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市场调查报告书
商品编码
1948718

电动剃刀市场 - 全球产业规模、份额、趋势、机会及预测（按产品类型、分销管道、地区和竞争格局划分，2021-2031年）

Electric Shavers Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Foil Shaver, Rotary Shaver, Wet/Dry Shaver, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球电动剃刀市场预计将从 2025 年的 71.4 亿美元成长到 2031 年的 91.1 亿美元，年复合成长率为 4.14%。

本板块主要涉及采用旋转或摆动刀片的电子机械容工具的贸易，为传统手动剃刀提供了一种便捷的替代方案。市场成长的主要驱动力是全球对省时型个人保健产品的需求不断增长，以及消费者可支配收入的增加，使他们能够购买耐用的理容设备。这些核心的经济和实用因素不受趋势的影响，确保了不同族群对自动化卫生解决方案的稳定需求。

市场概览
预测期 2027-2031
市场规模：2025年 71.4亿美元
市场规模：2031年 91.1亿美元
复合年增长率：2026-2031年 4.14%
成长最快的细分市场 在线的
最大的市场 亚太地区

然而，由于廉价仿冒品的氾滥，市场成长面临巨大的阻碍。这些仿冒品侵蚀了消费者的信任，削弱了知名品牌的定价权。德国电气电子工业协会 (ZVEI) 的报告显示，主要地区的产业发展保持稳定。报告指出，德国小型家电（个人照护的关键类别）的销售额将在 2024 年成长 4%，达到 39 亿欧元。儘管区域市场展现出韧性，但未经授权的仿冒品氾滥仍然是全球收入最大化的一大障碍，尤其是在价格敏感型市场。

市场驱动因素

人工智慧 (AI) 与智慧感测技术的融合正在改变全球电动剃刀市场，满足消费者对客製化、温和理容解决方案的需求。製造商正积极将智慧感测器应用于产品中，这些感测器能够评估毛髮密度并即时调节刀片转速，从而减少皮肤刺激并提高剃须效果。这种向高科技高级产品的转变正促使消费者从手动和基础型号转向更先进的刮鬍刀，即使在经济波动时期也能保持稳定的收入来源。皇家飞利浦发布的《2025 年第二季报告》印证了这项策略的财务成功，该报告显示其个人健康部门的同店销售额增加了 6%。这一成长趋势主要归功于人工智慧赋能的新产品的推出。

同时，全球电子商务通路的扩张是扩大市场覆盖范围的关键驱动力，使品牌能够突破传统零售的限制，触及更广泛的基本客群。製造商可以利用直销网站和第三方市场，透过数位行销和数据分析，有效地锁定特定的消费群体。这项转型得益于强劲的数位化表现；宝洁公司2025年年度报告显示，其电子商务销售额成长了12%，目前占公司总收入的19%。强大的製造能力和庞大的供应链支撑着线上线下零售，这为数位化扩张提供了有力支持。中国电器工业协会2025年报告也印证了这一点，该报告显示，上年度中国家用电器累计出口额达1124.2亿美元。

市场挑战

低价仿冒品的广泛流通是全球电动剃刀市场成长的一大障碍。这些未经授权的仿冒品往往模仿知名品牌的外观，且通常使用劣质零件，导致性能低下，并可能对消费者构成安全隐患。消费者在不知情的情况下购买了这些劣质产品，其不满往往会损害正规製造商的声誉，并削弱支撑其高价位定位的品牌价值。因此，正规公司被迫将大量研发资金转移到品牌保护措施上，扼杀了创新，并阻碍了市场价值的成长。

这一问题的严重性直接影响关键市场的产生收入。根据个人保健产品协会的数据，2024财年美国当局查获的假冒个人保健产品超过50万件，使其成为查获数量最多的商品之一。大量非法贸易涌入市场，导致劣质产品氾滥，使合法品牌难以与之竞争并维持销售量成长，尤其是在价格敏感型消费者聚集的地区。

市场趋势

在日益严格的环境法规和消费者对符合道德规范的生产方式的需求推动下，转向环保材料和永续包装正成为电动剃刀市场的关键竞争因素。为了与循环经济概念保持一致，各公司正逐步以消费后回收材料取代原生塑料，并逐步淘汰包装中的一次性材料。这项策略调整不仅确保了符合国际永续性标准，还有助于增强具有环保意识的消费者对品牌的忠诚度。皇家飞利浦在2025年2月发布的2024年度报告中重点强调了这项业务转型带来的重大影响。报告指出，循环经济带来的收入约占总销售额的24%，凸显了在个人健康产业中使用回收材料和生态设计日益增长的商业性重要性。

