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市场调查报告书
商品编码
1945759

数位商务软体市场－全球产业规模、份额、趋势、机会与预测：部署模式、终端用户产业、地区和竞争格局（2021-2031年）

Digital Commerce Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Deployment Model, By End User Industry, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

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简介目录

全球数位商务软体市场预计将从 2025 年的 93.2 亿美元大幅成长至 2031 年的 215.7 亿美元，复合年增长率达 15.01%。

数位商务软体是一套应用程式和平台，它整合了店舖管理、库存系统和支付处理功能，使企业能够进行线上交易。这项市场扩张的主要驱动力是企业日益增长的全通路策略需求，这些策略旨在有效地将实体店与数位化客户体验融合起来。此外，高速网路的普及以及消费者互动方式向行动优先的巨大转变，也推动了对可扩展基础设施的需求，使零售商能够跨越设备和地理满足客户需求。

市场概览
预测期 2027-2031
市场规模：2025年 93.2亿美元
市场规模：2031年 215.7亿美元
复合年增长率：2026-2031年 15.01%
成长最快的细分市场 旅游
最大的市场 亚太地区

然而，零售业面临着许多挑战，包括网路安全漏洞和日益复杂的资料洩露，这些都削弱了消费者的信任，并促使企业必须采取严格的合规措施。部署统一软体堆迭的复杂性，因跨境营运中必须确保资料主权而进一步加剧。根据美国零售联合会 (NRF) 对 2024 年的预测，线上及其他非实体店销售额预计将增加 7% 至 9%，总值将达到 1.47 兆美元至 1.5 兆美元。如此庞大的交易量凸显了依赖安全、可靠的数位平台来支援市场持续扩张的重要性。

市场驱动因素

全球电子商务产业的快速扩张是推动数位商务软体市场发展的主要动力，也因此催生了对能够处理高交易量和复杂库存系统​​的强大平台的需求。随着零售商从旧有系统转型以满足不断增长的线上需求，他们需要可扩展的基础设施来确保网站的可靠性和无缝的订单履行。这种向数位化管道的结构性转变得益于持续的销售成长。根据美国人口普查局2024年8月发布的报告，预计2024年第二季美国零售电子商务销售额将年增6.7%。这项成长与商家解决方案投资的增加密切相关，Shopify在2024年8月发布的报告显示，其总营收年增21%，显示全球对关键商务工具的采用率正在上升。

同时，行动商务和智慧型手机的快速普及正在从根本上改变软体需求，迫使供应商优先考虑行动优先和响应式设计。现代商务平台必须支援渐进式 Web 应用 (PWA) 和优化的结帐流程，以最大限度地减少摩擦，因为消费者越来越倾向于使用智慧型手机进行浏览和购物。这种行为转变使得提供卓越行动效能和数位钱包整合的软体解决方案至关重要。最新数据也印证了这项管道的主导地位。 Adobe Analytics 在 2025 年 1 月发布的报告显示，智慧型手机将在 2024 年假期季节占线上交易的 54.5%，高于前一年的 51.1%。这项指标凸显了能够提供完美行动用户体验的软体对于维持竞争优势的关键作用。

市场挑战

网路安全漏洞的普遍存在和资料外洩手段的日益复杂化，是全球数位商务软体市场成长的主要障碍。随着企业将关键业务转移到线上平台，敏感的消费者财务资料外洩风险使得企业在采用整合软体套件方面犹豫不决。这些安全隐患迫使企业优先考虑防御性基础设施和合规通讯协定，而非取得新的商务功能。因此，严格的资料主权要求和全面的安全审核需求延长了销售週期，并减缓了跨境整合商务平台的普及速度。

此外，安全威胁造成的财务负担限制了数位商务软体的预算拨款。当潜在客户因诈欺遭受重大损失时，可用于平台升级和市场拓展工具的投资资金将直接减少。商家风险委员会 (MRC) 2024 年的报告估计，全球零售商每年将因支付诈骗直接损失 3.0% 的电子商务收入。这种切实可见的收入损失表明，安全挑战正在消耗零售商的财务资源，从而抑制了对新软体解决方案的需求，并减缓了市场整体收入成长。

市场趋势

可组合和无头电商架构的兴起正在从根本上改变市场格局，使企业能够将前端介面与后端逻辑分开。这种结构性转变让零售商能够针对特定功能（例如搜寻和支付处理）部署最佳组合解决方案，而不是依赖僵化的全功能套件。企业正积极采用这种模组化方法，以加快产品上市速度并提高系统应对流量高峰的弹性。根据 Commercetools 于 2024 年 9 月发布的报告《电子商务现状：2024 年平台重构和迁移趋势》，77% 的企业强烈意识到需要在未来一年内迁移其电商平台，以解决可扩展性和用户体验方面的限制。

此外，B2B数位商务和自助服务入口网站的消费化标誌着一个关键的转折点，专业买家越来越需要像零售购物那样直观的导航和流畅高效的体验。这一趋势迫使软体供应商透过复杂的定价演算法、即时库存可见性和个人化的帐户管理工具来增强批发平台，从而简化采购流程。未能满足这些日益提高的易用性标准将直接影响供应商的客户维繫和收入，因为企业客户需要流畅无阻的购买体验。根据Sana Commerce于2024年3月发布的《2024年B2B买家报告》，74%的B2B买家表示，如果其他网路商店提供更好的体验，他们会更换供应商。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球数位商务软体市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依部署模式（本机部署、云端部署、混合式部署）
    • 按最终用户产业（零售、银行、金融服务和保险、旅游业、IT和通讯、娱乐和媒体）划分
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美数位商务软体市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

7. 欧洲数位商务软体市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区数位商务软体市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

9. 中东和非洲数位商务软体市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲数位商务软体市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章：全球数位商务软体市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • SAP SE
  • Oracle Corporation
  • Salesforce Commerce Cloud
  • Digital River Inc
  • Sappi Limited
  • Volusion Inc.
  • eBay Enterprise, Inc.
  • Tata Consultancy Services Ltd
  • Cleverbridge Inc.
  • Intershop Communications AG

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 23668

The Global Digital Commerce Software Market is projected to experience substantial growth, rising from USD 9.32 Billion in 2025 to USD 21.57 Billion by 2031, reflecting a CAGR of 15.01%. Digital commerce software consists of an integrated suite of applications and platforms that empower businesses to conduct online transactions by managing storefronts, inventory systems, and payment processing. This market expansion is primarily fueled by the growing need for enterprises to implement omnichannel strategies that effectively blend physical and digital customer experiences. Additionally, the global spread of high-speed internet and the structural transition toward mobile-first consumer engagement require scalable infrastructure that enables retailers to capture demand across various devices and geographic regions.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 9.32 Billion
Market Size 2031USD 21.57 Billion
CAGR 2026-203115.01%
Fastest Growing SegmentTravel & Tourism
Largest MarketAsia Pacific

However, the industry encounters significant hurdles regarding cybersecurity vulnerabilities and the increasing sophistication of data breaches, which erode consumer trust and necessitate strict compliance measures. The complexity of deploying unified software stacks is further exacerbated by the need to ensure data sovereignty while operating across international borders. According to the National Retail Federation in 2024, online and other non-store sales are expected to grow between 7 percent and 9 percent, reaching a total of 1.47 trillion to 1.50 trillion dollars. This substantial transaction volume underscores the critical reliance on secure and resilient digital platforms to support continued market expansion.

Market Driver

The rapid expansion of the global e-commerce sector acts as a major catalyst for the digital commerce software market, driving the need for robust platforms capable of managing high transaction volumes and complex inventory systems. As retailers move away from legacy systems to address growing online demand, they require scalable infrastructure that guarantees site reliability and seamless order fulfillment. This structural shift to digital channels is confirmed by sustained sales growth; the U.S. Census Bureau reported in August 2024 that estimated U.S. retail e-commerce sales for the second quarter of 2024 rose by 6.7 percent compared to the same period in 2023. This expansion correlates with increased investment in merchant solutions, as evidenced by Shopify's August 2024 report, where total revenue increased by 21 percent year-over-year, demonstrating the global adoption of essential commerce tools.

Simultaneously, the surge in mobile commerce and smartphone penetration is fundamentally reshaping software requirements, compelling vendors to prioritize mobile-first architectures and responsive design protocols. Modern commerce platforms must now support Progressive Web Apps (PWAs) and optimized checkout flows to minimize friction, as consumers increasingly favor smartphones for browsing and purchasing. This behavioral shift necessitates software solutions that offer superior mobile performance and integration with digital wallets. The dominance of this channel is evident in recent data; Adobe Analytics reported in January 2025 that smartphones accounted for 54.5 percent of online transactions during the 2024 holiday season, up from 51.1 percent the previous year. This metric highlights the critical reliance on software capable of delivering a flawless mobile user experience to maintain a competitive advantage.

Market Challenge

The prevalence of cybersecurity vulnerabilities and the escalating complexity of data breaches constitute a major impediment to the growth of the global digital commerce software market. As businesses transfer critical operations to online platforms, the risk of exposing sensitive consumer financial data creates significant hesitation regarding the adoption of integrated software suites. This security apprehension compels organizations to prioritize defensive infrastructure and compliance protocols over the acquisition of new commerce capabilities. Consequently, strict data sovereignty requirements and the need for rigorous security audits prolong sales cycles and delay the deployment of unified commerce stacks across international borders.

Furthermore, the financial burden resulting from security threats restricts the budgetary allocation for digital commerce software. When potential clients incur substantial losses due to fraudulent activities, the capital available for investing in platform upgrades or market expansion tools is directly reduced. According to the Merchant Risk Council in 2024, global merchants reported losing 3.0 percent of their annual e-commerce revenue directly to payment fraud. This specific erosion of revenue demonstrates how security challenges deplete the financial resources of retailers, thereby dampening the demand for new software solutions and slowing the overall revenue growth of the market.

Market Trends

The widespread adoption of composable and headless commerce architectures is fundamentally altering the market by enabling enterprises to decouple front-end interfaces from back-end logic. This structural transformation allows retailers to implement best-of-breed solutions for specific functions, such as search or payment processing, rather than relying on rigid, all-in-one suites. Companies are aggressively pursuing this modular approach to accelerate time-to-market and improve system resilience against traffic spikes. According to Commercetools' September 2024 report, 'State of eCommerce: Replatforming and Migration Trends for 2024,' 77 percent of businesses feel a sense of urgency to migrate their commerce platform within the next year to address scalability and user experience limitations.

Additionally, the consumerization of B2B digital commerce and self-service portals represents a critical shift where professional buyers increasingly demand the intuitive navigation and seamless efficiency found in retail shopping. This trend forces software vendors to enhance wholesale platforms with complex pricing algorithms, real-time inventory transparency, and personalized account management tools that streamline procurement workflows. Failure to meet these elevated usability standards directly impacts vendor retention and revenue as corporate clients seek frictionless purchasing journeys. According to Sana Commerce's '2024 B2B Buyer Report' from March 2024, 74 percent of B2B buyers stated they would switch suppliers if another web store offered a better experience.

Key Market Players

  • SAP SE
  • Oracle Corporation
  • Salesforce Commerce Cloud
  • Digital River Inc
  • Sappi Limited
  • Volusion Inc.
  • eBay Enterprise, Inc.
  • Tata Consultancy Services Ltd
  • Cleverbridge Inc.
  • Intershop Communications AG

Report Scope

In this report, the Global Digital Commerce Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Digital Commerce Software Market, By Deployment Model

  • On-Premise
  • Cloud-Based
  • Hybrid

Digital Commerce Software Market, By End User Industry

  • Retail
  • BFSI
  • Travel & Tourism
  • IT & Communications
  • Entertainment & Media

Digital Commerce Software Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Digital Commerce Software Market.

Available Customizations:

Global Digital Commerce Software Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Digital Commerce Software Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Deployment Model (On-Premise, Cloud-Based, Hybrid)
    • 5.2.2. By End User Industry (Retail, BFSI, Travel & Tourism, IT & Communications, Entertainment & Media)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Digital Commerce Software Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Deployment Model
    • 6.2.2. By End User Industry
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Digital Commerce Software Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Deployment Model
        • 6.3.1.2.2. By End User Industry
    • 6.3.2. Canada Digital Commerce Software Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Deployment Model
        • 6.3.2.2.2. By End User Industry
    • 6.3.3. Mexico Digital Commerce Software Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Deployment Model
        • 6.3.3.2.2. By End User Industry

7. Europe Digital Commerce Software Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Deployment Model
    • 7.2.2. By End User Industry
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Digital Commerce Software Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Deployment Model
        • 7.3.1.2.2. By End User Industry
    • 7.3.2. France Digital Commerce Software Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Deployment Model
        • 7.3.2.2.2. By End User Industry
    • 7.3.3. United Kingdom Digital Commerce Software Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Deployment Model
        • 7.3.3.2.2. By End User Industry
    • 7.3.4. Italy Digital Commerce Software Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Deployment Model
        • 7.3.4.2.2. By End User Industry
    • 7.3.5. Spain Digital Commerce Software Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Deployment Model
        • 7.3.5.2.2. By End User Industry

8. Asia Pacific Digital Commerce Software Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Deployment Model
    • 8.2.2. By End User Industry
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Digital Commerce Software Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Deployment Model
        • 8.3.1.2.2. By End User Industry
    • 8.3.2. India Digital Commerce Software Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Deployment Model
        • 8.3.2.2.2. By End User Industry
    • 8.3.3. Japan Digital Commerce Software Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Deployment Model
        • 8.3.3.2.2. By End User Industry
    • 8.3.4. South Korea Digital Commerce Software Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Deployment Model
        • 8.3.4.2.2. By End User Industry
    • 8.3.5. Australia Digital Commerce Software Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Deployment Model
        • 8.3.5.2.2. By End User Industry

9. Middle East & Africa Digital Commerce Software Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Deployment Model
    • 9.2.2. By End User Industry
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Digital Commerce Software Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Deployment Model
        • 9.3.1.2.2. By End User Industry
    • 9.3.2. UAE Digital Commerce Software Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Deployment Model
        • 9.3.2.2.2. By End User Industry
    • 9.3.3. South Africa Digital Commerce Software Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Deployment Model
        • 9.3.3.2.2. By End User Industry

10. South America Digital Commerce Software Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Deployment Model
    • 10.2.2. By End User Industry
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Digital Commerce Software Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Deployment Model
        • 10.3.1.2.2. By End User Industry
    • 10.3.2. Colombia Digital Commerce Software Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Deployment Model
        • 10.3.2.2.2. By End User Industry
    • 10.3.3. Argentina Digital Commerce Software Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Deployment Model
        • 10.3.3.2.2. By End User Industry

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Digital Commerce Software Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. SAP SE
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Oracle Corporation
  • 15.3. Salesforce Commerce Cloud
  • 15.4. Digital River Inc
  • 15.5. Sappi Limited
  • 15.6. Volusion Inc.
  • 15.7. eBay Enterprise, Inc.
  • 15.8. Tata Consultancy Services Ltd
  • 15.9. Cleverbridge Inc.
  • 15.10. Intershop Communications AG

16. Strategic Recommendations

17. About Us & Disclaimer