市场调查报告书
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到 2030 年蛋白质补充剂市场预测 - 按产品、年龄层、配销通路、应用和地理位置进行的全球分析Protein Supplements Market Forecasts to 2030 - Global Analysis By Product, Age Group, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,2023 年全球蛋白质补充剂市场规模为 64.2 亿美元,预计到 2030 年将达到 126.8 亿美元,预测期内复合CAGR为 10.2%。蛋白质是人体正常运作所必需的。蛋白质提供力量并有助于细胞的生长和修復。根据年龄、性别、体重和整体健康状况,人体需要不同量的蛋白质。健康饮食的重要组成部分之一是蛋白质。蛋白质的化学「组成部分」是胺基酸。身体利用胺基酸来製造荷尔蒙酶,并生长和修復骨骼和肌肉。蛋白质有助于减肥和控制体重,增强肌肉线条,并最大限度地减少肌肉损失。健美运动员和运动员经常使用蛋白质补充剂作为营养和健美补充剂的一种形式,以增强饮食并提高蛋白质摄取量,而不增加每日脂肪和碳水化合物的消耗。
英国国家统计局的数据显示,2021年,浓缩蛋白的销售额超过4.63亿英镑(6.3431亿美元),较2020年的4.39亿英镑(6.0143亿美元)有所增长。
改变饮食偏好
现代消费者越来越重视健康和保健,导致饮食模式转变,例如更重视富含蛋白质的饮食。忙碌的生活方式、不断提高的健康意识以及人们日益认识到蛋白质对于肌肉锻炼、体重管理和整体健康的重要性等因素推动了这一趋势。此外,随着人们寻求饮食多样化并探索替代营养来源,蛋白质补充剂提供了一种方便易用的解决方案来满足他们的饮食需求。
价格敏感度
虽然蛋白质补充剂提供方便且蛋白质含量高,但它们每份的价格通常比瘦肉、鸡蛋、豆类或乳製品等天然食品替代品更高。这种定价动态可能会阻止精打细算的消费者,特别是在经济拮据或可支配收入普遍有限的地区。然而,不同消费者群体对蛋白质补充剂相对于价格的认知价值主张可能有所不同,进而影响购买决策。
健康意识不断增强
随着人们越来越重视预防性医疗保健和健康,人们正在积极寻找优化营养和支持整体健康目标的方法。蛋白质以其在肌肉修復和生长、饱腹感和代谢调节中的作用而闻名,在向更健康生活方式的转变中受到了特别关注。因此,对蛋白质补充剂的需求不断增长,因为它们提供了一种方便有效的方法来增加蛋白质摄取量,特别是对于那些日程繁忙或有特定饮食偏好的人来说。
来自传统食品的竞争
瘦肉、乳製品、鸡蛋、豆类、坚果和种子都是容易取得且熟悉的选择,它们提供蛋白质和其他必需营养素。这些传统食品不仅提供蛋白质,而且还具有健康和最少加工的感觉,吸引了寻求天然饮食选择的消费者。然而,与蛋白质补充剂相比,每份传统食品通常更具成本效益,这使它们成为精打细算的个人的有吸引力的选择。
疫情期间对健康和保健的日益关注推动了对营养产品(包括蛋白质补充剂)的需求增加,因为消费者寻求增强免疫系统并保持整体健康。食品供应链的中断和新鲜农产品的获取有限促使一些人转向补充剂以确保充足的蛋白质摄取。然而,疫情造成的经济不确定性和财务限制导致某些地区的消费者支出减少,影响了补充剂等非必需品的购买。
预计蛋白质棒市场在预测期内将是最大的市场
在预测期内,蛋白棒细分市场占据最大份额。蛋白质棒提供便利性和便携性,迎合了寻求快速、营养的便携式选择的消费者忙碌的生活方式。此外,蛋白质棒中提供的各种口味和配方吸引了广泛的消费者群体,包括那些具有特定饮食偏好(例如纯素食或无麸质)的消费者。此外,人们对健康和健身的日益重视,加上人们对蛋白质在饮食和锻炼方式中的重要性的认识不断提高,导致对蛋白质棒的需求激增,作为满足日常蛋白质需求的便捷有效的手段。
婴儿潮世代预计在预测期内复合CAGR最高
由于饮食偏好的变化和对健康老化的日益重视,预计婴儿潮世代的复合CAGR将在预测期间最高。随着这群人的老化,维持肌肉量、力量和整体健康对于维持独立性和生活品质变得越来越重要。蛋白质补充剂为婴儿潮世代提供了一种方便有效的方法来满足他们的蛋白质需求,特别是因为饮食习惯可能会随着年龄的增长或由于食慾下降或咀嚼困难等因素而改变。因此,这些因素正在推动细分市场的成长。
由于人们对健身和健康的兴趣日益浓厚,人们对蛋白质摄取重要性的认识不断增强,以及生活方式障碍的盛行率不断上升,亚太地区在预测期内占据了最大的市场份额。由于对植物蛋白补充剂(包括大豆蛋白、豌豆蛋白和大米蛋白)的需求增加,这些因素促进了区域增长的强劲。有饮食限制的顾客和渴望植物性替代品的顾客是这些补充剂的热情消费者。
由于消费者意识的不断提高以及对高蛋白质产品的需求,以促进积极的生活方式和肌肉锻炼,欧洲地区预计将在预计期间大幅扩张。由于产品配方和口味的创新,蛋白质补充剂对更多受众越来越有吸引力,包括以前不愿意尝试的个人。此外,这些补充剂可以透过各种分销管道(例如互联网网站和实体店)轻鬆获得,这一简单事实使得它们在该地区非常普遍。
2022 年 10 月,整合塔塔集团食品和饮料业务的塔塔消费品公司 (TCP) 透过推出专为注重健康的女性设计的保健品系列“Tata GoFit”,进军保健品领域。
2022 年 3 月,全球运动营养产品领导者 MusclePharm Corporation 宣布计划在 2022 年夏季推出新的乳清蛋白饮料系列,以扩大 RTD 蛋白质类别。
According to Stratistics MRC, the Global Protein Supplements Market is accounted for $6.42 billion in 2023 and is expected to reach $12.68 billion by 2030 growing at a CAGR of 10.2% during the forecast period. Protein is necessary for the human body to operate correctly. Protein provides strength and aids in the growth and repair of cells. The human body needs different amounts of protein depending on age, gender, weight, and general health. One vital part of a healthy diet is protein. The chemical 'building blocks' of proteins are amino acids. The body uses amino acids to make hormones enzymes, and to grow and repair bones and muscles. Protein helps with weight loss and management, gains muscular leanness, and minimizes muscle loss. Bodybuilders and sports athletes frequently utilize protein supplements as a form of nutritional and bodybuilding supplement to enhance their diet and improve their protein intake without increasing their daily consumption of fat and carbohydrates.
According to Office for National Statistics (UK), in 2021, the sales value of protein concentrates surpassed GBP 463 million (USD 634.31 million), which increased from GBP 439 million (USD 601.43 million) in 2020.
Changing dietary preferences
Modern consumers are increasingly prioritizing health and wellness, leading to shifts in dietary patterns such as increased focus on protein-rich diets. Factors such as hectic lifestyles, rising health consciousness, and growing awareness of the importance of protein for muscle building, weight management, and overall well-being have fueled this trend. Moreover, as individuals seek to diversify their diets and explore alternative sources of nutrition, protein supplements offer a convenient and accessible solution to meet their dietary needs.
Price sensitivity
While protein supplements offer convenience and concentrated protein content, they often come with a higher price tag per serving than whole food alternatives such as lean meats, eggs, legumes, or dairy products. This pricing dynamic may deter budget-conscious consumers, especially in regions where economic constraints or limited disposable income are prevalent. However, the perceived value proposition of protein supplements relative to their price may vary among different consumer segments, influencing purchasing decisions.
Rising health consciousness
With an increasing emphasis on preventive healthcare and wellness, individuals are proactively seeking ways to optimize their nutrition and support their overall health goals. Protein, known for its role in muscle repair and growth, satiety, and metabolism regulation, has gained particular attention in this paradigm shift toward healthier lifestyles. Consequently, there's a growing demand for protein supplements as they offer a convenient and effective means to bolster protein intake, especially for those with busy schedules or specific dietary preferences.
Competition from traditional foods
Lean meats, dairy products, eggs, legumes, nuts, and seeds are all readily available and familiar options that provide protein along with other essential nutrients. These traditional foods not only offer protein but also come with a perception of being wholesome and minimally processed, appealing to consumers seeking natural dietary options. However, traditional foods are often more cost-effective per serving compared to protein supplements, making them an attractive choice for budget-conscious individuals.
The increased focus on health and wellness during the pandemic has driven heightened demand for nutritional products, including protein supplements, as consumers seek to bolster their immune systems and maintain overall well-being. Disruptions in food supply chains and limited access to fresh produce have prompted some individuals to turn to supplements to ensure adequate protein intake. However, economic uncertainties and financial constraints resulting from the pandemic have led to reduced consumer spending in certain regions, impacting discretionary purchases like supplements.
The protein bars segment is expected to be the largest during the forecast period
Protein Bars segment commanded the largest share during the forecast period. Protein Bars offer convenience and portability, catering to the busy lifestyles of consumers who seek quick and nutritious on-the-go options. Additionally, the variety of flavors and formulations available in Protein Bars appeal to a broad consumer base, including those with specific dietary preferences such as vegan or gluten-free. Furthermore, the growing emphasis on health and fitness, coupled with increased awareness of the importance of protein in diet and exercise regimes, has led to a surge in demand for Protein Bars as a convenient and effective means of meeting daily protein requirements.
The baby boomers segment is expected to have the highest CAGR during the forecast period
Baby Boomers segment is expected to have the highest CAGR during the projected period due to shifting dietary preferences and a growing emphasis on healthy aging. As this demographic ages, maintaining muscle mass, strength, and overall health becomes increasingly important for preserving independence and quality of life. Protein supplements offer a convenient and efficient way for Baby Boomers to meet their protein needs, especially as dietary habits may change with age or due to factors such as reduced appetite or difficulty chewing. Therefore, these elements are boosting the segmental growth.
Because of the growing interest in fitness and health, the increasing awareness of the importance of protein intake, and the rising prevalence of lifestyle disorders, the Asia Pacific region held the largest portion of the market during the projection period. These factors are contributing to the stronger regional growth because of the increased demand for plant-based protein supplements, including soy protein, pea protein, and rice protein. Customers with dietary restrictions and those who desire plant-based alternatives are enthusiastic consumers of these supplements.
Due to rising consumer awareness and consequent demand for products high in protein to promote active lifestyles and muscle building, the Europe area is expected to experience substantial expansion over the projected period. Protein supplements are becoming increasingly attractive to a larger audience, including individuals who were previously reluctant to try them, due to innovations in product formulas and flavors. In addition, the simple fact that these supplements are easily obtainable through a variety of channels of distribution, such as internet sites and physical stores, has helped to make them extremely common in the region.
Key players in the market
Some of the key players in Protein Supplements market include AMCO Proteins, CytoSport, Inc., Glanbia Plc, International Dehydrated Foods Inc., Muscle Pharm, NOW Foods, Quest Nutrition LLC, RSP Nutrition, The Bountiful Company, Transparent Labs, Woodbolt Distribution LLC, Abbott, BPI Sports, and Dymatize Enterprises LLC
In October 2022, Tata Consumer Products (TCP), which consolidates the food and beverage businesses of the Tata Group, expanded into the health supplements segment by introducing 'Tata GoFit,' a health supplement range designed specifically for health-conscious women.
In March 2022, MusclePharm Corporation, a global leader in sports nutrition products, announced its plan to expand in the RTD protein category by launching a new line of whey protein drinks in the summer of 2022.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.