线上杂货市场规模、份额和成长分析（按产品类型、配送类型、支付方式、最终用户和地区划分）－2026-2033年产业预测

预计到 2024 年，全球线上杂货市场规模将达到 727.3 亿美元，到 2025 年将成长至 888 亿美元，到 2033 年将成长至 4,386.9 亿美元，在预测期（2026-2033 年）内复合年增长率为 22.1%。

受近期世界局势影响，消费行为改变，以及电子商务持续扩张，全球线上生鲜市场预计将迎来强劲成长。推动这一成长的关键因素包括多种支付方式的普及以及非接触式生鲜配送服务的推出，这些都提振了消费者的信心。诸如「点击提货」和「当日送达」等特色服务因其便利柔软性且能最大限度减少人群聚集，正日益受到欢迎。随着越来越多的消费者认识到在线生鲜的优势，零售商正加大投入，开发诸如保存偏好和订单历史记录等便捷功能，以优化购物体验。消费习惯的转变以及零售商应对力的提升，正在推动市场动态，吸引更多不同类型的消费者涌入线上平台。

全球线上杂货市场驱动因素

全球在线生鲜市场的扩张主要得益于消费者可支配收入的成长。随着越来越多的人追求便利的购物体验，线上订购生鲜食品的便利性日益受到青睐。这一趋势反映了人们普遍希望节省时间和精力，从而推动了生鲜购物向数位化平台的转变。消费者也愿意为提供这种便利的服务和产品买单，这使得线上生鲜购物成为一种极具吸引力且切实可行的选择。这些消费者行为的转变正在促进全球线上生鲜产业的稳定成长。

全球线上杂货市场面临的限制因素

全球线上生鲜市场正面临严峻挑战，仓储和配送成本的不断上涨对消费者需求造成了负面影响。高昂的配送费（通常源自于仓储成本的波动）是消费者在网路上购买生鲜食品的一大障碍。导致成本上涨的因素多种多样，包括运输成本、燃料价格、税收、仓储设施租金、维护成本和能源成本。这些因素迭加起来，会显着推高产品价格和配送费，这可能会降低消费者选择在线上购买生鲜食品的意愿。因此，这些财务压力有可能阻碍整个线上生鲜产业的成长和扩张。

全球线上食品杂货市场趋势

全球线上生鲜市场正呈现出显着的趋势，即整合自动化和先进的电子商务解决方案，以有效满足日益增长的消费者需求。零售商正越来越多地利用技术来简化物流并优化库存管理，从而能够有效地提供更丰富的商品选择。这种转变不仅使线上生鲜零售商能够在竞争激烈的市场中更有效地开展业务，也为消费者创造了更便利的购物体验。随着永续性和个人化客户体验成为重中之重，各公司正致力于优化营运以满足这些期望，同时保持价格竞争力，最终重塑生鲜零售业的格局。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析

全球线上食品杂货市场规模（按产品类型划分）及复合年增长率（2026-2033 年）

• 生鲜食品
• 早餐和乳製品
• 小吃和饮料
• 主食/烹饪必需品
• 加工食品
• 非食品类产品

全球线上杂货市场规模（以配送方式划分）及复合年增长率（2026-2033 年）

• 宅配
• 点击提货

全球线上杂货市场规模（按支付方式划分）及复合年增长率（2026-2033 年）

• 线上支付
• 货到付款

全球线上杂货市场规模（依最终用户划分）及复合年增长率（2026-2033 年）

• 个人客户
• 企业客户

全球线上食品杂货市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Amazon（United States）
• Walmart（United States）
• Kroger（United States）
• Tesco（United Kingdom）
• Carrefour（France）
• Ahold Delhaize（Netherlands）
• Target（United States）
• ALDI（Germany）
• Coles Group（Australia）
• BigBasket（India）
• Reliance Retail（India）
• Mercadona（Spain）
• Ocado（United Kingdom）
• Instacart（United States）
• Flipkart（India）
• Sainsbury's（United Kingdom）
• Woolworths Group（Australia）
• JD.com（China）
• Swiggy（India）

结论与建议

Global Online Grocery Market size was valued at USD 72.73 Billion in 2024 and is poised to grow from USD 88.8 Billion in 2025 to USD 438.69 Billion by 2033, growing at a CAGR of 22.1% during the forecast period (2026-2033).

The global online grocery market is expected to experience robust growth driven by evolving consumer behaviors influenced by recent global events and the continuous rise of e-commerce. A significant factor contributing to this growth is the availability of diverse payment methods and assurances of contactless grocery delivery, enhancing consumer confidence. Specialty services, including click-and-collect and same-day delivery options, are becoming increasingly popular, offering convenience and flexibility while minimizing exposure to crowds. As more consumers appreciate the advantages of online groceries, retailers are investing in user-friendly features, such as saved preferences and order histories, to streamline the shopping experience. This evolution in consumer habits and retailer responsiveness is enhancing market dynamics and attracting a wide range of shoppers to online platforms.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Grocery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Grocery Market Segments Analysis

Global Online Grocery Market is segmented by Product Type, Delivery Type, Payment Method, End User and region. Based on Product Type, the market is segmented into Fresh Produce, Breakfast & Dairy, Snacks & Beverages, Staples & Cooking Essentials, Packaged Foods and Non-Grocery Products. Based on Delivery Type, the market is segmented into Home Delivery and Click & Collect. Based on Payment Method, the market is segmented into Online Payment and Cash on Delivery. Based on End User, the market is segmented into Personal Shoppers and Business Customers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Online Grocery Market

The expansion of the global online grocery market is significantly driven by increasing disposable incomes among consumers. As individuals seek convenience in their shopping experiences, there is a growing preference for the ease of online grocery ordering. This trend reflects a broader desire to save time and effort, resulting in a shift toward digital platforms for grocery purchases. Consumers are also demonstrating a willingness to invest in services and products that offer this level of accessibility, making online grocery shopping an attractive and practical option. This evolving consumer behavior is contributing to the steady growth of the online grocery sector worldwide.

Restraints in the Global Online Grocery Market

The Global Online Grocery market faces significant challenges due to rising storage and delivery costs, which negatively impact consumer demand. High delivery fees, often a result of fluctuating storage expenses, present a major obstacle to online grocery shopping. Various factors contribute to these elevated costs, including transportation, fuel prices, taxes, rent for storage units, maintenance, and energy expenses. Collectively, these elements can significantly increase both product prices and delivery charges, potentially deterring customers from opting for online grocery purchases. As a result, these financial pressures may hinder the overall growth and expansion of the online grocery sector.

Market Trends of the Global Online Grocery Market

The Global Online Grocery market is witnessing a significant trend towards the integration of automation and advanced e-commerce solutions to meet escalating consumer demands effectively. Retailers are increasingly leveraging technology to streamline logistics and enhance inventory management, enabling them to offer a wider selection of products with improved efficiency. This shift not only empowers online grocers to compete more effectively in a saturated market but also fosters a more convenient shopping experience for consumers. As sustainability and personalized customer experiences become paramount, businesses are focusing on optimizing their operations to fulfill these expectations while maintaining competitive pricing, ultimately reshaping the grocery retail landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Online Grocery Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Fresh Produce
• Breakfast & Dairy
• Snacks & Beverages
• Staples & Cooking Essentials
• Packaged Foods
• Non-Grocery Products

Global Online Grocery Market Size by Delivery Type & CAGR (2026-2033)

• Market Overview
• Home Delivery
• Click & Collect

Global Online Grocery Market Size by Payment Method & CAGR (2026-2033)

• Market Overview
• Online Payment
• Cash on Delivery

Global Online Grocery Market Size by End User & CAGR (2026-2033)

• Market Overview
• Personal Shoppers
• Business Customers

Global Online Grocery Market Size & CAGR (2026-2033)

• North America (Product Type, Delivery Type, Payment Method, End User)
  • US
  • Canada
• Europe (Product Type, Delivery Type, Payment Method, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Delivery Type, Payment Method, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Delivery Type, Payment Method, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Delivery Type, Payment Method, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Amazon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kroger (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tesco (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carrefour (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ahold Delhaize (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ALDI (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coles Group (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigBasket (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reliance Retail (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mercadona (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocado (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instacart (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flipkart (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sainsbury's (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Woolworths Group (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD.com (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swiggy (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations