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市场调查报告书
商品编码
1716375

2032 年新鲜蔬菜市场预测：按产品类型、种植方式、分销管道、应用、最终用户和地区进行的全球分析

Fresh Vegetables Market Forecasts to 2032 - Global Analysis By Product Type, Farming Method, Distribution Channel, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球新鲜蔬菜市场预计在 2025 年达到 2,593 亿美元，预计到 2032 年将达到 3,697 亿美元，预测期内的复合年增长率为 5.2%。

新鲜蔬菜是从植物上采摘下来的、未经加工的生蔬菜，采摘后立即食用。蔬菜通常富含维生素、矿物质、膳食纤维和抗氧化剂等必需营养素。这些蔬菜包括叶类、根茎类和十字花科蔬菜，以其脆嫩的口感和鲜艳的色彩而闻名，彰显其新鲜度。与罐装或冷冻蔬菜不同，新鲜蔬菜不含防腐剂和添加剂，因此是更健康的选择。由于新鲜蔬菜营养丰富，经常食用新鲜蔬菜对于维持整体健康至关重要。

根据世界卫生组织 (WHO) 的数据，自 1975 年以来，肥胖的盛行率几乎增加了两倍，截至 2021 年，超过 19 亿成年人超重。

提高健康意识

消费者健康意识的不断增强极大地推动了市场的发展。随着越来越多的人将营养饮食放在首位，对新鲜、有机和本地种植的蔬菜的需求也不断增加。消费者越来越意识到新鲜蔬菜的健康益处，从而推动了植物性饮食的流行。这一趋势进一步受到向永续农业实践转变的推动，确保新鲜蔬菜市场持续成长并满足注重健康的生活方式。

供应链漏洞

我们市场中的供应链漏洞可能导致供应中断和价格波动，这可能会产生重大不利影响。天气、运输延误、劳动力短缺等因素都可能导致短缺，进而增加消费者和零售商的成本。此外，供应链中断也可能导致浪费，因为生鲜产品可能无法及时到达市场。这种不确定性削弱了消费者信心，阻碍了企业的稳定经营，最终影响了整个市场的稳定与成长。

有机和本地种植农产品的需求

随着消费者越来越注重健康和环保，市场对有机和本地种植农产品的需求正在稳步增长。有机蔬菜是在不使用合成化学农药和化学肥料的情况下种植的，被认为是更健康的选择。此外，当地农产品因其新鲜度、风味以及运输距离较短对环境的影响较小而受到重视。随着消费者寻求符合其健康和永续性价值观的产品，这种向有机和本地种植农产品的转变正在重塑市场。

食品安全问题

市场上的食品安全问题可能会严重影响消费者信心和需求。农药、有害细菌或病原体污染等问题可能导致健康风险、产品召回，甚至导致生产者承担法律责任。这不仅损害了受影响品牌的声誉，还导致监管审查和成本增加。因此，消费者可能会转向有机农产品等更安全的替代品，导致市场稳定性下降和消费者对传统蔬菜的信心下降。

COVID-19的影响

新冠疫情对市场产生了重大影响，扰乱了供应链并造成了劳动力短缺。流动和贸易限制导致农产品运输延误，从而引发供不应求和价格上涨。同时，消费者行为也发生了变化，家庭烹饪和健康饮食的趋势日益增长。因此，对新鲜蔬菜的需求增加了，但分销和生产方面的挑战造成了市场不确定性，影响了生产者和消费者。

预测期内，绿叶蔬菜市场预计将成为最大的市场

由于绿叶类蔬菜营养价值高且适用于多种菜餚，预计在预测期内将占据最大的市场占有率。随着对健康植物性饮食的需求不断增加，绿叶蔬菜已成为消费者日常饮食中的主要食物。这些蔬菜富含维生素、矿物质和膳食纤维，因其健康益处而越来越受欢迎。它的受欢迎程度持续增长，生产和分销工作继续满足人们对新鲜、营养食品的需求。

预计预测期内住宅消费部分将以最高的复合年增长率成长。

预计住宅消费领域在预测期内将达到最高成长率。随着人们对健康益处的认识不断提高，家庭在日常饮食中加入更多的蔬菜，从而推动了对生鲜食品的需求。蔬菜被认为是均衡营养摄取的必需品，已成为杂货店购物的主食。此外，家庭园艺的趋势也有助于提高蔬菜消费的自给自足程度。人们对健康和便利性的日益关注正在塑造市场动态。

占比最大的地区：

预计亚太地区将在预测期内占据最大的市场占有率。中国、印度和日本等国家是主要企业，对新鲜、有机、本地种植农产品的需求不断增加。随着中阶的不断壮大，都市化正进一步推动消费。此外，该地区丰富的农业多样性为国内和国际市场提供了各种各样的新鲜蔬菜。更健康的饮食习惯趋势正在塑造该行业的未来成长。

复合年增长率最高的地区：

在预测期内，由于农业技术的进步，北美地区预计将呈现最高的复合年增长率。消费者开始意识到吃新鲜蔬菜对健康的益处，这导致对新鲜蔬菜的需求增加。此外，随着人们认识到植物性饮食的健康益处和积极的环境影响，植物来源饮食正变得越来越主流。这些饮食习惯的改变导致蔬菜作为重要营养来源的消费量增加。

免费客製化服务：

订阅此报告的客户可享有以下免费自订选项之一：

  • 公司简介
    • 对其他市场公司（最多 3 家公司）进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 地理细分
    • 根据客户兴趣对主要国家市场进行估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 研究范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 限制因素
  • 机会
  • 威胁
  • 产品分析
  • 应用分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买家的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球新鲜蔬菜市场依产品类型划分

  • 叶菜类
  • 根茎类
  • 水果和块茎
  • 十字花科蔬菜
  • 葱属蔬菜
  • 其他产品类型

6. 依栽培方式分類的世界新鲜蔬菜市场

  • 传统的
  • 有机的

第七章 全球新鲜蔬菜市场依通路划分

  • 零售
  • 在线的
  • 批发的
  • 农夫市集
  • 直销

第八章 全球新鲜蔬菜市场（按应用）

  • 果汁和冰沙
  • 罐头
  • 果汁和食物泥
  • 餐饮服务
  • 生物技术
  • 其他用途

第九章 全球新鲜蔬菜市场（以最终用户划分）

  • 家庭消费
  • 食品加工业
  • 餐饮业
  • 动物饲料
  • 製药
  • 化妆品
  • 其他最终用户

第十章 全球新鲜蔬菜市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十二章 公司概况

  • Dole Food Company
  • Fresh Del Monte Produce
  • Taylor Farms
  • Bonduelle Group
  • Calavo Growers
  • Conagra Brands
  • Church Brothers Farms
  • Green Giant（B&G Foods）
  • SunFed
  • Ardo Group
  • Keelings
  • Driscoll's, Inc.
  • Costa Group Holdings Limited
  • Sakata Seed Corporation
  • Takii & Co., Ltd.
  • Vilmorin & Cie SA
Product Code: SMRC29186

According to Stratistics MRC, the Global Fresh Vegetables Market is accounted for $259.3 billion in 2025 and is expected to reach $369.7 billion by 2032 growing at a CAGR of 5.2% during the forecast period. Fresh vegetables are raw, unprocessed produce that is harvested from plants and consumed shortly after picking. They are typically rich in essential nutrients such as vitamins, minerals, fiber, and antioxidants. These vegetables, including leafy greens, root crops, and cruciferous varieties, are known for their crisp texture and vibrant colors, indicating their freshness. Unlike canned or frozen alternatives, fresh vegetables are free from preservatives and additives, making them a healthier option. Regular consumption of fresh vegetables is crucial for maintaining overall health and well-being due to their nutrient-dense nature.

According to the World Health Organization, the prevalence of obesity has nearly tripled since 1975, with over 1.9 billion adults being overweight as of 2021.

Market Dynamics:

Driver:

Growing health consciousness

The growing health consciousness among consumers is significantly boosting the market. As more people prioritize nutritious diets, the demand for fresh, organic, and locally sourced vegetables is rising. Consumers are becoming increasingly aware of the health benefits associated with fresh produce, driving the popularity of vegetable-based diets. This trend is further supported by a shift towards sustainable farming practices, ensuring that the fresh vegetable market continues to grow and cater to health-focused lifestyles.

Restraint:

Supply chain vulnerability

Supply chain vulnerabilities in the market can have significant negative effects, leading to disruptions in availability and price instability. Factors such as weather conditions, transportation delays, and labor shortages can cause shortages, increasing costs for consumers and retailers. Additionally, supply chain disruptions can lead to waste, as perishable goods may not reach markets in time. This uncertainty undermines consumer trust and hampers the ability of businesses to maintain steady operations, ultimately affecting the market's overall stability and growth.

Opportunity:

Demand for organic and locally sourced produce

The demand for organic and locally sourced produce in the market is steadily increasing as consumers become more health-conscious and environmentally aware. Organic vegetables, free from synthetic pesticides and fertilizers, are seen as a healthier choice. Additionally, locally sourced produce is valued for its freshness, flavor, and reduced environmental impact due to shorter transportation distances. This shift towards organic and local sourcing is reshaping the market, with consumers seeking products that align with their health and sustainability values.

Threat:

Food safety concerns

Food safety concerns in the market can severely impact consumer confidence and demand. Issues such as contamination with pesticides, harmful bacteria, or pathogens can lead to health risks, product recalls, and even legal consequences for producers. This not only damages the reputation of affected brands but also increases regulatory scrutiny and costs. As a result, consumers may shift towards safer alternatives, such as organic produce, leading to a decline in market stability and consumer trust in conventional vegetables.

Covid-19 Impact

The COVID-19 pandemic had a profound impact on the market, disrupting supply chains and causing labor shortages. Restrictions on movement and trade led to delays in the transportation of produce, resulting in supply shortages and price increases. At the same time, consumer behavior shifted, with a growing preference for home-cooked meals and healthier eating. This led to higher demand for fresh vegetables, while challenges in distribution and production created instability in the market, affecting both producers and consumers.

The leafy vegetables segment is expected to be the largest during the forecast period

The leafy vegetables segment is expected to account for the largest market share during the forecast period, due to their high nutritional value and versatility in various dishes. With the growing demand for healthy, plant-based diets, leafy vegetables have become a staple in consumers' daily meals. Rich in vitamins, minerals, and fiber, these vegetables are increasingly favored for their health benefits. Their popularity continues to rise, driving production and distribution efforts to meet the demand for fresh, nutritious options.

The household consumption segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the household consumption segment is predicted to witness the highest growth rate. With increasing awareness of health benefits, households are incorporating more vegetables into their daily diets, fueling demand for fresh produce. Vegetables are seen as essential for balanced nutrition, making them a regular part of grocery shopping. Additionally, the trend of home gardening has contributed to increased self-sufficiency in vegetable consumption. This growing focus on health and convenience is shaping the market dynamics.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share. Countries like China, India, and Japan are key players, with increasing demand for fresh, organic, and locally sourced produce. Urbanization, along with a growing middle class, is further propelling consumption. Additionally, the region's rich agricultural diversity supports a wide variety of fresh vegetables, catering to both domestic and international markets. The trend toward healthier eating is shaping future growth in this sector.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR driven by technological advancements in agriculture. Consumers are becoming more aware of the health benefits of eating fresh vegetables, leading to an increased demand for them. Additionally, plant-based eating is becoming more mainstream due to its perceived health benefits and positive environmental impact. This dietary shift is leading to a higher consumption of vegetables as a key source of nutrition.

Key players in the market

Some of the key players profiled in the Fresh Vegetables Market include Dole Food Company, Fresh Del Monte Produce, Taylor Farms, Bonduelle Group, Calavo Growers, Conagra Brands, Church Brothers Farms, Green Giant (B&G Foods), SunFed, Ardo Group, Keelings, Driscoll's, Inc., Costa Group Holdings Limited, Sakata Seed Corporation, Takii & Co., Ltd. and Vilmorin & Cie SA.

Key Developments:

In April 2025, Bonduelle Group has sold two production plants specializing in the manufacturing of ready-to-eat salads in Germany to Taylor Farms and Foodiverse.Foodiverse, with its European business operations, will manage all activities for the unified businesses and will strengthen Foodiverse's position in the German market, with the partnership of Taylor Farms, according to the companies.

In February 2025, Conagra Brands, Inc. announced that its upcoming presentation at the annual Consumer Analyst Group of New York (CAGNY) Conference will detail Conagra's advantaged market position, perspective on the evolving consumer environment, and unique focus on the science of growth.

Product Types Covered:

  • Leafy Vegetables
  • Root Vegetables
  • Fruits and Tubers
  • Cruciferous Vegetables
  • Allium Vegetables
  • Other Product Types

Farming Methods Covered:

  • Conventional
  • Organic

Distribution Channels Covered:

  • Retail
  • Online
  • Wholesale
  • Farmers' Markets
  • Direct Sales

Applications Covered:

  • Juices & Smoothies
  • Canning
  • Juices & Purees
  • Catering Services
  • Biotechnology
  • Other Applications

End Users Covered:

  • Household Consumption
  • Food Processing Industry
  • Foodservice Industry
  • Animal Feed
  • Pharmaceutical
  • Cosmetic
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Fresh Vegetables Market, By Product Type

  • 5.1 Introduction
  • 5.2 Leafy Vegetable
  • 5.3 Root Vegetables
  • 5.4 Fruits and Tubers
  • 5.5 Cruciferous Vegetables
  • 5.6 Allium Vegetables
  • 5.7 Other Product Types

6 Global Fresh Vegetables Market, By Farming Method

  • 6.1 Introduction
  • 6.2 Conventional
  • 6.3 Organic

7 Global Fresh Vegetables Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Retail
  • 7.3 Online
  • 7.4 Wholesale
  • 7.5 Farmers' Markets
  • 7.6 Direct Sales

8 Global Fresh Vegetables Market, By Application

  • 8.1 Introduction
  • 8.2 Juices & Smoothies
  • 8.3 Canning
  • 8.4 Juices & Purees
  • 8.5 Catering Services
  • 8.6 Biotechnology
  • 8.7 Other Applications

9 Global Fresh Vegetables Market, By End User

  • 9.1 Introduction
  • 9.2 Household Consumption
  • 9.3 Food Processing Industry
  • 9.4 Foodservice Industry
  • 9.5 Animal Feed
  • 9.6 Pharmaceutical
  • 9.7 Cosmetic
  • 9.8 Other End Users

10 Global Fresh Vegetables Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Dole Food Company
  • 12.2 Fresh Del Monte Produce
  • 12.3 Taylor Farms
  • 12.4 Bonduelle Group
  • 12.5 Calavo Growers
  • 12.6 Conagra Brands
  • 12.7 Church Brothers Farms
  • 12.8 Green Giant (B&G Foods)
  • 12.9 SunFed
  • 12.10 Ardo Group
  • 12.11 Keelings
  • 12.12 Driscoll's, Inc.
  • 12.12 Costa Group Holdings Limited
  • 12.14 Sakata Seed Corporation
  • 12.15 Takii & Co., Ltd.
  • 12.16 Vilmorin & Cie SA

List of Tables

  • Table 1 Global Fresh Vegetables Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Fresh Vegetables Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Fresh Vegetables Market Outlook, By Leafy Vegetable (2024-2032) ($MN)
  • Table 4 Global Fresh Vegetables Market Outlook, By Root Vegetables (2024-2032) ($MN)
  • Table 5 Global Fresh Vegetables Market Outlook, By Fruits and Tubers (2024-2032) ($MN)
  • Table 6 Global Fresh Vegetables Market Outlook, By Cruciferous Vegetables (2024-2032) ($MN)
  • Table 7 Global Fresh Vegetables Market Outlook, By Allium Vegetables (2024-2032) ($MN)
  • Table 8 Global Fresh Vegetables Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 9 Global Fresh Vegetables Market Outlook, By Farming Method (2024-2032) ($MN)
  • Table 10 Global Fresh Vegetables Market Outlook, By Conventional (2024-2032) ($MN)
  • Table 11 Global Fresh Vegetables Market Outlook, By Organic (2024-2032) ($MN)
  • Table 12 Global Fresh Vegetables Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 13 Global Fresh Vegetables Market Outlook, By Retail (2024-2032) ($MN)
  • Table 14 Global Fresh Vegetables Market Outlook, By Online (2024-2032) ($MN)
  • Table 15 Global Fresh Vegetables Market Outlook, By Wholesale (2024-2032) ($MN)
  • Table 16 Global Fresh Vegetables Market Outlook, By Farmers' Markets (2024-2032) ($MN)
  • Table 17 Global Fresh Vegetables Market Outlook, By Direct Sales (2024-2032) ($MN)
  • Table 18 Global Fresh Vegetables Market Outlook, By Application (2024-2032) ($MN)
  • Table 19 Global Fresh Vegetables Market Outlook, By Juices & Smoothies (2024-2032) ($MN)
  • Table 20 Global Fresh Vegetables Market Outlook, By Canning (2024-2032) ($MN)
  • Table 21 Global Fresh Vegetables Market Outlook, By Juices & Purees (2024-2032) ($MN)
  • Table 22 Global Fresh Vegetables Market Outlook, By Catering Services (2024-2032) ($MN)
  • Table 23 Global Fresh Vegetables Market Outlook, By Biotechnology (2024-2032) ($MN)
  • Table 24 Global Fresh Vegetables Market Outlook, By Other Applications (2024-2032) ($MN)
  • Table 25 Global Fresh Vegetables Market Outlook, By End User (2024-2032) ($MN)
  • Table 26 Global Fresh Vegetables Market Outlook, By Household Consumption (2024-2032) ($MN)
  • Table 27 Global Fresh Vegetables Market Outlook, By Food Processing Industry (2024-2032) ($MN)
  • Table 28 Global Fresh Vegetables Market Outlook, By Foodservice Industry (2024-2032) ($MN)
  • Table 29 Global Fresh Vegetables Market Outlook, By Animal Feed (2024-2032) ($MN)
  • Table 30 Global Fresh Vegetables Market Outlook, By Pharmaceutical (2024-2032) ($MN)
  • Table 31 Global Fresh Vegetables Market Outlook, By Cosmetic (2024-2032) ($MN)
  • Table 32 Global Fresh Vegetables Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.