咸味零食市场－全球产业规模、份额、趋势、机会和预测，按类型、口味、配销通路、地区和竞争格局划分，2020-2030年预测

全球咸味零食市场规模将从2024年的1,319.1亿美元成长到2030年的1,853.2亿美元，年复合成长率为5.83%。全球咸味零食市场以产品种类丰富及需求强劲为特色。咸味零食涵盖一系列即食产品，口味以咸或辣为主，与甜味糖果截然不同，包括洋芋片、膨化食品、坚果和肉类零食等。市场扩张的主要驱动力是消费者生活方式的转变，这提升了对便捷便携食品的需求，同时新兴市场可支配收入的成长和持续的产品创新也推动了市场发展。

主要市场驱动因素

全球咸味零食市场主要受到消费者生活方式转变和对便利性日益增长的需求的推动。现代消费者往往日程繁忙，因此更倾向于选择方便食用和携带的食品，这使得零食更多地融入日常膳食中。

主要市场挑战

马铃薯和植物油等关键原料成本的不断攀升，严重阻碍了全球咸味零食市场的成长。随着关键投入成本的上涨，製造商的营运利润面临直接压力。

主要市场趋势

植物性零食的蓬勃发展标誌着市场格局的重大转变，其驱动力在于消费者出于健康和环保原因，越来越多地选择以植物为主的饮食方式。这一趋势透过植物肉干和蔬菜脆片等创新产品，拓展了咸味零食市场，并扩大了消费族群。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球咸味零食市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按类型（薯片、膨化食品、坚果和种子、爆米花、肉类零食、其他）
  • 依口味（烧烤味、辣味、咸味、原味）
  • 依配销通路（线上、线下）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美咸味零食市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲咸味零食市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区咸味零食市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲咸味零食市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲咸味零食市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球咸味零食市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• PepsiCo, Inc.
• The Kraft Heinz Company
• WK Kellogg Co
• Calbee, Inc.
• The Hain Celestial Group, Inc.
• Conagra Brands, Inc.
• General Mills Inc.
• Blue Diamond Growers
• ITC Limited
• Grupo Bimbo, SAB de CV

第十六章：策略建议

第17章调查会社について・免责事项

The Global Savory Snacks Market will grow from USD 131.91 Billion in 2024 to USD 185.32 Billion by 2030 at a 5.83% CAGR. The global savory snacks market is characterized by diverse product offerings and robust demand. Savory snacks encompass a range of ready-to-eat products with salty or spicy flavor profiles, distinct from sweet confectionery, including items such as potato chips, extruded snacks, nuts, and meat snacks. Market expansion is primarily driven by evolving consumer lifestyles, which elevate demand for convenient and portable food options, coupled with rising disposable incomes in emerging markets and sustained product innovation.

Key Market Drivers

The global savory snacks market is significantly propelled by evolving consumer lifestyles and a growing demand for convenience. Modern consumers, often navigating demanding schedules, prioritize food options offering ease of consumption and portability, leading to greater snack integration into daily meal routines. According to SNAC International's 2024 State of the Industry Report, busy Americans are integrating their favorite snacks into meals, a trend increasing by 35% over previous years.

Key Market Challenges

The escalating cost of essential raw materials, such as potatoes and vegetable oils, represents a significant impediment to the growth of the global savory snacks market. Manufacturers face direct pressure on their operational profitability as the cost of key inputs rises. These increased procurement expenses make it challenging for companies to maintain existing profit margins without adjusting product pricing strategies.

Key Market Trends

Plant-based snack proliferation signifies a pivotal market evolution, driven by increasing consumer adoption of plant-centric diets for health and environmental reasons. This trend expands the savory snacks segment through innovative products like plant-based jerky and vegetable crisps, broadening the consumer base. This diversification requires continuous innovation in flavor, texture, and nutritional profiles. According to Green Queen, in September 2025, Livekindly Collective's B2B plant-based business achieved 48% growth in 2024, with a projected increase of 120% in 2025, highlighting its commercial viability.

Key Market Players

• PepsiCo, Inc.
• The Kraft Heinz Company
• WK Kellogg Co
• Calbee, Inc.
• The Hain Celestial Group, Inc.
• Conagra Brands, Inc.
• General Mills Inc.
• Blue Diamond Growers
• ITC Limited
• Grupo Bimbo, S.A.B. de C.V.

Report Scope:

In this report, the Global Savory Snacks Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Savory Snacks Market, By Type:

• Potato Chips
• Extruded Snacks
• Nuts and Seeds
• Popcorn
• Meat Snacks
• Others

Savory Snacks Market, By Flavor:

• Barbeque
• Spice
• Salty
• Plain

Savory Snacks Market, By Distribution Channel:

• Online
• Offline

Savory Snacks Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Savory Snacks Market.

Available Customizations:

Global Savory Snacks Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Savory Snacks Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Potato Chips, Extruded Snacks, Nuts and Seeds, Popcorn, Meat Snacks, Others)
  • 5.2.2. By Flavor (Barbeque, Spice, Salty, Plain)
  • 5.2.3. By Distribution Channel (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Savory Snacks Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Flavor
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Savory Snacks Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Flavor
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Savory Snacks Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Flavor
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Savory Snacks Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Flavor
      • 6.3.3.2.3. By Distribution Channel

7. Europe Savory Snacks Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Flavor
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Savory Snacks Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Flavor
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Savory Snacks Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Flavor
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Savory Snacks Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Flavor
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Savory Snacks Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Flavor
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Savory Snacks Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Flavor
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Savory Snacks Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Flavor
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Savory Snacks Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Flavor
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Savory Snacks Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Flavor
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Savory Snacks Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Flavor
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Savory Snacks Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Flavor
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Savory Snacks Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Flavor
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Savory Snacks Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Flavor
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Savory Snacks Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Flavor
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Savory Snacks Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Flavor
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Savory Snacks Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Flavor
      • 9.3.3.2.3. By Distribution Channel

10. South America Savory Snacks Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Flavor
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Savory Snacks Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Flavor
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Savory Snacks Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Flavor
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Savory Snacks Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Flavor
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Savory Snacks Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. PepsiCo, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. The Kraft Heinz Company
• 15.3. WK Kellogg Co
• 15.4. Calbee, Inc.
• 15.5. The Hain Celestial Group, Inc.
• 15.6. Conagra Brands, Inc.
• 15.7. General Mills Inc.
• 15.8. Blue Diamond Growers
• 15.9. ITC Limited
• 15.10. Grupo Bimbo, S.A.B. de C.V.

16. Strategic Recommendations

17. About Us & Disclaimer