查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1703453

炸薯片市场－全球产业规模、份额、趋势、机会和预测（按类型、按配销通路、按地区和竞争，2020-2030 年）

Fried Potato Chips Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3个工作天内

价格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

简介目录

2024 年全球炸洋芋片市场价值为 343.2 亿美元，预计到 2030 年将达到 404.1 亿美元，预测期内年复合成长率(CAGR) 为 7.34%。

市场概览
预测期 2026-2030
2024年市场规模 343.2亿美元
2030年市场规模 404.1亿美元
2025-2030 年复合年增长率 7.34%
成长最快的领域 清楚的
最大的市场 北美洲

这一市场成长主要得益于消费者对方便、便携零食的需求不断增长。随着现代生活节奏的加快，油炸薯片等即食零食因其方便获取、食用简单而成为人们的首选。此外，产品口味、包装和形式的不断创新有助于扩大市场并吸引新的消费者群体。

为了满足消费者不断变化的口味，製造商推出了多种口味的产品，并推出了更健康的替代品，包括低脂、有机和无麸质的替代品。电子商务的兴起也使得这些产品更广泛地普及，扩大了市场覆盖范围。此外，针对年轻族群的定向行销活动以及新兴市场的消费成长也促进了该产业的持续扩张。人们对优质手工薯片的兴趣日益浓厚，也为产品差异化和品牌忠诚度创造了机会。

关键市场驱动因素

全球可支配所得不断成长

主要市场挑战

市场参与者竞争加剧

主要市场趋势

更加重视永续包装

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

  • 品牌知名度
  • 影响购买决策的因素

第五章：全球油炸薯片市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 按类型（原味、咸味、调味）
    • 按配销通路（超市及大卖场、便利商店、专卖店、网路、其他）
    • 按地区
    • 按公司分类（2024）
  • 市场地图

第六章：北美炸薯片市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲炸薯片市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章：亚太炸薯片市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 越南
    • 韩国

第九章：中东和非洲炸薯片市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其
    • 科威特
    • 埃及

第十章：南美炸洋芋片市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第 13 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 14 章：竞争格局

  • 公司简介
    • Campbell's Company
    • PepsiCo, Inc
    • Orkla Eesti AS
    • Intersnack Group GmbH & Co. KG
    • ITC Limited
    • Shivoham Foods Private Limited
    • Maverick Bakes
    • Kiwi Food
    • Priniti Foods Pvt. Ltd
    • Aajfoods & Co

第 15 章：策略建议

第16章调查会社について・免责事项

简介目录
Product Code: 27868

Global fried potato chips market was valued at USD 34.32 billion in 2024 and is projected to reach USD 40.41 billion by 2030, growing at a compound annual growth rate (CAGR) of 7.34% during the forecast period.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 34.32 Billion
Market Size 2030USD 40.41 Billion
CAGR 2025-20307.34%
Fastest Growing SegmentPlain
Largest MarketNorth America

This market growth is primarily driven by increasing consumer demand for convenient, on-the-go snack options. As modern lifestyles become more fast-paced, ready-to-eat snacks such as fried potato chips have become a preferred choice due to their accessibility and ease of consumption. Additionally, continuous innovation in product flavors, packaging, and formats is helping to expand the market and attract new consumer segments.

Manufacturers are responding to evolving tastes by launching a diverse range of flavors and introducing healthier alternatives, including low-fat, organic, and gluten-free options. The rise of e-commerce has also made these products more widely available, enhancing market reach. Furthermore, targeted marketing campaigns aimed at younger demographics, along with rising consumption in emerging markets, are contributing to the sector's continued expansion. The growing interest in premium, artisanal chips is also creating opportunities for product differentiation and brand loyalty.

Key Market Drivers

Rising Disposable Incomes Worldwide

One of the key drivers of market growth is the global rise in disposable incomes, particularly in emerging economies. For example, as of 2024, the United States reported a 0.3% increase in disposable personal income. As purchasing power increases, consumers are more inclined to spend on a wider variety of food and beverage products, including indulgent snacks like fried potato chips.

This trend is especially prominent in rapidly urbanizing regions such as India, China, and Southeast Asia, where a growing middle class is fueling demand for convenient, packaged snack foods. Rising incomes have also led to greater adoption of premium and niche snack brands, including gourmet and health-oriented potato chip products.

As more consumers seek variety and quality in their snacking habits, manufacturers are well-positioned to capitalize by introducing innovative flavors, healthier formulations, and packaging designed for convenience and portability. Additionally, globalization and the spread of Western food culture have contributed to increased consumption of potato chips in markets where such snacks were not traditionally mainstream.

Key Market Challenges

Intensifying Competition Among Market Players

The global fried potato chips market is facing substantial competitive pressure due to the presence of numerous established multinational brands and an increasing number of regional and local players. This high level of fragmentation results in pricing pressures, thinner margins, and the ongoing need for differentiation and innovation.

To stay competitive, brands are investing in unique flavor profiles, eye-catching packaging, and health-conscious product variations. However, the fast pace at which consumer preferences change makes it difficult to maintain a consistent competitive advantage. Additionally, the proliferation of private-label brands-often priced lower than premium products-poses a significant challenge, particularly among cost-sensitive consumers.

As these store brands continue to improve in quality and appeal, well-established manufacturers must invest heavily in brand loyalty initiatives, marketing, and R&D to sustain their market share without compromising profitability.

Key Market Trends

Increased Emphasis on Sustainable Packaging

A prominent trend reshaping the fried potato chips market is the growing focus on sustainable packaging solutions. As environmental awareness increases, both consumers and regulators are urging food manufacturers to adopt more eco-friendly practices, particularly in reducing packaging waste.

Historically reliant on plastic packaging, the industry is now exploring recyclable, biodegradable, and compostable alternatives. Leading companies are experimenting with sustainable materials such as plant-based plastics, recycled paper, and other environmentally friendly substrates to lower their ecological impact.

In addition, minimalistic and resource-efficient packaging designs are gaining traction as brands aim to reduce material usage while maintaining product integrity and shelf appeal. This trend is further supported by evolving government regulations, especially in regions like Europe where strict mandates around single-use plastics are pushing manufacturers toward sustainable innovation. Brands that align with these environmental expectations are likely to gain favor among increasingly eco-conscious consumers.

Key Market Players

  • Campbell's Company
  • PepsiCo, Inc
  • Orkla Eesti AS
  • Intersnack Group GmbH & Co. KG
  • ITC Limited
  • Shivoham Foods Private Limited
  • Maverick Bakes
  • Kiwi Food
  • Priniti Foods Pvt. Ltd
  • Aajfoods & Co

Report Scope:

In this report, the Global Fried Potato Chips Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Fried Potato Chips Market, By Type:

  • Plain
  • Salted
  • Flavored

Fried Potato Chips Market, By Distribution Channel:

  • Supermarket & Hypermarket
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

Fried Potato Chips Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Vietnam
    • South Korea
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey
    • Kuwait
    • Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Fried Potato Chips Market.

Available Customizations:

Global Fried Potato Chips Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Fried Potato Chips Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Plain, Salted, Flavored)
    • 5.2.2. By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Fried Potato Chips Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Fried Potato Chips Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Fried Potato Chips Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Fried Potato Chips Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Fried Potato Chips Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Fried Potato Chips Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. Germany Fried Potato Chips Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. Spain Fried Potato Chips Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Fried Potato Chips Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. United Kingdom Fried Potato Chips Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Fried Potato Chips Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Fried Potato Chips Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. Japan Fried Potato Chips Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. India Fried Potato Chips Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. Vietnam Fried Potato Chips Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. South Korea Fried Potato Chips Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Fried Potato Chips Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Fried Potato Chips Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. Saudi Arabia Fried Potato Chips Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. UAE Fried Potato Chips Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel
    • 9.3.4. Turkey Fried Potato Chips Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Distribution Channel
    • 9.3.5. Kuwait Fried Potato Chips Market Outlook
      • 9.3.5.1. Market Size & Forecast
        • 9.3.5.1.1. By Value
      • 9.3.5.2. Market Share & Forecast
        • 9.3.5.2.1. By Type
        • 9.3.5.2.2. By Distribution Channel
    • 9.3.6. Egypt Fried Potato Chips Market Outlook
      • 9.3.6.1. Market Size & Forecast
        • 9.3.6.1.1. By Value
      • 9.3.6.2. Market Share & Forecast
        • 9.3.6.2.1. By Type
        • 9.3.6.2.2. By Distribution Channel

10. South America Fried Potato Chips Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Fried Potato Chips Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Argentina Fried Potato Chips Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Colombia Fried Potato Chips Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Campbell's Company
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. PepsiCo, Inc
    • 14.1.3. Orkla Eesti AS
    • 14.1.4. Intersnack Group GmbH & Co. KG
    • 14.1.5. ITC Limited
    • 14.1.6. Shivoham Foods Private Limited
    • 14.1.7. Maverick Bakes
    • 14.1.8. Kiwi Food
    • 14.1.9. Priniti Foods Pvt. Ltd
    • 14.1.10. Aajfoods & Co

15. Strategic Recommendations

16. About Us & Disclaimer