市场调查报告书
商品编码
1407551
游戏显示器市场 - 2018-2028 年全球产业规模、份额、趋势、机会和预测,按面板类型、萤幕尺寸、销售管道、最终用户、地区和竞争细分Gaming Monitor Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Panel Type, By Screen Size, By Sales Channel, By End User, By Region, and By Competition, 2018-2028 |
全球游戏显示器市场是更广泛的游戏产业中一个蓬勃发展的领域。随着全球游戏爱好者对沉浸式和响应式显示器的需求日益增长,该市场经历了显着的成长和创新。游戏显示器旨在提供卓越的视觉体验,最大限度地减少输入延迟并提高影像品质。有几个关键因素促成了这个市场的成长。
高更新率:游戏显示器的特点是高更新率,通常为 144Hz、240Hz,甚至 360Hz。这些刷新率可减少运动模糊,使快节奏的游戏体验更加流畅,满足竞技游戏玩家的需求。
低响应时间:市场上出现了大量具有以毫秒为单位的超低响应时间的显示器,可防止重影并确保无缝过渡。
市场概况 | |
---|---|
预测期 | 2024-2028 |
2022 年市场规模 | 90.3亿美元 |
2028 年市场规模 | 135.9亿美元 |
2023-2028 年CAGR | 6.18% |
成长最快的细分市场 | 32吋以上 |
最大的市场 | 北美洲 |
解析度和 HDR:游戏显示器具有各种分辨率,包括全高清、四倍高清和 4K 超高清,而高动态范围 (HDR) 支援可呈现鲜艳的色彩和更深的对比度
与许多其他行业一样,游戏显示器产业也面临着与全球供应链中断相关的挑战。 COVID-19 大流行和半导体短缺等事件凸显了该行业容易受到外部衝击的影响。显示面板、晶片组和连接器等关键组件的短缺可能会导致生产延迟和成本增加。
为了应对这些挑战,公司可以实现供应商基础多元化,并建立重要零件的策略库存。加强本地或区域采购选择可以提供更具弹性的供应链。此外,创建能够快速适应不断变化的条件的灵活製造流程也至关重要。
环境问题和法规:
随着环保意识的增强,游戏显示器产业面临对其产品永续性越来越严格的审查。显示器的製造和处置,特别是那些具有更大萤幕和更高解析度的显示器,可能会对环境产生重大影响。监管机构开始引入与能源效率、危险物质和回收相关的标准和指令。
製造商必须透过减少产品的环境足迹、优化能源消耗以及采用环保材料和製造流程来关注永续发展措施。遵守新兴法规对于避免处罚和维持正面的品牌形象至关重要。
相容性和介面标准:
确保游戏显示器与最新的游戏机、PC 和显示卡相容可能是一项挑战。游戏产业不断推出具有不同介面和标准的新硬体。游戏玩家需要即插即用的兼容性,并希望他们的显示器能无缝支援最新技术。
製造商需要投资全面的测试和开发流程,以确保他们的显示器能够与各种设备良好配合。他们还必须与游戏硬体开发商密切合作,以协调介面标准,减少相容性问题并提供流畅的游戏体验。
主要市场趋势
高刷新率和低迴应时间:
游戏显示器越来越以高更新率(例如,144Hz、240Hz,甚至360Hz)和低响应时间(以毫秒为单位)为特征。游戏玩家寻求具有这些功能的显示器,以确保流畅、无撕裂的游戏体验,因为它们可以显着减少运动模糊和重影。对这些超响应显示器的需求持续成长,推动了製造商的创新。
沉浸式游戏体验的趋势导致了曲面和超宽游戏显示器的流行。这些显示器提供更广阔的视野,增强游戏体验。游戏玩家可以享受更多的周边视觉和「在游戏中」的感觉。尤其是曲面显示器,可以减少失真和眩光,使其成为狂热游戏玩家的有吸引力的选择。
随着游戏对图形的要求越来越高,游戏玩家越来越寻求高解析度的显示器。 4K(超高清)显示器变得越来越普遍,可提供令人难以置信的详细视觉效果。此外,高动态范围(HDR)技术也正在进入游戏显示器。 HDR 增强了游戏的对比和色彩准确性,使视觉效果更加逼真和吸引人。
AMD FreeSync 和 NVIDIA G-Sync 等自适应同步技术已成为游戏体验不可或缺的一部分。这些技术透过同步显示器的更新率和显示卡的输出来减少萤幕撕裂和卡顿。更多显示器正在整合这些功能,让拥有不同 GPU 的玩家能够享受更流畅的游戏体验。
游戏显示器市场正在见证 OLED 和 Mini-LED 显示技术的采用。 OLED 面板提供无与伦比的对比度和令人难以置信的深黑色。 Mini-LED 用于 LCD 显示器的背光,可提供改进的局部调光和色彩精确度。这些技术为游戏玩家提供卓越的视觉质量,但价格可能很高。
细分市场洞察
面板类型见解
2022 年,IPS 面板将在全球游戏显示器市场占据主导地位。IPS 面板因其卓越的色彩准确度和宽视角而受到关注。游戏玩家重视充满活力且逼真的色彩,因为它们可以增强视觉体验并让玩家更好地沉浸在游戏中。借助 IPS 技术,使用者可以获得一致且准确的色彩表现,使其成为游戏显示器的理想选择。
在游戏世界中,速度至关重要。虽然与 TN(扭曲向列)面板相比,传统 IPS 面板因其响应时间较慢而闻名,但 IPS 技术的进步已显着缩小了这一差距。现代 IPS 游戏显示器具有更快的反应时间,通常达到 1 毫秒或更低,这对于最大限度地减少快节奏游戏中的运动模糊和重影至关重要。
此外,IPS 面板因其宽视角而备受推崇。此特性在朋友或竞争对手可能聚集在单一萤幕周围的多人游戏场景中尤其重要。 IPS 显示器可确保无论视角为何,影像品质都保持一致,进而减少色彩失真和对比度偏移。
IPS 面板占据主导地位的另一个因素是它们与各种游戏类型的兼容性。从身临其境的开放世界冒险到竞技电子竞技游戏,游戏玩家可以享受多样化且均衡的视觉体验。 IPS 面板的灵活性使其成为从事各种游戏活动的游戏玩家的热门选择。
萤幕尺寸见解
27-32吋细分市场将在2022年全球游戏显示器市场占据主导地位。「27-32吋」类别的游戏显示器在尺寸和效能之间取得了完美的平衡。这些萤幕足够大,可以提供身临其境的游戏体验和宽敞的视野,但它们又不会太大而变得笨重或占据有限的桌面空间。游戏玩家重视全神贯注于游戏的能力,而这些显示器为此目的提供了理想的萤幕空间。
促成该细分市场主导地位的关键因素之一是它提供的最佳像素密度。借助 27-32 吋显示屏,显示器可以提供高解析度视觉效果,例如 1440p 或 4K,而不会牺牲清晰度或像素化。游戏玩家可以享受清晰细腻的图形,这对于辨别游戏细节并保持竞争优势尤其重要。
「27-32 吋」细分市场也具有足够的多功能性,可以适应各种游戏类型。无论游戏玩家是沉浸在开放世界冒险中、参加快节奏的第一人称射击游戏,还是参加电竞比赛,显示器尺寸都可以满足各种喜好。萤幕尺寸达到了平衡,使其既适合沉浸式、故事驱动的游戏,也适合基于抽搐的竞技游戏。
该细分市场占据主导地位的另一个重要驱动因素是游戏玩家中多工处理的日益普及。除了游戏之外,许多用户还在寻求可以用作工作、内容创建和娱乐的多功能显示器的显示器。 27-32 吋尺寸非常适合这些多样化的活动,为并排应用程式提供充足的萤幕空间并提高工作效率。
区域洞察
北美在 2022 年将主导全球游戏显示器市场。北美,尤其是美国,拥有完善的游戏文化。该地区拥有大量专业电子竞技组织、游戏内容创作者和热情的游戏玩家。这个蓬勃发展的生态系统创造了对高品质游戏设备(包括游戏显示器)的持续需求。
该地区的平均可支配收入相对较高,使游戏玩家能够投资高端游戏设备,包括高端游戏显示器。北美的游戏玩家经常寻求最新、最好的游戏技术来增强他们的游戏体验。
北美拥有戴尔、惠普、Alienware 和 NVIDIA 等多家着名游戏硬体製造商和科技巨头。这些公司在游戏显示器市场上站稳了脚跟,提供具有创新功能和顶级性能的先进产品。
北美是全球电子竞技中心。该地区举办了大量的电子竞技赛事和锦标赛,许多职业电竞选手和团队都驻扎在北美。这些竞技游戏玩家需要顶级的游戏设备,包括高更新率游戏显示器。
北美在 Twitch 和 YouTube Gaming 等线上内容创作和直播游戏串流平台方面处于领先地位。串流媒体、游戏玩家和内容创作者通常会优先考虑高品质的显示,以便为观众提供引人入胜且身临其境的内容。这一趋势间接推动了该地区游戏显示器的销售。
The global gaming monitor market is a thriving sector within the broader gaming industry. As gaming enthusiasts worldwide demand increasingly immersive and responsive displays, this market has experienced significant growth and innovation. Gaming monitors are designed to deliver exceptional visual experiences, minimizing input lag and enhancing image quality. Several key factors contribute to the growth of this market.
High Refresh Rates: Gaming monitors are characterized by high refresh rates, commonly 144Hz, 240Hz, or even 360Hz. These refresh rates reduce motion blur and make fast-paced gameplay smoother, catering to the needs of competitive gamers.
Low Response Times: The market sees an influx of monitors with ultra-low response times measured in milliseconds, preventing ghosting and ensuring seamless transitions.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 9.03 Billion |
Market Size 2028 | USD 13.59 Billion |
CAGR 2023-2028 | 6.18% |
Fastest Growing Segment | More Than 32 Inch |
Largest Market | North America |
Resolution and HDR: Gaming monitors feature various resolutions, including Full HD, Quad HD, and 4K Ultra HD, while high dynamic range (HDR) support brings out vibrant colors and deeper contrasts
Adaptive Sync Technologies: Adaptive sync technologies like G-Sync and FreeSync have gained prominence, reducing screen tearing and providing variable refresh rates for a smoother gaming experience
Panel Types: The market offers different panel types, such as In-Plane Switching (IPS), Twisted Nematic (TN), and Vertical Alignment (VA), each with its unique advantages.
Curved Screens: Curved gaming monitors create a more immersive field of view, enhancing gameplay, especially in first-person shooter and role-playing games.
Key Market Drivers
Rising Popularity of eSports and Competitive Gaming:
The explosive growth of eSports and competitive gaming has become a major driver for the gaming monitor market. eSports has evolved from niche tournaments to a global phenomenon with millions of participants and spectators. Professional gamers, as well as enthusiasts, require high-performance equipment, and gaming monitors are a critical part of the setup.
These gamers demand features like fast refresh rates, low input lag, and high resolutions to gain a competitive edge. As eSports continue to gain mainstream recognition and investment, the demand for gaming monitors with advanced features will remain robust. Manufacturers are developing monitors tailored to meet the specific needs of competitive gamers, thereby driving innovation in the industry.
The gaming monitor market has also benefited from the proliferation of live streaming platforms like Twitch and YouTube Gaming, where streamers and viewers alike prefer high-quality displays for a more engaging experience.
Advancements in Display Technology:
The gaming monitor market thrives on the rapid advancements in display technology. Innovations in panel technology, such as In-Plane Switching (IPS), Organic Light Emitting Diode (OLED), and Mini LED, have led to displays with higher resolutions, faster refresh rates, and superior color accuracy. These technological advancements translate into immersive and visually stunning gaming experiences.
High refresh rates (e.g., 144Hz, 240Hz, and even 360Hz) are now standard in many gaming monitors, offering smoother and more responsive gameplay. The adoption of 4K and even 8K resolutions provides gamers with crisp, detailed visuals. High Dynamic Range (HDR) technology further enhances the contrast and color range, making games more lifelike.
As display technology continues to progress, gamers are incentivized to upgrade their monitors to take full advantage of the latest gaming titles and hardware.
Increased PC Gaming and Gaming Consoles:
The gaming monitor market is positively impacted by the growing popularity of PC gaming and the continuous evolution of gaming consoles. PC gaming, with its flexibility and superior graphics capabilities, remains a preferred platform for many gamers. Gaming monitors serve as a critical component to maximize the gaming experience on PCs.
Additionally, gaming consoles like the PlayStation and Xbox series are increasingly emphasizing features like high refresh rates and support for higher resolutions. With the compatibility and performance enhancements introduced in newer console generations, gaming monitors have become essential for console gamers who demand responsive and immersive gameplay.
The trend toward cross-platform gaming and cloud gaming services has further expanded the market's reach, encouraging gamers to invest in gaming monitors to accommodate multiple gaming platforms.
Remote Work and Hybrid Learning:
The COVID-19 pandemic accelerated remote work and remote learning trends. As a result, many individuals found themselves in need of versatile monitors that could serve both work and entertainment purposes. Gaming monitors, with their high-quality displays, became attractive options for individuals seeking multi-functional screens.
For remote workers, the fast refresh rates and high resolutions of gaming monitors are essential for productivity tasks, as well as for relaxing with gaming or entertainment during breaks. Similarly, students engaged in hybrid learning scenarios require displays that are equally suitable for educational content and gaming.
This dual-purpose demand has bolstered the gaming monitor market, with manufacturers marketing their products as suitable for work, study, and play.
Growth in 4K and High Refresh Rate Gaming:
The push for 4K resolution gaming and high refresh rates has driven the demand for gaming monitors. As more gaming titles and graphics cards support 4K gaming at 60 frames per second (FPS) or higher, enthusiasts are looking to upgrade their monitors to harness the full potential of their hardware.
High refresh rates, such as 144Hz, 240Hz, and beyond, ensure smoother gameplay and responsiveness, which is especially crucial for competitive gaming. Gamers, from casual to professional, recognize the advantage of fluid gameplay, lower input lag, and faster response times in fast-paced titles like first-person shooters and racing games.
Gaming monitor manufacturers continue to produce models with ever-increasing resolutions and refresh rates, catering to the demand for premium gaming experiences. This, in turn, spurs consumers to invest in these high-performance displays.
Key Market Challenges
Intense Competition and Price Wars:
The gaming monitor market is fiercely competitive, with numerous manufacturers vying for market share. This competition has led to price wars, as companies attempt to attract price-conscious gamers. While this benefits consumers in the short term with more affordable options, it poses a challenge for manufacturers, especially smaller ones, to maintain profitability. As prices continue to drop, it becomes essential for companies to differentiate themselves through innovation and unique features.
To address this challenge, manufacturers must strike a balance between affordability and premium features, understanding that gamers have varying budgets and preferences. Additionally, they can explore bundling strategies, such as including value-added accessories or extended warranties with their gaming monitors, to create added value beyond price.
Rapid Technological Advancements:
Gaming monitor technology is evolving rapidly, with improvements in display quality, refresh rates, and response times. While these advancements are exciting for gamers, they pose challenges for manufacturers. Keeping up with the latest technological trends requires substantial R&D investments. Staying competitive means releasing new models frequently to integrate these technologies, which can strain a company's production and distribution capabilities.
Manufacturers must focus on long-term product planning and research to anticipate and adapt to emerging technologies. They can also explore partnerships with technology providers to gain early access to cutting-edge components and maintain a competitive edge.
The gaming monitor industry, like many others, faces challenges related to global supply chain disruptions. Events such as the COVID-19 pandemic and semiconductor shortages have highlighted the industry's vulnerability to external shocks. Shortages of critical components like display panels, chipsets, and connectors can lead to production delays and increased costs.
To mitigate these challenges, companies can diversify their supplier base and build strategic stockpiles of essential components. Strengthening local or regional sourcing options can provide more resilient supply chains. Additionally, creating flexible manufacturing processes that allow quick adaptation to changing conditions is crucial.
Environmental Concerns and Regulations:
As environmental awareness grows, the gaming monitor industry faces increasing scrutiny regarding the sustainability of its products. The manufacturing and disposal of monitors, particularly those with larger screens and higher resolutions, can have significant environmental impacts. Regulatory bodies are beginning to introduce standards and directives related to energy efficiency, hazardous materials, and recycling.
Manufacturers must focus on sustainability initiatives by reducing the environmental footprint of their products, optimizing energy consumption, and adopting eco-friendly materials and manufacturing processes. Compliance with emerging regulations is vital to avoid penalties and maintain a positive brand image.
Compatibility and Interface Standards:
Ensuring gaming monitors are compatible with the latest gaming consoles, PCs, and graphics cards can be a challenge. The gaming industry continuously introduces new hardware with varying interfaces and standards. Gamers demand plug-and-play compatibility and expect their monitors to support the latest technologies seamlessly.
Manufacturers need to invest in comprehensive testing and development processes to ensure their monitors work well with a wide range of devices. They must also collaborate closely with gaming hardware developers to align on interface standards, reducing compatibility issues and delivering a smooth gaming experience.
Key Market Trends
High Refresh Rates and Low Response Times:
Gaming monitors are increasingly characterized by high refresh rates (e.g., 144Hz, 240Hz, or even 360Hz) and low response times (measured in milliseconds). Gamers seek monitors with these features to ensure smooth, tear-free gameplay, as they significantly reduce motion blur and ghosting. The demand for these ultra-responsive displays continues to grow, driving innovation among manufacturers.
The trend towards immersive gaming experiences has led to the popularity of curved and ultrawide gaming monitors. These monitors provide a wider field of view, enhancing the gaming experience. Gamers can enjoy more peripheral vision and a sense of being "in the game." Curved displays, in particular, reduce distortion and glare, making them an attractive choice for avid gamers.
As games become more graphically demanding, gamers are increasingly looking for high-resolution displays. 4K (Ultra HD) monitors are becoming more common, offering incredibly detailed visuals. Moreover, High Dynamic Range (HDR) technology is also making its way into gaming monitors. HDR enhances the contrast and color accuracy of games, making visuals more lifelike and appealing.
Adaptive sync technologies, like AMD FreeSync and NVIDIA G-Sync, have become integral to the gaming experience. These technologies reduce screen tearing and stuttering by synchronizing the monitor's refresh rate with the graphics card's output. More monitors are incorporating these features, allowing gamers with different GPUs to enjoy smoother gameplay.
The gaming monitor market is witnessing the adoption of OLED and Mini-LED display technologies. OLED panels offer unparalleled contrast ratios and incredibly deep blacks. Mini-LEDs are used in backlighting for LCD displays, providing improved local dimming and color accuracy. These technologies offer superior visual quality for gamers but may come at a premium price.
Segmental Insights
Panel Type Insights
IPS Panel segment dominates in the global gaming monitor market in 2022. IPS panels have gained prominence for their superior color accuracy and wide viewing angles. Gamers value vibrant and true-to-life colors, as these enhance the visual experience and allow for better immersion in games. With IPS technology, users can expect consistent and accurate color representation, making it an ideal choice for gaming monitors.