同时，随着多功能模组化理容工具日益普及，产品开发策略也正在进行重组，消费者越来越倾向于选择功能全面的多合一解决方案，而非单一功能设备。为此，製造商正在设计模组化系统，透过可互换的配件实现脸部造型、身体护理和理髮等功能，从而提升每款产品的实用性和价值。这种理容功能的整合使企业能够在简化产品线的同时，透过高端「生活风格」品牌保持健康的利润率。Panasonic控股株式会社于2025年5月发布的「2025财年财务表现」证实了这项多元化策略的财务成功。该公司生活方式事业部公布的营业利润增长了82亿日元，充分展现了其综合消费生活方式解决方案的盈利和韧性。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球电动剃刀市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依产品种类（往復式刮鬍刀、旋转式刮鬍刀、干湿两用刮鬍刀、其他）
    • 依分销管道（线上、线下）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章 北美电动剃刀市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲电动剃刀市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章 亚太地区电动剃刀市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲电动剃刀市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲电动剃刀市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球电动剃刀市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Andis Co.
  • Xiaomi Corp.
  • Braun GmbH
  • Conair Corp.
  • Koninklijke Philips NV
  • Panasonic Corp.
  • The Procter and Gamble Co.
  • Shanghai Flyco Electrical Appliance Co. Ltd.
  • Wahl Clipper Corp.
  • Wenzhou Iweel Electric Co. Ltd.

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 20053

The Global Electric Shavers Market is projected to expand from USD 7.14 Billion in 2025 to USD 9.11 Billion by 2031, reflecting a compound annual growth rate of 4.14%. This sector involves the commerce of electromechanical grooming tools that utilize rotating or oscillating blades to provide a convenient substitute for traditional manual razors. The market's upward trajectory is primarily fueled by the growing global need for time-saving personal care options and rising disposable incomes, which allow consumers to purchase durable grooming devices. These core economic and utility-driven factors operate independently of fleeting style fads, guaranteeing consistent demand for automated hygiene solutions across diverse population segments.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 7.14 Billion
Market Size 2031USD 9.11 Billion
CAGR 2026-20314.14%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

However, market growth faces significant hurdles due to the widespread availability of inexpensive counterfeit products, which damage consumer confidence and weaken the pricing leverage of established brands. To demonstrate the industry's stability in major regions, the ZVEI reported that turnover for small domestic appliances in Germany-a key personal care category-rose by 4% to reach 3.9 billion Euro in 2024. Despite such regional resilience, the abundance of unauthorized replicas continues to act as a major obstacle to maximizing global revenue, particularly in markets where price sensitivity is high.

Market Driver

The incorporation of artificial intelligence and smart sensing technologies is transforming the Global Electric Shavers Market by fulfilling consumer desires for customized and gentle grooming solutions. Manufacturers are actively integrating intelligent sensors that assess hair density and adjust blade velocity instantly, thereby reducing skin irritation and improving cutting effectiveness. This shift toward high-tech premium products motivates consumers to switch from manual or basic models to advanced tools, maintaining revenue streams even during economic shifts. The financial success of this approach is reflected in Royal Philips' 'Q2 2025 Quarterly Report', which noted a 6% rise in comparable sales for its Personal Health division, a growth trend specifically credited to the introduction of new AI-driven products.

At the same time, the broadening of global e-commerce channels acts as a vital driver for market reach, enabling brands to overcome traditional retail limitations and access a larger customer base. By utilizing direct-to-consumer sites and third-party marketplaces, manufacturers can exploit digital marketing and data analytics to effectively target specific consumer groups. This transition is supported by strong digital performance figures; Procter & Gamble's '2025 Annual Report' revealed a 12% increase in e-commerce sales, which now make up 19% of total enterprise revenue. This digital expansion is underpinned by substantial manufacturing capabilities, as evidenced by the China Household Electrical Appliances Association's 2025 report, which cited cumulative home appliance exports of $112.42 billion in the previous year, highlighting the massive supply chain supporting both online and offline retail.

Market Challenge

The widespread presence of inexpensive counterfeit merchandise presents a significant obstacle to the growth of the Global Electric Shavers Market. These unauthorized copies frequently imitate the appearance of reputable brands but generally employ inferior components, resulting in lackluster performance and potential safety risks for consumers. When buyers unknowingly acquire these substandard items, their dissatisfaction often tarnishes the reputation of authentic manufacturers, undermining the brand value that sustains premium pricing structures. Consequently, legitimate companies are compelled to reallocate substantial funds from research and development to brand protection initiatives, which hampers innovation and stalls market value appreciation.

The magnitude of this problem directly hinders revenue generation in critical markets. Data from the Personal Care Products Council indicates that during fiscal year 2024, United States authorities confiscated over 500,000 counterfeit personal care products, placing them among the most frequently intercepted goods. This massive influx of illicit trade floods the market with non-compliant devices, creating a challenging environment for authorized brands to compete successfully and maintain volume growth, especially in regions where consumers are highly price-sensitive.

Market Trends

The shift toward eco-friendly materials and sustainable packaging is quickly becoming a key competitive factor in the electric shavers market, influenced by stricter environmental laws and consumer demand for ethical manufacturing. Companies are progressively substituting virgin plastics with post-consumer recycled content and removing single-use materials from packaging to adhere to circular economy concepts. This strategic adjustment not only ensures alignment with international sustainability benchmarks but also bolsters brand loyalty among environmentally aware consumers. The significant impact of this operational change is highlighted by Royal Philips in its February 2025 '2024 Annual Report', where circular revenues accounted for approximately 24% of total sales, underscoring the increasing commercial importance of regenerative material usage and eco-design within the personal health industry.

Simultaneously, the growing popularity of multifunctional and modular grooming tools is reshaping product development strategies, as customers increasingly prefer versatile, all-in-one solutions over single-function devices. In response, manufacturers are designing modular systems that accommodate facial styling, body grooming, and hair cutting via interchangeable accessories, offering enhanced utility and value per product. This integration of grooming capabilities enables firms to simplify their product lines while preserving healthy profit margins through premium "lifestyle" branding. The financial success of this diversified strategy is confirmed by Panasonic Holdings Corporation's May 2025 'Fiscal 2025 Financial Results', which reported an 8.2 billion yen increase in operating profit for its Lifestyle segment, proving the profitability and resilience of comprehensive consumer living solutions.

Key Market Players

  • Andis Co.
  • Xiaomi Corp.
  • Braun GmbH
  • Conair Corp.
  • Koninklijke Philips NV
  • Panasonic Corp.
  • The Procter and Gamble Co.
  • Shanghai Flyco Electrical Appliance Co. Ltd.
  • Wahl Clipper Corp.
  • Wenzhou Iweel Electric Co. Ltd.

Report Scope

In this report, the Global Electric Shavers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Electric Shavers Market, By Product Type

  • Foil Shaver
  • Rotary Shaver
  • Wet/Dry Shaver
  • Others

Electric Shavers Market, By Distribution Channel

  • Online
  • Offline

Electric Shavers Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Electric Shavers Market.

Available Customizations:

Global Electric Shavers Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Electric Shavers Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Foil Shaver, Rotary Shaver, Wet/Dry Shaver, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Electric Shavers Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Electric Shavers Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Electric Shavers Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Electric Shavers Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Electric Shavers Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Electric Shavers Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Electric Shavers Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Electric Shavers Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Electric Shavers Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Electric Shavers Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Electric Shavers Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Electric Shavers Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Electric Shavers Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Electric Shavers Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Electric Shavers Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Electric Shavers Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Electric Shavers Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Electric Shavers Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Electric Shavers Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Electric Shavers Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Electric Shavers Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Electric Shavers Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Electric Shavers Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Electric Shavers Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Electric Shavers Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Andis Co.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Xiaomi Corp.
  • 15.3. Braun GmbH
  • 15.4. Conair Corp.
  • 15.5. Koninklijke Philips NV
  • 15.6. Panasonic Corp.
  • 15.7. The Procter and Gamble Co.
  • 15.8. Shanghai Flyco Electrical Appliance Co. Ltd.
  • 15.9. Wahl Clipper Corp.
  • 15.10. Wenzhou Iweel Electric Co. Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer