B2B线上杂货市场－全球产业规模、份额、趋势、机会及预测（产品类型、支付方式、地区及竞争格局划分，2021-2031年）

全球 B2B 线上杂货市场预计将从 2025 年的 209.9 亿美元成长到 2031 年的 388.8 亿美元，年复合成长率为 10.82%。

该市场涵盖食品饮料製造商、批发商、零售商和餐饮服务业者之间进行数位化交易，其主要驱动力是对提高营运效率和供应链透明度的需求。企业正在利用这些平台实现采购流程自动化和库存最佳化。美国食品药品工业协会 (FMI) 的报告显示，到 2024 年，69% 的食品供应商将使用人工智慧来执行诸如产品组合规划和物流等任务，这凸显了向数据驱动型营运的转变。

然而，该市场的扩张面临一个重大障碍：复杂的低温运输物流。为保持新鲜度，严格的温控运输要求需要昂贵的基础设施，导致高昂的营运成本，限制了许多经销商的扩充性。因此，如何在不影响品质的前提下及时交付生鲜食品，是企业必须克服的关键障碍，才能充分发挥数位化在该领域的效益。

市场驱动因素

全球B2B线上食品杂货市场的主要驱动力之一是传统零售商（例如小规模商店和独立杂货店）的快速数位转型。为了实现采购营运的现代化，这些企业正在加速向基于行动端的B2B订购平台转型，从而绕过传统的批发管道，直接与製造商对接。这种转变使中小企业能够优化库存、减少缺货，并更快地获得更广泛的产品选择。联合利华在2025年4月发布的报导《人工智慧和电子商务工具正在改变新兴市场的零售业》中，以案例研究佐证了这一趋势。文章指出，其专为独立零售商打造的B2B平台每天处理7.5万份订单，支援年销售额达25亿欧元。

同时，大型电商平台正策略性地拓展批发业务，服务企业客户和餐饮服务业，重塑竞争格局。大型零售商正利用其完善的物流网络扩大市场份额，而这项策略已被证明行之有效。根据Seafood Source报道，沃尔玛在2025财年第四季的美国电商销售额年增20%。这反映了製造商优先发展线上通路的产业趋势，雀巢于2025年2月发布的「2024财年全年财务业绩」也印证了这一点，该业绩显示，其有机电商销售额增长11.3%，占集团总销售额的18.9%。

市场挑战

低温运输物流的复杂性严重限制了全球B2B线上食品杂货市场的成长。与不易生鲜产品不同，食品和饮料产品需要在整个供应链中严格控制温度，以确保安全并防止变质。满足这项要求需要专门的基础设施，例如冷藏仓库和温控运输车辆，这会显着增加资本支出和营运成本。因此，经销商往往难以在不产生过高成本的情况下进行地域扩张，从而限制了其业务规模的扩大以及有效服务于庞大商业买家网络的能力。

除了这些营运负担之外，产业固有的成本上涨也直接威胁企业的财务永续性。全球低温运输联盟报告称，2024年第三季冷藏成本年增6.09%。这些不断增加的财务压力正在挤压利润空间，使得B2B平台难以在保持价格竞争力的同时维持严格的品质标准。因此，这种经济负担迫使许多公司将重心放在资源整合而非扩张上，减缓了整个数位食品杂货业的成长速度。

市场趋势

大型食品经销商正在加速部署永续的电动车队，用于最后一公里物流，以实现供应链脱碳并应对燃料成本波动。在企业永续性倡议和监管压力的推动下，物流业者正在用零排放车辆取代传统的柴油卡车，用于都市区和区域配送。透过部署重型电动牵引车，企业可以在保持公共交通可靠性的同时，显着减少范围 1 和范围 2 的排放。例如，思科公司在 2024 年 5 月发布的题为「庆祝电动车队扩张」的新闻稿中宣布，其全球电动车车队已扩展至约 120 辆重型电动车，这项战略投资旨在支持其将直接排放减少 27.5% 的气候目标。

同时，随着餐饮业者寻求更具成本效益的替代方案以缓解通膨压力，自有品牌和白牌产品的供应量显着增加。经销商正积极拓展自有品牌，以提供价格具竞争力的优质产品，作为全国性品牌的替代品，从而保护利润率并增强独立餐厅业主的忠诚度。这项策略使批发商能够更有效地控制价格趋势，同时提供差异化的价值。 Performance Food Group 在 2024 年 8 月发布的「2024 财年第四季及全年业绩报告」中重点强调了这一趋势，报告显示其向独立餐饮业的有机销售量增长了 3.7%，并将自有品牌渗透率的提高视为成长要素。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章：全球B2B线上生鲜市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 按产品类型（水果和蔬菜（新鲜和加工）、调味料和香辛料、谷物和麵粉、麵包和烘焙产品、乳製品、肉类、家禽和鱼贝类、其他（其他零嘴零食和糖果甜点、饮料、其他加工食品等））
  • 依付款方式（线上预付、货到付款、现金支付）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美B2B线上食品杂货市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

7. 欧洲B2B线上食品杂货市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

8. 亚太地区B2B线上生鲜市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

9. 中东和非洲B2B线上杂货市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美B2B线上杂货市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球B2B线上生鲜市场：SWOT分析

第十四章 波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Walmart Inc.
• Alibaba Group
• Amazon.com, Inc.
• The Kroger Co.
• EC21, Inc.
• eWorldTrade, Inc.
• BigBuy
• 3 Seasons Technology Co., Ltd.
• OKNETTV PTY LTD
• SeeBiz Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global B2B Online Grocery Market is projected to experience significant growth, increasing from USD 20.99 Billion in 2025 to USD 38.88 Billion by 2031, representing a CAGR of 10.82%. This market encompasses the digital exchange of food and beverage products among manufacturers, wholesalers, retailers, and foodservice operators, and is largely driven by a demand for improved operational efficiency and supply chain visibility. Companies are utilizing these platforms to automate procurement and optimize inventory, with FMI - The Food Industry Association noting in 2024 that 69% of food suppliers use artificial intelligence for tasks such as assortment planning and logistics, underscoring the shift toward data-driven operations.

However, the expansion of this market faces a substantial obstacle in the form of complex cold chain logistics. The strict requirement for temperature-controlled transportation to preserve freshness demands expensive infrastructure, resulting in high operational costs that limit scalability for many distributors. Consequently, the challenge of ensuring the timely delivery of perishable goods without compromising quality stands as a critical barrier that businesses must navigate to fully realize the benefits of digital adoption in the sector.

Market Driver

A primary engine for the Global B2B Online Grocery Market is the rapid digital transformation of small-format stores and traditional retailers, such as independent grocers. These businesses are increasingly migrating to mobile-based B2B ordering platforms to modernize procurement, effectively bypassing legacy wholesale channels to connect directly with manufacturers. This shift allows smaller enterprises to optimize inventory, reduce stockouts, and access wider product assortments with greater agility. Highlighting this trend, Unilever reported in an April 2025 article, "AI and e-commerce tools transform emerging market retail," that its dedicated B2B platform for independent retailers processes 75,000 orders daily and supports annualized sales of €2.5 billion.

Concurrently, major e-commerce players are reshaping the competitive landscape by strategically expanding into wholesale segments to serve corporate clients and foodservice operators. Retail giants are leveraging advanced logistics networks to capture a larger share of the market, a move that is proving effective; Walmart reported a 20% year-over-year increase in U.S. e-commerce sales in its fiscal fourth quarter of 2025, according to SeafoodSource. This reflects a broader industry trend where manufacturers prioritize online channels, as further evidenced by Nestle's February 2025 "Full-Year 2024 Results," which showed organic e-commerce sales growth of 11.3%, accounting for 18.9% of total group sales.

Market Challenge

The complexities associated with cold chain logistics present a formidable barrier to the growth of the Global B2B Online Grocery Market. Unlike non-perishable items, food and beverage products require strict temperature adherence throughout the supply chain to ensure safety and prevent spoilage. This necessity demands specialized infrastructure, such as refrigerated storage and climate-controlled fleets, which significantly increases capital and operational expenditures. As a result, distributors often struggle to expand geographically without incurring prohibitive costs, limiting their ability to scale and effectively serve a wider network of commercial buyers.

Compounding these operational burdens are rising sector-specific costs that directly threaten financial sustainability. The Global Cold Chain Alliance reported that expenses for refrigerated warehouses increased by 6.09% in the third quarter of 2024 compared to the previous year. These escalating financial pressures erode profit margins, making it difficult for B2B platforms to maintain competitive pricing while upholding rigorous quality standards. Consequently, this economic strain forces many businesses to focus on resource consolidation rather than expansion, thereby slowing the overall growth trajectory of the digital grocery sector.

Market Trends

Major food distributors are increasingly adopting sustainable electric vehicle fleets for last-mile logistics to decarbonize their supply chains and manage volatile fuel costs. Driven by corporate sustainability commitments and regulatory pressures, logistics providers are replacing traditional diesel trucks with zero-emission alternatives for urban and regional deliveries. By integrating heavy-duty electric tractors, companies can maintain high-volume reliability while significantly lowering Scope 1 and 2 emissions. For instance, Sysco Corporation announced in a May 2024 press release, "Sysco Celebrates Growth of Electric Fleet," that it had expanded its global fleet to nearly 120 heavy-duty electric vehicles, a strategic investment supporting its climate goal of reducing direct emissions by 27.5%.

Simultaneously, there is a notable shift toward expanding private label and white-label product assortments as foodservice operators seek cost-effective alternatives to mitigate inflationary pressures. Distributors are aggressively scaling their exclusive brands to offer competitively priced, high-quality substitutes for national products, which helps protect margins and deepen loyalty among independent restaurant owners. This strategy allows wholesalers to control pricing dynamics more effectively while offering differentiated value. Performance Food Group highlighted this trend in its August 2024 "Fourth-Quarter and Full-Year Fiscal 2024 Results," reporting a 3.7% increase in organic independent foodservice case volume and citing the expansion of private brand penetration as a key growth driver.

Key Market Players

• Walmart Inc.
• Alibaba Group
• Amazon.com, Inc.
• The Kroger Co.
• EC21, Inc.
• eWorldTrade, Inc.
• BigBuy
• 3 Seasons Technology Co., Ltd.
• OKNETTV PTY LTD
• SeeBiz Inc.

Report Scope

In this report, the Global B2B Online Grocery Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

B2B Online Grocery Market, By Product Category

• Fruits & Vegetables (Raw & Processed)
• Condiments and Seasoning
• Food Grains & Flours
• Bread & Bakery
• Dairy Products
• Meat
• Poultry & Seafood
• Others (Other Snacks & Confectionery, Beverages, Others Processed Foods, etc.)

B2B Online Grocery Market, By Mode of Payment

• Pre-Delivery Online Payment
• Online Payment on Delivery
• Cash on Delivery

B2B Online Grocery Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global B2B Online Grocery Market.

Available Customizations:

Global B2B Online Grocery Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global B2B Online Grocery Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Category (Fruits & Vegetables (Raw & Processed), Condiments and Seasoning, Food Grains & Flours, Bread & Bakery, Dairy Products, Meat, Poultry & Seafood, Others (Other Snacks & Confectionery, Beverages, Others Processed Foods, etc.))
  • 5.2.2. By Mode of Payment (Pre-Delivery Online Payment, Online Payment on Delivery, Cash on Delivery)
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America B2B Online Grocery Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Category
  • 6.2.2. By Mode of Payment
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States B2B Online Grocery Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Category
      • 6.3.1.2.2. By Mode of Payment
  • 6.3.2. Canada B2B Online Grocery Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Category
      • 6.3.2.2.2. By Mode of Payment
  • 6.3.3. Mexico B2B Online Grocery Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Category
      • 6.3.3.2.2. By Mode of Payment

7. Europe B2B Online Grocery Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Category
  • 7.2.2. By Mode of Payment
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany B2B Online Grocery Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Category
      • 7.3.1.2.2. By Mode of Payment
  • 7.3.2. France B2B Online Grocery Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Category
      • 7.3.2.2.2. By Mode of Payment
  • 7.3.3. United Kingdom B2B Online Grocery Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Category
      • 7.3.3.2.2. By Mode of Payment
  • 7.3.4. Italy B2B Online Grocery Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Category
      • 7.3.4.2.2. By Mode of Payment
  • 7.3.5. Spain B2B Online Grocery Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Category
      • 7.3.5.2.2. By Mode of Payment

8. Asia Pacific B2B Online Grocery Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Category
  • 8.2.2. By Mode of Payment
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China B2B Online Grocery Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Category
      • 8.3.1.2.2. By Mode of Payment
  • 8.3.2. India B2B Online Grocery Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Category
      • 8.3.2.2.2. By Mode of Payment
  • 8.3.3. Japan B2B Online Grocery Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Category
      • 8.3.3.2.2. By Mode of Payment
  • 8.3.4. South Korea B2B Online Grocery Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Category
      • 8.3.4.2.2. By Mode of Payment
  • 8.3.5. Australia B2B Online Grocery Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Category
      • 8.3.5.2.2. By Mode of Payment

9. Middle East & Africa B2B Online Grocery Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Category
  • 9.2.2. By Mode of Payment
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia B2B Online Grocery Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Category
      • 9.3.1.2.2. By Mode of Payment
  • 9.3.2. UAE B2B Online Grocery Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Category
      • 9.3.2.2.2. By Mode of Payment
  • 9.3.3. South Africa B2B Online Grocery Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Category
      • 9.3.3.2.2. By Mode of Payment

10. South America B2B Online Grocery Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Category
  • 10.2.2. By Mode of Payment
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil B2B Online Grocery Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Category
      • 10.3.1.2.2. By Mode of Payment
  • 10.3.2. Colombia B2B Online Grocery Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Category
      • 10.3.2.2.2. By Mode of Payment
  • 10.3.3. Argentina B2B Online Grocery Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Category
      • 10.3.3.2.2. By Mode of Payment

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global B2B Online Grocery Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Walmart Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Alibaba Group
• 15.3. Amazon.com, Inc.
• 15.4. The Kroger Co.
• 15.5. EC21, Inc.
• 15.6. eWorldTrade, Inc.
• 15.7. BigBuy
• 15.8. 3 Seasons Technology Co., Ltd.
• 15.9. OKNETTV PTY LTD
• 15.10. SeeBiz Inc.

16. Strategic Recommendations

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