男士香水市场－全球产业规模、份额、趋势、机会及预测（依产品类型、价格区间、销售通路、地区及竞争格局），2020-2030 年预测

2024 年全球男士香水市场价值为 340.9 亿美元，预计到 2030 年将达到 457.8 亿美元，预测期内年复合成长率(CAGR) 为 5.10%。这种稳定的成长是由男性美容意识的增强、可支配收入的增加以及个人护理产品的高端化所推动的。消费者越来越倾向于奢华、小众和个人化香水，而永续性和环保包装在购买决策中的影响力也越来越大。

数位行销、名人代言和电子商务平台的扩张（尤其是在新兴市场）也在促进销售方面发挥关键作用。市场领导者正在透过持久配方、天然成分和独特香味的创新来满足多样化和不断发展的消费者群体。

电子商务在零售领域中的重要性持续提升。在美国，线上零售总额占比从 2022 年的 20.7% 成长至 2024 年创纪录的 22.7%。自 2020 年以来，电子商务一直占美国零售总额的至少 20%，凸显了数位商务对香水品牌日益增长的重要性。

关键市场驱动因素

提高个人护理意识和关注度

主要市场挑战

竞争加剧和市场饱和

主要市场趋势

个人化和客製化香水

随着消费者越来越重视独特性和个性，提供客製化选项的品牌在不断发展的市场中更具竞争优势。

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：全球男士香水市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型（香水、身体喷雾和喷雾、除臭剂和滚珠香体露、其他）
  • 依价格范围（豪华型、大众型）
  • 依销售管道（大卖场/超市、百货公司、网路、其他）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第五章：北美男士香水市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型
  • 按价格范围
  • 按销售管道
  • 按国家/地区
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第六章：欧洲男士香水市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第七章：亚太男士香水市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 韩国
  • 印尼

第八章：中东和非洲男士香水市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第九章：南美洲男士香水市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第十章：市场动态

• 驱动程式
• 挑战

第 11 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第 12 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 13 章：竞争格局

• 公司简介
  • L'Oreal SA
  • Unilever plc
  • LVMH Moet Hennessy-Louis Vuitton SE
  • Kao Corporation
  • Shiseido Co., Ltd.
  • The Estee Lauder Companies Inc.
  • PVH Corp.
  • Ralph Lauren Corporation
  • Salvatore Ferragamo SPA
  • Zino Davidoff SA

第 14 章：策略建议

第15章调查会社について・免责事项

Global Men's Fragrances market was valued at USD 34.09 billion in 2024 and is projected to reach USD 45.78 billion by 2030, growing at a compound annual growth rate (CAGR) of 5.10% during the forecast period. This steady growth is driven by heightened awareness of male grooming, increasing disposable incomes, and the premiumization of personal care products. Consumers are progressively gravitating toward luxury, niche, and personalized fragrances, while sustainability and eco-conscious packaging are becoming increasingly influential in purchasing decisions.

The expansion of digital marketing, celebrity endorsements, and e-commerce platforms-particularly in emerging markets-is also playing a pivotal role in boosting sales. Market leaders are responding with innovations in long-lasting formulations, natural ingredients, and distinctive scent profiles to cater to a diverse and evolving consumer base.

E-commerce continues to gain importance in the retail landscape. In the U.S., the share of total retail sales conducted online grew from 20.7% in 2022 to a record 22.7% in 2024. Since 2020, e-commerce has consistently accounted for at least 20% of total U.S. retail sales, highlighting the growing relevance of digital commerce for fragrance brands.

Key Market Drivers

Increasing Grooming Awareness and Focus on Personal Care

Growing awareness around male grooming and hygiene is a major factor propelling the men's fragrances market. Over the past decade, societal perceptions of male self-care have evolved, with fragrances becoming an integral part of men's grooming routines. This trend is particularly evident among younger demographics, who are increasingly mindful of their appearance and scent.

A July 2024 study revealed that 52% of U.S. men now use facial skincare products, representing a 68% increase from 31% in 2022. Among Gen Z men (ages 18-27 in 2024), usage rose from 42% in 2022 to 68% in 2024. This surge in personal care interest presents significant opportunities for fragrance brands, as consumers seek complementary products to complete their grooming regimens.

Social media platforms and grooming influencers have amplified this trend, positioning fragrances as key expressions of personal identity. Brands are capitalizing by launching targeted marketing campaigns that emphasize individuality and lifestyle. Demand is rising across categories such as daily-wear fragrances, high-end luxury scents, and seasonal collections-contributing to overall market growth.

Key Market Challenges

Intensifying Competition and Market Saturation

The men's fragrance sector is facing heightened competition, fueled by the influx of new players alongside established brands. The proliferation of indie and direct-to-consumer (DTC) fragrance companies has raised the competitive bar, challenging legacy brands to remain distinctive and relevant.

Social media and digital platforms have lowered entry barriers, allowing smaller brands to engage niche audiences and build loyal customer bases through personalized marketing and influencer partnerships. However, this abundance of options makes it increasingly difficult to foster long-term brand loyalty. Consumers frequently shift between brands based on the latest trends, influencer endorsements, or novel product innovations.

In addition, the rapid pace of beauty and grooming trends-accelerated by platforms such as TikTok and Instagram-places continuous pressure on brands to innovate, potentially stretching R&D resources. To stay competitive, companies must invest in strong brand differentiation, unique product propositions, and immersive customer experiences.

Key Market Trends

Personalization and Bespoke Fragrances

One of the most prominent trends shaping the men's fragrance market is the growing demand for personalization. Consumers are seeking signature scents that align with their personal style, identity, and lifestyle. In response, luxury and niche fragrance houses are offering customized scent creation services.

Brands such as Le Labo, Jo Malone, and Maison Francis Kurkdjian enable customers to either blend bespoke fragrances or personalize existing scents with unique notes. Additionally, advances in artificial intelligence and scent profiling are empowering e-commerce platforms to deliver tailored fragrance recommendations.

As consumers increasingly value exclusivity and individuality, brands that offer customization options are well-positioned to gain a competitive advantage in the evolving marketplace.

Key Market Players

• L'Oreal S.A.
• Unilever plc
• LVMH Moet Hennessy-Louis Vuitton SE
• Kao Corporation
• Shiseido Co., Ltd.
• The Estee Lauder Companies Inc.
• PVH Corp.
• Ralph Lauren Corporation
• Salvatore Ferragamo S.P.A
• Zino Davidoff SA

Report Scope:

In this report, the Global Men Fragrances Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men Fragrances Market, By Product Type:

• Perfumes
• Body Mists and Sprays
• Deodorants and Roll-ons
• Others

Men Fragrances Market, By Price Range:

• Luxury
• Mass

Men Fragrances Market, By Sales Channel:

• Hypermarket/Supermarket
• Departmental stores
• Online
• Others

Men Fragrances Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Men Fragrances Market.

Available Customizations:

Global Men Fragrances Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Men Fragrances Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Product Type (Perfumes, Body Mists and Sprays, Deodorants and Roll-ons, Others)
  • 4.2.2. By Price Range (Luxury, Mass)
  • 4.2.3. By Sales Channel (Hypermarket/Supermarket, Departmental stores, Online, Others)
  • 4.2.4. By Region
  • 4.2.5. By Company (2024)
• 4.3. Market Map

5. North America Men Fragrances Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type
  • 5.2.2. By Price Range
  • 5.2.3. By Sales Channel
  • 5.2.4. By Country
• 5.3. North America: Country Analysis
  • 5.3.1. United States Men Fragrances Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Product Type
      • 5.3.1.2.2. By Price Range
      • 5.3.1.2.3. By Sales Channel
  • 5.3.2. Canada Men Fragrances Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Product Type
      • 5.3.2.2.2. By Price Range
      • 5.3.2.2.3. By Sales Channel
  • 5.3.3. Mexico Men Fragrances Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Product Type
      • 5.3.3.2.2. By Price Range
      • 5.3.3.2.3. By Sales Channel

6. Europe Men Fragrances Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Price Range
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. Europe: Country Analysis
  • 6.3.1. France Men Fragrances Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Price Range
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Germany Men Fragrances Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Price Range
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Spain Men Fragrances Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Price Range
      • 6.3.3.2.3. By Sales Channel
  • 6.3.4. Italy Men Fragrances Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Product Type
      • 6.3.4.2.2. By Price Range
      • 6.3.4.2.3. By Sales Channel
  • 6.3.5. United Kingdom Men Fragrances Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Product Type
      • 6.3.5.2.2. By Price Range
      • 6.3.5.2.3. By Sales Channel

7. Asia-Pacific Men Fragrances Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Price Range
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1. China Men Fragrances Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Price Range
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2.Japan Men Fragrances Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Price Range
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. India Men Fragrances Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Price Range
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. South Korea Men Fragrances Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Price Range
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Indonesia Men Fragrances Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Price Range
      • 7.3.5.2.3. By Sales Channel

8. Middle East & Africa Men Fragrances Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Price Range
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. MEA: Country Analysis
  • 8.3.1. South Africa Men Fragrances Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Price Range
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. Saudi Arabia Men Fragrances Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Price Range
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. UAE Men Fragrances Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Price Range
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. Turkey Men Fragrances Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Price Range
      • 8.3.4.2.3. By Sales Channel

9. South America Men Fragrances Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Price Range
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Men Fragrances Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Price Range
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. Argentina Men Fragrances Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Price Range
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. Colombia Men Fragrances Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Price Range
      • 9.3.3.2.3. By Sales Channel

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends & Developments

• 11.1. Merger & Acquisition (If Any)
• 11.2. Product Launches (If Any)
• 11.3. Recent Developments

12. Porters Five Forces Analysis

• 12.1. Competition in the Industry
• 12.2. Potential of New Entrants
• 12.3. Power of Suppliers
• 12.4. Power of Customers
• 12.5. Threat of Substitute Products

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. L'Oreal S.A.
    • 13.1.1.1. Business Overview
    • 13.1.1.2. Company Snapshot
    • 13.1.1.3. Products & Services
    • 13.1.1.4. Financials (As Per Availability)
    • 13.1.1.5. Key Market Focus & Geographical Presence
    • 13.1.1.6. Recent Developments
    • 13.1.1.7. Key Management Personnel
  • 13.1.2. Unilever plc
  • 13.1.3. LVMH Moet Hennessy-Louis Vuitton SE
  • 13.1.4. Kao Corporation
  • 13.1.5. Shiseido Co., Ltd.
  • 13.1.6. The Estee Lauder Companies Inc.
  • 13.1.7. PVH Corp.
  • 13.1.8. Ralph Lauren Corporation
  • 13.1.9. Salvatore Ferragamo S.P.A
  • 13.1.10. Zino Davidoff SA

14. Strategic Recommendations

15. About Us & Disclaimer