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市场调查报告书
商品编码
1736488
全球新鲜水果和蔬菜市场按产品类型、分销管道、种植方式、最终用户、区域范围和预测Global Fresh Fruits and Vegetables Market by Product Type, By Distribution Channel, By Farming Method, By End-User, By Geographic Scope and Forecast |
2024 年全球新鲜水果和蔬菜市场价值为 2,360.6 亿美元,预计到 2032 年将达到 15,808.4 亿美元,在 2026-2032 年预测期内的复合年增长率为 5.14%。
新鲜水果和蔬菜生吃或经过少量加工后食用,保留了其天然的营养和风味,是健康饮食的重要组成部分。
这些产品是均衡饮食的重要组成部分,提供必需的营养素、维生素、矿物质和膳食纤维,以支持整体健康、福祉和预防慢性疾病。
新鲜水果和蔬菜市场的未来在于整合先进的农业技术、永续的实践和创新的供应链解决方案,以满足全球对全年新鲜、营养水果和蔬菜日益增长的需求。
影响新鲜水果和蔬菜市场的关键市场动态是:
关键市场驱动因素
增强健康意识:人们越来越意识到食用新鲜水果和蔬菜对健康有益,这推动了需求。
都市化和不断变化的生活方式:快速的都市化和忙碌的生活方式推动了都市区对方便、即食的生鲜食品的需求,满足了消费者对快速、健康膳食的需求。
农业技术的进步:垂直农业和水耕等创新正在提高农业生产力,改善全年新鲜农产品的供应,有助于实现更永续和高效的粮食供应。
政府措施:政府主导的促销宣传活动和补贴鼓励水果和蔬菜的消费,透过提高消费者意识并使消费者更容易获得农产品,对市场成长产生了积极影响。
主要问题
供应链的复杂性:生鲜食品的保质期短,加上确保远距高效分销的挑战,给市场相关人员带来了重大的物流障碍。
气候变迁的影响:气候变迁导致的不可预测的天气模式和极端天气事件威胁作物的产量和质量,导致市场波动和可靠满足需求的挑战。
主要趋势
有机和本地种植的农产品:消费者对有机和本地种植的水果和蔬菜的需求不断增加,再形成市场供应,缩短供应链并支持永续的农业实践。
永续包装解决方案:人们越来越重视生鲜食品的环保包装,减少塑胶废弃物并吸引环保意识的消费者。
直接面向消费者的模式:订阅配送服务和农夫市集平台的日益普及正在颠覆传统的分销模式,让消费者能够直接从生产者那里方便地机会新鲜的水果和蔬菜。
以下是新鲜水果和蔬菜市场的详细区域分析:
亚太地区。
据 Verified Market Research 称,亚太地区预计将主导全球新鲜水果和蔬菜市场。
该地区人口众多,可支配收入不断增加,消费者的健康意识日益增强。
中国和印度等主要水果和蔬菜生产国的存在为该地区的市场主导地位做出了重大贡献。
该地区各国快速的都市化和有组织零售业的扩张正在支持市场的成长。
政府提倡健康饮食和支持当地农民的倡议正在帮助推动该地区的市场扩张。
北美洲
根据 Verified Market Research 的调查,北美是全球新鲜水果和蔬菜市场成长最快的地区。
受消费者健康意识和「从农场到餐桌」趋势的推动,该地区对有机农产品和本地种植农产品的需求激增。
农业方法和供应链管理的技术进步正在提高产品品质和可用性,并支持市场快速成长。
植物性饮食的普及和超级食品的日益普及促进了市场的快速扩张。
线上杂货平台和基于订阅的农产品配送服务的兴起正在加速该地区的市场成长。
全球新鲜水果和蔬菜市场根据产品类型、分销管道、种植方式、最终用途和地区进行细分。
全球新鲜水果和蔬菜市场(按产品类型)
水果
蔬菜
根据产品类型,市场细分为水果和蔬菜。蔬菜因其品种繁多、在日常饮食中扮演重要角色以及在烹饪中的多种用途而成为最主要的产品类型。人们越来越意识到食用蔬菜的健康益处,加上植物性饮食的兴起,这些都大大促进了蔬菜在市场上的主导地位。
全球新鲜水果和蔬菜市场按分销管道划分
超级市场/大卖场
网路零售
本地市场
其他的
根据分销管道,市场细分为超级市场/大卖场、线上零售、本地市场和其他。超级市场/大卖场是最主要的分销管道,因为它们提供一站式购物便利、产品种类丰富,并且凭藉先进的仓储设施能够始终如一地保持产品的品质和新鲜度。都市化的加速以及消费者对有序零售体验的偏好转变,进一步巩固了超级市场/大卖场在新鲜果蔬市场的主导地位。
按栽培方法分類的世界新鲜水果和蔬菜市场
传统的
有机栽培
根据耕作方式,市场可分为传统耕作和有机耕作。传统耕作因其更高的产量潜力、更低的生产成本以及全球市场更广泛的供应而成为最主要的耕作方式。传统种植农产品的完善基础设施和供应链,加上满足大规模需求的能力,大大促进了有机耕作在这一领域的主导地位。
世界新鲜水果和蔬菜市场按最终用途划分
直接消费
食品加工
根据最终用途,市场可细分为直接消费和食品加工。直接消费是最主要的细分市场,这得益于消费者健康意识的不断提升以及将新鲜水果和蔬菜纳入日常饮食的日益流行。人们对食用新鲜水果和蔬菜的营养价值的认识日益加深,加之其便捷性,支撑了直接消费细分市场在该市场的主导地位。
全球新鲜水果和蔬菜市场(按地区)
北美洲
欧洲
亚太地区
拉丁美洲
中东和非洲
依地区划分,市场分为北美、欧洲、亚太、拉丁美洲以及中东和非洲。亚太地区是规模最大、成长最快的地区之一,这得益于其庞大的人口、不断增长的可支配收入以及日益增强的健康意识。该地区气候条件多样,适宜种植种类繁多的农产品,加之低温运输基础设施和零售网络的不断完善,这些因素对该地区市场占据主导地位并持续快速增长做出了重要贡献。
全球新鲜水果和蔬菜市场研究报告重点关注全球市场,提供了宝贵的见解。新鲜水果和蔬菜市场的主要企业包括都乐食品公司 (Dole Food Company, Inc.)、Fresh Del Monte Produce Inc.、奇基塔国际品牌 (Chiquita Brands International)、Total Produce plc、Greenyard NV、新奇士种植者公司 (Sunkist Growers, Inc.)、Fyffffes plc, Inc.
我们的市场分析还包含一个关于这些主要企业的专门章节,我们的分析师将在其中提供所有主要企业财务报表的深入分析,以及产品基准评效和 SWOT 分析。竞争格局部分还包括上述全球参与企业的关键发展策略、市场占有率和市场排名分析。
近期市场趋势
2024 年 2 月,都乐食品公司为其包装设施推出了基于人工智慧的品管系统,以提高其水果分级和分类过程的一致性和效率。
2024 年 4 月,Fresh Del Monte Produce Inc. 宣布与主要企业建立策略合作伙伴关係,开发一个可全年生产精选蔬菜的城市室内农场。
The Global Fresh Fruits and Vegetables Market was valued at 236.06 USD Billion in 2024 and is projected to reach 1580.84 USD Billion by 2032 growing at a CAGR of 5.14% from 2026 to 2032.
Fresh fruits and vegetables are consumed raw or with minimal processing, maintaining their original nutritional content and flavor, making them a valuable part of a healthy diet.
These products are crucial for a balanced diet, offering essential nutrients, vitamins, minerals and fiber that support overall health, well-being and the prevention of chronic diseases.
The future scope of the fresh fruits and vegetables market lies in the integration of advanced farming technologies, sustainable practices and innovative supply chain solutions to meet growing global demand for fresh, nutritious produce year-round.
The key market dynamics that are shaping the fresh fruits and vegetables market include:
Key Market Drivers:
Growing Health Consciousness: Increasing awareness of the health benefits associated with consuming fresh fruits and vegetables is driving demand, as more people across various demographics prioritize nutrition and healthier lifestyles.
Urbanization and Changing Lifestyles: Rapid urbanization and busier lifestyles are boosting the demand for convenient, ready-to-eat fresh produce options in urban areas, catering to consumers seeking quick, healthy meal solutions.
Technological Advancements in Agriculture: Innovations like vertical farming and hydroponics are improving agricultural productivity and ensuring year-round availability of fresh produce, contributing to a more sustainable and efficient food supply.
Government Initiatives: Government-led promotional campaigns and subsidies encouraging fruit and vegetable consumption are positively influencing market growth by increasing awareness and making produce more accessible to consumers.
Key Challenges:
Supply Chain Complexity: The short shelf life of fresh produce, combined with the challenges of ensuring efficient distribution over long distances, creates significant logistical hurdles for market players.
Climate Change Impact: Unpredictable weather patterns and extreme climate events, driven by climate change, threaten crop yields and quality, leading to market instability and challenges in meeting demand consistently.
Key Trends:
Organic and Locally Sourced Produce: Rising consumer demand for organic and locally grown fruits and vegetables is reshaping market offerings, encouraging shorter supply chains and supporting sustainable agricultural practices.
Sustainable Packaging Solutions: Increasing emphasis on eco-friendly packaging for fresh produce is reducing plastic waste and attracting environmentally conscious consumers, driving innovation in sustainable packaging materials and solutions.
Direct-to-Consumer Models: The growing popularity of subscription-based delivery services and farmers' market platforms is transforming traditional distribution models, offering consumers convenient access to fresh fruits and vegetables directly from producers.
Here is a more detailed regional analysis of the fresh fruits and vegetables market:
Asia-Pacific:
According to Verified Market Research, Asia-Pacific is expected to dominate the Global fresh fruits and vegetables market.
The region benefits from its large population base, increasing disposable incomes and growing health consciousness among consumers.
Presence of major fruit and vegetable producing countries like China and India contributes significantly to the region's market dominance.
Rapid urbanization and the expansion of organized retail in countries across the region support market growth.
Government initiatives promoting healthy eating habits and supporting local farmers fuel market expansion in the region.
North America:
According to Verified Market Research, North America is the fastest growing region in Global fresh fruits and vegetables market.
The region is experiencing a surge in demand for organic and locally sourced produce, driven by health-conscious consumers and farm-to-table trends.
Technological advancements in farming practices and supply chain management are enhancing product quality and availability, supporting rapid market growth.
Increasing adoption of plant-based diets and the growing popularity of superfoods contribute to the swift expansion of the market.
The rise of online grocery platforms and subscription-based produce delivery services is accelerating market growth in the region.
The Global Fresh Fruits and Vegetables Market is segmented on the basis of Product Type, Distribution Channel, Farming Method, End-Use and Geography.
Global Fresh Fruits and Vegetables Market, by Product Type
Fruits
Vegetables
Based on Product Type, the market is segmented into Fruits and Vegetables. Vegetables are the most dominating product type segment, driven by their diverse variety, essential role in daily diets and versatility in culinary applications. The increasing awareness of the health benefits associated with vegetable consumption, coupled with the growing trend of plant-based diets, contributes significantly to the dominance of the vegetable segment in the market.
Global Fresh Fruits and Vegetables Market, by Distribution Channel
Supermarkets/Hypermarkets
Online Retail
Local Markets
Others
Based on Distribution Channel, the market is categorized into Supermarkets/Hypermarkets, Online Retail, Local Markets and Others. Supermarkets/Hypermarkets is the most dominating distribution channel, driven by the convenience of one-stop shopping, wide product variety and the ability to maintain consistent quality and freshness through advanced storage facilities. The increasing urbanization and changing consumer preferences for organized retail experiences support the dominance of supermarkets/hypermarkets in the fresh fruits and vegetables market.
Global Fresh Fruits and Vegetables Market, by Farming Method
Conventional
Organic
Based on Farming Method, the market is segmented into Conventional and Organic. Conventional is the most dominating farming method, driven by its higher yield capacity, lower production costs and wider availability across global markets. The established infrastructure and supply chains for conventionally grown produce, coupled with its ability to meet large-scale demand, contribute significantly to the dominance of this segment.
Global Fresh Fruits and Vegetables Market, by End-use
Direct Consumption
Food Processing
Based on End-Use, the market is segmented into Direct Consumption and Food Processing. Direct Consumption is the most dominating segment, driven by the increasing health consciousness among consumers and the growing trend of incorporating fresh produce into daily diets. The rising awareness of the nutritional benefits of consuming fruits and vegetables in their fresh form, along with the convenience factor, supports the dominance of the direct consumption segment in this market.
Global Fresh Fruits and Vegetables Market, by Geography
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
Based on Geography, the market is segmented into North America, Europe, Asia-Pacific, Latin America and the Middle East & Africa. Asia-Pacific is both the largest and one of the fastest-growing regions, driven by its vast population, increasing disposable incomes and growing health awareness. The region's diverse climatic conditions supporting a wide variety of produce, coupled with improving cold chain infrastructure and retail networks, contributes significantly to its market dominance and continued rapid growth.
The Global Fresh Fruits and Vegetables Market study report will provide valuable insight with an emphasis on the global market. The major players in the Fresh Fruits and Vegetables Market include Dole Food Company, Inc., Fresh Del Monte Produce Inc., Chiquita Brands International, Total Produce plc, Greenyard NV, Sunkist Growers, Inc., Fyffes plc, Naturipe Farms, LLC, The Wonderful Company LLC and Driscoll's, Inc.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above- mentioned players globally.
Fresh Fruits and Vegetables Market Recent Developments
In February 2024, Dole Food Company, Inc. launched an AI-powered quality control system for its packing facilities, enhancing the consistency and efficiency of fruit grading and sorting processes.
In April 2024, Fresh Del Monte Produce Inc. announced a strategic partnership with a leading vertical farming company to develop urban indoor farms for year-round production of select vegetables, aiming to reduce transportation costs and improve freshness for urban consumers.