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市场调查报告书
商品编码
1914559

自助式分析市场 - 全球产业规模、份额、趋势、机会及预测(按部署类型、应用、垂直产业、地区和竞争格局划分,2021-2031 年)

Self-service Analytics Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Deployment, By Application, By Industry Vertical, By Region & Competition, 2021-2031F

出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球自助式分析市场预计将从2025年的61.7亿美元成长到2031年的166.1亿美元,复合年增长率(CAGR)达17.95%。该领域提供了一个商业智慧环境,业务线专业人员无需IT部门的直接协助即可查询资料、建立报告和视觉化结果。市场成长的主要驱动力是即时决策的迫切需求以及资料存取民主化的策略目标,从而消除集中式IT报告造成的延迟。 TDWI的研究预测,到2025年,超过60%的组织将表示经营团队支持自助式倡议,这凸显了企业致力于培养员工自主性,并将其视为关键的成长要素。

市场概览
预测期 2027-2031
市场规模:2025年 61.7亿美元
市场规模:2031年 166.1亿美元
复合年增长率:2026-2031年 17.95%
成长最快的细分市场
最大的市场 北美洲

儘管市场呈现积极的成长趋势,但在资讯完整性和资料管治方面仍面临许多挑战。当非技术使用者独立产生报告时,由于缺乏集中控制,组织机构可能面临分析结果不一致和安全漏洞的风险。如何在确保使用者灵活性的同时维持严格的品管,这项挑战可能会削弱使用者对资料输出的信任,从而阻碍受监管组织采用和发展自助服务模式。

市场驱动因素

人工智慧 (AI) 和机器学习的融合正在从根本上改变全球自助式分析市场,降低技术门槛,加速洞察生成。随着供应商将自然语言处理和生成式人工智慧整合到其平台中,业务用户可以自动执行以前需要专业技术知识才能完成的复杂查询和资料叙事任务。这项技术进步显着提高了效率。例如,根据 ElectroIQ 于 2025 年 4 月发布的《Tableau 统计与事实 [2025]》报导,自动资料叙事产生速度提升了 60%,大幅减少了分析所需的人工工作。这些创新对于维持市场成长至关重要,ElectroIQ 的 2025 年数据也印证了这一点。数据显示,全球已有超过 12 万家机构采用 Tableau 进行分析和视觉化,显示市场对智慧、以用户为中心的工具有着巨大的需求。

同时,减少对IT部门在标准报告方面的依赖这项战略要务,是推动市场采用此类解决方案的重要因素。即使拥有现代化的工具,对旧有系统的依赖仍然会造成瓶颈,阻碍快速决策,促使企业寻求更强大的自助服务解决方案。这种对自主性的追求体现在大量使用手动变通方法。根据Alteryx于2025年2月发布的报告《人工智慧时代资料分析师的现况(2025版)》,76%的受访分析师仍使用电子表格进行资料准备,凸显了现代自助服务平台必须应对的挑战。这种脱节凸显了建构一个能够赋能业务线专业人员管理整个资料生命週期的平台的紧迫性,也证明了向全面自助服务环境转型的必要性。

市场挑战

全球自助式分析市场的成长受到资讯一致性和资料管治诸多挑战的显着限制。业务部门使用者在独立查询资料和建立报表时,往往会使用不同的指标和定义,导致整个组织内部出现相互矛盾的分析结果。缺乏统一的数据标准会削弱人们对分析结果的信任,经营团队将资源用于解决差异,而非用于策略实施。因此,决策者通常会限制自助式专案的扩展,以避免因资讯不准确而导致策略失误的风险。

此外,这些环境的分散特性造成了严重的合规性和安全漏洞,阻碍了其在受监管行业的应用。由于缺乏强有力的集中管理,组织难以严格控制对敏感资讯的存取。产业合规准备的数据也印证了这项营运方面的担忧:ISACA 2024 年的调查发现,仅有 43% 的组织对其确保资料隐私和满足监管标准的能力充满信心。这种低水平的信心凸显了对敏捷性的需求与对控制的需求之间的矛盾,直接阻碍了市场的成熟。

市场趋势

嵌入式分析在营运工作流程中的兴起,正在改变最终用户获取资讯的方式。它将资料视觉化直接整合到业务应用程式中,而无需依赖单独的仪表板。这一趋势减少了上下文切换的阻力,使员工能够在执行现有任务(例如在 ERP 或 CRM 系统中)的同时存取即时洞察,从而显着提高了采用率。开发人员越来越关注这些功能,以提升用户参与度和应用程式价值,而无需用户使用单独的 BI 工具。这种转变意义重大。根据 Infragistics 于 2024 年 3 月发布的《2024 年软体开发顶级挑战》报告,目前已有 73.2% 的软体开发人员将嵌入式分析整合到他们的应用程式中,这标誌着整个产业正在向工作流程整合的资料使用模式转变。

同时,向多重云端和云端原生部署模式的转变正在推动基础架构的复杂化,以支援可扩展的自助服务环境。企业正迅速从传统的本地资料仓储迁移到灵活的云端架构,例如资料湖屋,后者提供了管理大规模资料集和同时上线用户查询所需的弹性。这种架构转变实现了统一的管治和资料访问,对于支援分散式团队独立分析资料并保持成本效益和效能至关重要。这一转变正在加速推进。根据 Dremio 于 2025 年 1 月发布的报告《人工智慧时代的资料湖屋现状》,目前 55% 的企业在资料湖屋平台上运行着大部分分析工作,这标誌着企业级自助服务分析正朝着现代化的、以云端为中心的架构发生决定性转变。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章:客户评价

第五章:全球自助式分析市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依部署类型(本机部署、云端部署)
    • 依应用领域(销售与行销、客户参与与分析、诈欺预防与安全、行政管理、风险与合规管理、预测性资产维护、营运管理、供应链管理、采购)
    • 按行业划分(银行、金融和保险,零售和电子商务,通讯和IT,政府和国防,医疗保健,製造业,媒体和娱乐,运输和物流,以及能源和公共产业)
    • 按地区
    • 按公司(2025 年)
  • 市场地图

6. 北美自助式分析市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲:国家分析
    • 美国
    • 加拿大
    • 墨西哥

7. 欧洲自助式分析市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲:国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

8. 亚太地区自助服务分析市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区:国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

9. 中东和非洲自助式分析市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲:国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

10. 南美洲自助服务分析市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲:国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球自助式分析市场:SWOT分析

第十四章:波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Microsoft Corporation
  • Tableau Software, LLC
  • IBM Corporation
  • SAP SE
  • Oracle Corporation
  • SAS Institute Inc.
  • QlikTech International AB
  • MicroStrategy Incorporated
  • Alteryx, Inc.
  • TIBCO Software Inc.
  • Domo, Inc.
  • Sisense Inc.

第十六章 策略建议

第十七章:关于研究公司及免责声明

简介目录
Product Code: 17690

The Global Self-service Analytics Market is projected to expand from USD 6.17 Billion in 2025 to USD 16.61 Billion by 2031, achieving a CAGR of 17.95%. This sector involves business intelligence environments that empower line-of-business professionals to query data, create reports, and visualize results without needing direct assistance from the IT department. The market is largely driven by the urgent need for real-time decision-making and the strategic goal of democratizing data access, which helps eliminate delays caused by centralized IT reporting. According to TDWI, in 2025, more than 60% of organizations noted leadership support for self-service initiatives, highlighting a strong commitment to fostering workforce autonomy as a primary growth driver.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 6.17 Billion
Market Size 2031USD 16.61 Billion
CAGR 2026-203117.95%
Fastest Growing SegmentCloud
Largest MarketNorth America

Despite this positive trajectory, the market's growth encounters significant obstacles regarding information consistency and data governance. When non-technical users generate reports independently, organizations face the risk of producing contradictory insights and creating security gaps due to insufficient centralized oversight. The challenge of maintaining rigorous quality control while enabling user agility can undermine confidence in data outputs, potentially stalling the wider adoption and development of self-service models in regulated enterprises.

Market Driver

The integration of Artificial Intelligence and Machine Learning is fundamentally transforming the Global Self-service Analytics Market by reducing technical barriers and accelerating the creation of insights. As vendors incorporate natural language processing and generative AI into their platforms, business users can now automate intricate querying and data storytelling tasks that previously demanded specialized technical expertise. This technological progress is delivering major efficiency improvements; for instance, the 'Tableau Statistics And Facts [2025]' article by ElectroIQ in April 2025 reports that automated data story generation is now 60% faster, drastically lowering the manual effort needed for analysis. These innovations are vital for sustaining market growth, a point reinforced by ElectroIQ's 2025 data showing that over 120,000 organizations globally have deployed Tableau for analytics and visualization, illustrating the massive demand for intelligent, user-focused tools.

Concurrently, the strategic imperative to decrease reliance on IT for standard reporting acts as a strong catalyst for market adoption. Even with modern tools available, legacy dependencies continue to cause bottlenecks that hinder agile decision-making, forcing organizations to look for more capable self-service solutions. This drive for independence is highlighted by the widespread use of manual workarounds; according to Alteryx's 'The 2025 State of Data Analysts in the Age of AI' report from February 2025, 76% of analysts surveyed still use spreadsheets for data preparation, revealing a gap that advanced self-service platforms need to address. This disconnect emphasizes the urgent need for platforms that allow line-of-business professionals to manage the full data lifecycle, validating the shift toward comprehensive self-service environments.

Market Challenge

The growth of the Global Self-service Analytics Market is notably constrained by issues surrounding information consistency and data governance. When line-of-business users independently query data and produce reports, they often utilize differing metrics and definitions, resulting in conflicting insights throughout the organization. This lack of a unified data standard weakens trust in analytical results and forces management to spend resources reconciling discrepancies rather than implementing strategies. Consequently, decision-makers often limit the scaling of self-service programs to avoid the risks associated with strategic errors caused by inaccurate intelligence.

Moreover, the decentralized nature of these environments creates serious compliance and security vulnerabilities that discourage adoption in regulated sectors. Without strong centralized supervision, organizations struggle to maintain strict control over access to sensitive information. This operational anxiety is supported by industry data on compliance readiness; according to ISACA in 2024, only 43 percent of organizations expressed confidence in their ability to ensure data privacy and meet regulatory standards. This low level of assurance underscores the tension between the desire for agility and the necessity of control, directly impeding market maturation.

Market Trends

The rise of Embedded Analytics in Operational Workflows is changing how end-users consume intelligence by placing data visualizations directly within business applications rather than relying on separate dashboards. This trend reduces the friction of context switching, allowing employees to access real-time insights while working within their existing tasks, such as in ERP or CRM systems, which significantly boosts adoption rates. Developers are increasingly focusing on these capabilities to improve user engagement and application value without forcing users to navigate distinct business intelligence tools. This shift is substantial; according to the 'Reveal 2024 Top Software Development Challenges' report by Infragistics in March 2024, 73.2% of software developers are currently integrating embedded analytics into their applications, indicating a broad industry move toward workflow-integrated data consumption.

Simultaneously, the move toward Multi-Cloud and Cloud-Native Deployment Models is upgrading the infrastructure necessary to support scalable self-service environments. Organizations are rapidly transitioning from rigid on-premise data warehouses to flexible cloud architectures like data lakehouses, which provide the elasticity needed to manage massive datasets and concurrent user queries. This architectural shift facilitates unified governance and data access, which is essential for allowing distributed teams to analyze data independently while maintaining cost efficiency and performance. This migration is gaining critical momentum; according to Dremio's January 2025 report, 'State of the Data Lakehouse in the AI Era', 55% of organizations now run the majority of their analytics on data lakehouse platforms, signaling a decisive pivot toward modern, cloud-centric infrastructures for enterprise-grade self-service analytics.

Key Market Players

  • Microsoft Corporation
  • Tableau Software, LLC
  • IBM Corporation
  • SAP SE
  • Oracle Corporation
  • SAS Institute Inc.
  • QlikTech International AB
  • MicroStrategy Incorporated
  • Alteryx, Inc.
  • TIBCO Software Inc.
  • Domo, Inc.
  • Sisense Inc.

Report Scope

In this report, the Global Self-service Analytics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Self-service Analytics Market, By Deployment

  • On-premise
  • Cloud

Self-service Analytics Market, By Application

  • Deals and showcasing
  • Client commitment and examination
  • Extortion and security
  • The board
  • Hazard and consistence the executives
  • Prescient resource support
  • Activities the executives
  • Inventory network the board
  • acquisition

Self-service Analytics Market, By Industry Vertical

  • BFSI
  • Retail and web-based business
  • Telecom and IT
  • Government and protection
  • Medical care
  • Fabricating media and amusement
  • Transportation and coordination
  • Energy
  • utilities

Self-service Analytics Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Self-service Analytics Market.

Available Customizations:

Global Self-service Analytics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Self-service Analytics Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Deployment (On-premise, Cloud)
    • 5.2.2. By Application (Deals and showcasing, Client commitment and examination, Extortion and security, The board, Hazard and consistence the executives, Prescient resource support, Activities the executives, Inventory network the board, acquisition)
    • 5.2.3. By Industry Vertical (BFSI, Retail and web-based business, Telecom and IT, Government and protection, Medical care, Fabricating media and amusement, Transportation and coordination, Energy, utilities)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Self-service Analytics Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Deployment
    • 6.2.2. By Application
    • 6.2.3. By Industry Vertical
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Self-service Analytics Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Deployment
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Industry Vertical
    • 6.3.2. Canada Self-service Analytics Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Deployment
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Industry Vertical
    • 6.3.3. Mexico Self-service Analytics Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Deployment
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Industry Vertical

7. Europe Self-service Analytics Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Deployment
    • 7.2.2. By Application
    • 7.2.3. By Industry Vertical
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Self-service Analytics Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Deployment
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Industry Vertical
    • 7.3.2. France Self-service Analytics Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Deployment
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Industry Vertical
    • 7.3.3. United Kingdom Self-service Analytics Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Deployment
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Industry Vertical
    • 7.3.4. Italy Self-service Analytics Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Deployment
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Industry Vertical
    • 7.3.5. Spain Self-service Analytics Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Deployment
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Industry Vertical

8. Asia Pacific Self-service Analytics Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Deployment
    • 8.2.2. By Application
    • 8.2.3. By Industry Vertical
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Self-service Analytics Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Deployment
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Industry Vertical
    • 8.3.2. India Self-service Analytics Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Deployment
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Industry Vertical
    • 8.3.3. Japan Self-service Analytics Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Deployment
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Industry Vertical
    • 8.3.4. South Korea Self-service Analytics Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Deployment
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Industry Vertical
    • 8.3.5. Australia Self-service Analytics Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Deployment
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Industry Vertical

9. Middle East & Africa Self-service Analytics Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Deployment
    • 9.2.2. By Application
    • 9.2.3. By Industry Vertical
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Self-service Analytics Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Deployment
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Industry Vertical
    • 9.3.2. UAE Self-service Analytics Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Deployment
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Industry Vertical
    • 9.3.3. South Africa Self-service Analytics Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Deployment
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Industry Vertical

10. South America Self-service Analytics Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Deployment
    • 10.2.2. By Application
    • 10.2.3. By Industry Vertical
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Self-service Analytics Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Deployment
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Industry Vertical
    • 10.3.2. Colombia Self-service Analytics Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Deployment
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Industry Vertical
    • 10.3.3. Argentina Self-service Analytics Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Deployment
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Industry Vertical

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Self-service Analytics Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Microsoft Corporation
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Tableau Software, LLC
  • 15.3. IBM Corporation
  • 15.4. SAP SE
  • 15.5. Oracle Corporation
  • 15.6. SAS Institute Inc.
  • 15.7. QlikTech International AB
  • 15.8. MicroStrategy Incorporated
  • 15.9. Alteryx, Inc.
  • 15.10. TIBCO Software Inc.
  • 15.11. Domo, Inc.
  • 15.12. Sisense Inc.

16. Strategic Recommendations

17. About Us & Disclaimer