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市场调查报告书
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1943530

液体清洁剂市场 - 全球产业规模、份额、趋势、机会及预测（按类型、销售管道、最终用户、地区和竞争格局划分，2021-2031年）

Liquid Detergent Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Type, By Sales Channel, By End-User, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球液体清洁剂市场预计将从 2025 年的 353.5 亿美元成长到 2031 年的 494.1 亿美元，年复合成长率为 5.74%。

由于快速的都市化和自动洗衣机的普及（自动洗衣机需要使用水溶性清洁剂），由表面活性剂和酵素组成的液体清洁剂（用于清洁纺织品和餐具）的需求量正在不断增长。此外，节能型冷水洗涤方式的兴起也推动了液体清洁剂的使用趋势，因为液体洗涤剂通常比粉状清洁剂更易溶于水。根据美国清洁协会 (ACI) 2024 年的数据，46% 的消费者在大部分洗衣过程中使用冷水，这进一步凸显了液体清洁剂的实用优势。

市场概览
预测期 2027-2031
市场规模：2025年 353.5亿美元
市场规模：2031年 494.1亿美元
复合年增长率：2026-2031年 5.74%
成长最快的细分市场 有机的
最大的市场 亚太地区

然而，该产业在环境永续性和塑胶废弃物管理方面面临许多挑战。对一次性塑胶容器的严格监管给生产商带来了沉重的合规负担和营运成本。这种法规环境迫使企业投入大量资源开发替代包装，造成财务障碍，可能阻碍全球液体清洁剂产业的稳定发展。

市场驱动因素

对永续和环保产品日益增长的需求正在从根本上改变市场格局。随着消费者越来越重视环境责任，製造商为了满足严格的法规要求，正在采用可生物降解的成分、符合道德规范的原材料，并改进产品以减少对生态系统的影响。这种转变不仅影响包装，也影响清洁产品的化学成分，进而促进可再生原料的使用，实现长期永续性。根据美国清洁协会 (ACI) 于 2024 年 10 月发布的《2024 年永续发展报告》，60% 的会员公司承诺使用 RSPO 认证的永续棕榈油，这凸显了整个产业在改善供应链永续性方面正在发生的积极变化。

同时，高浓缩配方技术的进步透过提升效率和便利性，推动了市场成长。现代液体清洁剂旨在以更少的用量实现高效清洁，从而减少水资源消耗、包装废弃物和运输成本。这种对创新性能的关注正为主要企业带来丰厚的经济效益。根据宝洁公司2024年年度报告（2024年8月），其全球织物护理部门在过去三年中实现了平均超过6%的有机销售成长。此外，Church & Dwight公司（2024年11月）2024年第三季财报也印证了液体产品的强劲势头，该财报指出，Arm & Hammer液体清洁剂的销量在第三季度增长了2%，超过了停滞不前的品类平均水平。

市场挑战

严格的环境法规和紧急应变塑胶废弃物问题的迫切需求是全球液体清洁剂市场面临的主要障碍。监管机构对一次性塑胶容器（液体清洁剂的主要包装）提出了日益严格的要求。这些法规迫使製造商对其生产系统进行重大改革，并承担巨额成本以满足新的循环经济标准。这些营运变革需要对研发和永续基础设施进行大规模投资，将关键资金从成长策略和新产品开发中转移出去，减缓了整个产业的扩张速度。

这项挑战的严峻程度体现在业界对这些严格包装标准的缓慢采纳。根据美国清洁协会（ACI）发布的2024年报告，只有21家会员公司基本实现或符合其建立完全循环产品包装的目标。这项数据凸显了製造商在摆脱传统塑胶包装的过程中所面临的巨大财务和营运障碍。为满足永续性标准而采取的措施造成了供应链瓶颈，限制了企业高效提升产能的能力。

市场趋势

预先计量的单次使用洗衣凝珠的普及正在改变消费者的行为，因为它无需手动加药，并最大限度地减少了废弃物。这种形式凭藉其便捷性、易于储存和可靠的清洁效果，完美契合了现代生活方式，有效地为洗衣市场开闢了一个高端细分领域。製造商正利用这一趋势，透过采用多腔室结构扩展其洗衣凝珠产品线，将酵素、清洁剂和柔顺剂在洗涤前保持分离，从而实现复杂的化学稳定性。近期的数据也印证了这种形式的强大市场吸引力。根据Church & Dwight公司2024年11月发布的“2024年第三季财报电话会议”，Arm & Hammer单次使用清洁剂的消费量环比增长16.5%，显着高于该品类的整体增长率。

同时，零售商和自有品牌（PB）的成长正在改变市场格局，因为消费者越来越追求物美价廉的产品。在持续通膨的背景下，零售商正积极改进其液体清洁剂产品，采用更先进的配方和环保包装，以与大型全国性品牌直接竞争。这项策略使品牌专卖店从低价产品转型为功效媲美主流製造商产品的优质产品，并占据了可观的市场份额。根据自有品牌製造商协会（PLMA）2025年1月发布的关于2024年底销售情况的新闻稿，家用产品领域自有品牌专卖店的销量增长了3.3%，使其成为当年增长最快的细分市场之一。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球液体清洁剂市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 按类型（有机物、无机物）
    • 依销售管道（超级市场/大卖场、百货公司、便利商店、线上、其他）
    • 按最终用户（住宅、商用）划分
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章 北美液体清洁剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲液体清洁剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章 亚太地区液体清洁剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

9. 中东和非洲液体清洁剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲液体清洁剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球液体清洁剂市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Colgate Palmolive
  • The Clorox Company
  • Godrej Consumer Products
  • Unilever PLC
  • The Procter & Gamble Company
  • Johnson & Johnson
  • Church and Dwight Company
  • Henkel AG & Co. KGaA
  • Amway Corporation
  • Reckitt Benckiser Group PLC

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 2824

The Global Liquid Detergent Market is projected to expand from USD 35.35 Billion in 2025 to USD 49.41 Billion by 2031, reflecting a CAGR of 5.74%. Liquid detergents, composed of surfactants and enzymes to clean fabrics and dishware, are seeing increased demand due to swift urbanization and the growing use of automatic washing machines requiring soluble cleaners. Additionally, the move toward energy-saving cold wash cycles has favored liquid forms over powders because of their better solubility. Data from the American Cleaning Institute in 2024 indicates that 46% of consumers now use cold water for most laundry, a habit that bolsters the practical benefits of liquid detergents.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 35.35 Billion
Market Size 2031USD 49.41 Billion
CAGR 2026-20315.74%
Fastest Growing SegmentOrganic
Largest MarketAsia Pacific

However, the sector encounters a major obstacle concerning environmental sustainability and plastic waste management. Strict rules against single-use plastic containers place heavy compliance burdens and operational expenses on producers. This regulatory environment forces firms to commit substantial resources to alternative packaging, presenting a financial barrier that could hamper the smooth growth of the global liquid detergent industry.

Market Driver

The market is being fundamentally transformed by the growing desire for sustainable and eco-friendly formulations, with consumers placing a higher value on environmental responsibility. Producers are modifying their products to lower ecological impact by utilizing biodegradable components and ethically sourced materials to satisfy rigorous regulations. This transition impacts not just packaging but the essential chemistry of the cleaning agents, encouraging the use of renewable feedstocks for long-term sustainability. According to the American Cleaning Institute, October 2024, in the '2024 Sustainability Report', 60% of member firms have pledged to utilize RSPO-certified sustainable palm oil, highlighting a collective industry move to improve supply chain sustainability.

Simultaneously, technological progress in concentrated formulas is driving market growth by providing enhanced efficiency and convenience. Modern liquid detergents are designed to clean effectively in smaller quantities, leading to reductions in water consumption, packaging waste, and shipping expenses. This emphasis on innovative performance is yielding financial gains for leading companies; according to Procter & Gamble, August 2024, in the '2024 Annual Report', the Global Fabric Care segment realized an average organic sales increase of over 6% in the past three years. Moreover, demonstrating the strength of liquid products, according to Church & Dwight Co., Inc., November 2024, in the 'Q3 2024 Results' report, Arm & Hammer liquid laundry detergent usage rose by 2% in the third quarter, surpassing the stagnant category average.

Market Challenge

Strict environmental mandates and the urgent need to address plastic waste present a significant barrier to the global liquid detergent market. Authorities are increasingly imposing rigorous requirements on single-use plastic vessels, which are the dominant packaging for liquid cleaners. These regulations force producers to drastically restructure their manufacturing systems and spend heavily to meet emerging circular economy norms. Such required operational changes necessitate large investments in research and sustainable infrastructure, shifting vital capital away from growth initiatives and new product creation, thereby slowing the industry's overall expansion.

The magnitude of this challenge is reflected in the industry's sluggish pace in adopting these strict packaging criteria. As reported by the American Cleaning Institute in 2024, only 21 member firms had effectively met or aligned with the objective of establishing fully circular product packaging. This statistic highlights the significant financial and operational obstacles manufacturers encounter in transitioning from conventional plastics. The effort to satisfy these sustainability standards creates supply chain bottlenecks, restricting the capacity of companies to efficiently increase production.

Market Trends

The widespread adoption of pre-measured unit-dose pods is transforming consumer behavior by removing the need for manual measuring and minimizing waste. This format suits modern lifestyles through its convenience, storage simplicity, and reliable cleaning results, effectively adding a premium tier to the laundry market. Producers are leveraging this trend by broadening pod offerings to feature multi-chamber structures that keep enzymes, detergents, and softeners separate until washing, enabling complex chemical stability. The strong market appeal of this format is shown in recent data; according to Church & Dwight Co., Inc., November 2024, in the 'Q3 2024 Earnings Call', consumption of Arm & Hammer unit dose detergent increased by 16.5% in the quarter, largely surpassing the wider category's performance.

At the same time, the growth of retailer and private label brands is altering market structures as shoppers increasingly look for value without sacrificing quality. Motivated by persistent inflation, retailers are actively enhancing their own liquid detergent products with improved formulas and eco-friendly packaging to compete directly with major national brands. This strategy has enabled store brands to secure significant market share, advancing from budget options to premium offerings that match the effectiveness of major manufacturers. According to the Private Label Manufacturers Association, January 2025, in a press release regarding 2024 year-end sales figures, store brand unit sales in the Home Care department rose by 3.3%, placing it among the year's top growth areas.

Key Market Players

  • Colgate Palmolive
  • The Clorox Company
  • Godrej Consumer Products
  • Unilever PLC
  • The Procter & Gamble Company
  • Johnson & Johnson
  • Church and Dwight Company
  • Henkel AG & Co. KGaA
  • Amway Corporation
  • Reckitt Benckiser Group PLC

Report Scope

In this report, the Global Liquid Detergent Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Liquid Detergent Market, By Type

  • Organic
  • Inorganic

Liquid Detergent Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Convenience Stores
  • Online
  • Others

Liquid Detergent Market, By End-User

  • Residential
  • Commercial

Liquid Detergent Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Liquid Detergent Market.

Available Customizations:

Global Liquid Detergent Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Liquid Detergent Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Organic, Inorganic)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Convenience Stores, Online, Others)
    • 5.2.3. By End-User (Residential, Commercial)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Liquid Detergent Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By End-User
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Liquid Detergent Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Sales Channel
        • 6.3.1.2.3. By End-User
    • 6.3.2. Canada Liquid Detergent Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Sales Channel
        • 6.3.2.2.3. By End-User
    • 6.3.3. Mexico Liquid Detergent Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Sales Channel
        • 6.3.3.2.3. By End-User

7. Europe Liquid Detergent Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By End-User
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Liquid Detergent Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Sales Channel
        • 7.3.1.2.3. By End-User
    • 7.3.2. France Liquid Detergent Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Sales Channel
        • 7.3.2.2.3. By End-User
    • 7.3.3. United Kingdom Liquid Detergent Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Sales Channel
        • 7.3.3.2.3. By End-User
    • 7.3.4. Italy Liquid Detergent Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Sales Channel
        • 7.3.4.2.3. By End-User
    • 7.3.5. Spain Liquid Detergent Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Sales Channel
        • 7.3.5.2.3. By End-User

8. Asia Pacific Liquid Detergent Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By End-User
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Liquid Detergent Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Sales Channel
        • 8.3.1.2.3. By End-User
    • 8.3.2. India Liquid Detergent Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Sales Channel
        • 8.3.2.2.3. By End-User
    • 8.3.3. Japan Liquid Detergent Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Sales Channel
        • 8.3.3.2.3. By End-User
    • 8.3.4. South Korea Liquid Detergent Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Sales Channel
        • 8.3.4.2.3. By End-User
    • 8.3.5. Australia Liquid Detergent Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Sales Channel
        • 8.3.5.2.3. By End-User

9. Middle East & Africa Liquid Detergent Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By End-User
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Liquid Detergent Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Sales Channel
        • 9.3.1.2.3. By End-User
    • 9.3.2. UAE Liquid Detergent Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Sales Channel
        • 9.3.2.2.3. By End-User
    • 9.3.3. South Africa Liquid Detergent Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Sales Channel
        • 9.3.3.2.3. By End-User

10. South America Liquid Detergent Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By End-User
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Liquid Detergent Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Sales Channel
        • 10.3.1.2.3. By End-User
    • 10.3.2. Colombia Liquid Detergent Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Sales Channel
        • 10.3.2.2.3. By End-User
    • 10.3.3. Argentina Liquid Detergent Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Sales Channel
        • 10.3.3.2.3. By End-User

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Liquid Detergent Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Colgate Palmolive
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. The Clorox Company
  • 15.3. Godrej Consumer Products
  • 15.4. Unilever PLC
  • 15.5. The Procter & Gamble Company
  • 15.6. Johnson & Johnson
  • 15.7. Church and Dwight Company
  • 15.8. Henkel AG & Co. KGaA
  • 15.9. Amway Corporation
  • 15.10. Reckitt Benckiser Group PLC

16. Strategic Recommendations

17. About Us & Disclaimer