植物蛋白补充剂市场规模、份额和成长分析（按来源、产品、通路、用途、形式、特性和地区划分）－2026-2033年产业预测

全球植物蛋白补充剂市场规模预计在 2024 年达到 48 亿美元，从 2025 年的 51.2 亿美元增长到 2033 年的 86 亿美元，在预测期（2026-2033 年）内复合年增长率为 6.7%。

全球植物蛋白补充剂市场正经历显着增长，这主要得益于消费者对植物蛋白补充剂营养益处（例如低钠和高氨基酸含量）的认知不断提高。食品安全问题、过敏、伦理考量以及素食主义的兴起等因素正在改变消费者的偏好，进而重塑市场对这些补充剂的需求。此外，人们对环境永续蛋白质来源的日益关注也进一步推动了市场扩张。随着人们对营养与运动之间关联的认识不断加深，尤其是在註重健康的消费者群体中，预计针对运动营养的植物性蛋白质补充剂的需求将会增加。製造商和倡议团体加强行销力度，帮助消费者更了解这些产品的益处，从而促进了整体市场成长，并提升了消费者对健康饮食习惯的关注度。

推动全球植物性蛋白质补充剂市场发展的因素

全球植物蛋白补充剂市场正经历显着增长，这主要得益于消费者对植物性饮食日益增长的偏好，以及人们对环境永续性和动物福利问题的日益关注。由于消费者越来越认为植物性产品比动物性产品更安全、更健康，製造商被迫探索新的植物性蛋白质来源并进行创新，以满足不断增长的纯素和素食者群体的需求。此外，乳糖不耐症的增加也推动了植物性蛋白质销售量的激增。预计消费者对天然、有机和洁净标示产品的日益青睐将进一步推动对植物性蛋白质补充剂的需求。

限制全球植物性蛋白质补充剂市场的因素

全球植物蛋白补充剂市场成长面临许多挑战，因为这些产品在感官特性方面，尤其是风味方面，亟需大幅提升。儘管消费者对注重健康的功能性成分的需求日益增长，但植物来源蛋白往往风味不佳，容易令消费者望而却步。这种差异凸显了一个重要障碍，因为消费者在购买决策中往往优先考虑口感和偏好。因此，改善植物性蛋白质整体风味和吸引力的难度显着阻碍了市场扩张，也限制了注重健康、追求美味营养补充剂的消费者群体对植物性蛋白质补充剂的接受度。

全球植物性蛋白质补充剂市场趋势

全球植物蛋白补充剂市场正经历强劲成长，这主要得益于人们健康意识的不断提高。由于文明病的增加以及人们对永续生活方式的日益关注，消费者越来越倾向于寻找动物性产品的替代品，而植物蛋白凭藉其营养价值和环境友善特性正日益受到青睐。都市化和快节奏的生活方式不断提升了人们对便利、健康膳食补充剂的需求，推动了该领域的创新。此外，纯素食和弹性素食的兴起进一步强化了这一趋势，使植物蛋白成为膳食补充剂行业的重要参与者。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析

全球植物性蛋白质补充剂市场规模（按成分和复合年增长率划分）（2026-2033 年）

• 大豆
• 螺旋藻
• 南瓜籽
• 麻
• 米
• 豌豆
• 其他的

全球植物性蛋白质补充剂市场规模（按产品和复合年增长率划分）（2026-2033 年）

• 蛋白粉
• 蛋白质棒
• 即饮型（RTD）
• 其他的

全球植物性蛋白质补充剂市场规模（按通路划分）及复合年增长率（2026-2033 年）

• 超级市场
• 网路商店
• DTC
• 其他的

全球植物性蛋白质补充剂市场规模（按应用及复合年增长率划分）（2026-2033 年）

• 运动营养
• 额外营养
• 其他的

全球植物性蛋白质补充剂市场规模（按形式和复合年增长率划分）（2026-2033 年）

• 隔离群蛋白
• 蛋白质浓缩物
• 组织化蛋白

全球植物性蛋白质补充剂市场规模（按类型和复合年增长率划分）（2026-2033 年）

• 有机种植
• 传统的

全球植物性蛋白质补充剂市场规模（按地区划分）及复合年增长率（2026-2033 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Glanbia plc（Ireland）
• NOW Foods（USA）
• Nutiva Inc.（USA）
• Vega（Canada）
• Garden of Life（USA）
• Sunwarrior（USA）
• Orgain Inc.（USA）
• Naked Nutrition（USA）
• Myprotein（UK）
• Bulk（TM）（UK）
• Archer Daniels Midland Company（ADM）（USA）
• Cargill, Incorporated（USA）
• Roquette Freres（France）
• Ingredion Incorporated（USA）
• DuPont de Nemours, Inc.（USA）
• Puris Foods（USA）
• Beyond Meat（USA）
• Impossible Foods Inc.（USA）
• The Protein Works（TM）（UK）
• Form Nutrition（UK）

结论与建议

Global Plant Based Protein Supplements Market size was valued at USD 4.8 Billion in 2024 and is poised to grow from USD 5.12 Billion in 2025 to USD 8.6 Billion by 2033, growing at a CAGR of 6.7% during the forecast period (2026-2033).

The global plant-based protein supplements market is experiencing significant growth, driven by increasing consumer awareness of their nutritional advantages, including low sodium and high amino acid levels. Changing consumer preferences, influenced by food safety concerns, allergies, ethical considerations, and the rise of veganism, are reshaping the demand for these supplements. Moreover, a heightened interest in environmentally sustainable protein sources is further propelling market expansion. With a growing awareness of the link between nutrition and exercise, especially among health-conscious individuals, demand for plant-based supplements tailored for sports nutrition is expected to rise. Increased marketing efforts from manufacturers and advocacy groups are enhancing consumer understanding of the benefits of these products, contributing to overall market growth and interest in healthier dietary choices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Plant Based Protein Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Plant Based Protein Supplements Market Segments Analysis

Global Plant Based Protein Supplements Market is segmented by Raw Material, Product, Distribution Channel, Application, Form, Nature and region. Based on Raw Material, the market is segmented into Soy, Spirulina, Pumpkin Seed, Hemp, Rice, Pea and Others. Based on Product, the market is segmented into Protein Powder, Protein Bars, Ready- to-Drink (RTD) and Others. Based on Distribution Channel, the market is segmented into Supermarket, Online Stores, DTC and Others. Based on Application, the market is segmented into Sports Nutrition, Additional Nutrition and Others. Based on Form, the market is segmented into Protein Isolate, Protein Concentrate and Textured Protein. Based on Nature, the market is segmented into Organic and Conventional. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Plant Based Protein Supplements Market

The global market for plant-based protein supplements is experiencing significant growth, driven by a growing consumer preference for plant-based diets, influenced by heightened awareness of environmental sustainability and animal welfare issues. As consumers increasingly view plant-based products as safer and healthier alternatives to animal-derived options, manufacturers are compelled to innovate and explore new plant protein sources to meet the demands of a rising population of vegans and vegetarians. Additionally, the increasing prevalence of lactose intolerance is contributing to the surge in plant protein sales. The rising trend toward natural, organic, and clean label products is further expected to enhance the demand for plant-based protein supplements.

Restraints in the Global Plant Based Protein Supplements Market

The growth of the Global Plant Based Protein Supplements market faces a notable challenge due to the necessity for substantial enhancements in sensory attributes, particularly flavor profiles, of these products. Plant-derived proteins often introduce unappealing flavors that can deter consumers, despite the increasing demand for health-focused, functional ingredients. This discrepancy highlights a critical barrier, as consumers tend to prioritize taste and palatability when making purchasing decisions. Consequently, the difficulties associated with improving the overall flavor and appeal of plant-based proteins significantly hinder the market's expansion and adoption among health-conscious individuals seeking enjoyable and nutritious supplements.

Market Trends of the Global Plant Based Protein Supplements Market

The Global Plant-Based Protein Supplements market is witnessing robust growth fueled by a heightened awareness of health and wellness. As consumers increasingly seek alternatives to animal-based products, driven by the rising prevalence of lifestyle-related health issues and a growing emphasis on sustainable living, plant-based proteins have gained popularity for their nutritional benefits and eco-friendly attributes. Urbanization and fast-paced lifestyles continue to contribute to a demand for convenient, health-focused dietary supplements, propelling innovations in this sector. This trend is further strengthened by the rise of veganism and flexitarian diets, positioning plant-based protein as a staple in the health supplement industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Plant Based Protein Supplements Market Size by Raw Material & CAGR (2026-2033)

• Market Overview
• Soy
• Spirulina
• Pumpkin Seed
• Hemp
• Rice
• Pea
• Others

Global Plant Based Protein Supplements Market Size by Product & CAGR (2026-2033)

• Market Overview
• Protein Powder
• Protein Bars
• Ready- to-Drink (RTD)
• Others

Global Plant Based Protein Supplements Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarket
• Online Stores
• DTC
• Others

Global Plant Based Protein Supplements Market Size by Application & CAGR (2026-2033)

• Market Overview
• Sports Nutrition
• Additional Nutrition
• Others

Global Plant Based Protein Supplements Market Size by Form & CAGR (2026-2033)

• Market Overview
• Protein Isolate
• Protein Concentrate
• Textured Protein

Global Plant Based Protein Supplements Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Organic
• Conventional

Global Plant Based Protein Supplements Market Size & CAGR (2026-2033)

• North America (Raw Material, Product, Distribution Channel, Application, Form, Nature)
  • US
  • Canada
• Europe (Raw Material, Product, Distribution Channel, Application, Form, Nature)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Raw Material, Product, Distribution Channel, Application, Form, Nature)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Raw Material, Product, Distribution Channel, Application, Form, Nature)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Raw Material, Product, Distribution Channel, Application, Form, Nature)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutiva Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vega (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunwarrior (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orgain Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naked Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Myprotein (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bulk(TM) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (ADM) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill, Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roquette Freres (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DuPont de Nemours, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puris Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beyond Meat (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Impossible Foods Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Protein Works(TM) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Form Nutrition (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations