烘焙咸味零食市场规模、份额及成长分析（按产品类型、分销管道、口味、包装和地区）—产业预测，2025-2032 年

预计 2023 年全球烘焙咸味零食市场价值将达到 516 亿美元，并从 2024 年的 548 亿美元增长到 2032 年的 954 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.9%。

全球烘焙咸味零食市场正经历强劲增长，这得益于消费者对更健康、更方便的零食选择的兴趣日益浓厚。这种转变很大程度上是由于人们的健康意识不断增强，对低脂肪、无麸质和高蛋白质植物性偏好的偏好日益增长。此外，电子商务的蓬勃发展、自有品牌创新以及新兴市场的不断增长正在强化消费模式。市场对迎合民族和地区偏好的创新口味以及含有天然成分的洁净标示产品的需求不断增长。然而，挑战依然存在，包括与传统零嘴零食相比更高的生产成本、质地的限制以及更广泛的零嘴零食类别中的激烈竞争，这些都给行业参与者带来了障碍和机会。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 顾客购买行为分析

烘焙咸味零食市场规模（依产品类型划分）及复合年增长率（2025-2032）

• 市场概览
• 洋芋片
• 挤压零食
• Pretzels脆饼
• 玉米片
• 爆米花
• 坚果和种子

烘焙咸味零食市场规模（依通路划分）及复合年增长率（2025-2032）

• 市场概览
• 超级市场和大卖场
• 便利商店
• 网路零售
• 独立零售商
• 餐饮服务店

烘焙咸味零食市场规模（依口味划分）及复合年增长率（2025-2032）

• 市场概览
• 经典的
• 起司
• 优酪乳和洋葱
• 烧烤
• 辛辣的
• 限量版

烘焙咸味零食市场规模（依包装划分）及复合年增长率（2025-2032）

• 市场概览
• 包包
• 能
• 盒子
• 标籤
• 杯子

烘焙咸味零食市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• PepsiCo Inc.
• Mondelez International, Inc.
• General Mills, Inc.（Annie's Homegrown）
• Nestle SA
• Calbee Inc.
• HIPPEAS Inc.
• Biena Snacks
• Conagra Brands（Angie's BOOMCHICKAPOP）
• The Hain Celestial Group, Inc.
• Campbell Soup Company（Pepperidge Farm）
• Simply 7 Snacks

结论和建议

Global Baked Savory Snacks Market size was valued at USD 51.6 Billion in 2023 and is poised to grow from USD 54.8 Billion in 2024 to USD 95.4 Billion by 2032, growing at a CAGR of 6.9 % in the forecast period (2025-2032).

The global baked savory snacks market is witnessing robust growth, fueled by rising consumer interest in healthier, convenient snacking options. This shift is largely attributed to increased health consciousness, with a strong preference for low-fat, gluten-free, and plant-based snacks enriched with high protein. Additionally, the e-commerce boom, innovation in private labels, and expanding presence in emerging markets are enhancing consumption patterns. The market is characterized by innovative flavors, emphasizing ethnic and regional tastes, along with a growing demand for clean label products that boast natural ingredients. However, challenges such as rising production costs compared to traditional snacks, texture limitations, and intense competition within the broader snack category persist, presenting both hurdles and opportunities for industry players.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baked Savory Snacks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baked Savory Snacks Market Segments Analysis

The baked savory snacks market is segmented based on product type, distribution channel, flavor, packaging, and region. By product type, the market includes potato chips, extruded snacks, pretzels, tortilla chips, popcorn, and nuts and seeds . Based on distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, online retail, independent retailers, and food service outlets, By flavor, the market is segmented into classic, cheese, sour cream and onion, barbecue, spicy, and limited edition variants, catering to both traditional and experimental palates. Based on packaging market is segmented into bags, cans, boxes, tubs, cups . Based on region, the market is segmented into North America, Asia-Pacific, Europe, Latin America, and Middle East & Africa.

Driver of the Global Baked Savory Snacks Market

The global baked savory snacks market is gaining momentum as consumers show a rising preference for healthier snacking alternatives amidst growing health concerns related to obesity, cholesterol, and cardiovascular diseases. Baked snacks are perceived as a better-for-you choice compared to their deep-fried counterparts, thanks to lower fat content and improved ingredient quality. Products such as baked chips, multigrain crackers, and puffed snacks deliver satisfying flavors with fewer calories, appealing to both adults and health-conscious younger demographics. Their reputation as lighter, guilt-free options contributes to sustained demand, further fueled by the increasing trend of on-the-go consumption and snacking culture.

Restraints in the Global Baked Savory Snacks Market

The global baked savory snacks market faces significant challenges related to consumer perceptions of taste and texture. Although these snacks enjoy a growing popularity due to their health benefits, they are often criticized for lacking the desired crunch and flavor intensity compared to traditional fried options. Many consumers tend to associate "baked" snacks with blandness, which can limit their mass appeal among certain demographics. To overcome this hurdle, brands need to invest in refining flavors and adopting innovative texturizing technologies that enhance the sensory experience, ensuring that health-focused claims do not compromise the overall enjoyment of the product.

Market Trends of the Global Baked Savory Snacks Market

The Global Baked Savory Snacks market is experiencing a significant shift towards clean label and nutrient-dense options as consumers increasingly prioritize health and transparency in their snack choices. This trend reflects a growing demand for products with minimal ingredients, free from preservatives, while also offering enhanced nutritional benefits such as fiber, plant protein, and essential micronutrients. In response, brands are adapting by adopting clear labeling practices and simplifying ingredient lists to align with consumer preferences. This movement is reshaping market dynamics, driving innovation and competition as health-conscious consumers seek out snacks that not only satisfy cravings but also contribute to their overall well-being.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Baked Savory Snacks Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Potato Chips
• Extruded Snacks
• Pretzels
• Tortilla Chips
• Popcorn
• Nuts and Seeds

Global Baked Savory Snacks Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retail
• Independent Retailers
• Food Service Outlets

Global Baked Savory Snacks Market Size by Flavour & CAGR (2025-2032)

• Market Overview
• Classic
• Cheese
• Sour Cream and Onion
• Barbecue
• Spicy
• Limited Edition

Global Baked Savory Snacks Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Bags
• Cans
• Boxes
• Tubs
• Cups

Global Baked Savory Snacks Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Flavour, Packaging)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Flavour, Packaging)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Flavour, Packaging)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Flavour, Packaging)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Flavour, Packaging)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• PepsiCo Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (Annie's Homegrown)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calbee Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HIPPEAS Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biena Snacks
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conagra Brands (Angie's BOOMCHICKAPOP)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campbell Soup Company (Pepperidge Farm)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simply 7 Snacks
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations