植物蛋白补充剂市场－全球产业规模、份额、趋势、机会及预测，依原料、产品、应用、配销通路、地区及竞争细分，2020-2030 年预测

2024 年植物蛋白补充剂市场价值为 30.3 亿美元，预计到 2030 年将达到 46.3 亿美元，复合年增长率为 7.30%。这种增长是由于消费者对植物性蛋白质营养价值的认识不断提高，包括高氨基酸含量和低钠含量。日益增强的健康意识、对动物福利的道德担忧、食品安全问题以及素食主义的日益流行，都刺激了人们对植物性替代品的需求。与传统动物农业相关的环境问题也促使消费者转向永续的蛋白质来源。新冠疫情对市场的影响不大，2020 年初植物性食品销售量明显成长。持续的产品创新，加上人们对个人化和功能性营养的兴趣日益浓厚，继续塑造消费者的偏好，扩大市场的吸引力。製造商正专注于新配方、替代成分和可持续的生产实践，以满足更广泛的饮食需求和生活方式。

关键市场驱动因素

纯素食和素食者人数不断增加

主要市场挑战

味道和质地

营养概况

过敏原问题

主要市场趋势

个人化营养

创新成分

目录

第 1 章：产品概述

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球植物蛋白补充剂市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依原料分类（大豆、螺旋藻、南瓜籽、小麦、大麻、米、豌豆等）
  • 副产品（蛋白粉、蛋白棒、即饮饮料、其他）
  • 按应用（运动营养、功能性食品）
  • 按配销通路（超市和大卖场、网上商店、直接面向客户 (DTC)、其他）
  • 按地区
  • 按公司分类（2024）
• 产品市场图

第六章：北美植物性蛋白质补充剂市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲植物蛋白补充剂市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙

第八章：亚太植物蛋白补充剂市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国

第九章：南美洲植物蛋白补充剂市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第十章：中东和非洲植物蛋白补充剂市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 科威特

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 近期发展
• 併购
• 产品发布

第 13 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 14 章：竞争格局

• Abbott Laboratories Inc.
• Glanbia PLC
• AMCO Proteins
• Quest Nutrition LLC
• NOW Foods
• Bountiful Co/The
• MusclePharm Corporation
• Abbott Laboratories
• Iovate Health Sciences International Inc
• Transparent Labs
• Woodbolt Distribution LLC.

第 15 章：策略建议

第16章调查会社について・免责事项

The Plant Based Protein Supplements Market was valued at USD 3.03 billion in 2024 and is projected to reach USD 4.63 billion by 2030, growing at a CAGR of 7.30%. This growth is driven by increasing consumer awareness of the nutritional benefits of plant-based proteins, including high amino acid content and low sodium levels. Rising health consciousness, ethical concerns over animal welfare, food safety issues, and the growing popularity of veganism have fueled demand for plant-based alternatives. Environmental concerns related to traditional animal agriculture have also encouraged consumers to shift toward sustainable protein sources. The COVID-19 pandemic had a moderate impact on the market, with a noticeable increase in plant-based food sales during early 2020. Ongoing product innovation, along with increased interest in personalized and functional nutrition, continues to shape consumer preferences and broaden the market's appeal. Manufacturers are focusing on new formulations, alternative ingredients, and sustainable production practices to cater to a wider range of dietary needs and lifestyles.

Key Market Drivers

Rising Vegan and Vegetarian Populations

The global surge in vegan and vegetarian populations is a major force propelling the plant-based protein supplements market. As of 2023, participation in the Veganuary campaign surpassed 700,000-over four times the 2018 figure-signifying a strong trend toward plant-based lifestyles. This shift is largely driven by concerns for animal welfare, environmental sustainability, and personal health. Consumers are choosing plant-based diets to lower their carbon footprint, reduce deforestation linked to animal agriculture, and mitigate risks associated with chronic illnesses. Widespread access to information through social media and online platforms has accelerated this dietary transformation, offering educational resources, meal ideas, and community support. As more people adopt plant-forward diets, the demand for plant-based protein supplements has grown to support their nutritional intake, especially in terms of meeting protein requirements. This trend is expected to continue influencing market growth, as ethical and health-conscious lifestyles become more mainstream globally.

Key Market Challenges

Taste and Texture

One of the primary challenges in the plant-based protein supplements market is achieving flavor and texture profiles that can compete with animal-based products. Consumers often expect a sensory experience that mimics traditional dairy or meat-derived proteins, and failure to deliver this can impact product acceptance.

Nutritional Profile

Although plant-based supplements offer health and environmental benefits, they sometimes lack a complete amino acid profile compared to animal proteins. To meet consumer expectations, manufacturers must ensure their products contain essential nutrients, including vitamins and minerals, to remain competitive.

Allergen Concerns

Common sources of plant protein, such as soy and nuts, are known allergens. This presents a barrier to some consumers, prompting the need for hypoallergenic or allergen-free formulations to expand market inclusivity and reach.

Key Market Trends

Personalized Nutrition

A growing trend in the plant-based protein supplements market is the shift toward personalized nutrition. Consumers are increasingly seeking tailored dietary solutions that align with their unique health goals and nutritional needs. Brands are expected to offer customizable products with adjustable ingredients, flavors, and nutrient compositions to appeal to this demand for individualized wellness.

Innovative Ingredients

Manufacturers are investing in new and unconventional sources of plant protein to enhance nutritional value and diversify product offerings. Ingredients such as algae, fungi, and cellular agriculture are gaining traction, offering improved digestibility and environmental sustainability. These innovations aim to address both the nutritional limitations and sensory challenges of current plant-based products.

Key Market Players

• Glanbia PLC
• AMCO Proteins
• Quest Nutrition LLC
• NOW Foods
• Bountiful Co/The
• MusclePharm Corporation
• Abbott Laboratories
• Iovate Health Sciences International Inc
• Transparent Labs
• Woodbolt Distribution LLC

Report Scope:

In this report, the Global Plant Based Protein Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Plant Based Protein Supplements Market, By Raw Material:

• Soy
• Spirulina
• Pumpkin Seed
• Wheat
• Hemp
• Rice
• Pea
• Others

Plant Based Protein Supplements Market, By Product:

• Protein Powder
• Protein Bars
• Ready to Drink
• Others

Plant Based Protein Supplements Market, By Application:

• Sports Nutrition
• Functional Food

Plant Based Protein Supplements Market, By Distribution Channel:

• Supermarkets & Hypermarkets
• Online Stores
• Direct to Customers (DTC)
• Others

Plant Based Protein Supplements Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Kuwait

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Plant Based Protein Supplements Market.

Available Customizations:

Global Plant Based Protein Supplements market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Plant Based Protein Supplements Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Raw Material (Soy, Spirulina, Pumpkin Seed, Wheat, Hemp, Rice, Pea, Others)
  • 5.2.2. By Product (Protein Powder, Protein Bars, Ready to Drink, Others)
  • 5.2.3. By Application (Sports Nutrition, Functional Food)
  • 5.2.4. By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Direct to Customers (DTC), Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Product Market Map

6. North America Plant Based Protein Supplements Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Raw Material (Soy, Spirulina, Pumpkin Seed, Wheat, Hemp, Rice, Pea, Others)
  • 6.2.2. By Product (Protein Powder, Protein Bars, Ready to Drink, Others)
  • 6.2.3. By Application (Sports Nutrition, Functional Food)
  • 6.2.4. By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Direct to Customers (DTC), Others)
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Plant Based Protein Supplements Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Raw Material
      • 6.3.1.2.2. By Product
      • 6.3.1.2.3. By Application
      • 6.3.1.2.4. By Distribution Channel
  • 6.3.2. Canada Plant Based Protein Supplements Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Raw Material
      • 6.3.2.2.2. By Product
      • 6.3.2.2.3. By Application
      • 6.3.2.2.4. By Distribution Channel
  • 6.3.3. Mexico Plant Based Protein Supplements Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Raw Material
      • 6.3.3.2.2. By Product
      • 6.3.3.2.3. By Application
      • 6.3.3.2.4. By Distribution Channel

7. Europe Plant Based Protein Supplements Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Raw Material (Soy, Spirulina, Pumpkin Seed, Wheat, Hemp, Rice, Pea, Others)
  • 7.2.2. By Product (Protein Powder, Protein Bars, Ready to Drink, Others)
  • 7.2.3. By Application (Sports Nutrition, Functional Food)
  • 7.2.4. By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Direct to Customers (DTC), Others)
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Plant Based Protein Supplements Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Raw Material
      • 7.3.1.2.2. By Product
      • 7.3.1.2.3. By Application
      • 7.3.1.2.4. By Distribution Channel
  • 7.3.2. United Kingdom Plant Based Protein Supplements Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Raw Material
      • 7.3.2.2.2. By Product
      • 7.3.2.2.3. By Application
      • 7.3.2.2.4. By Distribution Channel
  • 7.3.3. France Plant Based Protein Supplements Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Raw Material
      • 7.3.3.2.2. By Product
      • 7.3.3.2.3. By Application
      • 7.3.3.2.4. By Distribution Channel
  • 7.3.4. Italy Plant Based Protein Supplements Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Raw Material
      • 7.3.4.2.2. By Product
      • 7.3.4.2.3. By Application
      • 7.3.4.2.4. By Distribution Channel
  • 7.3.5. Spain Plant Based Protein Supplements Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Raw Material
      • 7.3.5.2.2. By Product
      • 7.3.5.2.3. By Application
      • 7.3.5.2.4. By Distribution Channel

8. Asia-Pacific Plant Based Protein Supplements Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Raw Material (Soy, Spirulina, Pumpkin Seed, Wheat, Hemp, Rice, Pea, Others)
  • 8.2.2. By Product (Protein Powder, Protein Bars, Ready to Drink, Others)
  • 8.2.3. By Application (Sports Nutrition, Functional Food)
  • 8.2.4. By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Direct to Customers (DTC), Others)
  • 8.2.5. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Plant Based Protein Supplements Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Raw Material
      • 8.3.1.2.2. By Product
      • 8.3.1.2.3. By Application
      • 8.3.1.2.4. By Distribution Channel
  • 8.3.2. Japan Plant Based Protein Supplements Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Raw Material
      • 8.3.2.2.2. By Product
      • 8.3.2.2.3. By Application
      • 8.3.2.2.4. By Distribution Channel
  • 8.3.3. India Plant Based Protein Supplements Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Raw Material
      • 8.3.3.2.2. By Product
      • 8.3.3.2.3. By Application
      • 8.3.3.2.4. By Distribution Channel
  • 8.3.4. Australia Plant Based Protein Supplements Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Raw Material
      • 8.3.4.2.2. By Product
      • 8.3.4.2.3. By Application
      • 8.3.4.2.4. By Distribution Channel
  • 8.3.5. South Korea Plant Based Protein Supplements Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Raw Material
      • 8.3.5.2.2. By Product
      • 8.3.5.2.3. By Application
      • 8.3.5.2.4. By Distribution Channel

9. South America Plant Based Protein Supplements Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Raw Material (Soy, Spirulina, Pumpkin Seed, Wheat, Hemp, Rice, Pea, Others)
  • 9.2.2. By Product (Protein Powder, Protein Bars, Ready to Drink, Others)
  • 9.2.3. By Application (Sports Nutrition, Functional Food)
  • 9.2.4. By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Direct to Customers (DTC), Others)
  • 9.2.5. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Plant Based Protein Supplements Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Raw Material
      • 9.3.1.2.2. By Product
      • 9.3.1.2.3. By Application
      • 9.3.1.2.4. By Distribution Channel
  • 9.3.2. Argentina Plant Based Protein Supplements Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Raw Material
      • 9.3.2.2.2. By Product
      • 9.3.2.2.3. By Application
      • 9.3.2.2.4. By Distribution Channel
  • 9.3.3. Colombia Plant Based Protein Supplements Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Raw Material
      • 9.3.3.2.2. By Product
      • 9.3.3.2.3. By Application
      • 9.3.3.2.4. By Distribution Channel

10. Middle East and Africa Plant Based Protein Supplements Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Raw Material (Soy, Spirulina, Pumpkin Seed, Wheat, Hemp, Rice, Pea, Others)
  • 10.2.2. By Product (Protein Powder, Protein Bars, Ready to Drink, Others)
  • 10.2.3. By Application (Sports Nutrition, Functional Food)
  • 10.2.4. By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Direct to Customers (DTC), Others)
  • 10.2.5. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Plant Based Protein Supplements Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Raw Material
      • 10.3.1.2.2. By Product
      • 10.3.1.2.3. By Application
      • 10.3.1.2.4. By Distribution Channel
  • 10.3.2. Saudi Arabia Plant Based Protein Supplements Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Raw Material
      • 10.3.2.2.2. By Product
      • 10.3.2.2.3. By Application
      • 10.3.2.2.4. By Distribution Channel
  • 10.3.3. UAE Plant Based Protein Supplements Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Raw Material
      • 10.3.3.2.2. By Product
      • 10.3.3.2.3. By Application
      • 10.3.3.2.4. By Distribution Channel
  • 10.3.4. Kuwait Plant Based Protein Supplements Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Raw Material
      • 10.3.4.2.2. By Product
      • 10.3.4.2.3. By Application
      • 10.3.4.2.4. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Recent Development
• 12.2. Mergers & Acquisitions
• 12.3. Product Launches

13. Porter's Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Abbott Laboratories Inc.
  • 14.1.1. Business Overview
  • 14.1.2. Product & Service Offerings
  • 14.1.3. Recent Developments
  • 14.1.4. Financials (If Listed)
  • 14.1.5. Key Personnel
  • 14.1.6. SWOT Analysis
• 14.2. Glanbia PLC
• 14.3. AMCO Proteins
• 14.4. Quest Nutrition LLC
• 14.5. NOW Foods
• 14.6. Bountiful Co/The
• 14.7. MusclePharm Corporation
• 14.8. Abbott Laboratories
• 14.9. Iovate Health Sciences International Inc
• 14.10. Transparent Labs
• 14.11. Woodbolt Distribution LLC.

15. Strategic Recommendations

16. About Us & Disclaimer