新鲜蔬菜市场规模、份额和成长分析（按产品、分销管道、最终用途、种植方式和地区）- 2025-2032 年产业预测

2023 年全球新鲜蔬菜市场规模价值 8,141.1 亿美元，预计将从 2024 年的 11927 亿美元成长到 2032 年的 6,1535 亿美元，预测期内（2025-2032 年）的复合年增长率为 25.2%。

随着消费者对更健康、更有营养的选择的偏好日益增加，新鲜蔬菜市场继续成为全球食品产业重要且不断发展的领域。该市场提供从绿叶蔬菜到根茎类作物等各种农产品，随着人们健康和永续饮食习惯意识的不断增强，该市场正在蓬勃发展。都市化和生活方式的改变推动了对方便又营养食品的需求增加。新冠疫情凸显了强大生鲜农产品供应链的重要性，也证明了其对消费者变化的适应力。此外，精密农业和永续实践等农业技术的进步正在提高产品的品质和寿命。随着人们健康意识的不断增强，该行业预计将在全球市场稳步成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

新鲜蔬菜市场规模（依产品划分）

• 市场概况
• 番茄
• 洋葱
• 高丽菜
• 黄瓜
• 茄子
• 豆子
• 红萝卜
• 其他的

新鲜蔬菜市场规模（按分销管道划分）

• 市场概况
• 离线
• 在线的

新鲜蔬菜市场规模（依最终用途划分）

• 市场概况
• 适合家庭使用
• 商业的

以栽培方式分類的新鲜蔬菜市场规模

• 市场概况
• 传统的
• 有机的

生鲜蔬菜市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Dole plc（Ireland）
• Fresh Del Monte Produce Inc.（United States）
• Costa Group Holdings Limited（Australia）
• Robinson Fresh（United States）
• Driscoll's, Inc.（United States）
• Keelings（Ireland）
• Mirak Group（United Arab Emirates）
• Fruitable Fresh Sdn Bhd（Malaysia）
• Naturipe Farms（United States）
• Goknur Gida（Turkey）
• EMONA Co. Ltd.（Japan）
• Fresgarrido（Spain）
• BelOrta（Belgium）
• Bonduelle SA（France）
• Greenyard NV（Belgium）
• Calavo Growers, Inc.（United States）
• Total Produce plc（Ireland）
• Sakata Seed Corporation（Japan）
• Takii & Co., Ltd.（Japan）
• Vilmorin & Cie SA（France）

结论和建议

Global Fresh Vegetables Market size was valued at USD 814.11 billion in 2023 and is poised to grow from USD 1019.27 billion in 2024 to USD 6153.5 billion by 2032, growing at a CAGR of 25.2% during the forecast period (2025-2032).

The fresh vegetables market remains a vital and evolving segment of the global food industry, driven by an ever-increasing consumer preference for healthy, nutrient-rich options. With a diverse array of produce from leafy greens to root vegetables, the market is thriving amid a growing awareness of wellness and sustainable eating habits. Urbanization and changing lifestyles further amplify the demand for convenient yet nutritious foods. The COVID-19 pandemic highlighted the importance of a robust supply chain for fresh vegetables, showcasing its adaptability to consumer shifts. Furthermore, advancements in agricultural technology, such as precision farming and sustainable practices, are enhancing product quality and longevity. As health-conscious preferences continue to rise, this sector is poised for consistent growth in the global market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Vegetables market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Vegetables Market Segments Analysis

Global Fresh Vegetables Market is segmented by Product, Distribution Channel, End Use, Farming Method and region. Based on Product, the market is segmented into Tomato, Onion, Cabbage, Cucumber, Eggplant, Beans, Carrot and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on End Use, the market is segmented into Household and Commercial. Based on Farming Method, the market is segmented into Conventional and Organic. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fresh Vegetables Market

The global fresh vegetables market is significantly driven by the growing awareness of the health benefits linked to the consumption of fresh produce. As individuals become more health-conscious, they tend to prioritize nutritious and natural food options, leading to an increased demand for fresh vegetables. This trend reflects a broader shift towards healthier eating habits, as consumers recognize the role that fresh vegetables play in promoting overall well-being and preventing various health issues. Consequently, this heightened interest in nutritious foods is poised to continue influencing market growth and shaping consumer choices in the fresh vegetable sector.

Restraints in the Global Fresh Vegetables Market

The Global Fresh Vegetables market faces significant challenges due to the seasonal variations in the availability of fresh produce. These fluctuations can create supply difficulties that affect market stability, often resulting in unpredictable price volatility. As certain vegetables become scarce during off-seasons, vendors may struggle to meet consumer demand, leading to increased costs and reduced accessibility for buyers. Furthermore, this unpredictability can impact the overall profitability of businesses within the industry, compelling them to develop strategies to mitigate risks associated with seasonal supply constraints while ensuring a steady flow of products throughout the year.

Market Trends of the Global Fresh Vegetables Market

The Global Fresh Vegetables market is witnessing a notable trend driven by a rising consumer preference for organic and locally-sourced produce. As health-conscious buyers become more aware of the benefits of minimizing chemical exposure and supporting sustainability, there is an escalating demand for fresh vegetables that align with these values. This shift is prompting retailers and suppliers to enhance their offerings of organic and farm-to-table products, leading to growth in local farming initiatives and community-supported agriculture. Consequently, the market is evolving, with consumers favoring fresh, nutritious options that also contribute to a reduced carbon footprint.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Fresh Vegetables Market Size by Product & CAGR (2025-2032)

• Market Overview
• Tomato
• Onion
• Cabbage
• Cucumber
• Eggplant
• Beans
• Carrot
• Others

Global Fresh Vegetables Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Fresh Vegetables Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Household
• Commercial

Global Fresh Vegetables Market Size by Farming Method & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Fresh Vegetables Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, End Use, Farming Method)
  • US
  • Canada
• Europe (Product, Distribution Channel, End Use, Farming Method)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, End Use, Farming Method)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, End Use, Farming Method)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, End Use, Farming Method)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Dole plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresh Del Monte Produce Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costa Group Holdings Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Robinson Fresh (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Driscoll's, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keelings (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mirak Group (United Arab Emirates)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fruitable Fresh Sdn Bhd (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naturipe Farms (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goknur Gida (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EMONA Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresgarrido (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BelOrta (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bonduelle S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Greenyard NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calavo Growers, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Total Produce plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sakata Seed Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Takii & Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vilmorin & Cie SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations