植物蛋白补充剂市场规模、份额和成长分析（按来源、产品、分销管道、应用、形式、性质和地区）—产业预测，2025 年至 2032 年

2023 年全球植物蛋白补充剂市场规模价值 45 亿美元，预计将从 2024 年的 48 亿美元增长到 2032 年的 80.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.7%。

由于消费者越来越意识到植物蛋白的营养价值，例如低钠和高氨基酸含量，植物蛋白补充剂市场正在经历显着增长。围绕食品安全、过敏、动物福利的道德考虑以及素食主义的转变的担忧正在再形成消费者的偏好。此外，随着越来越多的人意识到快节奏生活方式中健康饮食和体力活动之间的联繫，对永续蛋白质来源的需求正在增加，特别是在运动营养领域。美国引领北美市场，主要製造商实力雄厚，越来越注重体重管理和营养纯素饮食。公司和组织的宣传活动进一步提高了消费者的知识，有助于 2023 年以后的市场扩张。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 宏观经济指标
• 价值链分析
• 定价分析
• 监管分析

植物性蛋白质补充剂市场规模（按成分和复合年增长率） (2025-2032)

• 市场概况
• 大豆
• 螺旋藻
• 南瓜子
• 麻
• 米
• 豌豆
• 其他的

植物性蛋白质补充剂市场规模（按产品和复合年增长率） (2025-2032)

• 市场概况
• 蛋白粉
• 蛋白质棒
• 即饮饮料（RTD）
• 其他的

植物蛋白补充剂市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场
• 网路商店
• 直接行销
• 其他的

植物蛋白补充剂市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 运动营养
• 额外营养
• 其他的

植物蛋白补充剂市场规模（按形式和复合年增长率） (2025-2032)

• 市场概况
• 蛋白质分离物
• 蛋白浓缩物
• 组织蛋白

植物蛋白补充剂市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 有机的
• 传统的

植物性蛋白质补充剂市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Glanbia plc（Ireland）
• NOW Foods（USA）
• Nutiva Inc.（USA）
• Vega（Canada）
• Garden of Life（USA）
• Sunwarrior（USA）
• Orgain Inc.（USA）
• Naked Nutrition（USA）
• Myprotein（UK）
• Bulk（TM）（UK）
• Archer Daniels Midland Company（ADM）（USA）
• Cargill, Incorporated（USA）
• Roquette Freres（France）
• Ingredion Incorporated（USA）
• DuPont de Nemours, Inc.（USA）
• Puris Foods（USA）
• Beyond Meat（USA）
• Impossible Foods Inc.（USA）
• The Protein Works（TM）（UK）
• Form Nutrition（UK）

结论和建议

Global Plant Based Protein Supplements Market size was valued at USD 4.5 billion in 2023 and is poised to grow from USD 4.8 billion in 2024 to USD 8.07 billion by 2032, growing at a CAGR of 6.7% during the forecast period (2025-2032).

The plant-based protein supplement market is experiencing significant growth driven by increasing consumer awareness of their nutritional advantages, including low sodium and high amino acid levels. Concerns surrounding food safety, allergies, ethical considerations regarding animal welfare, and a shift towards veganism are reshaping consumer preferences. Additionally, the demand for sustainable protein sources is on the rise, particularly in sports nutrition, as more individuals recognize the link between healthy diets and physical activity amidst fast-paced lifestyles. The U.S. leads the North American market, buoyed by strong presence of major manufacturers and a focus on weight management and a nutritious vegan diet. Awareness campaigns by businesses and organizations have further heightened consumer knowledge, contributing to anticipated market expansion through 2023 and beyond.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Plant Based Protein Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Plant Based Protein Supplements Market Segmental Analysis

