按产品类型、购买方式和地区分類的线上杂货市场

预计到 2026 年，线上杂货市场规模将达到 4,566.1 亿美元，到 2033 年将达到 11,513.9 亿美元，2026 年至 2033 年的复合年增长率为 14.2%。

过去几年，受电子商务平台普及、互联网渗透率不断提高以及消费者对便捷购物方式日益增长的偏好推动，在线生鲜市场经历了显着增长。消费者足不出户即可购买生鲜食品、包装食品和日常必需品，无需前往实体店。主要市场参与者正利用人工智慧产品推荐、非接触式配送解决方案和强大的供应链管理来提升客户体验。然而，物流效率低、生鲜食品处理以及区域监管差异等挑战仍影响市场营运。

市场动态

全球线上生鲜市场的主要驱动力是消费者购买行为的改变、智慧型手机普及率的提高以及对便利购物解决方案日益增长的需求。新冠疫情进一步加速了线上生鲜购物的普及，消费者纷纷转向非接触式配送和数位支付方式。然而，市场仍面临许多挑战，包括复杂的「最后一公里」配送、供应链中断以及消费者偏好的区域差异。食品安全、线上交易和跨境电商等方面的监管政策也对市场成长起着关键作用。儘管存在这些障碍，但人工智慧驱动的个人化购物体验、无人机配送以及区块链技术的应用，能够提升供应链的透明度，从而为市场发展创造机会。此外，订阅式生鲜模式的兴起以及传统零售商与线上平台之间的合作，预计将进一步推动市场扩张。

本次调查的主要特点

• 本报告对全球线上杂货市场进行了详细分析，以 2024 年为基准年，给出了预测期（2025-2032 年）内的市场规模（十亿美元）和復合年增长率（%）。
• 我们重点介绍各个细分市场的潜在商机，并说明该市场具有吸引力的投资提案矩阵。
• 该研究还提供了有关市场驱动因素、限制因素、机会、新产品发布或核准、市场趋势、区域展望以及主要企业采取的竞争策略的重要见解。
• 该报告根据以下参数介绍了全球线上杂货市场主要企业的概况：公司概况、产品系列、主要亮点、财务表现和策略。
• 本报告的研究结果将使负责人和企业经营团队能够就即将推出的产品、类型升级、市场扩张和行销策略做出明智的决策。
• 这份全球线上杂货市场报告将为该行业的各个相关人员提供有用的信息，包括投资者、供应商、产品製造商、经销商、新参与企业和金融分析师。

目录

第一章 研究目标与前提条件

• 调查目的
• 先决条件
• 简称

第二章 市场范围

• 报告概述
  • 市场定义和范围
• 执行摘要

第三章 市场动态、监管与趋势分析

• 市场动态
• 影响分析
• 主要亮点
• 法规环境
• 产品上市及核准情况
• PEST分析
• 波特分析
• 市场机会
• 法规环境
• 重大进展
• 产业趋势

4. 2026-2033年全球线上食品杂货市场（依产品类型划分）

• 主食和基本烹饪原料
• 生鲜食品
• 乳製品
• 小吃和饮料
• 肉类和鱼贝类
• 其他的

5. 2026-2033年全球线上食品杂货市场按购买类型划分

• 订阅
• 一次性购买

6. 2026-2033年全球线上杂货市场区域划分

• 北美洲
  • 美国
  • 加拿大
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 墨西哥
  • 其他拉丁美洲国家
• 欧洲
  • 德国
  • 英国
  • 西班牙
  • 法国
  • 义大利
  • 俄罗斯
  • 其他欧洲
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • ASEAN
  • 其他亚太地区
• 中东
  • 海湾合作委员会国家
  • 以色列
  • 其他中东国家
• 非洲
  • 南非
  • 北非
  • 中非

第七章 竞争情势

• Amazon.com, Inc.
• Walmart Inc.
• The Kroger Co.
• Albertsons Companies, Inc.
• Tesco PLC
• Woolworths Group Limited
• J Sainsbury plc.
• Target Corporation
• Rakuten Group, Inc.
• Reliance Retail Limited
• Aldi
• Coles Group Limited
• Costco Wholesale Corporation
• Carrefour SA
• Lidl Stiftung &Co. KG

第八章 分析师建议

• 机会
• 分析师观点
• Coherent Opportunity Map

第九章 参考文献与调查方法

• 参考
• 调查方法
• 关于本公司

Online Grocery Market is estimated to be valued at USD 456.61 Bn in 2026 and is expected to reach USD 1,151.39 Bn by 2033, exhibiting a compound annual growth rate (CAGR) of 14.2% from 2026 to 2033.

The market has witnessed significant expansion over the past few years, driven by the increasing adoption of e-commerce platforms, rising internet penetration, and the growing preference for convenience-based shopping. Online grocery platforms allow consumers to purchase fresh produce, packaged foods, and household essentials from the comfort of their homes, eliminating the need for physical store visits. Leading market players are leveraging AI-driven recommendations, contactless delivery solutions, and robust supply chain management to enhance customer experience. However, challenges such as logistics inefficiencies, perishable goods handling, and regional regulatory differences continue to impact market operations.

Market Dynamics

The global online grocery market is primarily driven by changing consumer shopping behaviors, increasing smartphone penetration, and the rising demand for quick commerce solutions. The COVID-19 pandemic further accelerated the adoption of online grocery shopping, as consumers shifted towards contactless delivery and digital payment options. However, key challenges include last-mile delivery complexities, supply chain disruptions, and varying consumer preferences across regions. Regulatory policies concerning food safety, online transactions, and cross-border e-commerce also play a crucial role in shaping market growth. Despite these hurdles, opportunities exist in AI-driven personalized shopping experiences, drone deliveries, and the integration of Blockchain for enhanced supply chain transparency. Additionally, the emergence of subscription-based grocery models and partnerships between traditional retailers and online platforms is expected to drive further market expansion.

Key Features of the Study

• This report provides in-depth analysis of the global online grocery market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global online grocery market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Amazon.com, Inc., Walmart Inc., The Kroger Co., Albertsons Companies, Inc., Tesco PLC, Woolworths Group Limited, J Sainsbury plc., Target Corporation, Rakuten Group, Inc., Reliance Retail Limited, Aldi, Coles Group Limited, Costco Wholesale Corporation, Carrefour S.A., and Lidl Stiftung & Co. KG
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global online grocery market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Market Segmentation

• Product Type Insights (Revenue, USD Bn, 2026 - 2033)
  • Staples and Cooking Essentials
  • Fresh Produce
  • Dairy Products
  • Snacks and Beverages
  • Meat and Seafood
  • Others
• Purchase Type Insights (Revenue, USD Bn, 2026 - 2033)
  • Subscription
  • One-Time
• Regional Insights (Revenue, USD Bn, 2026 - 2033)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Amazon.com, Inc.
  • Walmart Inc.
  • The Kroger Co.
  • Albertsons Companies, Inc.
  • Tesco PLC
  • Woolworths Group Limited
  • J Sainsbury plc.
  • Target Corporation
  • Rakuten Group, Inc.
  • Reliance Retail Limited
  • Aldi
  • Coles Group Limited
  • Costco Wholesale Corporation
  • Carrefour S.A.
  • Lidl Stiftung & Co. KG

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Online Grocery Market, By Product Type
  • Global Online Grocery Market, By Purchase Type
  • Global Online Grocery Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trends

4. Global Online Grocery Market, By Product Type, 2026-2033, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2033 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Staples and Cooking Essentials
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2026-2033, (USD Bn)
• Fresh Produce
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2026-2033, (USD Bn)
• Dairy Products
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2026-2033, (USD Bn)
• Snacks and Beverages
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2026-2033, (USD Bn)
• Meat and Seafood
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2026-2033, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2026-2033, (USD Bn)

5. Global Online Grocery Market, By Purchase Type, 2026-2033, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Subscription
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2026-2033, (USD Bn)
• One-Time
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2026-2033, (USD Bn)

6. Global Online Grocery Market, By Region, 2026 - 2033, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2033, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2033, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Product Type, 2026-2033, Value (USD Bn)
  • Market Size and Forecast, By Purchase Type, 2026-2033, Value (USD Bn)
  • Market Size and Forecast, By Country, 2026-2033, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Product Type, 2026-2033, Value (USD Bn)
  • Market Size and Forecast, By Purchase Type, 2026-2033, Value (USD Bn)
  • Market Size and Forecast, By Country, 2026-2033, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Product Type, 2026-2033, Value (USD Bn)
  • Market Size and Forecast, By Purchase Type, 2026-2033, Value (USD Bn)
  • Market Size and Forecast, By Country, 2026-2033, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Product Type, 2026-2033, Value (USD Bn)
  • Market Size and Forecast, By Purchase Type, 2026-2033, Value (USD Bn)
  • Market Size and Forecast, By Country, 2026-2033, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Product Type, 2026-2033, Value (USD Bn)
  • Market Size and Forecast, By Purchase Type, 2026-2033, Value (USD Bn)
  • Market Size and Forecast, By Country, 2026-2033, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Product Type, 2026-2033, Value (USD Bn)
  • Market Size and Forecast, By Purchase Type, 2026-2033, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2026-2033, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

7. Competitive Landscape

• Amazon.com, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Walmart Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• The Kroger Co.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Albertsons Companies, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Tesco PLC
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Woolworths Group Limited
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• J Sainsbury plc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Target Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Rakuten Group, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Reliance Retail Limited
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Aldi
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Coles Group Limited
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Costco Wholesale Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Carrefour S.A.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Lidl Stiftung & Co. KG
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

8. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

9. References and Research Methodology

• References
• Research Methodology
• About us