher than total retail food amid the panic buying period around March & April 2020.
Rising demand for vegan and vegetarian products
Consumers increasingly embrace plant-centric diets for ethical, environmental, and health reasons, the market witnesses a surge in demand for protein supplements derived from plants like peas, soy, and hemp. This trend reflects a broader shift toward sustainable and cruelty-free lifestyles. Plant-based protein supplements cater to individuals seeking alternative protein sources without animal products, aligning with the growing popularity of vegan and vegetarian lifestyles. The market's response to this demand involves continuous innovation in product formulations, expanding the variety and accessibility of plant-based protein supplements to meet diverse consumer preferences.
Limited amino acid profiles
While plant sources offer various health benefits, certain plant proteins may lack specific essential amino acids, particularly complete proteins like those found in animal sources. This limitation poses challenges in meeting the comprehensive nutritional needs of consumers, especially individuals with specific dietary requirements, such as athletes or those engaging in intensive physical activities. The absence of complete amino acid profiles may impact the effectiveness of plant-based supplements in supporting muscle growth, repair, and overall protein synthesis.
Fitness and sports nutrition
More athletes and fitness enthusiasts recognize the benefits of plant-based diets for performance, muscle recovery, there is a growing demand for plant-based protein supplements. These supplements offer an effective and sustainable alternative to traditional animal-based protein sources, aligning with the nutritional needs of those engaged in rigorous physical activities. Manufacturers catering to this opportunity can capitalize on the trend by developing innovative plant-based formulations tailored for the fitness community, emphasizing factors such as improved digestibility, amino acid profiles, and enhanced nutritional benefits for optimal athletic performance.
Supply chain disruptions
The reliance on specific crops, such as soy, pea, or hemp, for plant-based protein production makes the supply chain vulnerable to various factors. Weather conditions, agricultural challenges, and geopolitical issues can disrupt the cultivation and harvesting of these crops, leading to fluctuations in supply and potential price volatility. Additionally, global events, such as the COVID-19 pandemic, underscore the susceptibility of supply chains to unforeseen disruptions. These challenges can affect production timelines, product availability, and overall market stability.
The COVID-19 pandemic has had a mixed impact on the market. While consumer interest in health and wellness has increased, supply chain disruptions and economic uncertainties have posed challenges. Some consumers turned to plant-based alternatives for immune system support, contributing to market growth. However, the economic downturn affected purchasing power, influencing buying decisions. The market's resilience lies in adapting to evolving consumer needs, emphasizing product affordability, and leveraging e-commerce channels to maintain accessibility.
The protein powder is expected to be the largest during the forecast period
The protein powder segment is expected to have a lucrative growth. Typically derived from sources like pea, hemp, soy, or brown rice, plant-based protein powders cater to various dietary preferences, including vegan and vegetarian lifestyles. Widely used in fitness and sports nutrition, these powders support muscle recovery and overall health. The market's appeal lies in the diversity of flavors, formulations, and applications, making plant-based protein powders a popular choice for individuals seeking nutritional supplements aligned with their ethical, health, and fitness goals.
The supermarkets/hypermarkets segment is expected to have the highest CAGR during the forecast period
The supermarkets/hypermarkets segment is anticipated to witness the fastest CAGR growth during the forecast period. These retail outlets provide a convenient shopping experience, allowing consumers to explore a broad range of plant-based protein supplements in one location. The visibility within these stores enhances product exposure and encourages consumer experimentation. Additionally, supermarkets and hypermarkets often incorporate health and wellness sections, promoting plant-based supplements as part of a holistic lifestyle. This widespread availability, coupled with the convenience of one-stop shopping, contributes significantly to the increasing adoption of plant-based protein supplements by a diverse consumer base.
During the forecast period, it is expected that the North American market will continue to hold a majority of the market. The region witnesses a growing preference for plant-based diets, bolstered by an increasing number of individuals adopting vegan and vegetarian lifestyles. Robust distribution channels, a plethora of product options, and a proactive approach to health and fitness contribute to the market's expansion. Innovative formulations, coupled with strategic marketing, position North America as a significant influence in the dynamic and evolving landscape of plant-based protein supplements.
Asia Pacific is projected to have the highest CAGR over the forecast period, driven by a growing health-conscious population. Increasing awareness of sustainable and plant-centric diets, coupled with rising concerns about animal welfare, fuels the demand. The region's diverse consumer preferences are met with a variety of plant protein sources, supporting the market's expansion. Additionally, innovative product formulations, strategic marketing, and the availability of these supplements through various retail channels contribute to the robust growth of the Plant-Based Protein Supplements Market in Asia Pacific.
Some of the key players in Plant Based Protein Supplements market include NOW Foods, Nutraferma, Inc., Abbott Laboratories, AGT Food and Ingredients, AMCO Proteins, Australian Plant Proteins Pty Ltd, Axiom Foods, Inc, Burcon NutraScience Corporation, Emsland Group, Quest Nutrition, Glanbia plc, Ingredion, Kerry Group PLC and Wilmar International Ltd.
In September 2022, ADM (US) made an investment of USD 300 million to boost the production of alternative proteins at its plant in Decatur, Illinois, which will double the facility's soy extrusion capacity. ADM, as part of the investment, is also building a Protein Innovation Center, including labs, test kitchens, and pilot-scale production capabilities, which will boost the company's R&D capabilities.
In April 2022, Danone announced the commercial availability of its Vega One plant-based protein products in China, with the Vega One Sport designed for sports enthusiasts. This product contains a mix of proteins derived from different sources, including pumpkin seeds, alfalfa, sunflower, and peas.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.