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市场调查报告书
商品编码
1948763

个人驱蚊剂市场－全球产业规模、份额、趋势、机会及预测（依产品类型、通路、地区及竞争格局划分，2021-2031年）

Body Worn Insect Repellent Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Apparel, Oils & Creams, Others), By Distribution Channel (Offline, Online), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球穿戴式驱虫剂市场预计将从 2025 年的 5.1885 亿美元大幅成长至 2031 年的 8.6396 亿美元，复合年增长率达 8.87%。

此细分市场包括喷雾、乳霜和乳液等外用产品，以及驱避吸血节肢动物的贴片和腕带等穿戴式产品。推动成长的主要因素是媒介传播疾病发生率的上升和户外休閒活动的激增。例如，欧洲疾病预防控制中心 (ECDC) 报告称，到 2024 年，全球将有超过 1,400 万例登革热病例和 1 万例相关死亡，这凸显了日益严重的疾病负担亟需有效防护蜱虫和蚊虫叮咬。

市场概览
预测期 2027-2031
市场规模：2025年 5.1885亿美元
市场规模：2031年 8.6396亿美元
复合年增长率：2026-2031年 8.87%
成长最快的细分市场 在线的
最大的市场 北美洲

儘管存在这些有利条件，但化学活性成分监管环境的严格性仍为该行业带来了许多挑战。例如，DEET等化合物的严格安全通讯协定和环境问题常常导致产品核可延迟和配方选择受限。这些监管障碍迫使製造商投入大量资源进行安全测试和合规性审查，可能阻碍市场扩张并限制新产品上市。

市场驱动因素

虫媒感染疾病的加速蔓延是全球穿戴式驱蚊产品市场的主要驱动力，消费者对这类产品的认知也从生活风格配件转变为医疗必需品。都市化和气候变迁正在扩大携带疾病的节肢动物的分布范围，导致疫情在以往安全的地区爆发。美洲卫生组织（PAHO）2024年3月发布的新闻稿凸显了这一严峻局势。新闻稿指出，美洲地区的登革热病例数达到历史新高，2024年初报告病例超过350万例，是去年同期的三倍。感染率的急剧上升将即时引发驱蚊产品的销售成长，因为人们会寻求减少接触这些害虫的机会。

同时，全球户外休閒的增加也推高了市场需求，因为这使得更多人面临被昆虫叮咬的风险。疫情后的趋势表明，人们对自然旅游、健行和露营的兴趣仍然浓厚，直接推动了防护乳液和喷雾的销售。根据美国露营地协会2024年4月发布的报告，2024年露营家庭数量较2019年增加了约1,100万户。这种持续的需求体现在频谱 Brands等主要企业的强劲业绩上，该公司报告称，2024财年第三季度净销售额增长了6.0%，这主要得益于有利的天气刺激了家居和园艺领域的需求。

市场挑战

对化学活性成分的严格法规结构对全球穿戴式驱蚊剂市场构成重大障碍。这种严格的合规环境限制了市场成长，导致产品核可显着延误，并增加了製造商的营运成本。企业必须投入大量资金进行环境影响评估和严格的安全测试，限制了可用于研发的资源。因此，创新温和型产品的上市往往被推迟，使其无法快速回应季节性需求高峰，也无法掌握新兴的消费趋势。

这些监管负担对经济产生了切实的影响，限制了产业的扩张。根据美国化学理事会的数据，包括驱虫剂活性成分在内的特种化学品产量在2024年下降了3.2%，主要原因是市场挑战和监管审查力度加大。关键化学成分供应减少限制了成品的生产能力。这些限制已通过核准活性成分供应的严格法规实际上造成了瓶颈，阻碍了市场扩大生产规模以满足全球日益增长的个人防护需求。

市场趋势

随着消费者越来越重视护肤的温和性和安全性，而非合成化学物质的功效，市场格局正在重塑，转向不含避蚊胺（DEET）和植物来源配方的产品。为了应对这一转变，老牌生产商正在其产品线中添加活性成分，例如派卡瑞丁和柠檬桉油，这些成分被视为更温和的日常使用选择。频谱策略正在带来积极的财务成果。 Spectrum Brands 发布的 2024 财年第四季度报告显示，其 2024 年 11 月的驱蚊产品销售额实现了两位数增长，这表明包括天然产品在内的多样化驱蚊解决方案具有商业性可行性，且市场需求不断增长。

同时，不油腻、无味的感官特性正在消除传统的使用障碍，尤其受到那些不喜欢刺鼻气味和黏腻喷雾的注重美容的消费者的青睐。诸如精华液输送系统等创新技术，使驱蚊剂能够模仿高端化妆品乳液的触感，从而提高用户依从性，并拓展其在户外运动以外的应用范围。正如花王株式会社2024年6月发布的更新报告所示，製造商正积极拓展此细分市场以满足当地需求。该公司在包括台湾和新加坡在内的四个亚洲新市场推出了其不油腻的BioAgard苔藓阻隔精华液，以满足日益增长的舒适个人防护需求。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球个人驱蚊剂市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依产品类型（服装、精油/乳霜、其他）
    • 按分销管道（线下、线上）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章 北美个人驱蚊剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

7. 欧洲个人驱蚊剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

8. 亚太地区个人驱蚊剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

9. 中东和非洲个人驱蚊剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美个人驱蚊剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球个人驱蚊剂市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Godrej Consumer Products Limited
  • Sawyer Products, Inc.
  • Reckitt Benckiser Group Plc.
  • Dabur International Ltd
  • ExOfficio LLC
  • Coghlan's Ltd
  • PIC Corporation
  • 3M
  • Spectrum Brands Holdings, Inc.
  • Johnson and Johnson Services, Inc

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 17643

The Global Body Worn Insect Repellent Market is projected to expand significantly, rising from USD 518.85 Million in 2025 to USD 863.96 Million by 2031, registering a CAGR of 8.87%. This sector encompasses topical solutions such as sprays, creams, and lotions, as well as wearable items like patches and wristbands intended to ward off biting arthropods. Growth is largely fueled by the increasing incidence of vector-borne diseases and a surge in outdoor recreational engagement. For instance, the European Centre for Disease Prevention and Control reported over 14 million cases of dengue and more than 10,000 related deaths globally in 2024, highlighting how the escalating burden of disease drives the urgent demand for effective protection against ticks and mosquitoes.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 518.85 Million
Market Size 2031USD 863.96 Million
CAGR 2026-20318.87%
Fastest Growing SegmentOnline
Largest MarketNorth America

Despite these favorable conditions, the industry faces substantial obstacles stemming from the rigid regulatory environment governing chemical active ingredients. Strict safety protocols and environmental concerns regarding compounds such as DEET often result in delayed product approvals and limited formulation choices. These regulatory barriers force manufacturers to dedicate substantial resources to safety testing and compliance, which can hinder the speed of market expansion and restrict the launch of new products.

Market Driver

The accelerating prevalence of vector-borne illnesses serves as the primary catalyst for the Global Body Worn Insect Repellent Market, shifting consumer perception of these products from lifestyle accessories to medical necessities. Urbanization and climate variability have broadened the reach of disease-carrying arthropods, causing outbreaks in areas previously deemed safe. This critical situation is highlighted by data from the Pan American Health Organization's March 2024 press release, which noted a record surge in dengue cases in the Americas; the region recorded over 3.5 million cases in early 2024, a threefold increase compared to the same period in 2023. Such dramatic spikes in infection rates trigger immediate increases in repellent sales as people strive to reduce their exposure.

Concurrently, the market is bolstered by growing global participation in outdoor recreation, exposing a wider demographic to insect bites. Post-pandemic trends have maintained strong interest in nature-based tourism, hiking, and camping, directly boosting sales of protective lotions and sprays. According to the April 2024 report by Kampgrounds of America, roughly 11 million additional households participated in camping in 2024 compared to 2019 levels. This sustained engagement translates into robust financial results for major industry players; for example, Spectrum Brands reported a 6.0% rise in net sales for its third fiscal quarter of 2024, largely driven by favorable weather that spurred demand in its Home & Garden segment.

Market Challenge

A stringent regulatory framework regarding chemical active ingredients poses a significant hurdle to the Global Body Worn Insect Repellent Market. This demanding compliance environment restricts growth by causing substantial delays in product approvals and raising operational costs for manufacturers. Companies must divert considerable capital toward environmental impact assessments and rigorous safety testing, limiting the resources available for research and development. As a result, the launch of innovative, skin-friendly products is often delayed, preventing companies from quickly addressing seasonal demand surges or capitalizing on emerging consumer trends.

These regulatory burdens have tangible economic consequences that limit industry expansion. Data from the American Chemistry Council indicates that in 2024, production volumes for specialty chemicals-a category including active ingredients for repellents-fell by 3.2% largely due to market challenges and intensified regulatory scrutiny. This reduction in the supply of critical chemical components constrains the manufacturing capacity for finished products. By limiting the availability of approved active ingredients, these strict regulations effectively create a bottleneck, hindering the market's ability to scale production to meet the growing global need for personal protection.

Market Trends

The market is being reshaped by a transition toward DEET-free and plant-based formulations, as consumers increasingly prioritize skin-friendliness and safety over the potency of synthetic chemicals. This shift is prompting established manufacturers to expand their product lines with active ingredients such as picaridin and oil of lemon eucalyptus, which are viewed as gentler options for daily application. This strategy is generating positive financial outcomes; Spectrum Brands' Fiscal 2024 Fourth Quarter report highlighted double-digit sales growth in its Repellents category in November 2024, demonstrating the commercial viability and rising demand for diverse insect control solutions, including natural product lines.

Simultaneously, the development of non-greasy and odorless sensory profiles is removing historical barriers to usage, especially among beauty-conscious consumers who dislike pungent or sticky sprays. Innovations such as serum-based delivery systems enable repellents to mimic high-end cosmetic lotions, improving user compliance and extending usage into occasions beyond rugged outdoor activities. Manufacturers are aggressively expanding into this niche to meet regional demands, as evidenced by Kao Corporation's June 2024 update; the company launched its non-sticky Biore GUARD Mos Block Serum in four new Asian markets, including Taiwan and Singapore, to address the growing need for comfortable personal protection.

Key Market Players

  • Godrej Consumer Products Limited
  • Sawyer Products, Inc.
  • Reckitt Benckiser Group Plc.
  • Dabur International Ltd
  • ExOfficio LLC
  • Coghlan's Ltd
  • PIC Corporation
  • 3M
  • Spectrum Brands Holdings, Inc.
  • Johnson and Johnson Services, Inc

Report Scope

In this report, the Global Body Worn Insect Repellent Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Body Worn Insect Repellent Market, By Product Type

  • Apparel
  • Oils & Creams
  • Others

Body Worn Insect Repellent Market, By Distribution Channel

  • Offline
  • Online

Body Worn Insect Repellent Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Body Worn Insect Repellent Market.

Available Customizations:

Global Body Worn Insect Repellent Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Body Worn Insect Repellent Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Apparel, Oils & Creams, Others)
    • 5.2.2. By Distribution Channel (Offline, Online)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Body Worn Insect Repellent Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Body Worn Insect Repellent Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Body Worn Insect Repellent Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Body Worn Insect Repellent Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Body Worn Insect Repellent Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Body Worn Insect Repellent Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Body Worn Insect Repellent Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Body Worn Insect Repellent Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Body Worn Insect Repellent Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Body Worn Insect Repellent Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Body Worn Insect Repellent Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Body Worn Insect Repellent Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Body Worn Insect Repellent Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Body Worn Insect Repellent Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Body Worn Insect Repellent Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Body Worn Insect Repellent Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Body Worn Insect Repellent Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Body Worn Insect Repellent Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Body Worn Insect Repellent Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Body Worn Insect Repellent Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Body Worn Insect Repellent Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Body Worn Insect Repellent Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Body Worn Insect Repellent Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Body Worn Insect Repellent Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Body Worn Insect Repellent Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Godrej Consumer Products Limited
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Sawyer Products, Inc.
  • 15.3. Reckitt Benckiser Group Plc.
  • 15.4. Dabur International Ltd
  • 15.5. ExOfficio LLC
  • 15.6. Coghlan's Ltd
  • 15.7. PIC Corporation
  • 15.8. 3M
  • 15.9. Spectrum Brands Holdings, Inc.
  • 15.10. Johnson and Johnson Services, Inc

16. Strategic Recommendations

17. About Us & Disclaimer