纯素食品市场－全球产业规模、份额、趋势、机会及预测（依产品类型、成分、通路、地区及竞争格局划分），2021-2031年

全球纯素食品市场预计将从2025年的193.8亿美元成长到2031年的371.4亿美元，复合年增长率（CAGR）为11.45%。市场涵盖完全由植物来源成分製成的消费品，不含任何动物性成分，例如肉类、乳製品、鸡蛋或蜂蜜。推动这一成长的主要因素是人们日益关注的健康问题，包括乳糖不耐症和心血管疾病，这些问题促使消费者重新审视自己的饮食习惯。此外，人们对畜牧业碳足迹的环保意识不断增强，以及对动物福利的伦理考量，也推动了消费者偏好转变为永续的植物来源替代品。

儘管发展势头强劲，但素食产品与传统产品之间的价格差异仍然是市场普及的一大障碍。这种价格差距限制了注重预算的消费者的购买力，也阻碍了进入大众市场。根据良好食品研究所（Good Food Institute）预测，到2024年，全球植物来源肉、鱼贝类和乳製品的零售额将成长5%，达到286亿美元。虽然这一增长表明市场需求持续旺盛，但与特殊原料相关的高昂生产成本仍然是该行业必须解决的关键障碍，才能实现更广泛的消费者群体都能负担得起。

市场驱动因素

消费者健康意识的增强和预防性饮食习惯的普及是推动全球纯素食品市场发展的主要动力。人们对动物脂肪与心血管疾病等慢性病之间关联的认识不断加深，促使消费者积极以植物蛋白取代传统蛋白质。这种转变并非小众趋势，而是代表了一种更广泛的生活方式的改变，这种改变将长期健康放在首位，并注重营养密度和成分透明度。根据植物性食品协会于2025年5月发布的《2024年植物性食品市场趋势报告》，到2024年，59%的美国家庭将购买植物性食品，这表明这种健康至上的理念已深深融入到人们的日常购物习惯中。

同时，与畜牧业碳足迹相关的环境问题正在从根本上改变品牌忠诚度和消费者的选择。消费者越来越意识到畜牧业的资源密集度，尤其是其高用水量和温室气体排放，促使他们转向永续的植物来源食品。这种日益增强的环保意识无疑也影响着全球的饮食习惯。 ProVeg International 2024年6月的一项调查发现，98%的中国受访者在看到植物性食品益处的证据后，愿意增加植物性食品的消费量。这项需求也得到了强劲的区域数据的支持。欧洲良好食品研究所（Good Food Institute Europe）2024年10月发布的报告显示，六个欧洲国家的零售总合达到54亿欧元。

市场挑战

纯素产品与传统动物性食品之间的价格差异是全球纯素食品市场成长的一大障碍。造成这种价格差异的主要原因是，植物来源食品产业尚未达到像成熟的肉类和乳製品产业那样的规模经济，导致特殊原料和製作流程的单位成本较高。因此，较高的生产成本会转化为较高的零售价格，从而有效地将许多原本可能愿意尝试植物来源品的、对价格敏感的消费者拒之门外。

根据良好食品研究所（Good Food Institute）预测，到2024年，植物来源肉品和海鲜产品的平均价格将比传统产品高出82%。如此巨大的价格差异迫使许多消费者优先考虑价格而非道德和环境价值，从而将市场限制在小规模且较富裕的人群中。除非这一经济障碍得到解决，否则该行业将难以赢得普通消费者的青睐，这将直接阻碍产品的大规模普及，并减缓市场整体扩张的速度。

市场趋势

企业正采用精准发酵和真菌蛋白培养技术，加速开发不含动物成分的乳蛋白质和肉类替代品，以克服传统植物来源蛋白分离物的功能限制。这些创新技术使生产商能够利用生乳或纤维状真菌生物质来生产与乳清蛋白和酪蛋白相同的蛋白质，而无需使用动物，从而复製出块状肉的口感。儘管市场整体面临许多不利因素，但该行业解决口味和口感关键挑战的能力仍持续吸引投资者的注意。根据良好食品研究所 (Good Food Institute) 于 2025 年 6 月发布的《2024 年行业趋势：发酵》报告，预计 2024 年基于发酵的替代蛋白行业将获得 6.51 亿美元的资金筹措，这表明市场对扩大这些创新规模的持续投入。

同时，随着消费者越来越关注成分标籤，仔细甄别人工添加剂和高度加工成分，市场正明显转向洁净标示和全食物。消费者更倾向于选择由豆类、大豆和蘑菇等易于识别、加工最少的原料製成的产品，而不再青睐成分复杂、单一的混合产品。这种对透明度和营养品质的需求正在推动具有显着健康益处的基础品类发展。根据植物性食品协会于2025年5月发布的《2024年植物性食品市场趋势报告》，预计2024年美国豆腐和Tempeh的零售额将增长7%，达到2.21亿美元，凸显了传统植物蛋白日益增长的受欢迎程度。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球纯素市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依产品类型（乳製品替代品、肉类替代品、纯素烘焙产品、纯素糖果甜点、其他（包括鸡蛋替代品、植物性零食等））
  • 依成分分类（小麦、大豆、燕麦、杏仁、坚果、其他（包括豆类、藜麦、糙米、野生稻等））
  • 按分销管道（大卖场/超级市场、便利商店、专卖店、线上、其他（包括直销、批发等））
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美纯素市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲纯素市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

8. 亚太地区纯素市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲纯素市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲纯素市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球纯素市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Amy's Kitchen
• Danone SA
• Daiya Foods Inc.
• Beyond Meat
• Tofutti Brands Inc.
• Plamil Foods Ltd
• VBites Foods Limited
• Eden Foods Inc.
• VITASOY International Holdings Limited
• SunOpta

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Vegan Food Market is projected to experience substantial growth, expanding from USD 19.38 Billion in 2025 to USD 37.14 Billion by 2031, with a compound annual growth rate of 11.45%. This market consists of consumable products derived solely from plant sources, strictly excluding all animal ingredients such as meat, dairy, eggs, and honey. The primary catalysts driving this expansion are increasing health concerns, such as lactose intolerance and cardiovascular diseases, which are prompting consumers to adjust their diets. Additionally, rising environmental awareness regarding the carbon footprint of livestock agriculture, coupled with ethical concerns regarding animal welfare, are encouraging a shift in consumer preferences toward sustainable plant-based alternatives.

Despite this momentum, a major hurdle impeding broader market adoption is the lack of price parity between vegan products and their conventional counterparts. This pricing discrepancy restricts accessibility for budget-conscious shoppers and hinders mass market penetration. According to the Good Food Institute, global retail sales of plant-based meat, seafood, and dairy products grew by five percent in 2024 to reach 28.6 billion dollars. While this growth signals sustained demand, the elevated production costs linked to specialized ingredients remain a significant obstacle that the industry must address to achieve wider affordability.

Market Driver

Increasing consumer health consciousness and the uptake of preventative dietary habits serve as major forces propelling the Global Vegan Food Market. As individuals become more educated on the links between animal-derived lipids and chronic conditions like cardiovascular disease, they are actively replacing conventional proteins with plant-based analogues. This shift represents a broad lifestyle change rather than a niche trend, with consumers prioritizing nutritional density and ingredient transparency for long-term wellness. According to the Plant Based Foods Association's '2024 Plant-Based Foods State of the Marketplace Report' released in May 2025, 59 percent of U.S. households purchased plant-based foods in 2024, demonstrating the sector's deep penetration into standard grocery routines driven by these health priorities.

Concurrently, environmental concerns related to the meat industry's carbon footprint are fundamentally reshaping brand loyalty and consumer choices. Shoppers are increasingly aware of the resource intensity of livestock farming, including its high water usage and greenhouse gas emissions, leading to a pivot toward sustainable plant-forward options. This eco-conscious sentiment is effectively influencing dietary behaviors globally, as evidenced by a June 2024 ProVeg International survey where 98 percent of respondents in China expressed a willingness to increase plant-based food consumption after reviewing evidence of the diet's benefits. This demand is further supported by strong regional figures; the Good Food Institute Europe reported in October 2024 that retail sales across six key European nations collectively reached 5.4 billion euros.

Market Challenge

The absence of price parity between vegan products and conventional animal-derived foods acts as a significant barrier to the growth of the Global Vegan Food Market. This pricing gap exists largely because the plant-based sector has not yet realized the economies of scale found in the established meat and dairy industries, leading to higher unit costs for specialized ingredients and processing. Consequently, these elevated production expenses result in higher retail prices, effectively excluding a large segment of cost-sensitive consumers who might otherwise be open to adopting plant-based alternatives.

According to the Good Food Institute, in 2024, plant-based meat and seafood products carried an average price premium of 82 percent over their conventional counterparts. This substantial financial disparity compels many shoppers to prioritize affordability over ethical or environmental values, thereby restricting the market to a smaller, more affluent demographic. As long as this economic hurdle persists, the industry will face difficulties in converting mainstream consumers, directly impeding mass adoption and decelerating the overall rate of market expansion.

Market Trends

Companies are increasingly adopting precision fermentation and mycoprotein cultivation to engineer animal-free dairy proteins and meat analogues that overcome the functional limitations of earlier plant-based isolates. These technological advancements enable manufacturers to create bio-identical whey and casein or fibrous fungal biomass that replicates the texture of whole-cut meats without involving animals. The sector's ability to address critical taste and texture challenges has maintained investor interest despite broader market headwinds; according to the Good Food Institute's '2024 State of the Industry: Fermentation' report from June 2025, the fermentation-enabled alternative protein sector secured 651 million dollars in funding in 2024, signaling continued commitment to scaling these innovations.

Simultaneously, there is a distinct market shift toward clean-label and whole-food formulations as consumers increasingly examine ingredient lists for artificial additives and ultra-processed components. Shoppers are favoring products made from recognizable, minimally processed ingredients like legumes, soy, and mushrooms, moving away from complex isolate blends. This demand for transparency and nutritional quality is driving growth in foundational categories that offer perceived health benefits; according to the Plant Based Foods Association's '2024 Plant-Based Foods State of the Marketplace Report' released in May 2025, retail sales of tofu and tempeh in the United States grew by seven percent in 2024 to reach 221 million dollars, highlighting the rising popularity of traditional plant proteins.

Key Market Players

• Amy's Kitchen
• Danone S.A
• Daiya Foods Inc.
• Beyond Meat
• Tofutti Brands Inc.
• Plamil Foods Ltd
• VBites Foods Limited
• Eden Foods Inc.
• VITASOY International Holdings Limited
• SunOpta

Report Scope

In this report, the Global Vegan Food Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Vegan Food Market, By Product Type

• Dairy Alternative
• Meat Substitute
• Vegan Bakery
• Vegan Confectionery
• Others (include Egg Alternative, Plant-Based Snacks etc.)

Vegan Food Market, By Source

• Wheat
• Soy
• Oats
• Almond
• Nuts
• Others (include Pulses, Quinoa, Brown & Wild Rice, etc.)

Vegan Food Market, By Distribution Channel

• Hypermarkets/Supermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others (include direct sales, Distributor sales, etc.)

Vegan Food Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Vegan Food Market.

Available Customizations:

Global Vegan Food Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Vegan Food Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Dairy Alternative, Meat Substitute, Vegan Bakery, Vegan Confectionery, Others (include Egg Alternative, Plant-Based Snacks etc.))
  • 5.2.2. By Source (Wheat, Soy, Oats, Almond, Nuts, Others (include Pulses, Quinoa, Brown & Wild Rice, etc.))
  • 5.2.3. By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online, Others (include direct sales, Distributor sales, etc.))
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Vegan Food Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Source
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Vegan Food Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Source
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Vegan Food Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Source
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Vegan Food Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Source
      • 6.3.3.2.3. By Distribution Channel

7. Europe Vegan Food Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Source
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Vegan Food Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Source
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Vegan Food Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Source
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Vegan Food Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Source
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Vegan Food Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Source
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Vegan Food Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Source
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Vegan Food Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Source
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Vegan Food Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Source
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Vegan Food Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Source
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Vegan Food Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Source
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Vegan Food Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Source
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Vegan Food Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Source
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Vegan Food Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Source
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Vegan Food Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Source
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Vegan Food Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Source
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Vegan Food Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Source
      • 9.3.3.2.3. By Distribution Channel

10. South America Vegan Food Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Source
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Vegan Food Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Source
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Vegan Food Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Source
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Vegan Food Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Source
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Vegan Food Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Amy's Kitchen
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Danone S.A
• 15.3. Daiya Foods Inc.
• 15.4. Beyond Meat
• 15.5. Tofutti Brands Inc.
• 15.6. Plamil Foods Ltd
• 15.7. VBites Foods Limited
• 15.8. Eden Foods Inc.
• 15.9. VITASOY International Holdings Limited
• 15.10. SunOpta

16. Strategic Recommendations

17. About Us & Disclaimer