Global Plant Based Protein Supplements Market is segmented by Raw Material, Product, Distribution Channel, Application, Form, Nature and region. Based on Raw Material, the market is segmented into Soy, Spirulina, Pumpkin Seed, Hemp, Rice, Pea and Others. Based on Product, the market is segmented into Protein Powder, Protein Bars, Ready- to-Drink (RTD) and Others. Based on Distribution Channel, the market is segmented into Supermarket, Online Stores, DTC and Others. Based on Application, the market is segmented into Sports Nutrition, Additional Nutrition and Others. Based on Form, the market is segmented into Protein Isolate, Protein Concentrate and Textured Protein. Based on Nature, the market is segmented into Organic and Conventional. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Plant Based Protein Supplements Market

The Global Plant-Based Protein Supplements market is experiencing significant growth driven by a holistic lifestyle approach among consumers increasingly adopting plant-based diets. As awareness of environmental sustainability and animal welfare rises, many are shifting their perceptions, viewing plant-based products as healthier and safer alternatives to animal-derived options. This trend has compelled manufacturers to innovate and explore novel sources of plant proteins to cater to the growing population of vegans and vegetarians. Additionally, the rising prevalence of lactose intolerance has further fueled the demand for plant protein supplements. There is also a notable trend towards natural, organic, and clean label products, which is expected to further enhance market demand.

Restraints in the Global Plant Based Protein Supplements Market

The Global Plant-Based Protein Supplements market faces notable challenges that may hinder its growth, primarily stemming from undesirable taste and flavor profiles associated with plant-derived proteins. Significant advancements are required to enhance the sensory attributes and overall palatability of these products, as they often impart unappealing flavors when incorporated into various formulations. Although the inclusion of functional ingredients addresses consumer preferences for tailored health solutions, individuals tend to prioritize flavor and taste when making purchase decisions. Consequently, the difficulties in improving the taste and enjoyment of plant-based proteins pose a substantial restraint on the market's expansion and acceptance.

Market Trends of the Global Plant Based Protein Supplements Market

The Global Plant Based Protein Supplements market is experiencing robust growth driven by rising consumer awareness of health benefits associated with concentrated nutrients amidst urbanization and busy lifestyles. As lifestyle-related health conditions, such as diabetes, proliferate-with projections estimating 642 million people affected by 2040-there is an increasing shift toward plant-based diets. This trend is endorsed by consumers seeking natural, sustainable alternatives to traditional protein sources, further propelled by concerns over animal welfare and environmental sustainability. Consequently, the market is poised for significant expansion as more individuals adopt plant-based supplements to enhance their overall health and well-being.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Plant Based Protein Supplements Market Size by Raw Material & CAGR (2025-2032)

• Market Overview
• Soy
• Spirulina
• Pumpkin Seed
• Hemp
• Rice
• Pea
• Others

Global Plant Based Protein Supplements Market Size by Product & CAGR (2025-2032)

• Market Overview
• Protein Powder
• Protein Bars
• Ready- to-Drink (RTD)
• Others

Global Plant Based Protein Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarket
• Online Stores
• DTC
• Others

Global Plant Based Protein Supplements Market Size by Application & CAGR (2025-2032)

• Market Overview
• Sports Nutrition
• Additional Nutrition
• Others

Global Plant Based Protein Supplements Market Size by Form & CAGR (2025-2032)

• Market Overview
• Protein Isolate
• Protein Concentrate
• Textured Protein

Global Plant Based Protein Supplements Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Plant Based Protein Supplements Market Size & CAGR (2025-2032)

• North America (Raw Material, Product, Distribution Channel, Application, Form, Nature)
  • US
  • Canada
• Europe (Raw Material, Product, Distribution Channel, Application, Form, Nature)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Raw Material, Product, Distribution Channel, Application, Form, Nature)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Raw Material, Product, Distribution Channel, Application, Form, Nature)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Raw Material, Product, Distribution Channel, Application, Form, Nature)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutiva Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vega (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunwarrior (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orgain Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naked Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Myprotein (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bulk(TM) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (ADM) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill, Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roquette Freres (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DuPont de Nemours, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puris Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beyond Meat (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Impossible Foods Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Protein Works(TM) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Form Nutrition (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations