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封面
市场调查报告书
商品编码
1812306

腕錶市场－全球产业规模、份额、趋势、机会和预测，按产品类型（类比、数位、其他）、按应用（女性、男性、其他）、按配销通路（线上、线下）、按地区和竞争，2020-2030F

Wrist Watch Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Analogue, Digital, Others), By Application (Women, Men, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 184 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球腕錶市场价值为 718.5 亿美元，预计到 2030 年将成长到 976.1 亿美元，复合年增长率为 5.24%。受时尚潮流变化、可支配收入增加和智慧手錶日益普及的推动，全球腕錶市场正在稳步增长。消费者正在寻求将功能性与个人风格融为一体的钟錶，推动了类比、数位和混合手錶领域的需求。奢侈品牌继续主导高端市场，而价格实惠的时尚和运动手錶在年轻人中越来越受欢迎。 GPS、健康监测和连接功能等技术进步正在扩大智慧手錶的吸引力。亚太地区在生产和消费方面处于领先地位，中国、日本和印度正在成为主要市场。电子商务平台和品牌合作正在增强全球可及性，使手錶不仅是实用的工具，而且成为身份和生活方式的体现。

市场概况
预测期 2026-2030
2024年市场规模 718.5亿美元
2030年市场规模 976.1亿美元
2025-2030年复合年增长率 5.24%
成长最快的领域 在线的
最大的市场 北美洲

关键市场驱动因素

智慧手錶和技术整合日益普及

主要市场挑战

市场竞争激烈，品牌饱和

主要市场趋势

永续环保手錶需求不断成长

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球腕錶市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 按产品类型（类比、数位、其他）
    • 依用途（女性、男性、其他）
    • 依配销通路（线上、线下）
    • 按地区
    • 按公司分类（2024 年）
  • 市场地图

第六章：北美腕錶市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲腕錶市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章：亚太地区腕錶市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 越南
    • 韩国

第九章：中东和非洲手錶市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第十章：南美洲腕錶市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 15 章：竞争格局

  • 公司简介
    • Patek Philippe SA
    • Rolex SA
    • Titan Company Limited
    • Seiko Holdings Corporation
    • The Swatch Group Ltd.
    • Time Watch Investments Limited
    • Citizen Watch Co., Ltd.
    • Fossil Group, Inc.
    • Casio Computer Co., Ltd.
    • Rado Watch Co. Ltd.

第 16 章：策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 30340

Global Wrist Watch Market was valued at USD 71.85 Billion in 2024 and is expected to grow to USD 97.61 Billion by 2030 with a CAGR of 5.24%. The global wrist watch market is witnessing steady growth driven by evolving fashion trends, increasing disposable incomes, and the rising popularity of smartwatches. Consumers are seeking timepieces that blend functionality with personal style, fueling demand across analog, digital, and hybrid watch segments. Luxury brands continue to dominate the high-end market, while affordable fashion and sports watches are gaining traction among younger demographics. Technological advancements, such as GPS, health monitoring, and connectivity features, are expanding the appeal of smartwatches. Asia-Pacific leads in production and consumption, with China, Japan, and India emerging as key markets. E-commerce platforms and brand collaborations are enhancing global accessibility, making watches not only practical tools but also expressions of identity and lifestyle.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 71.85 Billion
Market Size 2030USD 97.61 Billion
CAGR 2025-20305.24%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Growing Popularity of Smartwatches and Technological Integration

One of the most significant drivers of the global wrist watch market is the rapid adoption of smartwatches, fueled by consumer demand for multifunctional and health-focused devices. According to the Health & Fitness App Report 2025, 128 million people have registered to use the Fitbit app, with 38 million users actively engaging with it at least once a week. Smartwatches have evolved beyond just displaying time - they now offer GPS navigation, heart rate monitoring, sleep tracking, fitness data, call and message alerts, contactless payment systems, and more. This integration of technology has turned wristwatches into indispensable daily tools, particularly for health-conscious individuals and tech-savvy consumers. Companies such as Apple, Samsung, Garmin, and Huawei are constantly innovating with better battery life, enhanced user interfaces, and personalized fitness features. The COVID-19 pandemic further accelerated this shift, with health awareness pushing people toward wearable health tech. Additionally, the expansion of Internet of Things (IoT) ecosystems is enabling watches to interact with other devices, such as smartphones, earphones, or smart home systems. These innovations are transforming wristwatches from traditional accessories into smart lifestyle companions, driving growth across both developed and emerging markets.

Key Market Challenges

Intense Market Competition and Brand Saturation

The global wrist watch market is highly fragmented and intensely competitive, with thousands of brands competing across different price points and segments. From luxury and fashion to smart and traditional analog watches, the market is saturated with offerings that often have overlapping features and designs. This saturation makes it increasingly difficult for new entrants to establish a foothold or for existing players to maintain brand loyalty. Furthermore, the continuous rise of direct-to-consumer (DTC) brands and private-label collections from fast fashion and online retailers has intensified price wars, leading to reduced profit margins, especially in the mid-range and budget segments. Even well-established players are being forced to continuously innovate in design, technology, and marketing strategies just to stay relevant. For consumers, this abundance of choice can create decision fatigue, making brand differentiation and customer retention a critical challenge for market players. Additionally, counterfeit and imitation products-particularly in the luxury and fashion watch segments-pose reputational and revenue threats, further complicating competition.

Key Market Trends

Rising Demand for Sustainable and Eco-Friendly Watches

A significant trend influencing the global wrist watch market is the rising consumer demand for sustainability and environmentally friendly production practices. As environmental consciousness grows, especially among millennials and Gen Z consumers, brands are being compelled to adopt greener approaches across their value chains. This includes the use of recycled or biodegradable materials such as ocean plastics, plant-based leathers, recycled stainless steel, and eco-certified woods in watch straps, casings, and packaging. Companies like Nordgreen, Solios, and TRIWA are gaining recognition for their commitment to carbon neutrality, ethical sourcing, and waste reduction. Even mainstream brands such as Swatch and Citizen are introducing eco-friendly collections to align with these evolving values. Solar-powered movements, reduced battery waste, and minimalistic design approaches also play into this sustainability narrative. Consumers are increasingly associating ethical values with brand loyalty, and watches that reflect a conscious lifestyle are becoming a niche yet growing category. As regulatory pressure and ESG benchmarks become more prominent, eco-conscious product lines are expected to expand across all price segments.

Key Market Players

  • Patek Philippe SA
  • Rolex SA
  • Titan Company Limited
  • Seiko Holdings Corporation
  • The Swatch Group Ltd.
  • Time Watch Investments Limited
  • Citizen Watch Co., Ltd.
  • Fossil Group, Inc.
  • Casio Computer Co., Ltd.
  • Rado Watch Co. Ltd.

Report Scope:

In this report, the Global Wrist Watch Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Wrist Watch Market, By Product Type:

  • Analogue
  • Digital
  • Others

Wrist Watch Market, By Application:

  • Women
  • Men
  • Others

Wrist Watch Market, By Distribution Channel:

  • Online
  • Offline

Wrist Watch Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Vietnam
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Wrist Watch Market.

Available Customizations:

Global Wrist Watch Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Market Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchase Decision

5. Global Wrist Watch Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Analogue, Digital, Others)
    • 5.2.2. By Application (Women, Men, Others)
    • 5.2.3. By Distribution Channel (Online, Offline)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Wrist Watch Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Application
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Wrist Watch Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Wrist Watch Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Wrist Watch Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Distribution Channel

7. Europe Wrist Watch Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Application
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Wrist Watch Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. Germany Wrist Watch Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. Distribution Channel
    • 7.3.3. Spain Wrist Watch Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Wrist Watch Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. United Kingdom Wrist Watch Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Wrist Watch Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Application
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1.China Wrist Watch Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2.Japan Wrist Watch Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. India Wrist Watch Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. Vietnam Wrist Watch Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. South Korea Wrist Watch Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Wrist Watch Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Application
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Wrist Watch Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. Saudi Arabia Wrist Watch Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. UAE Wrist Watch Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Distribution Channel
    • 9.3.4. Turkey Wrist Watch Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Application
        • 9.3.4.2.3. By Distribution Channel

10. South America Wrist Watch Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Application
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Wrist Watch Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Argentina Wrist Watch Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Colombia Wrist Watch Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Patek Philippe SA
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Rolex SA
    • 15.1.3. Titan Company Limited
    • 15.1.4. Seiko Holdings Corporation
    • 15.1.5. The Swatch Group Ltd.
    • 15.1.6. Time Watch Investments Limited
    • 15.1.7. Citizen Watch Co., Ltd.
    • 15.1.8. Fossil Group, Inc.
    • 15.1.9. Casio Computer Co., Ltd.
    • 15.1.10. Rado Watch Co. Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer