露营装备市场－全球产业规模、份额、趋势、机会及预测（依产品类型、应用、通路、地区及竞争格局划分，2021-2031年）

全球露营装备市场预计将从 2025 年的 242.8 亿美元成长到 2031 年的 349.3 亿美元，复合年增长率为 6.25%。

此细分市场涵盖临时户外生活所需的基本装备，例如寝具、帐篷、背包、便携式炊具等。市场的主要驱动因素是：快速的都市化导致消费者对亲近自然和逃离都市喧嚣的需求日益增长；以及全球范围内对身心健康的日益关注，尤其重视户外休閒。这些结构性因素共同建构了稳固的需求基础，超越了单纯的临时消费趋势。

然而，通货膨胀和经济波动给户外用品行业带来了巨大挑战，限制了消费者的可支配收入，并加剧了他们对价格的敏感度。这些经济压力威胁着产业的成长，因为消费者可能会推迟购买非必要的耐用消费品。儘管面临这些经济逆风，户外用品产业依然具有很高的重要性。根据户外产业协会预测，到2024年，美国户外休閒的参与人数将达到创纪录的1.811亿人次。对于能够经受当前经济环境考验的製造商而言，这是一个巨大的潜在市场。

市场驱动因素

市场扩张的关键驱动因素是户外休閒活动参与度的提高，这源自于一种结构性转变，即与自然接触对身心健康至关重要。参与度的提高正在扩大基本客群，从传统的户外爱好者扩展到家庭和休閒露营者，从而确保了帐篷、睡袋和可携式家具等核心装备的稳定需求。根据The Dyrt发布的《2025年露营报告》，2024年将有8,110万美国人参与露营，这表明活跃的户外用户数量将持续保持在高位。

同时，智慧轻巧装备的技术创新正透过提升安全性、易用性和连结性来改变消费者的偏好。诸如配备 GPS 功能的可穿戴设备和太阳能充电背包等产品创新正在推动装备更新换代，因为爱好者会升级到更有效率、更丰富的装备。这种转向整合高附加价值、以金额为准技术的装备是重要的营收驱动因素。正如 Garmin 2025 年第二季报告所示，户外部门的营收成长了 11%，达到 4.9 亿美元。同样，Thule 集团 2025 年第二季的净销售额也成长了 9.8%，达到 34.03 亿瑞典克朗，印证了该业务部门的强劲财务实力。

市场挑战

通货膨胀和经济波动透过降低消费者的购买力，对全球露营装备市场构成重大阻碍。生活成本的上涨迫使家庭重新评估预算分配，导致人们越来越倾向于削减非必需耐久财的支出。露营装备的耐用性意味着消费者可以在经济困难时期推迟更换或升级，而不会立即产生任何后果。物流和製造成本的上涨进一步加剧了这种犹豫。背包和帐篷等物品零售价格的上涨正在抑制价格敏感型人群的需求。

这些经济逆风的影响已反映在近期的行业趋势中。体育与健身产业协会 (SFIA) 报告称，2024 年露营装备整体销售额将下降 1.9%，至 39 亿美元。这一下滑凸显了宏观经济的不确定性如何迅速逆转成长趋势，因为消费者会优先考虑财务流动性而非休閒娱乐支出。因此，製造商正面临收入减少和存货周转停滞的困境，这表明在经济信心低迷的环境下，高参与率并不一定能保证销售额。

市场趋势

社交电商和直接面向消费者 (DTC)销售管道的加速发展，标誌着製造商与市场互动方式的根本转变。品牌绕过传统仲介业者，利用数位平台主导客户沟通、收集第一方数据并提高利润率。这种方式有助于培养品牌忠诚度，使品牌能够透过即时回馈快速回应消费者偏好，并降低零售库存积压带来的风险。 YETI Holdings, Inc. 于 2025 年 2 月证实了这项策略的成功，该公司报告称，2024 年第四季 DTC 销售额成长 7%，达到 3.686 亿美元。

同时，二手交易平台和装备租赁服务的扩张正在改变产业的消费模式。在环保意识和价格敏感度不断提高的推动下，消费者越来越倾向于选择高品质的二手装备来取代全新装备。这趋势延长了产品的使用寿命，也让注重预算的消费者更容易获得优质的户外体验。 Camping World Holdings 报告称，截至 2025 年 4 月，二手手车销量增长了 30.3%，达到 13,939 辆，这表明市场对次市场解决方案的投资需求日益增长。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球露营装备市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依产品类型（露营家具、露营背包、露营帐篷、露营炊具及用具、露营配件）
  • 透过用途（个人和商用）
  • 依分销管道（超级市场/大卖场、运动用品专卖店、本地运动用品店、线上、非零售通路）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美露营装备市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲露营装备市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区露营装备市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲露营装备市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲露营装备市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球露营装备市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Johnson Outdoor Inc.
• Nemo Equipment, Inc.
• Oase Outdoors ApS.
• Zempire Camping Equipment
• Newell Brands Inc.
• AMG Group Ltd
• Exxel Outdoors LLC
• Montbell Co. Ltd.
• Big Agnes, Inc.
• VF Corporation

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Camping Equipment Market is projected to expand from USD 24.28 Billion in 2025 to USD 34.93 Billion by 2031, registering a CAGR of 6.25%. This sector encompasses essential tools for temporary outdoor living, such as sleeping systems, shelters, backpacks, and portable cooking devices. The market is primarily driven by rapid urbanization, which fuels a consumer desire for nature immersion and escapism, alongside a global focus on physical and mental wellness that prioritizes outdoor recreation. These structural factors establish a resilient demand base that extends beyond fleeting consumer trends.

However, the industry faces significant challenges from inflation and economic volatility, which limit discretionary income and increase price sensitivity. These financial pressures threaten growth as consumers may postpone purchasing non-essential durable goods. Despite these economic headwinds, the sector retains strong relevance; according to the Outdoor Industry Association, outdoor recreation participation in the United States hit a record 181.1 million people in 2024. This figure highlights a substantial addressable market for manufacturers capable of navigating the current economic climate.

Market Driver

The primary engine for market expansion is the increasing participation in outdoor recreational activities, driven by a structural shift where nature immersion is viewed as essential for well-being. This growing engagement broadens the customer base beyond traditional enthusiasts to include families and casual campers, ensuring steady demand for core equipment like tents, sleeping bags, and portable furniture. According to The Dyrt's '2025 Camping Report', 81.1 million Americans camped in 2024, demonstrating the sustained high volume of active outdoor users.

Simultaneously, technological advancements in smart and lightweight gear are reshaping consumer preferences by improving safety, ease of use, and connectivity. Innovations such as GPS-enabled wearables and solar-charging backpacks are prompting a replacement cycle as enthusiasts upgrade to more efficient, multi-functional equipment. This shift toward high-value, tech-integrated gear is a key revenue driver, as evidenced by Garmin Ltd.'s Q2 2025 report, which showed outdoor segment revenue rising 11% to $490 million. Similarly, Thule Group reported a 9.8% increase in Q2 2025 net sales to SEK 3,403 million, underscoring the sector's financial health.

Market Challenge

Inflation and economic volatility constitute a major barrier to the Global Camping Equipment Market by eroding consumer purchasing power. As rising living costs necessitate budget reallocations, households frequently reduce spending on non-essential durable goods. The longevity of camping equipment allows consumers to defer upgrades or replacements during financial strain without immediate issues. This hesitation is exacerbated by increasing logistical and manufacturing costs, which drive up retail prices for items like backpacks and tents, thereby suppressing demand among price-sensitive demographics.

The impact of these economic headwinds is reflected in recent industry performance. The Sports & Fitness Industry Association reported that the total camping equipment category contracted in 2024, with sales falling 1.9 percent to $3.9 billion. This decline highlights how macroeconomic instability can quickly reverse growth trends as consumers value financial liquidity over recreational purchases. Consequently, manufacturers face reduced revenue streams and stagnating inventory turnover, indicating that high participation rates do not guarantee sales when economic confidence is low.

Market Trends

The acceleration of Social Commerce and Direct-to-Consumer (DTC) sales channels marks a fundamental transformation in how manufacturers engage the market. By circumventing traditional intermediaries, brands utilize digital platforms to control the customer narrative, gather first-party data, and enhance profit margins. This approach fosters brand loyalty and enables rapid adaptation to consumer preferences through real-time feedback, mitigating risks related to retail inventory stagnation. YETI Holdings, Inc. confirmed the success of this strategy in February 2025, reporting a 7% increase in DTC sales to $368.6 million for the fourth quarter of 2024.

Concurrently, the expansion of Re-Commerce Marketplaces and Gear Rental Services is altering consumption patterns within the sector. Driven by environmental consciousness and economic price sensitivity, consumers are increasingly choosing high-quality, pre-owned equipment as a viable alternative to buying new. This trend extends product lifecycles and democratizes access to premium outdoor experiences for budget-conscious users. Camping World Holdings, Inc. highlighted this demand in April 2025, reporting a 30.3% surge in used vehicle unit sales to 13,939 units, reflecting a growing consumer willingness to invest in secondary market solutions.

Key Market Players

• Johnson Outdoor Inc.
• Nemo Equipment, Inc.
• Oase Outdoors ApS.
• Zempire Camping Equipment
• Newell Brands Inc.
• AMG Group Ltd
• Exxel Outdoors LLC
• Montbell Co. Ltd.
• Big Agnes, Inc.
• VF Corporation

Report Scope

In this report, the Global Camping Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Camping Equipment Market, By Product Type

• Camping Furniture
• Camping Backpacks
• Camping Tents
• Camping Cooking Systems and Cookware
• Camping Accessories

Camping Equipment Market, By Application

• Personal Vs. Commercial

Camping Equipment Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Sporting Stores
• Local Sports Shops
• Online
• Non-Retail

Camping Equipment Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Camping Equipment Market.

Available Customizations:

Global Camping Equipment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Camping Equipment Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Camping Furniture, Camping Backpacks, Camping Tents, Camping Cooking Systems and Cookware, Camping Accessories)
  • 5.2.2. By Application (Personal Vs. Commercial)
  • 5.2.3. By Distribution Channel (Supermarkets/Hypermarkets, Specialty Sporting Stores, Local Sports Shops, Online, Non-Retail)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Camping Equipment Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Application
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Camping Equipment Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Camping Equipment Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Camping Equipment Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Distribution Channel

7. Europe Camping Equipment Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Application
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Camping Equipment Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Camping Equipment Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Camping Equipment Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Camping Equipment Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Camping Equipment Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Camping Equipment Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Application
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Camping Equipment Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Camping Equipment Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Camping Equipment Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Camping Equipment Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Camping Equipment Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Camping Equipment Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Application
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Camping Equipment Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Camping Equipment Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Camping Equipment Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Distribution Channel

10. South America Camping Equipment Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Application
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Camping Equipment Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Camping Equipment Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Camping Equipment Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Camping Equipment Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Johnson Outdoor Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Nemo Equipment, Inc.
• 15.3. Oase Outdoors ApS.
• 15.4. Zempire Camping Equipment
• 15.5. Newell Brands Inc.
• 15.6. AMG Group Ltd
• 15.7. Exxel Outdoors LLC
• 15.8. Montbell Co. Ltd.
• 15.9. Big Agnes, Inc.
• 15.10. VF Corporation

16. Strategic Recommendations

17. About Us & Disclaimer