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生鲜食品

市场调查报告书

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1909153

新鲜水果和蔬菜市场规模、份额和成长分析（按类型、类别、品质、水果类型、蔬菜类型、通路、最终用户、包装和地区划分）—2026-2033年产业预测

Fresh Fruits and Vegetables Market Size, Share, and Growth Analysis, By Type, By Category, By Nature, By Fruit Type, By Vegetable Type, By Distribution Channel, By End User, By Packaging, By Region - Industry Forecast 2026-2033

出版日期: 2026年01月02日 | 出版商:

SkyQuest | 英文 192 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2024年全球新鲜水果和蔬菜市场规模为1,104.8亿美元，预计将从2025年的1,370亿美元成长到2033年的7,657.6亿美元，在预测期（2026-2033年）内复合年增长率为24%。

全球新鲜蔬果市场正受到许多因素的显着影响，例如日益增强的健康意识、对植物性食品的偏好以及对天然有机食品的追求。由于超级市场和大卖场等现代零售业态的扩张，营养丰富的果蔬更容易取得，并逐渐成为家庭、餐饮服务和零售场所的必备食品。消费者对更健康、更便利的零食的需求不断增长，推动了生鲜产品产品的成长，丰富了产品种类。生鲜产品蔬果以其高营养价值而着称，而干果蔬则具有保质期长、便于携带等优势。这些不断变化的市场动态要求包装和加工技术不断创新。领先的生产商和合作社在这个竞争激烈的市场中主导潮流，而强大的伙伴关係则有助于提高供应链效率，并重振整个市场。

全球新鲜水果和蔬菜市场驱动因素

消费者对加工食品和包装食品的偏好逐渐减少，导致新鲜水果和蔬菜的需求显着增长。包括零售、餐饮服务和酒店业在内的各个行业都在积极响应这一转变，大力推广生鲜食品，以满足消费者日益增长的健康、保健和永续性理念。这一趋势反过来又推动了全球新鲜水果和蔬菜市场的成长。此外，可支配所得的增加和人们对均衡营养重要性的认识不断提高也是促成这一趋势的因素，进一步印证了生鲜食品在现代饮食中的重要性。

限制全球新鲜水果和蔬菜市场的因素

儘管消费者需求不断增长，但全球新鲜蔬果市场仍面临许多阻碍成长的挑战。例如，不可预测的天气事件会导致供应中断，而这些产品本身的易腐性更使问题雪上加霜。此外，冷藏和运输基础设施不足导致采后损失严重，凸显了该产业的脆弱性。这些结构性限制因素，尤其是在发展中地区，凸显了改善供应链系统以提高效率和稳定性的必要性。只要这些挑战持续存在，它们就将严重阻碍全球生鲜食品市场充分发挥其潜力。

全球新鲜水果和蔬菜市场趋势

全球新鲜蔬果市场正经历一场重大变革时期，其驱动力在于消费者对有机和永续生产产品日益增长的需求。随着消费者健康和环保意识的增强，他们积极寻找不含合成农药和基因改造生物的农产品，迫使零售商扩大有机产品的供应。随着采购和生产过程透明度的日益提升，各大品牌纷纷投资于永续包装和符合道德的供应链，从而推动产业转型。这一趋势正在增强消费者对天然食品品牌的忠诚度，并巩固市场对健康、福祉和环境责任的承诺。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 墨西哥
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Dole plc
Fresh Del Monte Produce
Chiquita Brands International
Greenyard
Fyffes
Total Produce
Sunkist Growers
Driscoll's
Sun Pacific
Mission Produce
Costa Group
Bonduelle
Naturipe Farms
Taylor Fresh Foods
Zespri International
Olam Agri
Grimmway Farms
T&G Global
India Fresh Produce Group
Sunkara Group

结论与建议

简介目录

Product Code: SQMIG30H2302

Global Fresh Fruits and Vegetables Market size was valued at USD 110.48 Billion in 2024 and is poised to grow from USD 137 Billion in 2025 to USD 765.76 Billion by 2033, growing at a CAGR of 24% during the forecast period (2026-2033).

The global fresh fruits and vegetables market is significantly influenced by heightened health consciousness, an increasing preference for plant-based diets, and a shift towards natural and organic food options. Nutrient-rich fruits and vegetables have become staples in households, foodservice, and retail, aided by the expansion of modern retail formats like supermarkets and hypermarkets, which enhance accessibility. The growing demand for healthy snacks and convenience has diversified product offerings, with both fresh and dried options gaining traction. Fresh produce stands out for its nutritional benefits, while dried fruits and vegetables offer longevity and portability. This evolving landscape necessitates innovations in packaging and processing. The competitive market is dominated by major producers and cooperatives, with strong partnerships enhancing supply chain efficiency and overall market dynamics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Fruits and Vegetables market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Fruits and Vegetables Market Segments Analysis

Global Fresh Fruits and Vegetables Market is segmented by Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging and region. Based on Type, the market is segmented into Fruits, Vegetables, Exotic Produce, Organic Produce and Conventional Produce. Based on Category, the market is segmented into Fresh Cut, Whole Produce, Ready to Eat, Frozen Fresh Produce and Pre-Packaged Produce. Based on Nature, the market is segmented into Organic and Conventional. Based on Fruit Type, the market is segmented into Citrus Fruits, Berries, Tropical Fruits, Pome Fruits, Stone Fruits, Melons and Grapes. Based on Vegetable Type, the market is segmented into Leafy Greens, Root Vegetables, Cruciferous Vegetables, Gourds, Nightshades and Alliums. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, Wholesalers and HoReCa. Based on End User, the market is segmented into Household, Food Service, Food Processors, Retailers and Export Buyers. Based on Packaging, the market is segmented into Loose Packaging, Plastic Trays, Carton Boxes, Bags and Pouches and Clamshell Packaging. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fresh Fruits and Vegetables Market

The shift in consumer preferences away from processed and packaged foods is leading to a notable rise in the demand for fresh fruits and vegetables. Various sectors, including retail, foodservice, and hospitality, are responding to this change by incorporating fresh produce to align with consumers' growing focus on health, wellness, and sustainability. This trend is consequently fueling the growth of the global fresh fruits and vegetables market. Furthermore, the increase in disposable incomes and heightened awareness of the importance of balanced nutrition are also contributing factors, underscoring the significance of fresh produce in contemporary diets.

Restraints in the Global Fresh Fruits and Vegetables Market

The global fresh fruits and vegetables market encounters numerous challenges that hinder its growth, despite increasing consumer demand. Factors like unpredictable weather fluctuations contribute to supply disruptions, while the inherent perishability of these products compounds the issue. Furthermore, inadequate infrastructure for cold storage and transportation results in significant post-harvest losses, showcasing vulnerabilities within the industry. These structural limitations particularly affect regions in the developing world, highlighting the need for improved systems to enhance supply chain efficiency and stability. As these challenges persist, they pose significant obstacles to realizing the full potential of the fresh produce market on a global scale.

Market Trends of the Global Fresh Fruits and Vegetables Market

The global fresh fruits and vegetables market is experiencing a significant transformation driven by the increasing demand for organic and sustainably produced goods. As consumers become more health-conscious and environmentally aware, they actively seek out produce that is free from synthetic pesticides and genetically modified organisms, prompting retailers to enhance their organic offerings. This heightened focus on transparency in sourcing and production practices is reshaping the industry, as brands invest in sustainable packaging and ethical supply chains. Consequently, this trend is fostering lasting consumer loyalty towards natural food brands, solidifying the market's commitment to health, wellness, and environmental responsibility.

Introduction

Objectives of the Study
Market Definition & Scope

Research Methodology

Research Process
Secondary & Primary Data Methods
Market Size Estimation Methods

Executive Summary

Global Market Outlook
Key Market Highlights
Segmental Overview
Competition Overview

Market Dynamics & Outlook

Macro-Economic Indicators
Drivers & Opportunities
Restraints & Challenges
Supply Side Trends
Demand Side Trends
Porters Analysis & Impact
- Competitive Rivalry
- Threat of Substitute
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factors
Market Impacting Factors
Top Investment Pockets
Ecosystem Mapping
Market Attractiveness Index, 2025
PESTEL Analysis
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Technology Assessment
Technology Assessment
Regulatory Landscape
Customer & Buying Criteria Analysis

Global Fresh Fruits and Vegetables Market Size by Type & CAGR (2026-2033)

Market Overview
Fruits
Vegetables
Exotic Produce
Organic Produce
Conventional Produce

Global Fresh Fruits and Vegetables Market Size by Category & CAGR (2026-2033)

Market Overview
Fresh Cut
Whole Produce
Ready to Eat
Frozen Fresh Produce
Pre-Packaged Produce

Global Fresh Fruits and Vegetables Market Size by Nature & CAGR (2026-2033)

Market Overview
Organic
Conventional

Global Fresh Fruits and Vegetables Market Size by Fruit Type & CAGR (2026-2033)

Market Overview
Citrus Fruits
Berries
Tropical Fruits
Pome Fruits
Stone Fruits
Melons
Grapes

Global Fresh Fruits and Vegetables Market Size by Vegetable Type & CAGR (2026-2033)

Market Overview
Leafy Greens
Root Vegetables
Cruciferous Vegetables
Gourds
Nightshades
Alliums

Global Fresh Fruits and Vegetables Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online Retail
Wholesalers
HoReCa

Global Fresh Fruits and Vegetables Market Size by End User & CAGR (2026-2033)

Market Overview
Household
Food Service
Food Processors
Retailers
Export Buyers

Global Fresh Fruits and Vegetables Market Size by Packaging & CAGR (2026-2033)

Market Overview
Loose Packaging
Plastic Trays
Carton Boxes
Bags and Pouches
Clamshell Packaging

Global Fresh Fruits and Vegetables Market Size & CAGR (2026-2033)

North America (Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging)
- US
- Canada
Europe (Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging)
- Mexico
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Dole plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fresh Del Monte Produce
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chiquita Brands International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Greenyard
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fyffes
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Total Produce
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sunkist Growers
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Driscoll's
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sun Pacific
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mission Produce
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Costa Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bonduelle
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Naturipe Farms
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Taylor Fresh Foods
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zespri International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Olam Agri
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Grimmway Farms
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
T&G Global
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
India Fresh Produce Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sunkara Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

Conclusion & Recommendations

02-2729-4219

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License/价格

新鲜水果和蔬菜市场规模、份额和成长分析（按类型、类别、品质、水果类型、蔬菜类型、通路、最终用户、包装和地区划分）—2026-2033年产业预测

Fresh Fruits and Vegetables Market Size, Share, and Growth Analysis, By Type, By Category, By Nature, By Fruit Type, By Vegetable Type, By Distribution Channel, By End User, By Packaging, By Region - Industry Forecast 2026-2033

目录

介绍

调查方法

执行摘要

市场动态与展望

关键市场考察

全球新鲜水果和蔬菜市场规模（按类型和复合年增长率划分）（2026-2033 年）

全球新鲜水果和蔬菜市场规模（按类别划分）及复合年增长率（2026-2033 年）