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市场调查报告书
商品编码
1878849

直接面向消费者的基因检测市场－全球产业规模、份额、趋势、机会和预测，按检测类型、技术、样本、配销通路、地区和竞争格局划分，2020-2030年预测

Direct-To-Consumer Genetic Testing Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Test Type, By Technology, By Sample, By Distribution Channel, By Region and Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 187 Pages | 商品交期: 2-3个工作天内

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简介目录

全球直接面向消费者（DTC）基因检测市场在2024年的规模为19亿美元，预计到2030年将以8.64%的复合年增长率增长至31.2亿美元。直接面向消费者（DTC）基因检测是指个人无需医疗机构转诊即可直接购买基因分析，从而了解自身祖源、健康风险和个人化健康资讯。该市场扩张的根本驱动力在于大众对遗传倾向的认识不断提高，以及消费者对个人化健康资讯日益增长的需求。 DNA定序技术的进步，使得检测更加经济实惠且易于获取，也显着推动了该市场的发展。

市场概览
预测期 2026-2030
2024年市场规模 19亿美元
2030年市场规模 31.2亿美元
2025-2030年复合年增长率 8.64%
成长最快的细分市场 祖源及亲属关係测试
最大的市场 北美洲

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球直接面向消费者（DTC）基因检测市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依测试类型（祖源及亲缘关係测试、预测性测试、营养基因组学测试、携带者测试、护肤测试、其他）
    • 依技术分类（单核苷酸多态性（SP）晶片、标靶分析、全基因组定序（WGS）、其他）
    • 依样本类型（唾液、尿液、血液、其他）
    • 依配销通路（线上、线下）
    • 按地区
    • 按公司（2024 年）
  • 市场地图

第六章：北美直接面向消费者（DTC）基因检测市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲直接面向消费者（DTC）基因检测市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区直接面向消费者（DTC）基因检测市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲直接面向消费者（DTC）基因检测市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿联酋
    • 南非

第十章：南美洲直接面向消费者（DTC）基因检测市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章：市场动态

  • 司机
  • 挑战

第十二章：市场趋势与发展

  • 併购（如有）
  • 产品发布（如有）
  • 最新进展

第十三章：全球直接面向消费者（DTC）基因检测市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商议价能力
  • 顾客的力量
  • 替代产品的威胁

第十五章：竞争格局

  • 23andMe, Inc
  • Ancestry.com, LLC
  • Color Health, Inc
  • Helix, Inc.
  • Counsyl, Inc.
  • MyHeritage Ltd.
  • Living DNA Ltd.
  • Mapmygenome India Limited
  • Full Genomes Corporation, Inc
  • Direct Laboratory Services, LLC

第十六章：策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 12949

The Global Direct-To-Consumer (DTC) Genetic Testing Market , valued at USD 1.90 Billion in 2024, is projected to experience a CAGR of 8.64% to reach USD 3.12 Billion by 2030. Direct-to-Consumer (DTC) genetic testing involves individuals directly purchasing genetic analyses to obtain insights into ancestry, health risks, and personalized wellness without requiring a healthcare provider's referral. The market's expansion is fundamentally driven by increasing public awareness regarding genetic predispositions and a growing consumer interest in personalized health insights. Advancements in DNA sequencing technologies, leading to more affordable and accessible testing, also significantly propel this market.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 1.90 Billion
Market Size 2030USD 3.12 Billion
CAGR 2025-20308.64%
Fastest Growing SegmentAncestry & Relationship Testing
Largest MarketNorth America

Key Market Drivers

Growing consumer health awareness and a proactive approach to health management serve as a foundational driver for the Direct-To-Consumer genetic testing market. Individuals are increasingly motivated to acquire personalized health insights, seeking to understand genetic predispositions for various conditions and to guide informed lifestyle decisions and preventive measures. This heightened consumer engagement is well-documented, with reports showing that, according to the Journal of Community Genetics, in 2023, 77.0% of DTC DNA online news articles asserted that DTC DNA testing enhances awareness regarding genetic diseases, illustrating the expanding societal recognition of genetic information for personal health empowerment. Complementing this, continuous advancements in genetic sequencing technologies have fundamentally reshaped the market by drastically improving the accessibility and affordability of these sophisticated tests. Breakthroughs in next-generation sequencing have not only yielded significant improvements in the speed and accuracy of genetic analysis but have also driven down the economic barrier to entry.

Key Market Challenges

The global Direct-to-Consumer genetic testing market encounters a substantial impediment in the form of persistent concerns surrounding data privacy and the ethical implications associated with the sharing of sensitive genetic information. This challenge directly impacts consumer confidence and willingness to engage with DTC testing platforms, thereby restricting the market's overall expansion. Potential users often harbor reservations about how their unique genetic blueprints are stored, accessed, and potentially utilized by third parties, leading to a cautious approach towards adoption.

Key Market Trends

Integration with digital health and artificial intelligence (AI) analytics is fundamentally reshaping the Global Direct-To-Consumer (DTC) Genetic Testing Market by enhancing the interpretation and utility of genetic data. This trend moves beyond simple data provision, enabling sophisticated analysis that translates complex genomic information into personalized and actionable health insights. AI-powered platforms can identify intricate patterns within vast genetic datasets, leading to more refined risk assessments and tailored wellness recommendations. According to the American Clinical Laboratory Association's (ACLA) 2025 advocacy agenda, there is a clear focus on promoting policies that support innovation within clinical laboratories, including the adoption of AI to enhance testing services.

Key Market Players

  • 23andMe, Inc
  • Ancestry.com, LLC
  • Color Health, Inc
  • Helix, Inc.
  • Counsyl, Inc.
  • MyHeritage Ltd.
  • Living DNA Ltd.
  • Mapmygenome India Limited
  • Full Genomes Corporation, Inc
  • Direct Laboratory Services, LLC

Report Scope:

In this report, the Global Direct-To-Consumer (DTC) Genetic Testing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Direct-To-Consumer (DTC) Genetic Testing Market , By Test Type:

  • Ancestry & Relationship Testing
  • Predictive Testing
  • Nutrigenomic Testing
  • Carrier Testing
  • Skincare Testing
  • Others

Direct-To-Consumer (DTC) Genetic Testing Market , By Technology:

  • Single Nucleotide Polymorphism (SP) chips
  • Targeted Analysis
  • Whole Genome Sequencing (WGS)
  • Others

Direct-To-Consumer (DTC) Genetic Testing Market , By Sample:

  • Saliva
  • Urine
  • Blood
  • Others

Direct-To-Consumer (DTC) Genetic Testing Market , By Distribution Channel:

  • Online
  • Offline

Direct-To-Consumer (DTC) Genetic Testing Market , By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Direct-To-Consumer (DTC) Genetic Testing Market .

Available Customizations:

Global Direct-To-Consumer (DTC) Genetic Testing Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Direct-To-Consumer (DTC) Genetic Testing Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Test Type (Ancestry & Relationship Testing, Predictive Testing, Nutrigenomic Testing, Carrier Testing, Skincare Testing, Others)
    • 5.2.2. By Technology (Single Nucleotide Polymorphism (SP) chips, Targeted Analysis, Whole Genome Sequencing (WGS), Others)
    • 5.2.3. By Sample (Saliva, Urine, Blood, Others)
    • 5.2.4. By Distribution Channel (Online, Offline)
    • 5.2.5. By Region
    • 5.2.6. By Company (2024)
  • 5.3. Market Map

6. North America Direct-To-Consumer (DTC) Genetic Testing Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Test Type
    • 6.2.2. By Technology
    • 6.2.3. By Sample
    • 6.2.4. By Distribution Channel
    • 6.2.5. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Test Type
        • 6.3.1.2.2. By Technology
        • 6.3.1.2.3. By Sample
        • 6.3.1.2.4. By Distribution Channel
    • 6.3.2. Canada Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Test Type
        • 6.3.2.2.2. By Technology
        • 6.3.2.2.3. By Sample
        • 6.3.2.2.4. By Distribution Channel
    • 6.3.3. Mexico Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Test Type
        • 6.3.3.2.2. By Technology
        • 6.3.3.2.3. By Sample
        • 6.3.3.2.4. By Distribution Channel

7. Europe Direct-To-Consumer (DTC) Genetic Testing Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Test Type
    • 7.2.2. By Technology
    • 7.2.3. By Sample
    • 7.2.4. By Distribution Channel
    • 7.2.5. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Test Type
        • 7.3.1.2.2. By Technology
        • 7.3.1.2.3. By Sample
        • 7.3.1.2.4. By Distribution Channel
    • 7.3.2. France Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Test Type
        • 7.3.2.2.2. By Technology
        • 7.3.2.2.3. By Sample
        • 7.3.2.2.4. By Distribution Channel
    • 7.3.3. United Kingdom Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Test Type
        • 7.3.3.2.2. By Technology
        • 7.3.3.2.3. By Sample
        • 7.3.3.2.4. By Distribution Channel
    • 7.3.4. Italy Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Test Type
        • 7.3.4.2.2. By Technology
        • 7.3.4.2.3. By Sample
        • 7.3.4.2.4. By Distribution Channel
    • 7.3.5. Spain Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Test Type
        • 7.3.5.2.2. By Technology
        • 7.3.5.2.3. By Sample
        • 7.3.5.2.4. By Distribution Channel

8. Asia Pacific Direct-To-Consumer (DTC) Genetic Testing Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Test Type
    • 8.2.2. By Technology
    • 8.2.3. By Sample
    • 8.2.4. By Distribution Channel
    • 8.2.5. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Test Type
        • 8.3.1.2.2. By Technology
        • 8.3.1.2.3. By Sample
        • 8.3.1.2.4. By Distribution Channel
    • 8.3.2. India Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Test Type
        • 8.3.2.2.2. By Technology
        • 8.3.2.2.3. By Sample
        • 8.3.2.2.4. By Distribution Channel
    • 8.3.3. Japan Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Test Type
        • 8.3.3.2.2. By Technology
        • 8.3.3.2.3. By Sample
        • 8.3.3.2.4. By Distribution Channel
    • 8.3.4. South Korea Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Test Type
        • 8.3.4.2.2. By Technology
        • 8.3.4.2.3. By Sample
        • 8.3.4.2.4. By Distribution Channel
    • 8.3.5. Australia Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Test Type
        • 8.3.5.2.2. By Technology
        • 8.3.5.2.3. By Sample
        • 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa Direct-To-Consumer (DTC) Genetic Testing Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Test Type
    • 9.2.2. By Technology
    • 9.2.3. By Sample
    • 9.2.4. By Distribution Channel
    • 9.2.5. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Test Type
        • 9.3.1.2.2. By Technology
        • 9.3.1.2.3. By Sample
        • 9.3.1.2.4. By Distribution Channel
    • 9.3.2. UAE Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Test Type
        • 9.3.2.2.2. By Technology
        • 9.3.2.2.3. By Sample
        • 9.3.2.2.4. By Distribution Channel
    • 9.3.3. South Africa Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Test Type
        • 9.3.3.2.2. By Technology
        • 9.3.3.2.3. By Sample
        • 9.3.3.2.4. By Distribution Channel

10. South America Direct-To-Consumer (DTC) Genetic Testing Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Test Type
    • 10.2.2. By Technology
    • 10.2.3. By Sample
    • 10.2.4. By Distribution Channel
    • 10.2.5. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Test Type
        • 10.3.1.2.2. By Technology
        • 10.3.1.2.3. By Sample
        • 10.3.1.2.4. By Distribution Channel
    • 10.3.2. Colombia Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Test Type
        • 10.3.2.2.2. By Technology
        • 10.3.2.2.3. By Sample
        • 10.3.2.2.4. By Distribution Channel
    • 10.3.3. Argentina Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Test Type
        • 10.3.3.2.2. By Technology
        • 10.3.3.2.3. By Sample
        • 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Direct-To-Consumer (DTC) Genetic Testing Market : SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. 23andMe, Inc
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Ancestry.com, LLC
  • 15.3. Color Health, Inc
  • 15.4. Helix, Inc.
  • 15.5. Counsyl, Inc.
  • 15.6. MyHeritage Ltd.
  • 15.7. Living DNA Ltd.
  • 15.8. Mapmygenome India Limited
  • 15.9. Full Genomes Corporation, Inc
  • 15.10. Direct Laboratory Services, LLC

16. Strategic Recommendations

17. About Us & Disclaimer