电子商务市场 - 全球产业规模、份额、趋势、机会和预测，按产品、按型号、按地区、按竞争细分 2020-2030F

2024 年全球电子商务市场价值为 25.4 兆美元，预计到 2030 年将达到 73.52 兆美元，并在预测期内实现强劲成长，到 2030 年的复合年增长率为 19.2%。全球电子商务市场在技术进步、互联网广泛和消费者行为转变的推动下实现了显着增长。近年来，由于其为全球消费者提供的便利性和可访问性，市场呈指数级增长。推动这项成长的关键因素包括智慧型手机和数位支付方式的普及，简化了网路购物体验。此外，由于封锁和社交距离措施促使更多消费者在线上购买必需品和非必需品，COVID-19 疫情进一步加速了电子商务的普及。各行业的企业越来越多地将电子商务作为其销售策略的重要组成部分，认识到电子商务可以接触更广泛的受众并降低与传统零售相关的营运成本。电子商务格局持续快速发展，人工智慧个人化、扩增实境购物体验和更快的配送方式等创新塑造着线上零售的未来。展望未来，全球电子商务市场预计将继续成长，为企业创新和适应不断变化的消费者偏好和技术进步提供了丰厚的机会。

主要市场驱动因素

网路普及率和接取率

主要市场挑战

物流和供应链复杂性

主要市场趋势

全通路零售的兴起

目录

第 1 章：产品概述

第 2 章：研究方法

第 3 章：执行摘要

第四章：COVID-19 对全球电子商务市场的影响

第 5 章：顾客之声

第六章：全球电子商务市场概况

第七章：全球电子商务市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按产品（汽车、美容及个人护理、书籍及文具、消费性电子产品、家用电器、服装及鞋类、医疗保健、其他）
  • 依模型类型（企业对企业、企业对消费者、消费者对消费者）
  • 按地区（北美、欧洲、南美、中东和非洲、亚太地区）
• 按公司分类（2024）
• 市场地图

第 8 章：北美电子商务市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 加拿大
  • 墨西哥

第九章：欧洲电子商务市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 英国
  • 义大利
  • 西班牙
  • 比利时

第 10 章：南美洲电子商务市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 哥伦比亚
  • 阿根廷
  • 智利
  • 秘鲁

第 11 章：中东和非洲电子商务市场展望

• 市场规模和预测
• 市场占有率和预测
• 中东和非洲：国家分析
  • 阿联酋
  • 南非
  • 土耳其
  • 以色列

第 12 章：亚太电子商务市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 印尼
  • 越南

第 13 章：市场动态

• 驱动程式
• 挑战

第 14 章：市场趋势与发展

第 15 章：公司简介

• Amazon.com Inc.
• Alibaba Group Holding Limited
• Shopify Inc.
• eBay Inc.
• Rakuten Group, Inc.
• Walmart Inc.
• Etsy, Inc.
• Zalando SE
• Wayfair LLC.
• Chewy, Inc

第 16 章：策略建议

第17章调查会社について・免责事项

Global E-commerce Market was valued at USD 25.4 Trillion in 2024 and is expected to reach at USD 73.52 Trillion in 2030 and project robust growth in the forecast period with a CAGR of 19.2% through 2030. The global e-commerce market has witnessed remarkable growth driven by advancements in technology, widespread internet access, and shifting consumer behaviors. As of recent years, the market has expanded exponentially, propelled by the convenience and accessibility it offers to consumers worldwide. Key factors contributing to this growth include the proliferation of smartphones and digital payment methods, which have simplified the online shopping experience. Moreover, the COVID-19 pandemic further accelerated e-commerce adoption as lockdowns and social distancing measures prompted more consumers to shop online for essentials and non-essentials alike. Businesses across various sectors have increasingly turned to e-commerce as a critical component of their sales strategy, recognizing the potential to reach a broader audience and reduce operational costs associated with traditional retail. The e-commerce landscape continues to evolve rapidly, with innovations such as AI-powered personalization, augmented reality shopping experiences, and faster delivery options shaping the future of online retail. Looking ahead, the global e-commerce market is poised for continued growth, presenting lucrative opportunities for businesses to innovate and adapt to changing consumer preferences and technological advancements.

Key Market Drivers

Internet Penetration and Access

Internet penetration rates have been a significant driver of the global e-commerce market's growth. As more regions around the world gain access to reliable internet connections, the potential consumer base for online shopping expands exponentially. Improved infrastructure, including the proliferation of mobile internet and broadband services, has democratized access to e-commerce platforms, particularly in emerging markets. Countries such as China, India, and Brazil have seen rapid increases in internet penetration rates, transforming millions of previously offline consumers into active online shoppers. Advancements in mobile technology have played a crucial role in driving e-commerce growth. Smartphones and tablets enable consumers to browse, compare prices, and make purchases conveniently from anywhere, further fueling the adoption of online shopping. Mobile-friendly websites and apps have become essential for e-commerce businesses to cater to the growing segment of mobile users.

Key Market Challenges

Logistics and Supply Chain Complexity

One of the primary challenges for the global e-commerce market is managing the complexities of logistics and supply chain operations. E-commerce businesses must ensure efficient inventory management, timely order fulfillment, and cost-effective shipping solutions to meet consumer expectations for fast and reliable delivery. However, achieving seamless logistics operations on a global scale presents several hurdles. Cross-border logistics involve navigating varying regulatory frameworks, customs procedures, and import/export restrictions, which can lead to delays and increased costs. Different tax regimes and compliance requirements further add to the administrative burden for e-commerce businesses operating across multiple jurisdictions.

Last-mile delivery remains a critical challenge, especially in densely populated urban areas and remote rural regions. E-commerce platforms and logistics providers must optimize delivery routes, leverage technology for real-time tracking, and collaborate with local courier services to ensure prompt and efficient delivery to customers. The COVID-19 pandemic exacerbated existing logistics challenges by disrupting global supply chains, causing shipping delays, and increasing transportation costs. E-commerce businesses faced unprecedented demand surges coupled with logistical constraints, highlighting the need for resilience and flexibility in supply chain management.

Key Market Trends

Rise of Omnichannel Retailing

Omnichannel retailing has transformed how consumers interact with brands, integrating online and offline channels to provide seamless shopping experiences. This trend acknowledges that customers expect consistent, personalized interactions across all touchpoints, whether they shop online via desktop, mobile app, or in physical stores. E-commerce businesses are increasingly adopting omnichannel strategies to meet these expectations, leveraging data analytics to understand customer behavior and preferences across channels. By synchronizing inventory management systems and offering options like click-and-collect or ship-from-store, businesses enhance convenience and flexibility for consumers. Omnichannel approaches also improve customer loyalty through cohesive branding and personalized marketing campaigns that resonate across different platforms. The COVID-19 pandemic further accelerated the adoption of omnichannel strategies as businesses sought to adapt to changing consumer behaviors and ensure operational resilience in the face of disruptions.

Looking ahead, omnichannel retailing is expected to continue evolving with advancements in technology such as AI-driven analytics for predictive inventory management and enhanced personalization. Successful e-commerce platforms will invest in seamless integration of online and offline experiences, optimizing logistics and supply chain operations to meet growing consumer demands for speed, convenience, and reliability in their shopping journeys. Further projections suggest that the B2C cross-border e-commerce market could attain a value of USD 7.9 trillion by 2030.

Key Market Players

• Amazon.com Inc.
• Alibaba Group Holding Limited
• Shopify Inc.
• eBay Inc.
• Rakuten Group, Inc.
• Walmart Inc.
• Etsy, Inc.
• Zalando SE
• Wayfair LLC.
• Chewy, Inc.

Report Scope:

In this report, the Global E-commerce Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

E-commerce Market, By Product:

• Automotive
• Beauty & Personal Care
• Books & Stationery
• Consumer Electronics
• Home Appliances
• Clothing & Footwear
• Healthcare
• Others

E-commerce Market, By Model Type:

• Business-to-Business
• Business-to-Consumer
• Consumer-to-Consumer

E-commerce Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Belgium
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Indonesia
  • Vietnam
• South America
  • Brazil
  • Argentina
  • Colombia
  • Chile
  • Peru
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Israel

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global E-commerce Market.

Available Customizations:

Global E-commerce market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Formulation of the Scope
• 2.4. Assumptions and Limitations
• 2.5. Sources of Research
  • 2.5.1. Secondary Research
  • 2.5.2. Primary Research
• 2.6. Approach for the Market Study
  • 2.6.1. The Bottom-Up Approach
  • 2.6.2. The Top-Down Approach
• 2.7. Methodology Followed for Calculation of Market Size & Market Shares
• 2.8. Forecasting Methodology
  • 2.8.1. Data Triangulation & Validation

3. Executive Summary

4. Impact of COVID-19 on Global E-commerce Market

5. Voice of Customer

6. Global E-commerce Market Overview

7. Global E-commerce Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product (Automotive, Beauty & Personal Care, Books & Stationery, Consumer Electronics, Home Appliances, Clothing & Footwear, Healthcare, Others)
  • 7.2.2. By Model Type (Business-to-Business, Business-to-Consumer, Consumer-to-Consumer)
  • 7.2.3. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 7.3. By Company (2024)
• 7.4. Market Map

8. North America E-commerce Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Model Type
  • 8.2.3. By Country
• 8.3. North America: Country Analysis
  • 8.3.1. United States E-commerce Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Model Type
  • 8.3.2. Canada E-commerce Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Model Type
  • 8.3.3. Mexico E-commerce Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Model Type

9. Europe E-commerce Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Model Type
  • 9.2.3. By Country
• 9.3. Europe: Country Analysis
  • 9.3.1. Germany E-commerce Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Model Type
  • 9.3.2. France E-commerce Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Model Type
  • 9.3.3. United Kingdom E-commerce Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Model Type
  • 9.3.4. Italy E-commerce Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product
      • 9.3.4.2.2. By Model Type
  • 9.3.5. Spain E-commerce Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Product
      • 9.3.5.2.2. By Model Type
  • 9.3.6. Belgium E-commerce Market Outlook
    • 9.3.6.1. Market Size & Forecast
      • 9.3.6.1.1. By Value
    • 9.3.6.2. Market Share & Forecast
      • 9.3.6.2.1. By Product
      • 9.3.6.2.2. By Model Type

10. South America E-commerce Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By Model Type
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil E-commerce Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By Model Type
  • 10.3.2. Colombia E-commerce Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By Model Type
  • 10.3.3. Argentina E-commerce Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By Model Type
  • 10.3.4. Chile E-commerce Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Product
      • 10.3.4.2.2. By Model Type
  • 10.3.5. Peru E-commerce Market Outlook
    • 10.3.5.1. Market Size & Forecast
      • 10.3.5.1.1. By Value
    • 10.3.5.2. Market Share & Forecast
      • 10.3.5.2.1. By Product
      • 10.3.5.2.2. By Model Type

11. Middle East & Africa E-commerce Market Outlook

• 11.1. Market Size & Forecast
  • 11.1.1. By Value
• 11.2. Market Share & Forecast
  • 11.2.1. By Product
  • 11.2.2. By Model Type
  • 11.2.3. By Country
• 11.3. Middle East & Africa: Country Analysis
  • 11.3.1. Saudi Arabia E-commerce Market Outlook
    • 11.3.1.1. Market Size & Forecast
      • 11.3.1.1.1. By Value
    • 11.3.1.2. Market Share & Forecast
      • 11.3.1.2.1. By Product
      • 11.3.1.2.2. By Model Type
  • 11.3.2. UAE E-commerce Market Outlook
    • 11.3.2.1. Market Size & Forecast
      • 11.3.2.1.1. By Value
    • 11.3.2.2. Market Share & Forecast
      • 11.3.2.2.1. By Product
      • 11.3.2.2.2. By Model Type
  • 11.3.3. South Africa E-commerce Market Outlook
    • 11.3.3.1. Market Size & Forecast
      • 11.3.3.1.1. By Value
    • 11.3.3.2. Market Share & Forecast
      • 11.3.3.2.1. By Product
      • 11.3.3.2.2. By Model Type
  • 11.3.4. Turkey E-commerce Market Outlook
    • 11.3.4.1. Market Size & Forecast
      • 11.3.4.1.1. By Value
    • 11.3.4.2. Market Share & Forecast
      • 11.3.4.2.1. By Product
      • 11.3.4.2.2. By Model Type
  • 11.3.5. Israel E-commerce Market Outlook
    • 11.3.5.1. Market Size & Forecast
      • 11.3.5.1.1. By Value
    • 11.3.5.2. Market Share & Forecast
      • 11.3.5.2.1. By Product
      • 11.3.5.2.2. By Model Type

12. Asia Pacific E-commerce Market Outlook

• 12.1. Market Size & Forecast
  • 12.1.1. By Value
• 12.2. Market Share & Forecast
  • 12.2.1. By Product
  • 12.2.2. By Model Type
  • 12.2.3. By Country
• 12.3. Asia-Pacific: Country Analysis
  • 12.3.1. China E-commerce Market Outlook
    • 12.3.1.1. Market Size & Forecast
      • 12.3.1.1.1. By Value
    • 12.3.1.2. Market Share & Forecast
      • 12.3.1.2.1. By Product
      • 12.3.1.2.2. By Model Type
  • 12.3.2. India E-commerce Market Outlook
    • 12.3.2.1. Market Size & Forecast
      • 12.3.2.1.1. By Value
    • 12.3.2.2. Market Share & Forecast
      • 12.3.2.2.1. By Product
      • 12.3.2.2.2. By Model Type
  • 12.3.3. Japan E-commerce Market Outlook
    • 12.3.3.1. Market Size & Forecast
      • 12.3.3.1.1. By Value
    • 12.3.3.2. Market Share & Forecast
      • 12.3.3.2.1. By Product
      • 12.3.3.2.2. By Model Type
  • 12.3.4. South Korea E-commerce Market Outlook
    • 12.3.4.1. Market Size & Forecast
      • 12.3.4.1.1. By Value
    • 12.3.4.2. Market Share & Forecast
      • 12.3.4.2.1. By Product
      • 12.3.4.2.2. By Model Type
  • 12.3.5. Australia E-commerce Market Outlook
    • 12.3.5.1. Market Size & Forecast
      • 12.3.5.1.1. By Value
    • 12.3.5.2. Market Share & Forecast
      • 12.3.5.2.1. By Product
      • 12.3.5.2.2. By Model Type
  • 12.3.6. Indonesia E-commerce Market Outlook
    • 12.3.6.1. Market Size & Forecast
      • 12.3.6.1.1. By Value
    • 12.3.6.2. Market Share & Forecast
      • 12.3.6.2.1. By Product
      • 12.3.6.2.2. By Model Type
  • 12.3.7. Vietnam E-commerce Market Outlook
    • 12.3.7.1. Market Size & Forecast
      • 12.3.7.1.1. By Value
    • 12.3.7.2. Market Share & Forecast
      • 12.3.7.2.1. By Product
      • 12.3.7.2.2. By Model Type

13. Market Dynamics

• 13.1. Drivers
• 13.2. Challenges

14. Market Trends and Developments

15. Company Profiles

• 15.1. Amazon.com Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Key Revenue and Financials
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel/Key Contact Person
  • 15.1.5. Key Product/Services Offered
• 15.2. Alibaba Group Holding Limited
  • 15.2.1. Business Overview
  • 15.2.2. Key Revenue and Financials
  • 15.2.3. Recent Developments
  • 15.2.4. Key Personnel/Key Contact Person
  • 15.2.5. Key Product/Services Offered
• 15.3. Shopify Inc.
  • 15.3.1. Business Overview
  • 15.3.2. Key Revenue and Financials
  • 15.3.3. Recent Developments
  • 15.3.4. Key Personnel/Key Contact Person
  • 15.3.5. Key Product/Services Offered
• 15.4. eBay Inc.
  • 15.4.1. Business Overview
  • 15.4.2. Key Revenue and Financials
  • 15.4.3. Recent Developments
  • 15.4.4. Key Personnel/Key Contact Person
  • 15.4.5. Key Product/Services Offered
• 15.5. Rakuten Group, Inc.
  • 15.5.1. Business Overview
  • 15.5.2. Key Revenue and Financials
  • 15.5.3. Recent Developments
  • 15.5.4. Key Personnel/Key Contact Person
  • 15.5.5. Key Product/Services Offered
• 15.6. Walmart Inc.
  • 15.6.1. Business Overview
  • 15.6.2. Key Revenue and Financials
  • 15.6.3. Recent Developments
  • 15.6.4. Key Personnel/Key Contact Person
  • 15.6.5. Key Product/Services Offered
• 15.7. Etsy, Inc.
  • 15.7.1. Business Overview
  • 15.7.2. Key Revenue and Financials
  • 15.7.3. Recent Developments
  • 15.7.4. Key Personnel/Key Contact Person
  • 15.7.5. Key Product/Services Offered
• 15.8. Zalando SE
  • 15.8.1. Business Overview
  • 15.8.2. Key Revenue and Financials
  • 15.8.3. Recent Developments
  • 15.8.4. Key Personnel/Key Contact Person
  • 15.8.5. Key Product/Services Offered
• 15.9. Wayfair LLC.
  • 15.9.1. Business Overview
  • 15.9.2. Key Revenue and Financials
  • 15.9.3. Recent Developments
  • 15.9.4. Key Personnel/Key Contact Person
  • 15.9.5. Key Product/Services Offered
• 15.10. Chewy, Inc
  • 15.10.1. Business Overview
  • 15.10.2. Key Revenue and Financials
  • 15.10.3. Recent Developments
  • 15.10.4. Key Personnel/Key Contact Person
  • 15.10.5. Key Product/Services Offered

16. Strategic Recommendations

17. About Us & Disclaimer