有机葡萄酒市场－全球产业规模、份额、趋势、机会及预测（依产品类型、包装、通路、地区及竞争格局划分，2021-2031年）

全球有机葡萄酒市场预计将从 2025 年的 139.2 亿美元成长到 2031 年的 272.7 亿美元，复合年增长率达到 11.86%。

该行业的特点是使用不使用合成除草剂、杀虫剂或化肥种植的葡萄酿造葡萄酒，并严格限制添加剂（例如亚硫酸盐）的使用。市场的主要驱动力是消费者健康意识的製作流程，这促使他们偏好无化学添加的产品；以及全球对环境永续发展的日益重视，这有助于维护农业生物多样性。此外，各国政府为减少农业碳足迹所采取的措施也进一步强化了这些基本驱动因素。

然而，有机葡萄酒产业面临许多挑战，包括产量波动和高于传统葡萄酒生产成本的生产成本，这些都会挤压利润空间并降低供应安全。此外，维持官方认证所需的高昂且繁琐的程序也进一步加重了这项财务负担。儘管存在这些营运挑战，主要贸易区域的需求依然强劲。例如，英国协会报告称，2024年英国有机葡萄酒的销售量将成长4.7%，显着超过非有机葡萄酒的成长速度。这表明，在整体经济压力下，消费者对有机葡萄酒的支持仍然坚定不移。

市场驱动因素

随着市场对环境永续生产的需求不断增长，全球有机葡萄酒产业正从根本上发生变革，生产商将环境保护置于首位以满足市场期望。酒庄不再只是避免使用化学品，而是转向整体生态系统管理，推广能够改善土壤健康和生物多样性的再生农业实践。这种转变在主要葡萄酒产区尤为明显，认证数量正在迅速增长。根据纽西兰葡萄酒种植者协会（New Zealand Winegrowers）统计，截至2024年10月，纽西兰已有16%的酒庄获得官方有机认证，凸显了向认证实践的广泛转变。此举有助于降低气候风险，并成为重要的市场差异化因素。澳洲永续葡萄酒种植协会（永续 Winegrowing Australia）报告称，截至2024年5月，永续性认证葡萄酒的产量已达9,610万瓶。

同时，消费者对健康饮品的日益增长的偏好成为市场成长的强劲驱动力，推动了对透明度的需求，尤其是在成分和添加剂方面。现代消费者将有机葡萄酒与纯净和健康联繫起来，并越来越将其视为比传统葡萄酒中可能含有的高浓度亚硫酸盐和合成残留物更安全的选择。这种健康意识的驱动力持久存在，即使整体酒精消费趋势波动，也能维持其销售。例如，法国有机葡萄酒协会（Agence Bio）报告称，儘管面临经济挑战，法国有机葡萄酒市场的零售额将在2024年6月达到13.5亿欧元，比去年同期成长9%。这表明，消费者对有机葡萄酒品质的认知持续推动优质化和客户忠诚度。

市场挑战

高昂的生产成本和产量波动是全球有机葡萄酒市场扩张的主要障碍。与传统葡萄栽培不同，有机种植不依赖天气条件或合成农药进行病虫害防治，而是依赖自然生态系的平衡。这种依赖性导致生产者面临显着的产量波动，造成供应链不稳定，进而影响大型零售商店的供应。当环境压力导致产量下降时，生产者必须减少产量以弥补固定的人事费用和认证成本，迫使他们提高价格，这在竞争激烈的市场环境中会疏远价格敏感型消费者。

在最近的生产週期中，这些气候压力的严重性显露无疑，凸显了自然农耕固有的营运风险。国际葡萄与葡萄酒组织（OIV）报告称，受真菌病害和恶劣天气的影响，2024年全球葡萄酒产量将下降4.8%，降至1961年以来的最低水平。由于有机农户较少使用化学干预措施来缓解这种快速的环境恶化，这种波动性的加剧对其维持稳定产量和具有竞争力的价格的能力产生了尤为显着的影响，而这对于市场的持续增长至关重要。

市场趋势

在适度饮酒趋势和日益增长的健康意识消费者群体的推动下，无酒精和低酒精有机葡萄酒市场正迅速增长，成为一股重要的市场趋势。现代消费者越来越倾向于选择兼具有机纯度和低酒精含量的产品，将其作为一种健康的生活方式选择，既能避免酒精带来的生理影响，又不损害产品的天然属性。这种需求正在重塑零售产品组合，有机无酒精产品的销售量超过了传统产品。零售数据也印证了这项转变。 2024年11月发布的Waitrose食品饮料报告显示，低酒精和无酒精葡萄酒的销量增加了21%，其中有机无酒精气泡酒的表现特别突出。

同时，轻质、环保且永续的包装的普及正在从根本上改变全球有机葡萄酒贸易的物流和碳足迹。为了满足严格的环保目标，生产商正逐步抛弃运输排放高的传统厚重玻璃瓶，转而使用铝罐、纸瓶和轻质玻璃容器。随着酒庄积极优化供应链以降低能源消耗，这项转变正被整个产业广泛接受。根据《葡萄酒商业月刊》2024年8月的包装调查，37%的受访酒庄表示，他们已经改用轻质瓶，以提升永续性指标并降低运输成本。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球有机葡萄酒市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依产品类型（气泡酒、无气泡葡萄酒）
  • 依包装种类（PET塑胶瓶、玻璃瓶、易拉罐、利乐包装等）
  • 依分销管道（超级市场/大卖场超市、专卖店、On-Trade（酒吧、饭店、餐厅）、线上、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美有机葡萄酒市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲有机葡萄酒市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

8. 亚太地区有机葡萄酒市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

9. 中东和非洲有机葡萄酒市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲有机葡萄酒市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球有机葡萄酒市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• King Estate Winery
• Grgich Hills Estate
• Avondale
• Elgin Ridge Wines
• Societa Agricola Querciabella SpA
• Frey Vineyards
• Kendall-Jackson Winery
• The Organic Wine Company
• Bronco Wine Company
• Emiliana Organic Vineyards

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Organic Wine Market is projected to expand from USD 13.92 Billion in 2025 to USD 27.27 Billion by 2031, achieving a CAGR of 11.86%. This sector is characterized by viticultural products made from grapes grown without synthetic herbicides, pesticides, or fertilizers, and processed with stringent restrictions on additives like sulfites. The market is primarily underpinned by increasing consumer health awareness, which drives a preference for chemical-free products, and a growing global dedication to environmental sustainability that supports agricultural biodiversity. These fundamental drivers are further strengthened by government initiatives designed to lower the carbon footprint of the agricultural industry.

However, the sector encounters significant obstacles, specifically yield volatility and production costs that exceed those of conventional winemaking, which can compress profit margins and disrupt supply consistency. This economic strain is exacerbated by the expensive and rigorous procedures necessary to maintain official certification. Despite these operational challenges, demand remains strong in major trade regions. For example, the Soil Association reported that organic unit sales in the United Kingdom increased by 4.7 percent in 2024, significantly outpacing the non-organic sector, demonstrating a resilient consumer commitment to this category even amidst broader economic pressures.

Market Driver

The rising demand for eco-friendly and sustainable production is fundamentally transforming the global organic wine sector as producers prioritize environmental stewardship to meet market expectations. Wineries are increasingly implementing regenerative agricultural practices that improve soil health and biodiversity, moving beyond mere chemical avoidance to comprehensive ecosystem management. This transition is clearly visible in major wine-producing regions where certification adoption is rapid; according to New Zealand Winegrowers, 16 percent of the nation's wineries held official organic certification in October 2024, highlighting a widespread move toward certified methods. This commitment mitigates climate risks and acts as a key market differentiator, as shown by Sustainable Winegrowing Australia, which reported that the volume of sustainably certified wine hit 96.1 million bottles in May 2024.

Simultaneously, the increasing consumer preference for health-conscious beverages acts as a robust catalyst for market growth, especially as drinkers demand transparency regarding ingredients and additives. Modern consumers increasingly link organic viticulture with purity and well-being, regarding these products as safer alternatives to conventional wines that may contain higher sulfite levels or synthetic residues. This health-driven motivation has proven durable, maintaining sales value even when general alcohol consumption trends vary. For instance, Agence Bio reported that the retail value of the organic wine market in France rose to €1.35 billion in June 2024, a 9 percent annual increase despite economic challenges, indicating that the perceived quality of organic wine continues to drive premiumization and loyalty.

Market Challenge

High production costs and yield volatility represent a major barrier to the scalability of the global organic wine market. Unlike conventional viticulture, organic farming depends on natural ecosystem balances rather than synthetic inputs to manage weather impacts and pests. This reliance exposes producers to significant fluctuations in harvest volume, creating an unstable supply chain that deters large-scale retail listings. When yields decrease due to environmental stress, the fixed costs of labor and certification must be spread across fewer units, necessitating price increases that often alienate price-sensitive buyers in a competitive economic landscape.

The severity of these climatic pressures was clearly demonstrated in the most recent production cycle, highlighting the operational risks inherent in natural farming methods. The International Organisation of Vine and Wine (OIV) reported that global wine production volume fell by 4.8 percent in 2024 to its lowest level since 1961, a decline largely driven by fungal diseases and adverse weather conditions. Because organic growers have fewer chemical interventions to mitigate such drastic environmental downturns, this increased volatility disproportionately impacts their ability to maintain the consistent output and competitive pricing required for sustained market growth.

Market Trends

The rapid growth of dealcoholized and low-alcohol organic wine segments is becoming a dominant market force, driven by the "sober curious" movement and a demographic shift toward wellness-focused consumption. Contemporary consumers are increasingly seeking the purity of organic certification combined with reduced ethanol content, viewing these products as holistic lifestyle choices that avoid the physiological effects of alcohol without sacrificing provenance. This demand is reshaping retail assortments, where organic non-alcoholic options are outperforming traditional counterparts. Retail data supports this shift; the Waitrose Food & Drink Report from November 2024 noted a 21 percent increase in sales within the low and no-alcohol wine category, with organic alcohol-free sparkling varietals highlighted as top performers.

Concurrently, the widespread adoption of lightweight and alternative sustainable packaging is fundamentally altering the logistics and carbon footprint of the global organic wine trade. Producers are transitioning away from heavy traditional glass, which incurs high transport emissions, in favor of aluminum cans, paperboard bottles, and lighter glass formats to align with strict environmental goals. This shift is seeing significant industry uptake as wineries actively optimize supply chains to reduce energy usage. According to a packaging survey by WineBusiness Monthly in August 2024, 37 percent of surveyed wineries reported they had already switched to lighter weight bottles to improve sustainability metrics and lower shipping costs.

Key Market Players

• King Estate Winery
• Grgich Hills Estate
• Avondale
• Elgin Ridge Wines
• Societa Agricola Querciabella SpA
• Frey Vineyards
• Kendall-Jackson Winery
• The Organic Wine Company
• Bronco Wine Company
• Emiliana Organic Vineyards

Report Scope

In this report, the Global Organic Wine Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Organic Wine Market, By Product Type

• Sparkling Wine
• Still Wine

Organic Wine Market, By Packaging

• PET Plastic Bottle
• Glass Bottle
• Can
• Tetra Pack
• Others

Organic Wine Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• On-Trade (Bars, Hotels, Restaurants)
• Online
• Others

Organic Wine Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Organic Wine Market.

Available Customizations:

Global Organic Wine Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Organic Wine Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Sparkling Wine, Still Wine)
  • 5.2.2. By Packaging (PET Plastic Bottle, Glass Bottle, Can, Tetra Pack & Others)
  • 5.2.3. By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, On-Trade (Bars, Hotels, Restaurants), Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Organic Wine Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Packaging
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Organic Wine Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Packaging
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Organic Wine Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Packaging
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Organic Wine Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Packaging
      • 6.3.3.2.3. By Distribution Channel

7. Europe Organic Wine Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Packaging
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Organic Wine Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Packaging
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Organic Wine Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Packaging
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Organic Wine Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Packaging
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Organic Wine Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Packaging
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Organic Wine Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Packaging
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Organic Wine Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Packaging
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Organic Wine Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Packaging
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Organic Wine Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Packaging
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Organic Wine Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Packaging
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Organic Wine Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Packaging
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Organic Wine Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Packaging
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Organic Wine Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Packaging
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Organic Wine Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Packaging
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Organic Wine Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Packaging
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Organic Wine Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Packaging
      • 9.3.3.2.3. By Distribution Channel

10. South America Organic Wine Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Packaging
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Organic Wine Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Packaging
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Organic Wine Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Packaging
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Organic Wine Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Packaging
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Organic Wine Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. King Estate Winery
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Grgich Hills Estate
• 15.3. Avondale
• 15.4. Elgin Ridge Wines
• 15.5. Societa Agricola Querciabella SpA
• 15.6. Frey Vineyards
• 15.7. Kendall-Jackson Winery
• 15.8. The Organic Wine Company
• 15.9. Bronco Wine Company
• 15.10. Emiliana Organic Vineyards

16. Strategic Recommendations

17. About Us & Disclaimer