In the gaming world, speed is of the essence. While traditional IPS panels were known for their slower response times compared to TN (Twisted Nematic) panels, advancements in IPS technology have significantly reduced this gap. Modern IPS gaming monitors feature faster response times, often reaching 1ms or lower, which is crucial for minimizing motion blur and ghosting in fast-paced games.
Additionally, IPS panels are prized for their wide viewing angles. This characteristic is especially important in multiplayer gaming scenarios where friends or competitors may gather around a single screen. IPS monitors ensure that the image quality remains consistent, regardless of the viewing angle, reducing color distortion and contrast shifts.
Another factor contributing to the dominance of IPS panels is their compatibility with various gaming genres. From immersive open-world adventures to competitive esports titles, gamers can enjoy a versatile and well-balanced visual experience. The flexibility of IPS panels makes them a popular choice for gamers who engage in a wide range of gaming activities.
Screen Size Insights
27-32 Inch segment dominates in the global Gaming Monitor market in 2022. Gaming monitors in the "27-32 Inch" category strike a perfect balance between size and performance. These screens are large enough to provide an immersive gaming experience with a spacious field of view, yet they are not so oversized that they become unwieldy or dominate limited desk space. Gamers value the ability to become fully engrossed in their games, and these monitors offer the ideal screen real estate for that purpose.
One of the key factors contributing to the dominance of this segment is the optimal pixel density it offers. With a 27-32 inch display, monitors can provide high-resolution visuals, such as 1440p or 4K, without sacrificing clarity or pixelation. Gamers can enjoy sharp and detailed graphics, which are especially important for discerning in-game details and maintaining a competitive edge.
The "27-32 Inch" segment is also versatile enough to accommodate various gaming genres. Whether gamers are immersed in open-world adventures, participating in fast-paced first-person shooters, or engaging in esports competitions, the monitor size can cater to a wide range of preferences. The screen size strikes a balance that makes it suitable for both immersive, story-driven titles and competitive, twitch-based games.
Another significant driver of this segment's dominance is the increasing popularity of multitasking among gamers. Beyond gaming, many users are seeking monitors that can serve as multi-purpose displays for work, content creation, and entertainment. The 27-32 inch size is well-suited for these diverse activities, offering ample screen space for side-by-side applications and enhanced productivity.
Regional Insights
North America dominates the Global Gaming Monitor Market in 2022. North America, especially the United States, has a well-established gaming culture. The region is home to a significant number of professional eSports organizations, gaming content creators, and enthusiastic gamers. This thriving ecosystem creates a continuous demand for high-quality gaming equipment, including gaming monitors.
The region enjoys a relatively high average disposable income, allowing gamers to invest in premium gaming setups, including high-end gaming monitors. Gamers in North America often seek the latest and best gaming technology to enhance their gaming experience.
North America hosts several prominent gaming hardware manufacturers and tech giants like Dell, HP, Alienware, and NVIDIA. These companies have a strong foothold in the gaming monitor market, offering advanced products with innovative features and top-tier performance.
North America is a global hub for eSports. The region hosts numerous eSports events and tournaments, and many professional eSports players and teams are based in North America. These competitive gamers require top-of-the-line gaming equipment, including high-refresh-rate gaming monitors.
North America leads the way in online content creation and live game streaming platforms like Twitch and YouTube Gaming. Streamers, gamers, and content creators often prioritize high-quality displays to provide their audiences with engaging and immersive content. This trend indirectly boosts the sales of gaming monitors in the region.
Samsung Electronics Co., Ltd.
LG Electronics Inc.
ASUStek Computer Inc.
Acer Inc.
MSI Co., Ltd.
Dell Inc.
HP Inc.
AOC International
ViewSonic Corporation
BenQ Corporation
In this report, the Global Gaming Monitor Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below: