韩国美妆产品市场－全球产业规模、份额、趋势、机会及预测，依产品类型、最终用户、销售通路、地区及竞争格局划分，2021-2031年预测

全球韩妆产品市场规模预计将从2025年的135.4亿美元成长至2031年的223.7亿美元，年复合成长率达8.73%。该市场涵盖源自韩国的护肤品、彩妆和个人护理产品，这些产品以其保湿、天然成分和功效着称。推动该市场成长的主要因素包括韩国文化产出的广泛全球影响力，即韩流，这显着提升了品牌在不同人群中的知名度。

主要市场驱动因素

韩流（韩国流行文化）在全球范围内的快速传播，成为市场扩张的主要引擎，尤其是在西方国家，韩流降低了消费者进入市场的门槛，而这些国家此前的消费者更倾向于选择成熟的欧洲品牌。韩流偶像和电视剧明星有效地扮演了文化大使的角色，使繁琐的护肤流程变得司空见惯，并迅速带动了娱乐媒体中展示的特定产品的需求。

主要市场挑战

全球韩妆产品市场面临严峻的监管挑战和非关税壁垒，尤其是在其最大的出口目的地。随着国际监管机构实施更严格的安全标准和文件要求，韩国製造商不得不应对更长的审批流程并承担更高的合规成本。

主要市场趋势

从棉质面膜到水凝胶和生物胶原蛋白面膜的转变，标誌着护肤品向高效夜间护理迈出了根本性的一步。与传统的纤维面膜不同，这些先进的水凝胶面膜旨在数小时内融化并融入表皮，从而最大限度地将低分子胶原蛋白等活性成分直接输送到皮肤屏障。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球韩妆产品市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依产品类型（面膜、洁面乳、保湿霜、彩妆及其他）
  • 按最终用户（男性和女性）划分
  • 依销售管道（超市/大型超市、多品牌商店、线上及其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美韩妆产品市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲韩妆产品市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区韩妆产品市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲韩妆产品市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲韩妆产品市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球韩妆产品市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• ABLE C&C CO., Ltd.
• Adwin Korea Corp
• Annie's Way International Co., Ltd.
• The Beauty Factory, Ltd.
• BNH Cosmetics
• Ceragem Health and Beauty Co, Ltd.
• CK Beauty Enterprise Inc.
• Bluehug, Inc.
• LG Household & Health Care
• Amorepacific Corporation

第十六章：策略建议

第17章调查会社について・免责事项

The Global K-Beauty Products Market will grow from USD 13.54 Billion in 2025 to USD 22.37 Billion by 2031 at a 8.73% CAGR. The Global K-Beauty Products Market encompasses skincare, cosmetics, and personal care items originating from South Korea, renowned for their focus on hydration, natural ingredients, and functional efficacy. The primary drivers supporting this market's growth include the extensive global reach of South Korean cultural exports, known as the Hallyu wave, which significantly enhances brand recognition across diverse demographics.

Key Market Drivers

The global proliferation of South Korean pop culture, known as Hallyu, serves as a primary engine for market expansion, particularly by reducing entry barriers in Western nations where consumers previously favored established European brands. K-pop idols and drama celebrities effectively function as cultural ambassadors, normalizing extensive skincare routines and generating immediate demand for specific products showcased in entertainment media. This cultural transmission has translated into tangible economic gains, shifting the export focus from traditional Asian markets to high-growth Western regions.

Key Market Challenges

The Global K-Beauty Products Market faces a substantial obstacle in the form of stringent regulatory complexities and non-tariff barriers, particularly in its largest export destinations. As international authorities implement more rigorous safety standards and documentation requirements, South Korean manufacturers are compelled to navigate lengthened approval processes and bear increased compliance expenditures. These administrative burdens delay market entry for new formulations and erode profit margins, making it difficult for brands to sustain competitive pricing strategies.

Key Market Trends

The Shift from Cotton to Hydrogel and Bio-Collagen Sheet Masks represents a fundamental evolution toward high-performance, overnight home treatments. Unlike traditional fiber masks, these advanced hydrogel variants are designed to melt into the epidermis over several hours, maximizing the delivery of active ingredients like low-molecular collagen directly into the skin barrier. This product class has become the cornerstone of the "slow aging" movement, dominating sales channels due to its visible efficacy compared to standard hydration steps.

Key Market Players

• ABLE C&C CO., Ltd.
• Adwin Korea Corp
• Annie's Way International Co., Ltd.
• The Beauty Factory, Ltd.
• BNH Cosmetics
• Ceragem Health and Beauty Co, Ltd.
• CK Beauty Enterprise Inc.
• Bluehug, Inc.
• LG Household & Health Care
• Amorepacific Corporation

Report Scope:

In this report, the Global K-Beauty Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

K-Beauty Products Market, By Product Type:

• Sheet Masks
• Cleansers
• Moisturizers
• Makeup and Others

K-Beauty Products Market, By End User:

• Male and Female

K-Beauty Products Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Multi-Branded Stores
• Online
• and Others

K-Beauty Products Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global K-Beauty Products Market.

Available Customizations:

Global K-Beauty Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global K-Beauty Products Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Sheet Masks, Cleansers, Moisturizers, Makeup and Others)
  • 5.2.2. By End User (Male and Female)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, and Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America K-Beauty Products Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By End User
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States K-Beauty Products Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By End User
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada K-Beauty Products Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By End User
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico K-Beauty Products Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By End User
      • 6.3.3.2.3. By Sales Channel

7. Europe K-Beauty Products Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By End User
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany K-Beauty Products Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By End User
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France K-Beauty Products Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By End User
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom K-Beauty Products Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By End User
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy K-Beauty Products Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By End User
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain K-Beauty Products Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By End User
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific K-Beauty Products Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By End User
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China K-Beauty Products Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By End User
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India K-Beauty Products Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By End User
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan K-Beauty Products Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By End User
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea K-Beauty Products Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By End User
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia K-Beauty Products Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By End User
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa K-Beauty Products Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By End User
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia K-Beauty Products Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By End User
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE K-Beauty Products Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By End User
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa K-Beauty Products Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By End User
      • 9.3.3.2.3. By Sales Channel

10. South America K-Beauty Products Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By End User
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil K-Beauty Products Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By End User
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia K-Beauty Products Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By End User
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina K-Beauty Products Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By End User
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global K-Beauty Products Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. ABLE C&C CO., Ltd.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Adwin Korea Corp
• 15.3. Annie's Way International Co., Ltd.
• 15.4. The Beauty Factory, Ltd.
• 15.5. BNH Cosmetics
• 15.6. Ceragem Health and Beauty Co, Ltd.
• 15.7. CK Beauty Enterprise Inc.
• 15.8. Bluehug, Inc.
• 15.9. LG Household & Health Care
• 15.10. Amorepacific Corporation

16. Strategic Recommendations

17. About Us & Disclaimer