液体清洁剂市场规模、份额和成长分析（按产品类型、包装规格、剂型、应用和地区划分）—产业预测（2026-2033年）

预计到 2024 年，全球液态清洁剂市场规模将达到 276.9 亿美元，到 2025 年将达到 292.7 亿美元，到 2033 年将达到 456.1 亿美元，预测期（2026-2033 年）的复合年增长率为 5.7%。

全球液体清洁剂市场受到都市化加快、洗衣机普及率提高以及卫生意识增强的显着影响。尤其是在新兴经济体，城市生活方式的改变和双薪家庭的增加推动了清洁产品的使用，从而导致对便捷高效清洁剂的需求激增。消费者越来越青睐液体清洁剂，因为它们使用方便且去污效果更佳。环保配方和永续包装的趋势也引起了具有环保意识的消费者的共鸣。此外，可支配收入的增加使消费者能够购买高级产品，从而推动了市场成长。然而，液体洗涤剂也面临许多挑战，例如与粉状清洁剂相比价格较高、环境影响方面的监管限制、原材料成本波动、来自自有品牌的激烈竞争，以及某些地区消费者对传统粉状清洁剂的持续偏好。

全球液体清洁剂市场成长要素

都市化趋势正在显着改变消费者的生活方式，导致人们对便利清洁产品（例如液体清洁剂）的需求不断增长。随着越来越多的人涌入都市区，快节奏的都市生活推动了人们对快速且有效率地清洁产品的需求。这种向城市生活的转变，加上零售通路的便利化和新兴中产阶级的崛起，促使人们更倾向于使用便利、即用型且不留污渍的清洁剂。因此，这些因素正在推动全球液体清洁剂市场的持续成长。

限制全球液体清洁剂市场的因素

全球液体清洁剂市场面临高价挑战，尤其与传统粉状清洁剂相比，价格优势更为显着，这在註重成本的市场中成为一大障碍。在这些地区，消费者更重视价格而非便利性和功效，限制了液体产品的吸引力。因此，企业必须调整行销策略，例如提供小包装和经济实惠的补充装，以提高液体清洁剂的普及度，鼓励消费者尝试使用。此举可望提升液体洗衣液在价格敏感型消费群中的接受度和市场渗透率。

全球液体清洁剂市场趋势

随着消费者对环境影响的意识日益增强，全球液体清洁剂市场正经历着向永续和环保产品的重大转变。消费者对植物来源成分、可回收包装和可生物降解配方的偏好不断增强，促使製造商创新并采用环保措施。减少塑胶使用和提供可重复填充产品的压力正在重塑市场格局，永续性已成为消费者购买决策的关键因素。这种趋势——环保意识强的消费者将永续性置于传统产品之上——不仅提升了品牌忠诚度，也使环保产品成为未来市场成长和竞争力的必要驱动力。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 顾客购买行为分析

全球液体清洁剂市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

• 标准液体清洁剂
• 高效率（HE）液体清洁剂
• 浓缩液体清洁剂
• 特殊液体清洁剂

全球液体清洁剂市场规模（依包装规格及复合年增长率划分）（2026-2033 年）

• 小容量（小于1公升）
• 中等容量（1-2公升）
• 大容量（超过2公升）

全球液体清洁剂市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 瓶子
• 包装/小袋
• 自动贩卖机

全球液体清洁剂市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 家用
• 商业的

全球液体清洁剂市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 线上零售
• 线下零售
• 超级市场/大卖场
• 便利商店
• 专卖店
• 其他的

全球液体清洁剂市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Procter & Gamble（US）
• Unilever（UK）
• Lion Corporation（Japan）
• KAO CORPORATION（Japan）
• Henkel AG & Co. KGaA（Germany）
• Church & Dwight Co., Inc.（US）
• Reckitt Benckiser Group plc.（UK）
• Wipro Consumer Care and Lighting（India）
• Guangzhou Blue Moon Industrial Co., Ltd.（China）
• Method products, PBC（US）

结论与建议

Global Liquid Laundry Detergent Market size was valued at USD 27.69 Billion in 2024 and is poised to grow from USD 29.27 Billion in 2025 to USD 45.61 Billion by 2033, growing at a CAGR of 5.7% during the forecast period (2026-2033).

The global liquid laundry detergent market is significantly influenced by rising urbanization, increased washing machine adoption, and heightened hygiene awareness. The demand for convenient and efficient detergents is surging, particularly in emerging economies where urban lifestyles and dual-income households drive cleaning product usage. Consumers are increasingly favoring liquid detergents for their convenience and superior stain removal capabilities. Trends towards eco-friendly formulations and sustainable packaging resonate with environmentally conscious buyers. Additionally, rising disposable incomes enable consumers to purchase premium products, enhancing market growth. However, challenges include higher pricing relative to powder detergents, regulatory constraints regarding environmental impact, fluctuations in raw material costs, intense competition from private labels, and lingering consumer preferences for traditional powder options in certain regions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Liquid Laundry Detergent market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Liquid Laundry Detergent Market Segments Analysis

Global Liquid Laundry Detergent Market is segmented by Product Type, Packaging Size, Form, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Standard Liquid Detergent, High-Efficiency (HE) Liquid Detergent, Concentrated Liquid Detergent and Specialty Liquid Detergent. Based on Packaging Size, the market is segmented into Small (less than 1 liter), Medium (1-2 liters) and Large (more than 2 liters). Based on Form, the market is segmented into Bottle, Pack/Sachet and Dispenser. Based on Application, the market is segmented into Household and Commercial. Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail, Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Liquid Laundry Detergent Market

The growing trend of urbanization is significantly transforming consumer lifestyles, leading to an increased demand for convenient cleaning solutions like liquid laundry detergents. As more individuals move to urban areas, the need for quick and efficient cleaning products rises due to the fast-paced nature of city life. This shift toward urban living, along with greater accessibility to retail outlets and a burgeoning middle class, is driving the preference for user-friendly, ready-to-use, and low-mess detergents. Consequently, these factors are propelling sustained growth in the global liquid laundry detergent market.

Restraints in the Global Liquid Laundry Detergent Market

The Global Liquid Laundry Detergent market faces certain challenges, particularly due to elevated pricing compared to traditional powder detergents, which poses a barrier to adoption in cost-sensitive markets. In these regions, consumers prioritize affordability over convenience and effectiveness, limiting the appeal of liquid products. As a result, companies must adapt their marketing strategies by offering smaller packaging options or budget-friendly refill solutions to enhance accessibility and encourage consumers to try liquid detergents. This approach could potentially drive greater acceptance and increase market penetration in these more price-conscious segments.

Market Trends of the Global Liquid Laundry Detergent Market

The Global Liquid Laundry Detergent market is witnessing a significant shift towards sustainable and eco-friendly products, as consumers become more conscious of environmental impacts. This evolving preference for plant-based ingredients, recyclable packaging, and biodegradable formulations is compelling manufacturers to innovate and adopt eco-friendly practices. The pressure to reduce plastic content and offer refillable models is reshaping the market landscape, making sustainability a pivotal factor in purchasing decisions. As eco-conscious consumers prioritize sustainability over traditional options, this trend not only enhances brand loyalty but also positions eco-friendly offerings as essential in driving future market growth and competitiveness.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Liquid Laundry Detergent Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Standard Liquid Detergent
• High-Efficiency (HE) Liquid Detergent
• Concentrated Liquid Detergent
• Specialty Liquid Detergent

Global Liquid Laundry Detergent Market Size by Packaging Size & CAGR (2026-2033)

• Market Overview
• Small (less than 1 liter)
• Medium (1-2 liters)
• Large (more than 2 liters)

Global Liquid Laundry Detergent Market Size by Form & CAGR (2026-2033)

• Market Overview
• Bottle
• Pack/Sachet
• Dispenser

Global Liquid Laundry Detergent Market Size by Application & CAGR (2026-2033)

• Market Overview
• Household
• Commercial

Global Liquid Laundry Detergent Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online Retail
• Offline Retail
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Others

Global Liquid Laundry Detergent Market Size & CAGR (2026-2033)

• North America (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KAO CORPORATION (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Consumer Care and Lighting (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guangzhou Blue Moon Industrial Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Method products, PBC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations