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市场调查报告书
商品编码
1911887

烘焙咸味零食市场规模、份额和成长分析（按产品类型、分销管道、口味、包装和地区划分）—产业预测（2026-2033年）

Baked Savory Snacks Market Size, Share, and Growth Analysis, By Product Type (Potato Chips, Extruded Snacks), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores), By Flavour, By Packaging, By Region-Industry Forecast 2026-2033.
出版日期: | 出版商: SkyQuest | 英文 178 Pages | 商品交期: 3-5个工作天内

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简介目录

预计到 2024 年，全球烘焙咸味零食市场规模将达到 551.6 亿美元，到 2025 年将增长至 589.7 亿美元，到 2033 年将增长至 1005.6 亿美元，在 2026 年至 2033 年的增长增长率内，9%。

全球烘焙咸味零食市场正经历显着增长，这主要得益于消费者对更健康、更替代传统油炸糖果甜点的选择日益增长的需求，以及对便捷、即食食品的偏好。推动这一趋势的关键因素包括健康意识的增强、对低脂和无麸质产品的需求，以及对植物来源和高蛋白零食的偏好。此外，电子商务的蓬勃发展、自有品牌创新以及新兴市场的成长也强化了消费模式。融合民族和地理风味的创新口味，以及洁净标示和无添加剂的选择，也进一步推动了市场的动态。然而，不断上涨的生产成本、口感限制以及来自其他零食类别的激烈竞争等挑战，仍然阻碍着该行业的扩张。

烘焙咸味零食市场按产品类型、分销管道、口味、包装和地区进行细分。产品种类包括洋芋片、膨化食品、Pretzels脆饼、墨西哥玉米片、爆米花以及坚果和种子。分销管道包括超级市场/大型超市、便利商店、线上零售商、独立零售商和餐饮服务。口味包括经典原味、起司味、优酪乳油洋葱味、烧烤味、辣味和限量版，涵盖从传统到创新的各种口味。包装类型包括袋装、罐装、盒装、桶装和杯装。地区包括北美、亚太地区、欧洲、拉丁美洲以及中东和非洲。

推动全球烘焙咸味零食市场发展的因素

随着肥胖、高胆固醇和心血管疾病等健康问题日益受到关注，消费者对更健康零食的偏好不断增长，推动了全球对烘焙咸味零食的需求。与传统的油炸零食不同，烘焙食品因其脂肪含量低、吸油量少以及配料更优而被视为更健康的选择。烘焙薯片、全麦饼干和膨化食品等产品在保持低卡路里的同时，也提供了令人满意的美味，因此深受成年人和注重健康的年轻一代的喜爱。这些产品轻盈无负担的特性带来了稳定的市场需求，尤其是在便利消费和零食文化持续成长的背景下。

全球烘焙咸味零食市场的限制因素

烘焙零食虽然以健康食品着称，但与传统油炸食品相比，其口感、酥脆度和风味浓郁度却饱受诟病。口味是影响消费者选择的关键因素，而许多人仍然认为「烘焙」食品味道寡淡。这种认知对吸引更广泛的客户群构成挑战，尤其是在某些特定人群中。为了克服这些不足，品牌必须优先提升产品的风味，并采用创新的质地技术。这将有助于品牌在满足消费者感官偏好的同时，保留烘焙零食的健康益处。

全球烘焙咸味零食市场趋势

全球烘焙咸味零食市场正经历着向「洁净标示」和「营养丰富」产品的重大转变，这主要得益于消费者健康意识的提升。消费者开始仔细查看食材表，优先选择食材最少、不含防腐剂、富含膳食纤维、植物蛋白和必需微量营养素的零食。为了满足这项需求，各大品牌纷纷采取措施，提高标籤透明度，简化成分錶。这一趋势不仅显示消费者越来越倾向于选择更健康的偏好，也正在影响市场动态，各公司纷纷调整产品系列，以满足消费者对健康营养烘焙咸味零食不断变化的需求。

目录

介绍

  • 调查目标
  • 调查范围
  • 定义

调查方法

  • 资讯收集
  • 二手资料和一手资料方法
  • 市场规模预测
  • 市场假设与限制

执行摘要

  • 全球市场展望
  • 供需趋势分析
  • 细分市场机会分析

市场动态与展望

  • 市场规模
  • 市场动态
    • 驱动因素和机会
    • 限制与挑战
  • 波特分析

关键市场考察

  • 关键成功因素
  • 竞争程度
  • 关键投资机会
  • 市场生态系统
  • 市场吸引力指数（2025）
  • PESTEL 分析
  • 总体经济指标
  • 价值链分析
  • 定价分析
  • 案例研究
  • 顾客购买行为分析

全球烘焙咸味零食市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

  • 洋芋片
  • 挤压膨化食品
  • Pretzels脆饼
  • 墨西哥玉米片
  • 爆米花
  • 坚果和种子

全球烘焙咸味零食市场规模（依通路划分）及复合年增长率（2026-2033 年）

  • 超级市场和大卖场
  • 便利商店
  • 线上零售
  • 独立零售商
  • 餐饮服务业的零售商

全球烘焙咸味零食市场规模（按口味和复合年增长率划分）（2026-2033 年）

  • 经典的
  • 起司
  • 优酪乳和洋葱
  • 烧烤
  • 辛辣的
  • 限量商品

全球烘焙咸味零食市场规模（按包装和复合年增长率划分）（2026-2033 年）

  • 包包
  • 能
  • 盒子
  • 容器
  • 杯子

全球烘焙咸味零食市场规模（按地区划分）及复合年增长率（2026-2033 年）

  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 德国
    • 西班牙
    • 法国
    • 英国
    • 义大利
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 亚太其他地区
  • 拉丁美洲
    • 巴西
    • 其他拉丁美洲地区
  • 中东和非洲
    • 海湾合作委员会国家
    • 南非
    • 其他中东和非洲地区

竞争资讯

  • 前五大公司对比
  • 主要企业的市场定位（2025 年）
  • 主要市场参与者所采取的策略
  • 近期市场趋势
  • 公司市占率分析（2025 年）
  • 主要企业公司简介
    • 公司详情
    • 产品系列分析
    • 依业务板块进行公司股票分析
    • 2023-2025年营收年比比较

主要企业简介

  • PepsiCo Inc.
  • Mondelez International, Inc.
  • General Mills, Inc.（Annie's Homegrown）
  • Nestle SA
  • Calbee Inc.
  • HIPPEAS Inc.
  • Biena Snacks
  • Conagra Brands（Angie's BOOMCHICKAPOP）
  • The Hain Celestial Group, Inc.
  • Campbell Soup Company（Pepperidge Farm）
  • Simply 7 Snacks

结论与建议

简介目录
Product Code: SQMIG30I2543

Global Baked Savory Snacks Market size was valued at USD 55.16 Billion in 2024 and is poised to grow from USD 58.97 Billion in 2025 to USD 100.56 Billion by 2033, growing at a CAGR of 6.9% during the forecast period 2026-2033.

The global baked savory snacks market is experiencing significant growth, fueled by heightened consumer interest in healthier options to traditional fried snacks and the shift towards convenient on-the-go food choices. Key factors driving this trend include rising health consciousness, a demand for low-fat and gluten-free alternatives, and an inclination towards plant-based and protein-rich snacks. Additionally, the surge in e-commerce, innovation in private labels, and growth in emerging markets are enhancing consumption patterns. Flavor innovation featuring ethnic and regional tastes, along with clean label and additive-free options, further propel market dynamics. However, challenges such as increased production costs, texture limitations, and intense competition from other snack categories continue to pose hurdles in the industry's expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baked Savory Snacks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baked Savory Snacks Market Segments Analysis

The baked savory snacks market is segmented based on product type, distribution channel, flavor, packaging, and region. By product type, the market includes potato chips, extruded snacks, pretzels, tortilla chips, popcorn, and nuts and seeds . Based on distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, online retail, independent retailers, and food service outlets, By flavor, the market is segmented into classic, cheese, sour cream and onion, barbecue, spicy, and limited edition variants, catering to both traditional and experimental palates. Based on packaging market is segmented into bags, cans, boxes, tubs, cups . Based on region, the market is segmented into North America, Asia-Pacific, Europe, Latin America, and Middle East & Africa.

Driver of the Global Baked Savory Snacks Market

The global demand for baked savory snacks is driven by a growing consumer preference for healthier snack options as health concerns related to obesity, cholesterol, and cardiovascular diseases become more prominent. Unlike traditional deep-fried snacks, baked varieties are perceived as healthier alternatives due to their reduced fat content, lower oil absorption, and use of improved ingredients. Products such as baked chips, multigrain crackers, and puffed snacks deliver satisfying flavors while maintaining lower calorie counts, appealing to both adults and health-conscious younger generations. Their lighter, guilt-free nature fosters consistent demand, particularly as the trend of on-the-go consumption and snacking culture continues to rise.

Restraints in the Global Baked Savory Snacks Market

While baked savory snacks enjoy a strong reputation for being healthier, they face criticism regarding their texture, crunchiness, and flavor intensity when compared to traditional fried options. Taste is a primary factor influencing consumer choices, and many still associate "baked" products with a bland experience. This perception presents challenges in attracting a broader audience, particularly among certain consumer segments. To address these shortcomings, brands must prioritize the enhancement of flavor profiles and incorporate innovative texturizing technologies, ensuring they maintain the health benefits of baked snacks while also appealing to consumers' sensory preferences.

Market Trends of the Global Baked Savory Snacks Market

The Global Baked Savory Snacks market is experiencing a significant shift towards clean label and nutrient-dense products, driven by increasingly health-conscious consumers. These individuals are meticulously scrutinizing ingredient lists, prioritizing snacks that boast minimal ingredients, absence of preservatives, and enhanced nutritional profiles featuring fiber, plant protein, and essential micronutrients. To capitalize on this demand, brands are adapting by offering greater transparency in labeling and simplifying ingredient formulations. This trend not only reflects a growing preference for healthier snack options but also influences market dynamics as companies strive to align their portfolios with evolving consumer expectations for wholesome and nourishing baked savory snacks.

Table of Contents

Introduction

  • Objectives of the Study
  • Scope of the Report
  • Definitions

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Methods
  • Market Size Estimation
  • Market Assumptions & Limitations

Executive Summary

  • Global Market Outlook
  • Supply & Demand Trend Analysis
  • Segmental Opportunity Analysis

Market Dynamics & Outlook

  • Market Overview
  • Market Size
  • Market Dynamics
    • Drivers & Opportunities
    • Restraints & Challenges
  • Porters Analysis
    • Competitive rivalry
    • Threat of substitute
    • Bargaining power of buyers
    • Threat of new entrants
    • Bargaining power of suppliers

Key Market Insights

  • Key Success Factors
  • Degree of Competition
  • Top Investment Pockets
  • Market Ecosystem
  • Market Attractiveness Index, 2025
  • PESTEL Analysis
  • Macro-Economic Indicators
  • Value Chain Analysis
  • Pricing Analysis
  • Case Studies
  • Customer Buying Behavior Analysis

Global Baked Savory Snacks Market Size by Product Type & CAGR (2026-2033)

  • Market Overview
  • Potato Chips
  • Extruded Snacks
  • Pretzels
  • Tortilla Chips
  • Popcorn
  • Nuts and Seeds

Global Baked Savory Snacks Market Size by Distribution Channel & CAGR (2026-2033)

  • Market Overview
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail
  • Independent Retailers
  • Food Service Outlets

Global Baked Savory Snacks Market Size by Flavour & CAGR (2026-2033)

  • Market Overview
  • Classic
  • Cheese
  • Sour Cream and Onion
  • Barbecue
  • Spicy
  • Limited Edition

Global Baked Savory Snacks Market Size by Packaging & CAGR (2026-2033)

  • Market Overview
  • Bags
  • Cans
  • Boxes
  • Tubs
  • Cups

Global Baked Savory Snacks Market Size & CAGR (2026-2033)

  • North America (Product Type, Distribution Channel, Flavour, Packaging)
    • US
    • Canada
  • Europe (Product Type, Distribution Channel, Flavour, Packaging)
    • Germany
    • Spain
    • France
    • UK
    • Italy
    • Rest of Europe
  • Asia Pacific (Product Type, Distribution Channel, Flavour, Packaging)
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America (Product Type, Distribution Channel, Flavour, Packaging)
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (Product Type, Distribution Channel, Flavour, Packaging)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2025
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2025
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
    • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

  • PepsiCo Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Mondelez International, Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • General Mills, Inc. (Annie's Homegrown)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Nestle S.A.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Calbee Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • HIPPEAS Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Biena Snacks
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Conagra Brands (Angie's BOOMCHICKAPOP)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • The Hain Celestial Group, Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Campbell Soup Company (Pepperidge Farm)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Simply 7 Snacks
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendations