新鲜水果和蔬菜市场规模、份额和成长分析（按类型、类别、性质、水果类型、蔬菜类型、分销管道、最终用户和地区划分）—产业预测，2025-2032年

预计到 2024 年，全球新鲜水果和蔬菜市场价值将达到 891 亿美元，到 2025 年将成长至 1,104.8 亿美元，到 2033 年将成长至 6,175.5 亿美元，在预测期（2026-2033 年）内复合年增长率为 24.0%。

全球新鲜蔬果市场正经历强劲成长，这主要得益于人们健康意识的提升、植物性食品消费的日益普及以及对天然有机产品的偏好不断增强。这一趋势使得蔬果成为包括家庭和餐饮服务业在内的各种场合的基本主食。超级市场和大卖场等现代零售通路的扩张显着提升了消费者获取生鲜食品的便利性。此外，消费者对健康便捷零食的需求不断增长，也推动了生鲜产品和干製蔬果产品日益普及和多样化。市场竞争格局的特点是主要生产商、农民、批发商和零售商之间建立策略联盟，透过提高供应链效率以及在包装和保鲜技术方面的创新来塑造市场趋势。

全球新鲜水果和蔬菜市场驱动因素

全球新鲜蔬果市场的主要驱动力之一是消费者健康意识的提升。随着人们对健康饮食和植物性生活方式的兴趣日益浓厚，越来越多的人开始优先选择生鲜食品而非加工食品。这一趋势也受到人们对富含水果和蔬菜饮食益处的认识不断提高的推动，这些益处包括改善消化功能、控制体重以及降低慢性疾病风险。因此，对生鲜食品的需求持续增长，零售商和生产商正努力改进产品种类和供应，以满足消费者日益增长的健康意识。

限制全球新鲜水果和蔬菜市场的因素

全球新鲜蔬果市场面临的主要限制因素之一是日益增长的食品安全担忧以及对农药残留和微生物污染的严格监管。消费者健康和营养意识提升的提高，促使人们对农业生产方式和产品品质进行更严格的审查。这导致生产商和经销商面临更严格的合规要求，从而增加营运成本并降低供应链效率。此外，未能达到这些标准可能导致产品召回和消费者信心丧失，从而阻碍市场成长，并在竞争日益激烈的环境中为维持稳定的供应链带来挑战。

全球新鲜水果和蔬菜市场趋势

全球新鲜蔬果市场正经历着向有机种植和永续来源产品的重大转变，这主要得益于意识提升健康、福祉和环境永续性意识的不断提高。随着越来越多的消费者优先考虑不含合成农药的产品，并选择非基因改造（Non-GMO）产品，零售商和生产商正在扩大有机产品的供应以满足这一需求。这一趋势体现在食品供应链透明度的提升，有助于建立信任并加强与消费者的联繫。此外，对永续包装的投资也越来越符合具有环保意识的消费者的价值观。因此，这一趋势正在重塑消费者的偏好，并推动消费者对市场上天然食品品牌的长期忠诚度。

目录

介绍

• 调查目标
• 市场定义和范围

调查方法

• 调查过程
• 二手资料和一手资料方法
• 市场规模估算方法

执行摘要

• 全球市场展望
• 主要市场亮点
• 细分市场概览
• 竞赛概况

市场动态与展望

• 总体经济指标
• 驱动因素和机会
• 限制与挑战
• 供给面趋势
• 需求面趋势
• 波特的分析和影响

关键市场考察

• 关键成功因素
• 影响市场的因素
• 关键投资机会
• 生态系测绘
• 市场吸引力指数（2025）
• PESTEL 分析
• 价值链分析
• 定价分析
• 案例研究
• 监管环境
• 技术评估
• 技术评估
• 监管环境
• 客户和购买标准分析

全球新鲜水果和蔬菜市场规模（按类型和复合年增长率划分）（2026-2033 年）

• 水果
• 蔬菜
• 异域产品
• 有机农产品
• 传统农产品

全球新鲜水果和蔬菜市场规模（按类别划分）及复合年增长率（2026-2033 年）

• 新鲜切割
• 完整的农产品
• 即食
• 冷冻新鲜农产品
• 预包装农产品

全球新鲜水果和蔬菜市场规模（按类型划分）及复合年增长率（2026-2033 年）

• 有机种植
• 传统的

全球新鲜水果和蔬菜市场规模（按水果类型划分）及复合年增长率（2026-2033 年）

• 柑橘
• 莓果
• 热带水果
• 梨
• 核果
• 瓜
• 葡萄

全球新鲜水果及蔬菜市场规模（依蔬菜类型划分）及复合年增长率（2026-2033 年）

• 绿叶蔬菜
• 根茎类
• 十字花科蔬菜
• 葫芦科植物
• 茄科蔬菜
• 葱属

全球新鲜水果及蔬菜市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 超级市场和大卖场
• 便利商店
• 专卖店
• 线上零售
• 批发商
• 餐饮酒店业

全球新鲜水果和蔬菜市场按最终用户和复合年增长率划分（2026-2033 年）

• 家用
• 食品服务业
• 食品加工机
• 零售商
• 出口买家

全球新鲜水果和蔬菜市场规模（按包装类型划分）及复合年增长率（2026-2033 年）

• 散装包装
• 塑胶托盘
• 纸箱
• 袋子和小袋
• 泡壳包装

全球新鲜水果和蔬菜市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Dole plc
• Fresh Del Monte Produce
• Chiquita Brands International
• Greenyard
• Fyffes
• Total Produce
• Sunkist Growers
• Driscoll's
• Sun Pacific
• Mission Produce
• Costa Group
• Bonduelle
• Naturipe Farms
• Taylor Fresh Foods
• Zespri International
• Olam Agri
• Grimmway Farms
• T&G Global
• India Fresh Produce Group
• Sunkara Group

结论与建议

Global Fresh Fruits and Vegetables Market size was valued at USD 89.1 billion in 2024 and is poised to grow from USD 110.48 billion in 2025 to USD 617.55 billion by 2033, growing at a CAGR of 24.0% during the forecast period (2026-2033).

The global fresh fruits and vegetables market is experiencing robust growth driven by heightened health awareness, an increasing shift toward plant-based diets, and a preference for natural and organic produce. This trend sees fruits and vegetables emerging as fundamental staples in various settings, including households and foodservice operations. The expansion of modern retail channels, such as supermarkets and hypermarkets, has significantly improved access to fresh produce. Additionally, the growing demand for healthy, convenient snack options has led to a broader range of offerings, with both fresh and dried products gaining traction. The competitive landscape is characterized by major producers and strategic partnerships among farmers, wholesalers, and retailers, enhancing supply chain efficiency and shaping market trends through innovation in packaging and preservation technologies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Fruits and Vegetables market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Fruits and Vegetables Market Segments Analysis

Global Fresh Fruits and Vegetables Market is segmented by Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging and region. Based on Type, the market is segmented into Fruits, Vegetables, Exotic Produce, Organic Produce and Conventional Produce. Based on Category, the market is segmented into Fresh Cut, Whole Produce, Ready to Eat, Frozen Fresh Produce and Pre-Packaged Produce. Based on Nature, the market is segmented into Organic and Conventional. Based on Fruit Type, the market is segmented into Citrus Fruits, Berries, Tropical Fruits, Pome Fruits, Stone Fruits, Melons and Grapes. Based on Vegetable Type, the market is segmented into Leafy Greens, Root Vegetables, Cruciferous Vegetables, Gourds, Nightshades and Alliums. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, Wholesalers and HoReCa. Based on End User, the market is segmented into Household, Food Service, Food Processors, Retailers and Export Buyers. Based on Packaging, the market is segmented into Loose Packaging, Plastic Trays, Carton Boxes, Bags and Pouches and Clamshell Packaging. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fresh Fruits and Vegetables Market

One of the key market drivers for the Global Fresh Fruits and Vegetables Market is the rising health consciousness among consumers. With an increasing focus on healthy eating and a plant-based lifestyle, more individuals are prioritizing the consumption of fresh produce over processed foods. This trend is further fueled by growing awareness of the health benefits associated with a diet rich in fruits and vegetables, such as improved digestion, weight management, and reduced risk of chronic diseases. As a result, demand for fresh produce continues to increase, prompting retailers and producers to enhance their offerings and accessibility to meet this health-driven consumer preference.

Restraints in the Global Fresh Fruits and Vegetables Market

One significant market restraint for the global fresh fruits and vegetables market is the increasing prevalence of food safety concerns and stringent regulations surrounding pesticide residues and microbial contamination. With rising consumer awareness about health and nutrition, there is heightened scrutiny on agricultural practices and product quality. This has led to stricter compliance requirements for producers and distributors, which can drive up operational costs and limit supply chain efficiency. Additionally, failure to meet these standards can result in product recalls and loss of consumer trust, hindering market growth and prompting challenges in maintaining consistent supply in an increasingly competitive landscape.

Market Trends of the Global Fresh Fruits and Vegetables Market

The global fresh fruits and vegetables market is witnessing a significant shift towards organic and sustainably sourced produce, driven by increasing consumer awareness regarding health, wellness, and environmental sustainability. As more shoppers prioritize products devoid of synthetic pesticides and embrace non-GMO options, retailers and producers are enhancing their organic offerings to meet this demand. This trend encompasses greater transparency throughout the food supply chain, fostering trust and reinforcing consumer connections. Additionally, investments in sustainable packaging further align with eco-conscious consumer values. Consequently, this movement is reshaping consumer preferences and promoting long-term loyalty to natural food brands across the marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment
• Technology Assessment
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Fresh Fruits and Vegetables Market Size by Type & CAGR (2026-2033)

• Market Overview
• Fruits
• Vegetables
• Exotic Produce
• Organic Produce
• Conventional Produce

Global Fresh Fruits and Vegetables Market Size by Category & CAGR (2026-2033)

• Market Overview
• Fresh Cut
• Whole Produce
• Ready to Eat
• Frozen Fresh Produce
• Pre-Packaged Produce

Global Fresh Fruits and Vegetables Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Organic
• Conventional

Global Fresh Fruits and Vegetables Market Size by Fruit Type & CAGR (2026-2033)

• Market Overview
• Citrus Fruits
• Berries
• Tropical Fruits
• Pome Fruits
• Stone Fruits
• Melons
• Grapes

Global Fresh Fruits and Vegetables Market Size by Vegetable Type & CAGR (2026-2033)

• Market Overview
• Leafy Greens
• Root Vegetables
• Cruciferous Vegetables
• Gourds
• Nightshades
• Alliums

Global Fresh Fruits and Vegetables Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail
• Wholesalers
• HoReCa

Global Fresh Fruits and Vegetables Market Size by End User & CAGR (2026-2033)

• Market Overview
• Household
• Food Service
• Food Processors
• Retailers
• Export Buyers

Global Fresh Fruits and Vegetables Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Loose Packaging
• Plastic Trays
• Carton Boxes
• Bags and Pouches
• Clamshell Packaging

Global Fresh Fruits and Vegetables Market Size & CAGR (2026-2033)

• North America (Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging)
  • US
  • Canada
• Europe (Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Dole plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresh Del Monte Produce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chiquita Brands International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Greenyard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fyffes
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Total Produce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunkist Growers
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Driscoll's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sun Pacific
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mission Produce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costa Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bonduelle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naturipe Farms
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taylor Fresh Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zespri International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olam Agri
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grimmway Farms
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• T&G Global
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• India Fresh Produce Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunkara Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations