查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1881690

薯片市场－全球产业规模、份额、趋势、机会和预测，按类型、口味、销售通路、地区和竞争格局划分，2020-2030年预测

Potato Chips Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Flavour, By Sales Channel By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3个工作天内

价格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

简介目录

2024年全球洋芋片市场规模为363.2亿美元，预计到2030年将以4.78%的复合年增长率成长至480.6亿美元。薯片是将马铃薯切成薄片，经过油炸、烘烤或气炸等方式炸至酥脆，通常作为方便零食食用。全球薯片市场的主要驱动力是消费者对便捷即食食品的需求不断增长，而快速的城市化和日益快节奏的生活方式进一步加剧了这一需求。

市场概览
预测期 2026-2030
2024年市场规模 363.2亿美元
2030年市场规模 480.6亿美元
2025-2030年复合年增长率 4.78%
成长最快的细分市场 风味洋芋片
最大的市场 北美洲

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球洋芋片市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型（油炸、烘烤）
    • 依口味分类（原味/咸味洋芋片、风味洋芋片）
    • 依销售管道（百货公司、大型超市/超市、线上、其他）
    • 按地区
    • 按公司（2024 年）
  • 市场地图

第六章：北美薯片市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲薯片市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区薯片市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲薯片市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿联酋
    • 南非

第十章：南美洋芋片市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章：市场动态

  • 司机
  • 挑战

第十二章：市场趋势与发展

  • 併购（如有）
  • 产品发布（如有）
  • 最新进展

第十三章：全球洋芋片市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商议价能力
  • 顾客的力量
  • 替代产品的威胁

第十五章：竞争格局

  • Burts Snacks Limited
  • Calbee, Inc.
  • PepsiCo Inc.
  • Campbell Soup Company
  • Utz Quality Foods, LLC
  • Great Lakes Potato Chips LLC
  • Lorenz Bahlsen Snack-World GmbH & Co KG Germany
  • Intersnacks Group GmbH & Co. KG
  • Herr Foods Inc.
  • WK Kellogg Company

第十六章：策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 21199

The Global Potato Chips Market, valued at USD 36.32 Billion in 2024, is projected to experience a CAGR of 4.78% to reach USD 48.06 Billion by 2030. Potato chips are thinly sliced potato pieces that have been deep-fried, baked, or air-fried until crisp, commonly consumed as a convenient snack. The global market for these products is primarily driven by increasing consumer demand for accessible, ready-to-eat food options, which is exacerbated by rapid urbanization and evolving busy lifestyles.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 36.32 Billion
Market Size 2030USD 48.06 Billion
CAGR 2025-20304.78%
Fastest Growing SegmentFlavour Potato Chips
Largest MarketNorth America

Key Market Drivers

The global potato chips market is significantly influenced by the growing demand for convenient and ready-to-eat snacks, a trend driven by evolving consumer lifestyles and increasing time constraints. Modern consumers frequently seek food options that require minimal preparation, seamlessly fitting into busy daily schedules. This preference extends to snacking, where potato chips offer an immediate and satisfying solution. According to Frito-Lay's U. S. Snack Index, in December 2023, 44% of Americans reported being too busy to cook as a primary rationale for integrating snacks into their no-prep meal repertoire, underscoring the vital role of convenience in consumption patterns.

Key Market Challenges

The increasing consumer awareness regarding health and wellness represents a substantial impediment to the growth of the global potato chips market. Concerns over the elevated levels of fat and sodium commonly found in conventional potato chip offerings are prompting a noticeable shift in consumer preferences. This heightened health consciousness directly influences purchasing decisions, as consumers actively seek snack alternatives perceived as more beneficial.

Key Market Trends

The demand for single-serve and portion-controlled packaging is notably influencing the market as consumers increasingly seek convenient and mindful snacking options. This packaging format directly addresses the need for on-the-go consumption and supports dietary management by providing pre-measured portions. According to SNAC International, in May 2025, sales of single-serve snack packages experienced a 1% growth in the past year, indicating a clear consumer emphasis on portion control and convenience. This trend allows manufacturers to cater to busy lifestyles while also appealing to health-conscious consumers managing their intake.

Key Market Players

  • Burts Snacks Limited
  • Calbee, Inc.
  • PepsiCo Inc.
  • Campbell Soup Company
  • Utz Quality Foods, LLC
  • Great Lakes Potato Chips LLC
  • Lorenz Bahlsen Snack-World GmbH & Co KG Germany
  • Intersnacks Group GmbH & Co. KG
  • Herr Foods Inc.
  • WK Kellogg Company

Report Scope:

In this report, the Global Potato Chips Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Potato Chips Market, By Type:

  • Fried
  • Baked

Potato Chips Market, By Flavour:

  • Plain/ Salted Potato Chips
  • Flavour Potato Chips

Potato Chips Market, By Sales Channel:

  • Departmental Stores
  • Hypermarkets/Supermarkets
  • Online
  • Others

Potato Chips Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Potato Chips Market.

Available Customizations:

Global Potato Chips Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Potato Chips Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Fried, Baked)
    • 5.2.2. By Flavour (Plain/ Salted Potato Chips, Flavour Potato Chips)
    • 5.2.3. By Sales Channel (Departmental Stores, Hypermarkets/Supermarkets, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Potato Chips Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Flavour
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Potato Chips Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Flavour
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Potato Chips Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Flavour
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Potato Chips Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Flavour
        • 6.3.3.2.3. By Sales Channel

7. Europe Potato Chips Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Flavour
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Potato Chips Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Flavour
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. France Potato Chips Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Flavour
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. United Kingdom Potato Chips Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Flavour
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Potato Chips Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Flavour
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. Spain Potato Chips Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Flavour
        • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Potato Chips Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Flavour
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Potato Chips Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Flavour
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2. India Potato Chips Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Flavour
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. Japan Potato Chips Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Flavour
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Potato Chips Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Flavour
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Australia Potato Chips Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Flavour
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Potato Chips Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Flavour
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Potato Chips Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Flavour
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. UAE Potato Chips Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Flavour
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. South Africa Potato Chips Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Flavour
        • 9.3.3.2.3. By Sales Channel

10. South America Potato Chips Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Flavour
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Potato Chips Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Flavour
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Colombia Potato Chips Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Flavour
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Argentina Potato Chips Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Flavour
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Potato Chips Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Burts Snacks Limited
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Calbee, Inc.
  • 15.3. PepsiCo Inc.
  • 15.4. Campbell Soup Company
  • 15.5. Utz Quality Foods, LLC
  • 15.6. Great Lakes Potato Chips LLC
  • 15.7. Lorenz Bahlsen Snack-World GmbH & Co KG Germany
  • 15.8. Intersnacks Group GmbH & Co. KG
  • 15.9. Herr Foods Inc.
  • 15.10. WK Kellogg Company

16. Strategic Recommendations

17. About Us & Disclaimer