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市场调查报告书
商品编码
1963961
犬用洁齿棒市场-全球产业规模、份额、趋势、机会和预测:按产品类型、年龄层、分销管道、地区和竞争格局划分,2021-2031年Dog Dental Chews Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Age Group, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球犬用洁齿咀嚼物市场预计将从 2025 年的 7.8402 亿美元大幅成长至 2031 年的 12.3244 亿美元,复合年增长率为 7.83%。
这些功能性零食旨在透过机械方式去除牙菌斑和牙垢,通常含有清新口气和改善口腔卫生的成分。该行业的发展很大程度上受到「宠物拟人化」趋势的推动,在这种趋势下,饲主将狗狗视为家庭成员,并优先考虑高品质的预防性保健产品。这种文化转变刺激了针对牙周疾病(犬类常见健康问题)的消费品需求。这方面的支出规模庞大,美国宠物用品协会 (APPA) 报告称,到 2024 年,美国宠物食品和零食产业的销售额将达到 658 亿美元。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 7.8402亿美元 |
| 市场规模:2031年 | 1,232,440,000 美元 |
| 复合年增长率:2026-2031年 | 7.83% |
| 成长最快的细分市场 | 牙科棒 |
| 最大的市场 | 北美洲 |
儘管市场成长迅速,但产品安全性和消化率的挑战阻碍了其广泛应用。某些硬质牙龈产品可能导致窒息、肠阻塞和牙齿断裂等事故,加剧了消费者的担忧,并促使人们呼吁加强监管。这些安全隐患令谨慎的宠物饲主犹豫不决,有效限制了市场渗透率。因此,对消化率和安全性的风险认知仍然是阻碍牙龈产品充分发挥其市场潜力的主要障碍。
饲主与宠物之间日益加深的情感纽带正成为推动市场发展的重要催化剂,拟人化的动物形象趋势也带动了高端宠物照护产品需求的成长。这种文化演变促使消费者购买符合人类健康趋势的高品质、功能性健康产品,从而扩大了特色宠物零食的市场。这种投入的经济规模庞大,根据美国宠物用品协会(APPA)于2025年3月发布的《2025年产业趋势报告》显示,2024年美国宠物产业的总支出将达到创纪录的1,520亿美元。为了进一步支持对动物健康的投资,硕腾公司(Zoetis)在2025年8月发布的《2025年第二季财报》中指出,其伴侣动物产品的营业销售额成长了8%。这反映出消费者对能够增强活力的先进健康解决方案的强劲需求。
同时,消费者对犬类牙周疾病风险的认识不断提高,是成长要素。随着兽医强调口腔卫生与全身性疾病之间的关联(例如牙周疾病与心臟和肾臟疾病之间的关联),饲主正迅速采取预防性家庭护理措施。这种观念的转变使洁齿棒不再只是偶尔的零食,而是成为日常保健的必需品,与专业的兽医清洁相辅相成。这一趋势的商业性成效从生产绩效可见一斑。根据维克公司于2025年3月发布的“2024财年报告”,北美地区的销售额增长了10.2%,主要得益于宠物专用产品和牙齿护理产品的持续销售增长势头,这凸显了注重健康的消费习惯如何推动功能性洁齿棒市场的发展。
全球犬用牙胶市场的主要障碍在于消费者对产品安全性和消化性的持续性担忧。随着饲主对购买的商品越来越谨慎,诸如窒息、消化道阻塞和牙齿断裂等不利事件的报道成为消费者信任的主要障碍。当消费者意识到可能造成身体伤害或消化器官系统时,即使广告宣传其具有牙齿保健功效,他们也往往会减少在洁齿玩具上的支出,甚至完全避免购买此类产品。这种犹豫在硬质和生皮材质的产品上尤其明显,因为这类产品经常被诟病难以在消化道内有效分解。
人们对犬隻体重管理和整体健康的日益关注,进一步凸显了高消化率的重要性,导致那些可能导致肠阻塞或损害健康的产品被拒绝。这种严格的评估标准与行业数据相符,这些数据表明人们对宠物健康指标的关注度不断提高。根据宠物肥胖预防协会(Pet Obesity Prevention Association)预测,到2024年,35%的犬饲主会将他们的宠物归类为超重或肥胖,这一显着增长凸显了饲主对零食营养成分和消化率的高度重视。因此,这些更高的安全期望限制了无法保证完全溶解和安全性的传统洁齿咀嚼片的市场渗透率。
向永续包装和升级再造材料的转变正成为一股重要趋势,其驱动力来自环保运动,这些运动不仅关注产品的营养价值,也关注其对环境的影响。製造商正积极重组其价值链,以满足具有环保意识的饲主的需求。这些宠物主人会评估日常购物对环境的影响,努力减少原生塑胶的消耗,并实践循环经济原则。这种商业营运模式的转变在产业领导企业中尤其明显。例如,玛氏公司在2025年7月发布的《2024年永续世代报告》中指出,该公司在2024年将超过14,000吨的再生塑胶(PCR)用于包装,这表明整个产业致力于减少宠物护理产品大规模生产中的废弃物。
同时,个人化订阅式D2C模式的兴起正在改变产品的分销方式和日常持续使用模式。由于Dental Chew需要每日持续使用才能达到预期效果,因此非常适合采用自动补货服务,以防止断货并确保持续的口腔卫生。这种便利性使得订阅模式成为必需品销售的主要管道。零售数据也反映了这种消费行为的规模。根据Chewy公司于2025年8月发布的“2025年第二季度财务业绩报告”,自动发货客户的销售额占总净销售额的83%,凸显了宠物健康领域对自动化购买解决方案的强烈偏好。
The Global Dog Dental Chews Market is projected to expand significantly, rising from USD 784.02 Million in 2025 to USD 1232.44 Million by 2031, reflecting a compound annual growth rate (CAGR) of 7.83%. These functional treats are designed to mechanically scour away plaque and tartar buildup while often including ingredients that freshen breath and enhance oral hygiene. The industry is largely buoyed by the trend of pet humanization, where owners view their dogs as family members and prioritize premium preventative healthcare products. This cultural shift has catalyzed demand for consumables targeting periodontal disease, a common canine health issue. The magnitude of this spending is substantial; as reported by the American Pet Products Association, the pet food and treats sector in the United States alone generated sales totaling $65.8 billion in 2024.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 784.02 Million |
| Market Size 2031 | USD 1232.44 Million |
| CAGR 2026-2031 | 7.83% |
| Fastest Growing Segment | Dental Sticks |
| Largest Market | North America |
Despite this growth, the market faces hurdles related to product safety and digestibility which hamper broader adoption. Incidents involving choking hazards, gastrointestinal obstructions, or tooth fractures linked to specific hard chews have generated consumer caution and attracted stricter regulatory oversight. Such safety concerns cause hesitation among cautious pet owners, effectively limiting market penetration. Consequently, the perception of risk associated with digestibility and physical safety remains a significant barrier impeding the full expansion potential of the dental chew category.
Market Driver
The deepening emotional bond between owners and their pets acts as a primary market catalyst, with the tendency to anthropomorphize animals leading to increased demand for premium care. This cultural evolution encourages consumers to purchase high-quality, functional wellness products that align with human health trends, thereby broadening the scope for specialized treats. The financial scale of this dedication is vast; the American Pet Products Association's '2025 State of the Industry Report' from March 2025 indicates that total U.S. pet industry expenditures hit a record $152 billion in 2024. Further evidencing this investment in animal well-being, Zoetis highlighted in its 'Second Quarter 2025 Results' from August 2025 that operational sales of companion animal products rose by 8%, reflecting strong consumer demand for advanced health solutions supporting vitality.
Concurrently, rising consumer awareness regarding the dangers of canine periodontal disease has become a critical growth driver. As veterinarians increasingly stress the link between oral health and systemic issues-connecting gum disease to heart and kidney problems-owners are rapidly implementing preventive home-care routines. This perspective has transformed dental chews from sporadic treats into essential daily healthcare staples that supplement professional veterinary cleanings. The commercial validity of this trend is visible in manufacturing outcomes; Virbac's '2024 Annual Results' from March 2025 revealed that its 10.2% revenue increase in North America was largely fueled by sustained sales momentum in companion animal specialty and dental care products, underscoring how health-focused buying habits are expanding the functional chew sector.
Market Challenge
A major obstacle hindering the Global Dog Dental Chews Market is the enduring apprehension regarding product safety and digestibility. As pet owners apply greater scrutiny to the items they purchase, reports of adverse occurrences-such as choking, gastrointestinal blockages, and dental fractures-create substantial trust barriers. When consumers identify potential risks for physical injury or digestive distress, they are likely to curtail spending on chews or avoid the category altogether, despite the advertised dental advantages. This reluctance is especially prevalent concerning hard chews or rawhide-based options, which frequently face criticism for their inability to break down effectively within the digestive tract.
The requirement for high digestibility is further amplified by a growing emphasis on canine weight management and general health, leading to the rejection of products that might cause obstruction or compromise well-being. This rigorous evaluation aligns with industry data highlighting increased awareness of pet health metrics. According to the Association for Pet Obesity Prevention, 35% of dog owners classified their pets as overweight or having obesity in 2024, a notable rise that emphasizes the strict vigilance owners now maintain regarding the nutritional content and digestibility of treats. As a result, these elevated safety expectations restrict the market reach of traditional dental chews that fail to ensure complete solubility and safety.
Market Trends
The shift toward sustainable packaging and upcycled ingredients has developed into a significant trend, fueled by environmental advocacy that considers a product's physical footprint alongside its nutritional value. Manufacturers are actively restructuring supply chains to decrease virgin plastic consumption and integrate circular economy principles, catering to eco-conscious owners who evaluate the environmental consequences of daily purchases. This operational evolution is evident among industry leaders; for instance, Mars noted in its '2024 Sustainable in a Generation Report' from July 2025 that it integrated over 14,000 metric tons of post-consumer recycled (PCR) plastic into its packaging in 2024, demonstrating a widespread industry commitment to waste reduction in pet care mass production.
In parallel, the rise of personalized and subscription-based direct-to-consumer models is transforming product distribution and routine adherence. Because dental chews require consistent daily use for efficacy, they are ideally suited for automated replenishment services that prevent shortages and ensure ongoing oral hygiene. This convenience has established recurring delivery models as a dominant sales channel for essential supplies. The magnitude of this consumer behavior is reflected in retail data; according to the 'Second Quarter 2025 Financial Results' from Chewy, Inc. released in August 2025, Autoship customer sales accounted for 83% of total net sales, highlighting the strong preference for automated purchasing solutions within the pet health sector.
Report Scope
In this report, the Global Dog Dental Chews Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Dog Dental Chews Market.
Global Dog Dental Chews Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: