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市场调查报告书
商品编码
1957193
宠物牙齿保健市场-全球产业规模、份额、趋势、机会、预测:按类型、动物种类、疾病、分销管道、地区和竞争格局划分,2021-2031年Pet Dental Health Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented Type, By Animal Type, By Indication, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球宠物口腔卫生市场预计将从 2025 年的 71 亿美元成长到 2031 年的 99.3 亿美元,复合年增长率为 5.75%。
该行业涵盖范围广泛,从功能性牙龈和添加剂到专业的兽医外科手术,所有产品和服务都旨在维护伴侣动物的口腔卫生并治疗牙周疾病。推动该行业成长的主要因素是宠物口腔疾病发病率的上升以及「宠物人性化」趋势的持续发展,即饲主要求宠物获得与人类同等的预防性医疗保健。例如,美国宠物用品协会 (APPA) 报告称,到 2024 年,美国兽药及相关产品的销售额将达到 398 亿美元,这体现了该行业的经济实力。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 71亿美元 |
| 市场规模:2031年 | 99.3亿美元 |
| 复合年增长率:2026-2031年 | 5.75% |
| 成长最快的细分市场 | 狗 |
| 最大的市场 | 北美洲 |
然而,阻碍市场扩张的一大障碍是专业兽医牙科手术的高昂费用。治疗通常需要全身麻醉和专业技术,导致费用高昂,使得对成本较为敏感的宠物饲主难以坚持建议的牙科护理计划。这种经济障碍,加上新兴国家对口腔卫生不良带来的系统性风险认知不足,限制了先进牙科保健解决方案的普及。
伴侣动物牙周疾病发生率的不断上升,使得预防和治疗方案的临床需求日益迫切,这也是推动市场发展的关键因素。兽医研究持续表明,口腔卫生问题是犬猫最常见的疾病,因此亟需从被动治疗转向日常预防性卫生管理。这种生物学上的必然需求促使饲主购买功能性牙龈护理产品、饮用水添加剂和特殊牙膏,以减少斑块的堆积及其引发全身感染疾病的风险。根据美国兽医协会(AVMA)于2024年2月发布的「宠物牙齿健康月」宣传活动资料,80%的犬隻在三岁时会患上某种形式的牙科疾病。如此高的发病率确保了市场对高效产品的持续需求,这些产品能够延缓或减少专业兽医干预的频率。
同时,宠物人性化的趋势以及高端医疗保健支出的成长正在从根本上改变该行业的经济结构。随着饲主越来越将伴侣动物视为家庭成员,他们投资高品质医疗保健产品和涵盖牙科护理的保险计划的意愿显着增强。宠物家庭地位的提升促使人们购买高价口腔清洁用品,并更遵循兽医的建议,即便麵临通膨压力。根据北美宠物健康保险协会 (NAPHIA) 于 2024 年 5 月发布的《2024 年产业趋势报告》,北美宠物保险保费总收入达到 42.7 亿美元,反映出经济安全网的扩大,使人们能够获得昂贵的治疗。此外,该产业的整体实力依然强劲。在 2024 年 2 月发布的《2023 年第四季及全年财务表现》中,硕腾 (Zoetis) 报告称其营业收入为 85 亿美元,证实了全球对伴侣动物健康领域的持续投资。
高昂的专业兽医牙科护理费用是全球宠物牙科保健市场扩张的一大障碍。全面的牙科治疗通常需要全身麻醉、先进的影像技术和专业的外科手术,这些都推高了兽医护理的成本。高昂的费用使得许多宠物饲主难以负担必要的口腔清洁用品,尤其是在通货膨胀的经济状况下。因此,许多饲主被迫推迟或放弃建议的预防措施和治疗,只优先处理紧急的医疗问题,而忽略了预防性的口腔卫生。
这种经济负担直接阻碍了市场成长,因为它减少了宠物定期就诊的频率,而定期就诊是诊断牙周疾病和提案牙科治疗方案的关键环节。近期行业绩效指标也印证了这种成本敏感度的影响。根据美国兽医协会 (AVMA) 预测,到 2024 年,小型动物诊所的就诊量将年减 4.6%。专业参与度的下降显着限制了兽医进行必要的牙科手术或开立家庭护理产品处方的机会,从而阻碍了整个行业的产生收入。
被动式口腔清洁用品水添加剂和粉剂产品的普及,正从根本上改变全球宠物牙齿保健市场,有效应对了饲主难以坚持日常口腔卫生习惯这一更广泛的挑战。由于许多饲主难以适应传统刷牙方式的繁琐操作,市场正明显转向「无刷」配方,例如藻类粉剂和酵素基水添加剂,这些产品只需极少的精力即可系统性地减少牙菌斑。这种对便利性和有效性的日益增长的偏好,正显着推动着这些专业、非侵入性解决方案的商业性发展。根据瑞典保健公司(Swedencare)于2025年10月发布的2025年第三季中期报告,其口腔产品类型的销售额年增28%,凸显了消费者对这些便利预防性产品的强劲需求。
同时,随着兽医在高级牙科手术方面的专业知识不断拓展,临床营养在长期口腔健康管理中的作用也日益凸显。兽医专业人员正越来越多地将治疗性饮食和经科学验证的富含酵素的咀嚼片纳入全面的牙周病治疗通讯协定中,市场也正从纯粹的美容零食转向以疗效为导向的医疗解决方案。这种对临床的关注催生了对仅供兽医使用的高级产品的强劲需求,这些产品能够支援专业的洁牙和手术操作。根据高露洁棕榄公司(2025年2月)发布的2024财年全年公布财报,希尔思宠物营养的销售额增长了4.4%,这反映出其以科学主导的治疗和健康维护产品线在兽医渠道的持续增长。
The Global Pet Dental Health Market is projected to expand from USD 7.10 Billion in 2025 to USD 9.93 Billion by 2031, registering a CAGR of 5.75%. This sector encompasses a wide array of offerings ranging from functional chews and additives to professional veterinary surgical interventions, all aimed at maintaining oral hygiene and treating periodontal conditions in companion animals. Growth is primarily propelled by the increasing incidence of oral diseases in pets and the persisting trend of pet humanization, which motivates owners to seek preventive healthcare comparable to human standards. Highlighting the economic strength of this sector, the American Pet Products Association reported that veterinary care and product sales in the U.S. reached $39.8 billion in 2024.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 7.10 Billion |
| Market Size 2031 | USD 9.93 Billion |
| CAGR 2026-2031 | 5.75% |
| Fastest Growing Segment | Dogs |
| Largest Market | North America |
However, a significant challenge impeding market expansion is the prohibitive cost associated with professional veterinary dental procedures. Treatments often require general anesthesia and specialized expertise, resulting in high expenses that can deter cost-sensitive pet owners from adhering to recommended dental schedules. This financial barrier, coupled with a lack of awareness regarding the systemic risks of poor oral hygiene in emerging economies, limits the widespread adoption of advanced dental health solutions.
Market Driver
The increasing prevalence of periodontal disease in companion animals serves as a fundamental driver for the market, creating an urgent clinical need for both preventive and therapeutic solutions. Veterinary studies consistently indicate that oral health issues are the most common ailment diagnosed in dogs and cats, necessitating a shift from reactive treatments to proactive daily hygiene regimens. This biological inevitability compels owners to purchase functional chews, water additives, and specialized toothpastes to mitigate the risks of plaque accumulation and subsequent systemic infections. According to the American Veterinary Medical Association, February 2024, in the 'Pet Dental Health Month' campaign resources, it is noted that 80 percent of dogs have some form of dental disease by the age of three. This high incidence rate ensures a consistent demand for efficacy-driven products that can delay or reduce the frequency of professional veterinary interventions.
Concurrently, the rising trends in pet humanization and premium healthcare spending have fundamentally altered the economic landscape of the sector. As owners increasingly perceive their companion animals as family members, there is a marked willingness to invest in high-quality wellness products and insurance plans that cover dental procedures. This elevation of pets to familial status supports the purchase of premium-priced oral care solutions and adherence to veterinary recommendations despite inflationary pressures. According to the North American Pet Health Insurance Association, May 2024, in the 'State of the Industry Report 2024', the total premium volume for pet insurance in North America reached $4.27 billion, reflecting a growing financial safety net that facilitates access to expensive care. Furthermore, the overall industry strength remains robust; according to Zoetis, February 2024, in the 'Fourth Quarter and Full Year 2023 Financial Results', the company reported operational revenue of $8.5 billion, underscoring the sustained global investment in companion animal health.
Market Challenge
The prohibitive cost associated with professional veterinary dental procedures constitutes a formidable barrier to the expansion of the Global Pet Dental Health Market. Comprehensive dental treatments typically necessitate general anesthesia, advanced diagnostic imaging, and specialized surgical expertise, all of which contribute to substantial veterinary fees. These elevated expenses often render essential oral care inaccessible for a significant segment of pet owners, particularly in economic climates marked by inflation. Consequently, many owners are forced to defer or forego recommended prophylaxis and treatment, prioritizing only urgent medical issues over preventive dental hygiene.
This financial strain directly hampers market growth by reducing the frequency of routine veterinary consultations, which are the primary touchpoint for diagnosing periodontal disease and recommending dental solutions. The impact of this cost-sensitivity is evident in recent industry performance metrics. According to the American Veterinary Medical Association, in 2024, small animal veterinary clinics recorded a 4.6% year-over-year decrease in patient visits. This decline in professional engagement significantly limits the opportunities for veterinarians to perform necessary dental procedures or prescribe home-care products, thereby stifling overall revenue generation across the sector.
Market Trends
The proliferation of passive oral care water additives and powders is fundamentally altering the Global Pet Dental Health Market by addressing the widespread challenge of owner compliance in daily hygiene regimens. As many pet owners struggle with the mechanical difficulties of traditional brushing, there is a distinct shift toward "no-brush" formulations, such as algae-based powders and enzymatic water additives, that offer systemic plaque reduction with minimal effort. This growing preference for convenience and efficacy is driving significant commercial traction for specialized non-invasive solutions. According to Swedencare, October 2025, in the 'Interim Report Q3 2025', the company reported that its dental product category sales increased by 28% year-over-year, highlighting the robust consumer uptake of these user-friendly preventive formats.
Concurrently, the expansion of veterinary specialization in advanced dental procedures is elevating the role of clinical nutrition in long-term oral health management. Veterinary professionals are increasingly integrating therapeutic diets and science-backed enzymatic chews into comprehensive treatment protocols for periodontal disease, moving the market beyond cosmetic treats toward efficacy-driven medical solutions. This clinical focus creates a resilient demand for premium, veterinary-exclusive products designed to support professional scaling and surgical interventions. According to Colgate-Palmolive, February 2025, in the 'Full Year 2024 Earnings Release', Hill's Pet Nutrition achieved a 4.4% increase in revenue, reflecting the sustained growth of its science-led therapeutic and wellness product lines in the veterinary channel.
Report Scope
In this report, the Global Pet Dental Health Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Pet Dental Health Market.
Global Pet Dental Health Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: