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市场调查报告书
商品编码
1725119
2032 年小米零食市场预测:按产品类型、小米类型、包装类型、分销管道和地区进行的全球分析Millet Snacks Market Forecasts to 2032 - Global Analysis By Product Type, Millet Type, Packaging Type, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,全球小米零食市场预计在 2025 年达到 28 亿美元,到 2032 年将达到 39 亿美元,预测期内的复合年增长率为 4.6%。
杂粮零食是由多种谷物製成的营养食品,是传统加工零食的健康替代品。这些零食富含纤维、蛋白质和必需矿物质,有助于促进消化和整体健康。多谷物零食有多种形式,包括饼干、泡芙和棒,迎合了注重健康、寻求永续无麸质食品的消费者的需求。其天然的抗氧化剂和低血糖指数使其成为均衡饮食的理想补充,同时促进了环保的农业实践。
高营养价值越来越受欢迎
小米富含膳食纤维、蛋白质、必需矿物质和抗氧化剂,对于寻求营养饮食的人来说都是一个很好的选择。它不含麸质,血糖指数低,进一步增加了它的吸引力,特别是对于有饮食限制和生活方式偏好的人。此外,植物性饮食和永续食品消费的兴起正在推动人们对多谷物零食的兴趣,因为它们符合环保的农业实践。
缺乏消费者意识
许多消费者并不知道小米相对于传统谷物的优势,减缓了其普及速度。此外,人们认为全谷物製成的零嘴零食与传统零食的味道和质地不同,这也是让潜在买家望而却步的因素。进一步的抑制因素包括缺乏广泛的营销宣传活动和宣导活动,这意味着杂粮零食往往被主流零食品牌所掩盖。
利用线上平台和直接面向消费者的管道
利用线上平台可以让品牌接触到更广泛的受众,并为注重健康的消费者提供便利和可及性。包括社群媒体推广和影响力合作在内的数位行销策略帮助该杂粮零食品牌提高了知名度并吸引了新客户。订阅模式和个人化营养服务也正在兴起,让消费者找到适合自己饮食需求的杂粮点心。
与现有零食品牌的竞争
大型零食製造商拥有广泛的分销网络、强大的品牌知名度和积极的营销策略,这使得小米产品难以普及。此外,传统零食品牌正在添加更健康的成分,如全谷谷物和植物来源成分,进一步加剧了竞争。消费者的价格敏感度也起着一定的作用,因为与大众市场替代品相比,小米零食可能被视为高端产品。
新冠疫情影响了消费者的饮食习惯,导致对更健康零食(包括全谷物产品)的需求增加。随着人们越来越注重营养和增强免疫力的食物,杂粮零食因其丰富的营养价值而越来越受欢迎。然而,供应链中断和物流挑战影响了生产和分销,给製造商带来了暂时的挫折。向网路购物和直接面向消费者销售的转变有助于缓解这些挑战,使多谷物零食品牌能够保持在市场上的地位。
膨化和挤压零食市场预计将在预测期内成为最大的市场
膨化和挤压零食预计将在预测期内占据最大的市场占有率,因为它因其便利性、质地和融合多种口味的能力而受到广泛青睐,从而吸引了广泛的消费者。挤压提高了小米的消化率,使其成为寻求传统加工零嘴零食替代品的健康意识消费者的良好选择。此外,成分配方的创新使製造商能够用维生素、矿物质和蛋白质来丰富这些产品,进一步改善其营养成分。
预计预测期内小米细分市场将实现最高复合年增长率
由于其特殊的营养成分,尤其是高钙、铁和膳食纤维含量,预计小米产业在预测期内将呈现最高的成长率。这种小米品种越来越多地被纳入创新零食配方中,如烘焙点心、薯片和燕麦棒,以满足寻求机能性食品的消费者的需求。此外,人们对其健康益处的认识不断提高,这鼓励传统和新时代食品製造商探索将小米作为核心成分。
由于消费者对机能性食品食品和无麸质食品的认识不断提高,预计北美将在预测期内占据最大的市场占有率。该地区对替代谷物零食的需求强劲,小米被视为一种营养丰富的原料。注重健康的消费者正在积极寻找植物来源、加工程度较低的零嘴零食,这导致主要零售连锁店和线上市场提供的全谷物产品增加。
由于亚太地区拥有丰富的农业遗产,且小米在日常饮食中的应用日益广泛,预计该地区在预测期内的复合年增长率最高。印度、中国和日本等国家正在透过政府主导的、永续食品解决方案的倡议和意识提升计划来推广小米消费。尤其是在印度,人们在传统菜餚中有着使用小米(如小米和刀豆)等小米的悠久传统,这种文化熟悉度推动着小米融入现代零嘴零食中。
According to Stratistics MRC, the Global Millet Snacks Market is accounted for $2.8 billion in 2025 and is expected to reach $3.9 billion by 2032 growing at a CAGR of 4.6% during the forecast period. Millet snacks are nutritious food products made from various millet grains, offering a healthier alternative to conventional processed snacks. Known for their rich fiber, protein, and essential minerals, these snacks support digestion and overall well-being. Available in diverse forms such as crackers, puffs, and bars, millet-based snacks cater to health-conscious consumers seeking sustainable and gluten-free options. Their natural antioxidants and low glycemic index make them ideal for balanced diets while promoting eco-friendly farming practices.
Growing popularity due to their high nutritional value
Millets are rich in fiber, protein, essential minerals, and antioxidants, making them a preferred choice for individuals looking for nutrient-dense options. Their gluten-free nature and low glycemic index further enhance their appeal, particularly among those with dietary restrictions or lifestyle preferences. Additionally, the rise in plant-based diets and sustainable food consumption is fueling interest in millet snacks, as they align with eco-friendly agricultural practices.
Lack of consumer awareness
Many consumers remain unaware of the advantages of millets compared to traditional grains, leading to slower adoption rates. Additionally, the perception that millet-based snacks may have a distinct taste or texture different from conventional options can deter potential buyers. The lack of widespread marketing campaigns and educational initiatives further contributes to this restraint, as millet snacks are often overshadowed by mainstream snack brands.
Leveraging online platforms & direct-to-consumer channels
Online platforms enable brands to reach a wider audience, offering convenience and accessibility to health-conscious consumers. Digital marketing strategies, including social media promotions and influencer collaborations, are helping millet snack brands gain visibility and attract new customers. Subscription-based models and personalized nutrition services are also emerging, allowing consumers to explore millet-based snacks tailored to their dietary needs.
Competition from established snack brands
Large-scale snack manufacturers have extensive distribution networks, strong brand recognition, and aggressive marketing strategies, making it challenging for millet-based products to gain traction. Additionally, conventional snack brands are increasingly incorporating health-focused ingredients, including whole grains and plant-based components, further intensifying competition. Price sensitivity among consumers also plays a role, as millet-based snacks may be perceived as premium products compared to mass-market alternatives.
The COVID-19 pandemic influenced consumer eating habits, leading to increased demand for healthier snack options, including millet-based products. As people became more conscious of nutrition and immunity-boosting foods, millet snacks gained popularity due to their rich nutrient profile. However, supply chain disruptions and logistical challenges affected production and distribution, causing temporary setbacks for manufacturers. The shift toward online grocery shopping and direct-to-consumer sales helped mitigate some of these challenges, allowing millet snack brands to maintain market presence.
The puffs & extruded snacks segment is expected to be the largest during the forecast period
The puffs & extruded snacks segment is expected to account for the largest market share during the forecast period as they are widely preferred due to their convenience, texture, and ability to incorporate multiple flavors, making them attractive to a broad consumer base. The extrusion process enhances the digestibility of millet, making it a suitable option for health-conscious consumers seeking an alternative to traditional processed snacks. Additionally, innovations in ingredient formulations are allowing manufacturers to enrich these products with vitamins, minerals, and protein, further boosting their nutritional profile.
The finger millet segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the finger millet segment is predicted to witness the highest growth rate due to its exceptional nutritional composition, particularly its high calcium, iron, and fiber content. This millet variety is increasingly incorporated into innovative snack formulations, including baked goods, chips, and granola bars, catering to consumers focused on functional foods. Additionally, growing awareness about its health benefits is encouraging both traditional and new-age food manufacturers to explore finger millet as a core ingredient.
During the forecast period, the North America region is expected to hold the largest market share due to increasing consumer awareness of functional and gluten-free foods. The region has seen significant growth in demand for alternative grain-based snacks, with millet gaining recognition as a nutrient-rich ingredient. Health-conscious consumers are actively seeking plant-based minimally processed snack options which have led to a rise in millet-based product offerings in major retail chains and online marketplaces.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by the region's rich agricultural heritage and the increasing adoption of millets in everyday diets. Countries such as India, China, and Japan are promoting millet consumption through government-led initiatives and awareness programs focused on sustainable food solutions. India, in particular, has a strong tradition of using millets like finger millet and pearl millet in traditional dishes, and this cultural familiarity is driving the integration of millet into modern snack formulations.
Key players in the market
Some of the key players in Millet Snacks Market include 24 Mantra Organic, Archer Daniels Midland Company, Avadata Organics, Bob's Red Mill, Cargill Incorporated, Cicer Food Products, General Mills, Inc, Kellogg Company, Kodo Foods, Mars Incorporated, Moon Foods, Nativefoodstore, Pristine Organics, PureLife Organics, Slurrp Farm, Soulfull, Terra Greens and Urban Millets Pvt Ltd.
In March 2025, Bob's Red Mill was named to Fast Company's list of the World's Most Innovative Companies of 2025, recognized for expanding its product line to include new flavors and formats such as Protein Oats and Signature Blends Baking Mixes.
In January 2025, General Mills announced collaboration with Totino's to launch a limited-edition pizza-flavored cereal, combining the savory taste of Totino's Pizza Rolls with the sweetness of Cinnamon Toast Crunch.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.