液体清洁剂市场规模、份额和成长分析（按产品类型、最终用途、特性、销售管道、应用和地区划分）－2026-2033年产业预测

预计到 2024 年，液体清洁剂市场规模将达到 352.6 亿美元，到 2025 年将达到 373.1 亿美元，到 2033 年将达到 585.7 亿美元，在预测期（2026-2033 年）内，复合年增长率为 5.8%。

受消费者日益增长的个人卫生和清洁意识的推动，液体清洁剂市场正经历显着增长。其受欢迎的原因在于其水溶性，能够在高效清洁的同时最大限度地减少能源消耗。注重健康的消费者越来越倾向环保产品，促使製造商开发使用天然成分且对敏感肌肤温和的产品。都市化的加快以及自动洗衣机和洗碗机的普及进一步推动了液体清洁剂的销售。千禧世代在家庭护理产品上的投入不断增加，迫使企业相应地调整行销策略。此外，液体清洁剂种类繁多且包装精美，为消费者提供了更多选择。然而，製造商也面临激烈的市场竞争、价格压力以及廉价替代品的出现等挑战，这些挑战可能会阻碍其在某些地区的市场扩张。

液体清洁剂市场驱动因素

推动液体清洁剂需求成长的关键因素是消费者的便利性和易用性。液体清洁剂预先计量，即开即用，省去了繁琐的计量步骤，降低了溢出的风险。人性化的包装和精准的分配方式提升了整体洗衣体验，使家务劳动更加高效便捷。随着消费者越来越重视日常生活中的便利解决方案，液体清洁剂的吸引力持续增长，巩固了其在洗衣护理市场中的首选地位。

液体清洁剂市场的限制

液体清洁剂市场面临许多可能阻碍其成长的重大限制因素。製造商面临的激烈价格竞争压力是市场扩张的主要挑战。此外，来自小众生产商和大规模成熟品牌的竞争也可能抑制市场成长。低成本替代品的出现，以及某些服务不足地区分销网络的不完善，进一步限制了市场扩张的机会。这些因素共同构成了一个市场环境，市场参与者必须克服重重障碍才能实现永续成长并保持盈利。应对这些挑战对于充分发挥液体清洁剂市场的潜力至关重要。

液体清洁剂市场趋势

在消费者对永续和可生物降解配方日益增长的偏好推动下，液体清洁剂市场正经历着向环保产品的显着转变。这一趋势反映了人们环保意识的增强以及对能够最大限度减少对环境影响的家用清洁解决方案的渴望。随着消费者寻求不含刺激性化学物质或有害成分的更安全替代品，製造商正透过创新研发，开发出使用天然成分且不影响清洁效果的液体清洁剂，以满足这一需求。这种转变不仅迎合了具有环保意识的消费者，也符合更广泛的永续性目标，并正在塑造液体清洁剂产业的未来格局。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析和影响

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 监管环境
• 专利分析
• 价值链分析
• 案例研究分析
• 客户和购买标准分析
• PESTEL 分析
• 总体经济指标
• 贸易分析
• Start-Ups分析
• 市场吸引力指数
• 供应链分析
• 定价分析

依产品类型分類的液体清洁剂市场规模及复合年增长率（2026-2033）

• 无机液体清洁剂
• 有机液体清洁剂

依最终用途分類的液体清洁剂市场规模及复合年增长率（2026-2033 年）

• 住宅
  • 洗衣店
  • 洗碗
  • 厕所清洁剂
  • 其他的
• 商业的
  • 饭店
  • 医院
  • 洗衣服务
  • 其他的
• 工业的
  • 食品/饮料
  • 卫生保健
  • 其他的

液体清洁剂市场规模（按类型划分）及复合年增长率（2026-2033 年）

• 有机的
• 传统的

液体清洁剂市场规模（依销售管道划分）及复合年增长率（2026-2033 年）

• 线上销售管道
• 超级市场和大卖场
• 百货公司和便利商店
• 独立杂货店

依应用领域分類的液体清洁剂市场规模及复合年增长率（2026-2033）

• 洗衣店
  • 家庭洗衣
  • 商用洗衣
• 洗碗
  • 手洗餐具
  • 自动洗碗
• 餐具
• 衣服
• 厕所清洁剂

液体清洁剂市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2021-2023年营收年比比较

主要企业简介

• Unilever PLC
• The Procter & Gamble Company
• Johnson & Johnson
• Church & Dwight Co., Inc.
• Henkel AG & Co. KGaA
• Amway Corporation
• Reckitt Benckiser Group PLC
• Colgate-Palmolive Company
• The Clorox Company
• Godrej Consumer Products Limited
• Kao Corporation
• SC Johnson & Son, Inc.
• Lion Corporation
• LG Household & Health Care Ltd.
• Nirma Limited
• Seventh Generation, Inc.
• Ecover
• Method Products
• Persan SA
• McBride plc

结论与建议

Liquid Detergent Market size was valued at USD 35.26 Billion in 2024 and is poised to grow from USD 37.31 Billion in 2025 to USD 58.57 Billion by 2033, growing at a CAGR of 5.8% during the forecast period (2026-2033).

The liquid detergent market is witnessing significant growth driven by a heightened consumer focus on personal hygiene and cleanliness. Their popularity stems from their ability to dissolve easily in water, ensuring effective cleaning while consuming less energy. Health-conscious consumers are favoring eco-friendly options, leading manufacturers to develop products with natural ingredients that appeal to sensitive skin. Urbanization and the rise of automatic washing machines and dishwashers further propel liquid detergent sales. Millennials are increasingly investing in household care products, prompting companies to adapt marketing strategies accordingly. Additionally, the variety and appealing packaging of liquid detergents enhance consumer choice. However, manufacturers are challenged by intense competition, pricing pressures, and the presence of cheaper alternatives, which may hinder market expansion in certain areas.

Top-down and bottom-up approaches were used to estimate and validate the size of the Liquid Detergent market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Liquid Detergent Market Segments Analysis

Global Liquid Detergent Market is segmented by product type, end-use, nature, sales channel, application and region. Based on product type, the market is segmented into inorganic liquid detergent and organic liquid detergent. Based on end-use, the market is segmented into residential (laundry, dishwashing, toilet cleaning, others), commercial (hotels, hospitals, laundry services, others) and industrial (food & beverage, healthcare, others). Based on nature, the market is segmented into organic and conventional. Based on sales channel, the market is segmented into online sales channels, supermarkets and hypermarkets, departmental & convenience stores and independent grocery stores. Based on application, the market is segmented into laundry (household laundry, commercial laundry), dishwashing (hand dishwashing, automatic dishwashing), tableware, clothing and toilet cleaning. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Liquid Detergent Market

The primary factor fueling the demand for liquid detergent is its convenience and ease of use for consumers. Liquid detergents are pre-measured and ready for immediate application, eliminating the need for complicated measuring, which also reduces the risk of spills. Their user-friendly packaging and precise dispensing methods enhance the overall laundry experience, making it more efficient and less cumbersome for households. As consumers increasingly prioritize hassle-free solutions in their daily routines, the appeal of liquid detergents continues to grow, solidifying their position as a favored choice in the laundry care market.

Restraints in the Liquid Detergent Market

The liquid detergent market faces several critical restraints that could hinder its growth. Intense price pressures on manufacturers pose a substantial challenge for market expansion. Additionally, competition from niche producers and large, established brands can stymie the market growth rate. The increasing availability of low-cost alternatives, coupled with an inadequate distribution network in certain underserved areas, further restricts opportunities for expansion. These factors collectively create an environment where market players must navigate significant barriers to achieve sustained growth and maintain profitability. Addressing these challenges will be crucial for leveraging the liquid detergent market's full potential.

Market Trends of the Liquid Detergent Market

The liquid detergent market is experiencing a notable shift towards eco-friendly products, driven by a growing consumer preference for sustainable and biodegradable formulations. This trend reflects an increasing awareness of environmental issues and a desire for household cleaning solutions that minimize ecological impact. As consumers seek safer alternatives that are free from harsh chemicals and toxic ingredients, manufacturers are innovating to meet this demand by developing liquid detergents that harness natural ingredients without compromising cleaning efficacy. This transition not only caters to conscious consumers but also aligns with broader sustainability goals, shaping the future landscape of the liquid detergent industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Regulatory Landscape
• Patent Analysis
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Trade Analysis
• Startup Analysis
• Market Attractiveness Index
• Supply Chain Analysis
• Pricing Analysis

Liquid Detergent Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Inorganic Liquid Detergent
• Organic Liquid Detergent

Liquid Detergent Market Size by End-Use & CAGR (2026-2033)

• Market Overview
• Residential
  • Laundry
  • Dishwashing
  • Toilet Cleaning
  • Others
• Commercial
  • Hotels
  • Hospitals
  • Laundry Services
  • Others
• Industrial
  • Food & Beverage
  • Healthcare
  • Others

Liquid Detergent Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Organic
• Conventional

Liquid Detergent Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Online Sales Channels
• Supermarkets and Hypermarkets
• Departmental & Convenience Stores
• Independent Grocery Stores

Liquid Detergent Market Size by Application & CAGR (2026-2033)

• Market Overview
• Laundry
  • Household Laundry
  • Commercial Laundry
• Dishwashing
  • Hand Dishwashing
  • Automatic Dishwashing
• Tableware
• Clothing
• Toilet Cleaning

Liquid Detergent Market Size & CAGR (2026-2033)

• North America, (Product Type, End-Use, Nature, Sales Channel, Application)
  • US
  • Canada
• Europe, (Product Type, End-Use, Nature, Sales Channel, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product Type, End-Use, Nature, Sales Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product Type, End-Use, Nature, Sales Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product Type, End-Use, Nature, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Unilever PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nirma Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seventh Generation, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecover
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Method Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Persan S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McBride plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation