新鲜水果市场规模、份额及成长分析（按产品、分销通路、新鲜度、性质和包装类型）－2025-2032 年产业预测

预计到 2023 年全球新鲜水果市场规模将达到 5,943.2 亿美元，从 2024 年的 6,169 亿美元成长到 2032 年的 8,313.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 3.8%。

随着新兴经济体和已开发经济体的健康意识不断增强以及对水果益处的了解不断增加，新鲜水果和饮料市场正在经历显着增长。人口成长、都市化和可支配收入增加等因素正在推动需求。根据国际食品资讯委员会的一项调查，越来越多的消费者选择外出用餐，促进了更多生鲜食品的消费。已开发地区对方便食品的追求也促进了这一增长。调气包装和食用涂层等包装创新将提高产品的新鲜度和保质期。然而，严格的政府监管和新鲜水果的高成本仍然是阻碍未来市场扩张的挑战。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

新鲜水果市场规模（按产品划分）

• 市场概览
• 苹果和梨
• 香蕉
• 浆果和葡萄
• 柑橘
• 西瓜和甜瓜
• 芒果和番石榴
• 凤梨
• 其他的

新鲜水果市场规模（按分销管道）

• 市场概览
• 离线
• 在线的

新鲜水果市场规模（以新鲜度）

• 市场概览
• 新鲜的
• 半新鲜
• 《冷冻》
• 烘干

新鲜水果市场规模（按类型）

• 市场概览
• 有机的
• 传统的

按包装类型分類的新鲜水果市场规模

• 市场概览
• 单独贩售
• 按袋出售
• 容器
• 泡壳

新鲜水果市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Dole plc（Ireland）
• Calavo Growers（United States）
• Wilmar International（Singapore）
• Del Monte Foods（United States）
• Fresh Del Monte Produce Inc.（Cayman Islands）
• Total Produce plc（Ireland）
• Chiquita Brands International（United States）
• Sunkist Growers, Inc.（United States）
• T&G Global Limited（New Zealand）
• San Miguel Corporation（Philippines）
• Sumitomo Corporation（Japan）
• Mission Produce（United States）
• Westfalia Fruit（South Africa）
• Camposol Holding（Peru）
• Hortifrut（Chile）
• Costa Group Holdings（Australia）
• Orchard Supply Hardware（United States）
• The Wonderful Company（United States）
• Blue Skies Holdings（United Kingdom）

结论和建议

Global Fresh Fruits Market size was valued at USD 594.32 billion in 2023 and is poised to grow from USD 616.9 billion in 2024 to USD 831.37 billion by 2032, growing at a CAGR of 3.8% during the forecast period (2025-2032).

The market for fresh fruits and beverages is experiencing significant growth driven by heightened health awareness and increased knowledge of the benefits of fruits in both emerging and developed nations. Factors such as population growth, urbanization, and rising disposable incomes are fueling demand. The International Food Information Council's survey indicates more consumers are concerned about eating out, further promoting fresh food consumption. The trend towards convenience foods in developed regions also contributes to this growth. Innovations in packaging, such as modified atmosphere packaging and edible coatings, are set to enhance the freshness and shelf life of products. However, stringent government regulations and high costs associated with fresh fruit remain challenges that could hinder market expansion in the future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Fruits market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Fruits Market Segments Analysis

Global Fresh Fruits Market is segmented by Product, Distribution Channel, Freshness, Nature, Packaging Type and region. Based on Product, the market is segmented into Apples & Pears, Bananas, Berries & Grapes, Citrus Fruits, Watermelon and Melon, Mangoes and Guava, Pineapples and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Freshness, the market is segmented into Fresh, Semi-Fresh, Frozen and Dried. Based on Nature, the market is segmented into Organic and Conventional. Based on Packaging Type, the market is segmented into Loose, Bags, Containers and Clamshells. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fresh Fruits Market

The Global Fresh Fruits market is experiencing growth driven by heightened consumer awareness regarding the health advantages associated with fresh fruit consumption. As individuals become more informed about the nutritional value of these fruits, they are incorporating them more frequently into their diets. Fresh fruits are rich in essential vitamins, minerals, fiber, and other beneficial nutrients, contributing to improved health and well-being. Moreover, their consumption is linked to a reduced risk of chronic diseases, including cancer, diabetes, and heart disease, further propelling demand in the market as people prioritize healthier lifestyle choices.

Restraints in the Global Fresh Fruits Market

The Global Fresh Fruits market faces a significant restraint due to the highly seasonal nature of fresh fruit availability. Many fruits are only in season during specific times of the year, resulting in potential supply shortages and unpredictable price fluctuations. These factors complicate purchasing decisions for both retailers and consumers, as they struggle to navigate the inconsistencies in availability. Consequently, this seasonality can hinder the market's overall stability and predictability, making it challenging for businesses to manage inventory and for customers to plan their purchases effectively throughout the year.

Market Trends of the Global Fresh Fruits Market

The global fresh fruits market is witnessing a significant upward trend, primarily propelled by the increasing consumer inclination towards healthy and natural food options. As health consciousness intensifies, fresh fruits are celebrated not only for their rich vitamins and minerals but also for their role in holistic wellness. This trend is particularly pronounced in emerging economies, where rising disposable incomes and a shift towards modern dietary habits are catalyzing a surge in demand for premium-quality fresh produce. Retailers are responding with expansive offerings, reinforcing the market's growth potential and presenting lucrative opportunities for stakeholders across the supply chain.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Fresh Fruits Market Size by Product & CAGR (2025-2032)

• Market Overview
• Apples & Pears
• Bananas
• Berries & Grapes
• Citrus Fruits
• Watermelon and Melon
• Mangoes and Guava
• Pineapples
• Others

Global Fresh Fruits Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Fresh Fruits Market Size by Freshness & CAGR (2025-2032)

• Market Overview
• Fresh
• Semi-Fresh
• Frozen
• Dried

Global Fresh Fruits Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Fresh Fruits Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Loose
• Bags
• Containers
• Clamshells

Global Fresh Fruits Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Freshness, Nature, Packaging Type)
  • US
  • Canada
• Europe (Product, Distribution Channel, Freshness, Nature, Packaging Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Freshness, Nature, Packaging Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Freshness, Nature, Packaging Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Freshness, Nature, Packaging Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Dole plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calavo Growers (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilmar International (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Del Monte Foods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresh Del Monte Produce Inc. (Cayman Islands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Total Produce plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chiquita Brands International (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunkist Growers, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• T&G Global Limited (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• San Miguel Corporation (Philippines)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sumitomo Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mission Produce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Westfalia Fruit (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Camposol Holding (Peru)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hortifrut (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costa Group Holdings (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orchard Supply Hardware (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wonderful Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Skies Holdings (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations