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市场调查报告书
商品编码
1785406
罐头鱼市场-全球产业规模、份额、趋势、机会和预测,按产品类型(鲔鱼、鲭鱼、鲑鱼、其他)、按配销通路(线下、线上)、按地区和竞争,2020-2030 年预测Tinned Fish Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Tuna, Mackerel, Salmon, Others), By Distribution Channel (Offline, Online), By Region & Competition, 2020-2030F |
2024 年全球罐头鱼市场规模为 135.6 亿美元,预计到 2030 年将成长至 185.1 亿美元,复合年增长率为 5.32%。由于消费者对便利、耐储存且富含蛋白质的食品的需求不断增长,全球罐头鱼市场正稳步成长。城市化、饮食习惯的改变以及人们对即食海鲜的日益偏爱是主要驱动力。鲔鱼、沙丁鱼和鲭鱼等罐头产品因其营养丰富、保质期长且易于快速食用而越来越受欢迎。永续发展也刺激了对负责任采购和认证海鲜的需求。此外,透过超市、线上平台和专卖店扩大分销管道也提高了市场准入。
市场概览 | |
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预测期 | 2026-2030 |
2024年市场规模 | 135.6亿美元 |
2030年市场规模 | 185.1亿美元 |
2025-2030 年复合年增长率 | 5.32% |
成长最快的领域 | 在线的 |
最大的市场 | 欧洲 |
对方便即食蛋白质来源的需求不断成长
消费者对新鲜和冷冻替代品的认知和偏好
罐装海鲜的高端化与美食化定位
Global Tinned Fish Market was valued at USD 13.56 Billion in 2024 and is expected to grow to USD 18.51 Billion by 2030 with a CAGR of 5.32%. The global tinned fish market is witnessing steady growth due to rising consumer demand for convenient, shelf-stable, and protein-rich food options. Urbanization, changing dietary habits, and a growing preference for ready-to-eat seafood are major driving forces. Products like canned tuna, sardines, and mackerel are increasingly popular for their nutritional benefits, long shelf life, and ease of use in quick meals. Sustainability concerns are also encouraging demand for responsibly sourced and certified seafood. Additionally, expanding distribution through supermarkets, online platforms, and specialty stores is enhancing market accessibility.
Market Overview | |
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Forecast Period | 2026-2030 |
Market Size 2024 | USD 13.56 Billion |
Market Size 2030 | USD 18.51 Billion |
CAGR 2025-2030 | 5.32% |
Fastest Growing Segment | Online |
Largest Market | Europe |
Key Market Drivers
Rising Demand for Convenient and Ready-to-Eat Protein Sources
The modern consumer lifestyle, shaped by fast-paced urban living, long working hours, and reduced time for cooking, has fueled the demand for convenient and ready-to-eat food options. Tinned fish fits perfectly into this narrative, offering a hassle-free, protein-rich, and shelf-stable food source that requires no refrigeration or elaborate preparation. Consumers across various age groups-especially millennials and working professionals-are increasingly turning to canned tuna, sardines, salmon, and mackerel as quick meal components or snacks. NOAA Fisheries reports that the U.S. produces approximately USD 11 billion worth of processed seafood annually, with exports accounting for nearly half that value. Unlike perishable seafood, tinned fish provides both portability and longevity, making it ideal for travel, emergencies, or daily consumption. Moreover, the high protein and omega-3 fatty acid content in fish appeals to health-conscious individuals looking to maintain a nutritious diet with minimal effort. This trend is not just limited to developed regions; even in emerging economies, where rising disposable incomes and changing dietary habits are altering food preferences, canned seafood is gaining popularity. The convenience factor, coupled with the health appeal, is pushing manufacturers to innovate with new flavors, packaging formats, and recipe integrations, further strengthening the market's position globally.
Key Market Challenges
Consumer Perception and Preference for Fresh and Frozen Alternatives
One of the most significant challenges facing the global tinned fish market is the persistent consumer perception that fresh or frozen fish is superior in quality and taste. In many regions, especially in Asia and parts of Europe, fresh seafood is deeply embedded in culinary traditions and cultural preferences. Consumers often associate tinned fish with inferior taste, high sodium content, and lack of freshness, even though technological advancements have significantly improved the nutritional preservation and flavor retention in canned products. This perception is particularly strong among younger, urban consumers who are increasingly drawn to gourmet, freshly-prepared meals and who associate tinned foods with wartime rations or economic constraints. Moreover, high-end restaurants and culinary influencers tend to favor fresh seafood, which reinforces these biases. As a result, canned seafood is often perceived as a budget product, limiting its appeal among premium consumers. While the growing demand for convenience has helped shift some opinions, altering long-standing beliefs about product quality remains a critical hurdle. Overcoming this challenge requires strong marketing, consumer education, and continued product innovation to demonstrate that tinned fish can be both high-quality and gastronomically appealing.
Key Market Trends
Premiumization and Gourmet Positioning of Canned Seafood
A key trend transforming the global tinned fish market is the growing shift toward premiumization and gourmet positioning. Traditionally viewed as a utilitarian food product, canned fish is increasingly being rebranded as a high-quality, artisanal item. Consumers-especially millennials and Gen Z-are seeking more than just convenience; they want culinary experience, storytelling, and transparency in their food. In response, producers are launching upscale tinned fish lines featuring rare or sustainably caught species, innovative marinades (such as lemon-thyme or chili-garlic), and high-end oils like extra virgin olive oil. Packaging has also evolved to reflect this shift, with stylish tins, artisanal labels, and eco-conscious materials appealing to aesthetic and ethical sensibilities. Companies from Europe, especially Spain, Portugal, and France, have been at the forefront of this movement, exporting gourmet canned seafood that blends traditional fishing heritage with modern gastronomy. Chefs and food influencers are further endorsing premium tinned fish as a central element in charcuterie boards, tapas, and fusion recipes. This trend not only enhances the perceived value of tinned fish but also opens new revenue streams in the luxury food segment, allowing brands to cater to discerning consumers willing to pay more for taste, origin, and authenticity.
In this report, the Global Tinned Fish Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the Global Tinned Fish Market.
Global Tinned Fish Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: