咸味零食市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球咸味零食市场价值为 2.677 亿美元，预计到 2034 年将以 5.7% 的复合年增长率增长至 4.727 亿美元。这一强劲成长主要得益于消费者生活方式的不断变化、饮食偏好的转变以及方便即食食品选择的日益普及。随着日程安排越来越繁忙以及可支配收入不断增加，全球消费者越来越多地选择方便携带的零食产品，既能满足口腹之欲，又能节省时间。咸味小吃的需求显着增长，因为它们在口味和便利性之间实现了完美平衡，成为个人消费者和家庭的首选。

快速的城市化和不断变化的食品消费模式也使市场受益，尤其是年轻人群，他们往往优先考虑口味的多样性和零食的便携性。如今，零食已被视为日常饮食习惯中不可或缺的一部分，製造商正在利用这一趋势，提供将美味与更健康的配方相结合的创新产品。这导致了零食行业的重大转变，薯片和爆米花等传统零食被重新设计，增加了营养价值并采用了更清晰的成分标籤。

咸味小吃，尤其是薯片和爆米花，由于其快速、易于食用的特性，继续受到消费者的青睐。随着人们健康意识的增强，人们明显转向了被认为更健康的零食，例如烘焙零食和以藜麦、鹰嘴豆、小扁豆和其他植物来源的原料製成的零食。这种转变促使製造商推出低脂肪、低钠和添加营养素的产品，以满足对更健康的替代品日益增长的需求。因此，各大品牌正积极拓展产品组合，以吸引更广泛、更注重健康的消费者群。

就产品类型而言，市场由各种产品组成，包括薯片、玉米片、椒盐脆饼、爆米花以及各种坚果和种子。其中，洋芋片在2024年仍是领先品类，产值达1.213亿美元。它们的优势在于价格低廉、易于生产以及广泛的可及性。这些零食通常有多种尺寸的包装，既适合单独消费者，也适合团体消费，因此成为各个收入群体追求便利的顾客的首选。

2024 年玉米片的收入为 2,630 万美元，预计到 2034 年将达到 4,870 万美元。玉米片的受欢迎程度源自于消费者对独特风味组合的偏好，包括墨西哥辣椒、辣椒酸橙和拉差辣椒酱等辛辣的浓郁口味。该类别受益于对无麸质、植物性和有机零食日益增长的需求，巩固了其在咸味零食市场健康领域的地位。

2024 年，北美占据了全球咸味零食市场的 64.2%，由于对经济实惠且方便的零食解决方案的需求很高，保持了稳定的成长。该地区充满活力的市场格局是由持续的产品创新和日益增多的有机、植物性和无麸质替代品所塑造的。製造商透过推出新产品来应对，利用大胆的口味和清洁标籤的成分来满足不断变化的口味。

全球咸味零食市场的领导公司包括 Calbee、Conagra Brands、General Mills、Intersnack Group、Kellogg、Mondelez International、雀巢、百事可乐、Snyder's-Lance、金宝汤公司、The Hain Celestial Group、好时公司、卡夫亨氏公司、The Wonderful Company 和 Utz Brands。这些参与者正在采取产品多样化、采用先进生产技术和口味创新等策略措施以保持竞争力。为了满足现代饮食需求，各大品牌纷纷推出具有有机认证、清洁成分和功能性益处的零食，以吸引全球注重健康的消费者。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 供应商格局
• 利润率分析
• 重要新闻和倡议
• 监管格局
• 衝击力
  • 成长动力
    • 人们越来越喜欢更健康、低脂肪、低热量的零食替代品。
    • 咸味小吃中新口味、新质地和更健康成分的增长。
    • 消费者越来越意识到高钠和高脂肪零食对健康的影响。
  • 产业陷阱与挑战
    • 消费者越来越意识到高钠和高脂肪零食对健康的影响。
• 成长潜力分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：依产品类型，2021 - 2034 年

• 主要趋势
• 薯片/薯片
• 玉米片
• 椒盐脆饼
• 爆米花
• 坚果和种子
• 肉类零食
• 挤压零食
• 饼干

第六章：市场估计与预测：按健康与保健，2021 - 2034 年

• 主要趋势
• 普通咸味小吃
• 低热量零食
• 有机天然零食
• 无麸质零食
• 植物性零食

第七章：市场估计与预测：按配销通路，2021 - 2034 年

• 主要趋势
• 超市
• 便利商店
• 网路零售
• 专卖店
• 餐饮和餐厅

第八章：市场估计与预测：按地区，2021 - 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋

第九章：公司简介

• Calbee
• Conagra Brands
• General Mills
• Intersnack
• Kellogg
• Mondelez International
• Nestle
• PepsiCo
• Snyder's-Lance
• The Campbell Soup
• The Hain Celestial Group
• The Hershey
• The Kraft Heinz
• The Wonderful
• Utz Brands

The Global Savory Snacks Market was valued at USD 267.7 million in 2024 and is estimated to grow at a CAGR of 5.7% to reach USD 472.7 million by 2034. This robust growth is primarily fueled by evolving consumer lifestyles, shifting dietary preferences, and the increasing popularity of convenient, ready-to-eat food options. With busier schedules and rising disposable incomes, consumers across the globe are increasingly opting for on-the-go snack products that satisfy cravings while saving time. The demand for savory snacks has witnessed a notable rise as they offer a perfect balance between taste and convenience, making them a preferred choice for both individual consumers and families.

The market is also benefiting from rapid urbanization and changing food consumption patterns, especially among younger demographics who often prioritize flavor variety and snack portability. With snacking now considered an integral part of daily eating habits, manufacturers are leveraging this trend by offering innovative products that blend indulgence with healthier formulations. This has led to a significant transformation in the snack industry, where traditional favorites like chips and popcorn are being reimagined with added nutritional value and cleaner ingredient labels.

Savory snacks, particularly potato chips and popcorn, continue to gain traction among consumers due to their quick, easy-to-consume nature. With increasing awareness of health and wellness, there's been a marked shift toward snacks perceived as healthier, such as baked variants and options made with ingredients like quinoa, chickpeas, lentils, and other plant-based sources. This shift has prompted manufacturers to introduce products with reduced fat, lower sodium content, and added nutrients, aligning with the growing demand for better-for-you alternatives. As a result, brands are actively diversifying their portfolios to appeal to a broader, health-conscious consumer base.

In terms of product type, the market is composed of various offerings including potato chips, tortilla chips, pretzels, popcorn, and a wide range of nuts and seeds. Among these, potato chips remained the leading category in 2024, generating USD 121.3 million. Their dominance is driven by affordability, ease of production, and wide accessibility. These snacks are often packaged in a range of sizes catering to solo consumers and group settings alike, making them a go-to choice for convenience-seeking customers across all income groups.

Tortilla chips recorded a revenue of USD 26.3 million in 2024 and are anticipated to reach USD 48.7 million by 2034. Their popularity is fueled by consumer preference for unique flavor combinations, including spicy and tangy varieties such as jalapeno, chili lime, and sriracha. The category benefits from the rising demand for gluten-free, plant-based, and organic snack options, reinforcing its presence in health-forward segments of the savory snacks market.

North America captured a 64.2% share of the global savory snacks market in 2024, maintaining steady growth due to high demand for budget-friendly and convenient snacking solutions. The region's dynamic market landscape is shaped by ongoing product innovation and the increasing availability of organic, plant-based, and gluten-free alternatives. Manufacturers are responding with fresh launches, leveraging bold flavors and clean-label ingredients to appeal to evolving tastes.

Leading companies operating in the Global Savory Snacks Market include Calbee, Conagra Brands, General Mills, Intersnack Group, Kellogg, Mondelez International, Nestle, PepsiCo, Snyder's-Lance, The Campbell Soup Company, The Hain Celestial Group, The Hershey Company, The Kraft Heinz Company, The Wonderful Company, and Utz Brands. These players are pursuing strategic initiatives such as product diversification, the adoption of advanced production technologies, and innovations in flavor to stay competitive. With an emphasis on meeting modern dietary needs, brands are launching snacks with organic certifications, clean ingredient lists, and functional benefits to attract health-aware consumers globally.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Base estimates and calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news and initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Rising preference for healthier, low-fat, and low-calorie snack alternatives.
    • 3.6.1.2 Growth in new flavors, textures, and healthier ingredients in savory snacks.
    • 3.6.1.3 Growing consumer awareness about the impact of high-sodium and high-fat snacks on health.
  • 3.6.2 Industry pitfalls and challenges
    • 3.6.2.1 Growing consumer awareness about the impact of high-sodium and high-fat snacks on health.
• 3.7 Growth potential analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product type, 2021 - 2034 (USD Million) (Kilo Tons)

• 5.1 Key trends
• 5.2 Potato chips/crisps
• 5.3 Tortilla chips
• 5.4 Pretzels
• 5.5 Popcorn
• 5.6 Nuts and seeds
• 5.7 Meat snacks
• 5.8 Extruded snacks
• 5.9 Crackers

Chapter 6 Market Estimates and Forecast, By Health & Wellness, 2021 - 2034 (USD Million) (Kilo Tons)

• 6.1 Key trends
• 6.2 Regular savory snacks
• 6.3 Low-calorie snacks
• 6.4 Organic and natural snacks
• 6.5 Gluten-free snacks
• 6.6 Plant-based snacks

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Million) (Kilo Tons)

• 7.1 Key trends
• 7.2 Supermarkets
• 7.3 Convenience stores
• 7.4 Online retail
• 7.5 Specialty stores
• 7.6 Foodservice and restaurants

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Million) (Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Calbee
• 9.2 Conagra Brands
• 9.3 General Mills
• 9.4 Intersnack
• 9.5 Kellogg
• 9.6 Mondelez International
• 9.7 Nestle
• 9.8 PepsiCo
• 9.9 Snyder's-Lance
• 9.10 The Campbell Soup
• 9.11 The Hain Celestial Group
• 9.12 The Hershey
• 9.13 The Kraft Heinz
• 9.14 The Wonderful
• 9.15 Utz Brands