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市场调查报告书
商品编码
1943141

生鲜食品市场－全球产业规模、份额、趋势、机会及预测（按类型、通路、地区及竞争格局划分，2021-2031年）

Fresh Food Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Type, By Distribution Channel (Open market, Supermarkets/Hypermarket, Departmental Store, Online and Others ), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球生鲜食品市场预计将从 2025 年的 34,047.9 亿美元成长到 2031 年的 47,780.5 亿美元，年复合成长率为 5.81%。

该行业涵盖未经加工或仅少量加工的农产品，例如水果、蔬菜、肉类、乳製品和鱼贝类，这些产品以其天然零售形式出售，其特点是保质期有限。推动这一成长的关键因素包括低温运输物流领域的重大技术创新，这些创新扩大了新鲜产品的地理覆盖范围和保质期；以及由于全球都市化加快和可支配收入增加，人们对高品质、营养丰富的必需食品的需求持续增长。

市场概览
预测期 2027-2031
市场规模：2025年 3,404,790 万美元
市场规模：2031年 4,778,050 万美元
复合年增长率：2026-2031年 5.81%
成长最快的细分市场 在线的
最大的市场 亚太地区

根据联合国粮食及农业组织（粮农组织）的预测，在牛禽业强劲需求的推动下，2024年全球肉类产量预计将达到3.73亿吨。儘管呈现上升趋势，但市场仍面临一个重大障碍：日益动盪的全球气候条件。这些环境变化威胁着农业生产，并给国际供应链带来不确定性，这可能会阻碍该产业的预期扩张。

市场驱动因素

消费者对更健康、更营养饮食的追求正在从根本上改变全球生鲜食品市场。消费者越来越倾向于选择不含化学物质、营养丰富的食品，而非传统食品，这一趋势推动了对洁净标示和有机农产品的需求。这迫使零售商扩大生鲜食品的供应范围，包括永续来源的水果和蔬菜。随着预防性医疗保健日益受到重视，生鲜食品正从一种商品转变为生活方式的选择，从而推动了高端市场的价值成长。根据美国有机贸易协会 (OTA) 于 2024 年 5 月发布的《2024 年有机产业调查报告》，2023 年美国经认证的有机产品销售额将达到创纪录的 697 亿美元，其中新鲜农产品将占据大部分成长份额。

同时，直销模式和线上生鲜通路的快速发展正在改变市场进入，使生产者能够绕过传统仲介业者，直接与都市区消费者交易。末端配送基础设施的进步支撑了这个结构性转变，确保了生鲜食品在运输过程中的新鲜度。数位平台正在塑造新的生鲜食品购买习惯，并确保即使在经济波动时期也能保持稳定的销售量。根据Adobe于2024年5月发布的《数位经济指数》，美国今年前四个月的线上生鲜消费额达到388亿美元，年增15.7%。此外，联合国粮食及农业组织（粮农组织）预计，2024年全球主要热带水果的出口量将达到约1,100万吨，凸显了高价值生鲜商品国际贸易的蓬勃发展。

市场挑战

随着全球气候变迁日益加剧，农业生产中断和供应链不稳定性成为生鲜食品产业成长的主要障碍。极端天气事件，例如极端高温和降雨无常，会对包括乳製品和蔬菜在内的易腐生鲜食品的生长週期产生负面影响。这些环境波动会导致作物产量和品质下降，进而造成供不应求，使市场难以满足消费者对优质营养食品日益增长的需求。

此外，气候的不确定性也使采购和物流规划变得更加复杂，因为在收成波动的情况下维持稳定的库存是一项挑战。由此导致的供不应求往往造成单价上涨，进而引发金融不稳定，阻碍市场的稳定发展。例如，联合国粮食及农业组织（粮农组织）预测，到2024年，全球香蕉出口量将略微下降至1,910万吨，这项下降主要归因于拉丁美洲主要产区的不利天气条件。这些数据凸显了环境问题如何直接限制了可用于国际贸易的新鲜商品数量。

市场趋势

在消费者环保意识不断增强和日益严格的法规要求淘汰一次性塑胶製品的推动下，生鲜食品市场正迅速转向可堆肥和永续的包装解决方案。生产商和零售商正积极从传统的聚合物翻盖式容器转向可生物降解的植物纤维材料，以维持产品品质并符合循环经济的目标。这项转变正在推动製造策略的重新定义，供应商正增加对经认证的报废可堆肥材料的投资，以减少对环境的影响。 《包装商》（The Packer）杂誌2025年12月的一篇文章重点报导了这一转变，其中报导美国软包装协会（FPA）的一项调查发现，56%的包装加工商正在开发可堆肥结构，将其作为满足客户需求的关键永续选择。

同时，专注于升级改造和处理「外观不佳」生鲜食品的倡议正在兴起，透过将以往被丢弃的库存转化为可销售的商品，创造了可观的收入来源。为了解决效率低下和减少经济损失，相关人员正透过特定的折扣管道销售不合格的蔬菜和水果，或将其加工成增值产品，从而有效地从不符合外观标准的剩余材料中创造价值。这一趋势旨在解决每年大量可食用材料被浪费的问题，并将潜在的损失转化为盈利机会。根据ReFED于2025年4月发布的《2024年食物浪费报告》，光是美国在2023年就将产生约7,390万吨剩余食物，凸显了将这些过剩生鲜食品重新引入食品供应链的计画所蕴含的巨大市场机会。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章：全球生鲜食品市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依种类（肉类、蔬菜、水果、鱼类、其他水产品）
    • 按分销管道（露天市场、超级市场/大卖场、百货公司、线上、其他（杂货店、独立商店等））
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美生鲜食品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲生鲜食品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区生鲜食品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东与非洲生鲜食品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美生鲜食品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球生鲜食品市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Woolworths Group Limited
  • Walmart Inc.
  • J Sainsbury plc
  • Kroger Co.
  • Carrefour SA
  • Albertsons Companies Inc.
  • Costco Wholesale Corporation
  • Tesco PLC
  • Aldi Group
  • Amazon Fresh.

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 9431

The Global Fresh Food Market is projected to expand from USD 3,404.79 Billion in 2025 to USD 4,778.05 Billion by 2031, reflecting a CAGR of 5.81%. This sector encompasses unprocessed or minimally processed agricultural goods, such as fruits, vegetables, meat, dairy, and seafood, which are retailed in their natural forms and are defined by their limited shelf life. Key factors fueling this growth include significant innovations in cold chain logistics that have broadened the geographic reach and longevity of perishable items, coupled with increasing global urbanization and higher disposable incomes that sustain the demand for essential, high-quality nutritional staples.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 3,404.79 Billion
Market Size 2031USD 4,778.05 Billion
CAGR 2026-20315.81%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

According to the Food and Agriculture Organization (FAO), global meat production was expected to hit 373 million tonnes in 2024, supported by strong demand within the bovine and poultry categories. Despite this upward momentum, the market faces a substantial hurdle in the form of increasingly volatile global climatic conditions. These environmental shifts threaten agricultural output and introduce unpredictability into international supply chains, potentially hindering the sector's projected expansion.

Market Driver

A consumer pivot toward health-oriented and nutritional diets is fundamentally altering the Global Fresh Food Market, with individuals increasingly favoring chemical-free, nutrient-rich foods over conventional products. This preference is accelerating the call for clean-label and organic produce, compelling retailers to broaden their fresh inventories to include fruits and vegetables sourced sustainably. As preventive healthcare becomes a priority, fresh food has evolved from a simple commodity into a lifestyle decision, stimulating value growth in premium segments. The Organic Trade Association noted in its '2024 Organic Industry Survey' from May 2024 that U.S. sales of certified organic goods reached a record $69.7 billion in 2023, with fresh produce acting as the main driver of this increase.

Simultaneously, the rapid growth of direct-to-consumer models and online grocery channels is transforming market access by enabling producers to skip traditional intermediaries and engage urban buyers directly. This structural shift is underpinned by advancements in last-mile delivery infrastructure that guarantee the freshness of perishables during transport. Digital platforms are establishing new purchasing habits for fresh staples, ensuring consistent sales volumes even during economic shifts. According to Adobe's 'Digital Economy Index' from May 2024, online grocery spending in the U.S. climbed to $38.8 billion in the first four months of the year, marking a 15.7% year-over-year increase, while the Food and Agriculture Organization (FAO) estimated that global exports of major tropical fruits reached nearly 11 million tonnes in 2024, underscoring the vibrant international trade of high-value fresh commodities.

Market Challenge

The escalating instability of global climate conditions serves as a primary barrier to the growth of the fresh food sector by disrupting agricultural production and shaking supply chain reliability. Erratic weather phenomena, such as extreme temperatures and inconsistent rainfall, adversely affect the growing cycles of sensitive perishable items like dairy and produce. These environmental deviations result in diminished crop yields and lower product quality, leading to supply deficits that make it difficult for the market to satisfy the growing consumer appetite for premium nutritional staples.

Additionally, this climatic uncertainty complicates procurement and logistical planning, as suppliers face challenges in maintaining stable inventories amidst varying harvest results. The consequent scarcity frequently forces unit costs upward, introducing financial instability that impedes steady market development. For instance, the Food and Agriculture Organization (FAO) forecast in 2024 that global banana exports would decrease slightly to 19.1 million tonnes, a contraction largely attributed to adverse weather affecting key production regions in Latin America. This data underscores how environmental difficulties directly limit the volume of fresh commodities available for global trade.

Market Trends

The shift toward compostable and sustainable packaging solutions is significantly transforming the Global Fresh Food Market, driven by consumer sentiment and regulatory mandates to move away from single-use plastics. Producers and retailers are aggressively substituting traditional polymer clamshells with biodegradable plant-fiber options that preserve product quality while adhering to circular economy goals. This transition is redefining manufacturing strategies, with suppliers channeling investments into materials that offer certified end-of-life compostability to lower environmental footprints. Highlighting this shift, an article in The Packer from December 2025 noted that the Flexible Packaging Association found 56% of packaging converters identify compostable structures as a primary sustainable option currently being developed to meet client demands.

In parallel, the emergence of initiatives focused on upcycled and "ugly" fresh produce is creating a vital revenue stream by turning inventory that was once discarded into marketable goods. To address inefficiencies and reduce financial losses, stakeholders are selling imperfect vegetables and fruits through specific discount channels or converting them into value-added processed items, effectively capturing value from surplus that does not meet aesthetic criteria. This trend tackles the substantial volume of edible resources wasted annually, transforming potential loss into a profitable segment. According to the '2024 Food Waste Report' by ReFED published in April 2025, the United States alone produced roughly 73.9 million tons of surplus food in 2023, highlighting the significant market opportunity for programs aimed at reintroducing these excess perishables into the food supply.

Key Market Players

  • Woolworths Group Limited
  • Walmart Inc.
  • J Sainsbury plc
  • Kroger Co.
  • Carrefour SA
  • Albertsons Companies Inc.
  • Costco Wholesale Corporation
  • Tesco PLC
  • Aldi Group
  • Amazon Fresh.

Report Scope

In this report, the Global Fresh Food Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Fresh Food Market, By Type

  • Meat
  • Vegetable
  • Fruit
  • Fish
  • Other Seafood

Fresh Food Market, By Distribution Channel

  • Open Market
  • Supermarkets/Hypermarket
  • Departmental Store
  • Online
  • Others (Grocery Stores, Independence store, etc.)

Fresh Food Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Fresh Food Market.

Available Customizations:

Global Fresh Food Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Fresh Food Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Meat, Vegetable, Fruit, Fish, Other Seafood)
    • 5.2.2. By Distribution Channel (Open Market, Supermarkets/Hypermarket, Departmental Store, Online, Others (Grocery Stores, Independence store, etc.))
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Fresh Food Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Fresh Food Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Fresh Food Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Fresh Food Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Fresh Food Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Fresh Food Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Fresh Food Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Fresh Food Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Fresh Food Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Fresh Food Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Fresh Food Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Fresh Food Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Fresh Food Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Fresh Food Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Fresh Food Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Fresh Food Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Fresh Food Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Fresh Food Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Fresh Food Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Fresh Food Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Fresh Food Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Fresh Food Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Fresh Food Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Fresh Food Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Fresh Food Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Woolworths Group Limited
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Walmart Inc.
  • 15.3. J Sainsbury plc
  • 15.4. Kroger Co.
  • 15.5. Carrefour SA
  • 15.6. Albertsons Companies Inc.
  • 15.7. Costco Wholesale Corporation
  • 15.8. Tesco PLC
  • 15.9. Aldi Group
  • 15.10. Amazon Fresh.

16. Strategic Recommendations

17. About Us & Disclaimer