蛋白质补充剂市场规模、份额、增长分析、按来源、按产品、按性别、按年龄组、按分销渠道、按应用、按地区 - 行业预测，2025 年至 2032 年

蛋白质补充剂市场规模预计将在 2023 年达到 223 亿美元，并从 2024 年的 239.3 亿美元增长到 2032 年的 420.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.3%。

受健康意识增强、可支配收入增加以及向健身型生活方式转变的推动，全球蛋白质补充剂市场正在经历强劲增长。消费者正在寻找各种蛋白质来源，包括乳清、酪蛋白、大豆和豌豆蛋白等植物性蛋白质，以促进肌肉发育和整体健康。素食主义和纯素食主义的流行趋势进一步推动了这种需求。然而，市场面临着产品成本高、安全性和功效担忧等挑战，这可能会让潜在买家望而却步。机会在于昆虫和藻类蛋白等创新蛋白质来源，以及电子商务的兴起使小品牌能够有效竞争。预计未来几年美国市场将持续成长，凸显其强劲潜力。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析

蛋白质补充剂市场规模（按供应来源划分）

• 市场概况
• 动物性蛋白质补充剂
  • 乳清
  • 酪蛋白
  • 蛋
  • 鱼
  • 其他的
• 植物来源蛋白质补充剂
  • 大豆
  • 螺旋藻
  • 南瓜子
  • 小麦
  • 麻
  • 米
  • 豌豆
  • 其他的

蛋白质补充剂市场规模（按产品划分）

• 市场概况
• 蛋白粉
• 蛋白质棒
• 饮料（即饮）
• 其他的

蛋白质补充剂市场规模：性别

• 市场概况
• 男性
• 女士

蛋白质补充剂市场规模（按年龄层）

• 市场概况
• 千禧世代
• X 世代
• 婴儿潮世代

蛋白质补充剂市场规模（按分销管道划分）

• 市场概况
• 超级市场
• 在线的
• 直接行销
• 其他的

蛋白质补充剂市场规模（按用途）

• 市场概况
• 运动营养
• 机能性食品

蛋白质补充剂市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Glanbia plc（Ireland）
• Abbott Laboratories（US）
• Amway Corporation（US）
• GlaxoSmithKline plc（UK）
• Herbalife Nutrition Ltd.（US）
• Nature's Bounty Co.（US）
• NOW Foods（USA）
• Solgar Inc.（US）
• Ultimate Nutrition Inc.（US）
• Universal Nutrition（US）
• Vitaco Health Group（New Zealand）
• Transparent Labs（US）
• Optimum Nutrition Inc.（US）
• NutraBio Labs Inc.（US）
• MuscleTech（US）
• Rule One Proteins, LLC（US）

结论和建议

Protein Supplements Market size was valued at USD 22.3 billion in 2023 and is poised to grow from USD 23.93 billion in 2024 to USD 42.04 billion by 2032, growing at a CAGR of 7.3% during the forecast period (2025-2032).

The global protein supplements market is experiencing robust growth, fueled by increasing health awareness, rising disposable incomes, and a shift toward fitness-oriented lifestyles. Consumers are seeking various protein sources, including whey, casein, soy, and plant-based options like pea protein, to boost muscle development and overall wellness. This demand is further amplified by trends in veganism and vegetarianism. However, the market faces challenges such as high product costs and concerns regarding safety and effectiveness, which may deter some potential buyers. Opportunities lie in innovative protein sources, such as insect and algae proteins, and the rise of e-commerce, enabling small brands to effectively compete. The U.S. protein supplements market is projected to grow sustainably in the coming years, highlighting its dynamic potential.

Top-down and bottom-up approaches were used to estimate and validate the size of the Protein Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Protein Supplements Market Segments Analysis

Protein Supplements Market is segmented by Source, Product, Gender, Age Group, Distribution Channel, Application and region. Based on Source, the market is segmented into Animal-based Protein Supplements and Plant-based Protein Supplements. Based on Product, the market is segmented into Protein Powders, Protein Bars, RTD and Others. Based on Gender, the market is segmented into Male and Female. Based on Age Group, the market is segmented into Millennials, Geneartion X and Baby Boomers. Based on Distribution Channel, the market is segmented into Supermarkets, Online, DTC and Others. Based on Application, the market is segmented into Sports Nutrition and Functional Foods. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Protein Supplements Market

The protein supplements market is significantly influenced by the rising health and fitness awareness among consumers. As individuals become more informed about the numerous advantages of protein supplements, including muscle development and effective weight control, they are actively adding these products to their nutrition regimens. This growing consciousness about personal health is motivating consumers to seek out protein supplements that align with their fitness aspirations, leading to an increased demand for these products. Consequently, the desire to enhance overall wellbeing and achieve specific health objectives is driving the expansion of the protein supplements market.

Restraints in the Protein Supplements Market

The protein supplements market faces significant challenges due to the elevated cost associated with these products. Many protein supplements tend to be more expensive than conventional protein sources, which can dissuade budget-conscious consumers from making a purchase. This high price point is largely attributed to the intricate manufacturing processes that require advanced technology and premium raw materials. As a result, the financial barrier posed by the cost of protein supplements can hinder market growth, limiting accessibility for a segment of potential buyers who may seek more affordable alternatives. Addressing this restraint is crucial for expanding the customer base and driving sales in the market.

Market Trends of the Protein Supplements Market

The protein supplements market is witnessing a significant shift towards plant-based options, driven by the growing adoption of veganism and vegetarianism among health-conscious consumers. As individuals increasingly seek sustainable and ethical nutritional sources, plant-derived proteins from soy, pea, and rice are gaining traction. This trend is not only fueled by the desire for healthy alternatives but also by an increasing awareness of environmental impacts associated with animal farming. As a result, brands are innovating with formulations that enhance the nutritional profile of these supplements, catering to a demographic that values both health benefits and sustainability, thus reshaping the landscape of protein supplementation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Protein Supplements Market Size by Source & CAGR (2025-2032)

• Market Overview
• Animal-based Protein Supplements
  • Whey
  • Casein
  • Egg
  • Fish
  • Others
• Plant-based Protein Supplements
  • Soy
  • Spirulina
  • Pumpkin Seeds
  • Wheat
  • Hemp
  • Rice
  • Pea
  • Others

Global Protein Supplements Market Size by Product & CAGR (2025-2032)

• Market Overview
• Protein Powders
• Protein Bars
• RTD
• Others

Global Protein Supplements Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Protein Supplements Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Millennials
• Geneartion X
• Baby Boomers

Global Protein Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Online
• DTC
• Others

Global Protein Supplements Market Size by Application & CAGR (2025-2032)

• Market Overview
• Sports Nutrition
• Functional Foods

Global Protein Supplements Market Size & CAGR (2025-2032)

• North America (Source, Product, Gender, Age Group, Distribution Channel, Application)
  • US
  • Canada
• Europe (Source, Product, Gender, Age Group, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Source, Product, Gender, Age Group, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Source, Product, Gender, Age Group, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Source, Product, Gender, Age Group, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty Co. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Solgar Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultimate Nutrition Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Universal Nutrition (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitaco Health Group (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transparent Labs (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optimum Nutrition Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NutraBio Labs Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MuscleTech (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rule One Proteins, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations