卫浴设备及浴室配件市场－全球产业规模、份额、趋势、机会、预测：按类型、功能、材料、地区和竞争格局划分，2021-2031年

全球卫浴设备及浴室配件市场预计将从 2025 年的 222.3 亿美元大幅成长至 2031 年的 416.2 亿美元，复合年增长率为 11.02%。

该市场涵盖基本的卫浴设备，例如马桶、浴缸和洗手盆，以及功能性配件，例如皂液器和毛巾架。推动这一增长的关键因素包括全球都市化加快以及商业和住宅领域建设活动的日益活跃。此外，人们卫生意识和公共卫生水准的不断提高也促进了持续的需求，为市场发展奠定了结构性基础，使其不再受短暂的美学潮流和消费者偏好。

儘管取得了这些积极进展，但市场仍面临许多挑战，尤其是原物料价格的波动，这影响了利润率和生产稳定性。生产商还必须遵守严格的环境法规，这就要求他们在永续营运实务方面进行资本投资。从产业趋势的量化角度来看，美国国家厨房卫浴协会 (NKBA) 预测，到 2025 年，该产业的加权平均成长率将达到 3.7%。这项预测凸显了该产业的韧性，相关人员在应对复杂的经济状况的同时，也在满足全球对卫生基础设施的持续需求。

市场驱动因素

住宅房地产的扩张和快速的都市化是全球卫浴设备市场的主要驱动力。随着人口密度的增加，对基本卫生设施的需求日益迫切，导致对洗脸盆和马桶等卫浴设备的需求显着增长。这种需求与新建设计划密切相关，而房屋开工量则是衡量采购量的征兆指标。根据美国人口普查局于2024年12月发布的《2024年11月新建住宅月度报告》，经季节性已调整的的年化私人独栋住宅住宅量达到101.1万套，较上月增长6.4%。建设活动的这些波动直接影响製造商的生产计画，并构成了该行业以销售量为基础的基石。

在成熟市场，当新建房屋数量出现週期性放缓时，住宅翻新和维修活动的扩张发挥着至关重要的稳定作用。成熟经济体的市场价值由「替代需求」驱动，消费者会升级到现代化的节水产品以提升住宅价值，这使得製造商即使在房屋开工量停滞不前的情况下，也能透过维修解决方案维持收入。例如，骊住集团（Lixil Corporation）在其2024年4月发布的「截至2024年3月的合併会计」报告中指出，维修产品销售额的成长抵消了其水技术领域新房住宅量的下降。再举一个例子，乐家集团（Roca Group）在其2024年7月发布的「乐家集团2023财年营收报告」新闻稿中披露，其销售额达到20.57亿欧元，展现了在不断变化的市场动态中的韧性，这也体现了该领域的规模。

市场挑战

原料价格波动是全球卫浴设备及浴室配件市场面临的主要瓶颈。製造商依赖稳定的金属、陶瓷和塑胶供应，但投入成本的不可预测波动会扰乱财务预测和生产计画。当原物料价格飙升时，製造商的利润率会立即下降，迫使他们在提高产品价格和自行承担成本之间做出选择。这种不稳定性阻碍了对生产能力的长期投资，使与大型开发人员的价格谈判更加复杂，并最终导致新建设计划所需关键设备的采购延误。

近期反映产业整体通膨的数据凸显了当前成本环境的严峻性。根据美国总建设业协会（AGC）预测，到2025年，非住宅建筑材料和服务的生产者物价指数将年增3.2%。投入成本的上涨迫使製造商优先考虑财务健康而非业务扩张，直接阻碍了市场将需求转化为利润的能力。价格波动迫使相关人员采取防御性策略，从而抑制了产业成长，使市场无法充分利用全球都市化趋势。

市场趋势

物联网和智慧卫浴技术的融合正在从根本上重塑卫浴产业，将传统卫浴设备转变为以用户为中心、注重个人化和卫生的智慧系统。这一趋势超越了基本功能，利用数位控制和感测器提供诸如自清洁、可自订的冲洗模式以及自动开合盖等功能，吸引着追求更高卫生标准和奢华体验的消费者。这种对进阶功能的需求在住宅维修中尤其明显，科技提升了日常生活体验。根据Houzz于2024年7月发布的《2024年美国卫浴趋势调查》，41%的住宅维修业主正在安装带有特殊功能的马桶，其中智慧马桶盖和加热马桶盖是推动这一趋势的主要因素。

同时，以永续性和节水为优先的产品设计正成为重要的市场趋势。这主要受日益严格的环境法规和全球水资源短缺问题的驱动。製造商正积极致力于设计既能减少资源消耗又不影响性能的设备，并强调采用环保的生产流程和节水型马桶，以满足监管要求和消费者的道德需求。这种对资源节约的承诺正在为整个产业的装机量带来显着的资源节约。例如，TOTO有限公司在其2024年6月发布的《2024年综合报告》中指出，其节水产品在2024财年的使用过程中减少了9.3亿立方米的水消耗。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球卫浴设备及浴室配件市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 按类型（西式马桶、洗脸盆、小便池、水龙头、水箱、淋浴设备、浴室配件、浴缸、梳妆台、镜子等）
  • 按功能（手动、电动/自动）
  • 依材料分类（陶瓷、金属、丙烯酸树脂/有机玻璃、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美卫浴设备及浴室配件市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国别分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲卫浴设备及浴室配件市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国别分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区卫浴设备及浴室配件市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国别分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东及非洲卫浴设备及浴室配件市场展望

• 市场规模及预测
• 市占率及预测
• 中东与非洲：国别分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲卫浴设备及浴室配件市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国别分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 促进因素
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 近期趋势

第十三章：全球卫浴设备及浴室配件市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的议价能力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Hansgrohe SE
• Kohler Co.
• LIXIL Corporation
• Duravit AG
• TOTO LTD.
• Moen Incorporated
• Villeroy & Boch AG
• Cera Sanitaryware Limited
• Ideal Standard International NV
• Masco Corporation

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Sanitary Ware & Bathroom Accessories Market is projected to expand significantly, growing from USD 22.23 Billion in 2025 to USD 41.62 Billion by 2031, reflecting a CAGR of 11.02%. This market encompasses fundamental hygiene fixtures, such as water closets, bathtubs, and washbasins, alongside functional accessories like soap dispensers and towel rails. The primary forces propelling this growth include escalating urbanization and increased construction activities across both commercial and residential sectors worldwide. Additionally, a heightened focus on sanitation standards and public health fuels sustained demand, providing a structural foundation for expansion that transcends temporary aesthetic trends or consumer preferences.

Despite this positive trajectory, the market encounters obstacles, particularly raw material price volatility, which affects profit margins and manufacturing stability. Producers must also contend with stringent environmental regulations that necessitate capital investment in sustainable operational practices. Providing quantitative insight into industry sentiment, the National Kitchen & Bath Association projects a 3.7% revenue-weighted growth for the industry in 2025. This outlook highlights the sector's resilience as stakeholders navigate economic complexities while meeting the persistent global necessity for sanitary infrastructure.

Market Driver

The expansion of residential real estate and rapid urbanization function as the primary catalysts for the global sanitary ware market. As population centers become denser, the urgent requirement for essential sanitation infrastructure generates substantial volume growth for fixtures like washbasins and water closets. This demand is intrinsically tied to new construction projects, where housing starts serve as a leading indicator for procurement. According to the U.S. Census Bureau's 'Monthly New Residential Construction, November 2024' report released in December 2024, privately-owned single-family housing starts hit a seasonally adjusted annual rate of 1,011,000, marking a 6.4% increase from the previous month. These fluctuations in construction activity directly influence manufacturer production schedules, establishing a volume-based baseline for the industry.

In developed markets, growth in remodeling and home renovation activities acts as a crucial stabilizing force, especially when new construction experiences cyclical downturns. Market value in mature economies is driven by replacement demand, with consumers upgrading to modern, water-efficient products to boost property value, allowing manufacturers to sustain revenue through retrofit solutions even if housing starts stall. For instance, Lixil Corporation reported in April 2024, within its 'Consolidated Financial Results for the Fiscal Year Ended March 31, 2024', that increased sales of renovation products helped offset the decline in new housing starts within its Water Technology division. Highlighting the sector's scale, Roca Group achieved a turnover of 2.057 billion euros as noted in their July 2024 'Roca Group reports 2023 revenues' press release, demonstrating resilience amid changing market dynamics.

Market Challenge

Volatility in raw material prices represents a significant bottleneck for the Global Sanitary Ware and Bathroom Accessories Market. Manufacturers depend on a consistent supply of metals, ceramics, and plastics, yet unpredictable fluctuations in input costs disrupt financial forecasting and production planning. When material prices surge, manufacturers face an immediate erosion of profit margins, compelling them to either increase product prices or absorb the costs. This instability discourages long-term investment in manufacturing capacity and complicates pricing negotiations with large-scale developers, ultimately causing delays in procuring essential fixtures for new construction projects.

The severity of this cost environment is highlighted by recent industry data reflecting broader sector inflation. According to the Associated General Contractors of America, in 2025, the producer price index for materials and services utilized in nonresidential construction increased by 3.2 percent over the preceding twelve months. This rise in input costs directly hinders the market's capacity to convert demand into revenue, as manufacturers are forced to prioritize financial solvency over expansion. By compelling stakeholders to adopt defensive strategies, price volatility effectively acts as a brake on industry growth, preventing the market from fully capitalizing on global urbanization trends.

Market Trends

The integration of IoT and smart connected bathroom technologies is fundamentally reshaping the sector by converting traditional fixtures into intelligent, user-centric systems that prioritize personalization and hygiene. This trend transcends basic utility, employing digital controls and sensors to provide features such as self-cleaning capabilities, customizable bidet cleansing, and automated lid opening, appealing to consumers seeking advanced sanitation and luxury. The demand for these sophisticated functionalities is clear in residential upgrades where technology improves daily experiences; according to Houzz's '2024 U.S. Bathroom Trends Study' from July 2024, 41% of renovating homeowners installed toilets with specialty features, with heated units and bidet seats driving this technological adoption.

Concurrently, the shift toward sustainable and water-efficient product designs has emerged as a critical market force, propelled by stricter environmental regulations and global water scarcity concerns. Manufacturers are aggressively engineering fixtures that reduce resource consumption without sacrificing performance, emphasizing eco-friendly manufacturing processes and low-flow toilets to satisfy both regulatory compliance and consumer ethos. This dedication to conservation is resulting in substantial resource savings across the industry's install base; for example, TOTO Ltd. reported in its 'Integrated Report 2024' in June 2024 that its water-saving products contributed to a reduction of 930 million cubic meters of water consumption during product use in fiscal year 2024.

Key Market Players

• Hansgrohe SE
• Kohler Co.
• LIXIL Corporation
• Duravit AG
• TOTO LTD.
• Moen Incorporated
• Villeroy & Boch AG
• Cera Sanitaryware Limited
• Ideal Standard International NV
• Masco Corporation

Report Scope

In this report, the Global Sanitary Ware & Bathroom Accessories Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sanitary Ware & Bathroom Accessories Market, By Type

• Western Toilet
• Wash Basin
• Urinals
• Faucets
• Cistern
• Showers
• Bathroom Accessories
• Bathtubs
• Vanities
• Mirror
• Others

Sanitary Ware & Bathroom Accessories Market, By Function

• Manual
• Electric/Automated

Sanitary Ware & Bathroom Accessories Market, By Material

• Ceramic
• Metal
• Acrylic Plastic & Perspex
• Others

Sanitary Ware & Bathroom Accessories Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Sanitary Ware & Bathroom Accessories Market.

Available Customizations:

Global Sanitary Ware & Bathroom Accessories Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Sanitary Ware & Bathroom Accessories Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Western Toilet, Wash Basin, Urinals, Faucets, Cistern, Showers, Bathroom Accessories, Bathtubs, Vanities, Mirror, Others)
  • 5.2.2. By Function (Manual, Electric/Automated)
  • 5.2.3. By Material (Ceramic, Metal, Acrylic Plastic & Perspex, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Sanitary Ware & Bathroom Accessories Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Function
  • 6.2.3. By Material
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Sanitary Ware & Bathroom Accessories Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Function
      • 6.3.1.2.3. By Material
  • 6.3.2. Canada Sanitary Ware & Bathroom Accessories Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Function
      • 6.3.2.2.3. By Material
  • 6.3.3. Mexico Sanitary Ware & Bathroom Accessories Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Function
      • 6.3.3.2.3. By Material

7. Europe Sanitary Ware & Bathroom Accessories Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Function
  • 7.2.3. By Material
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Sanitary Ware & Bathroom Accessories Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Function
      • 7.3.1.2.3. By Material
  • 7.3.2. France Sanitary Ware & Bathroom Accessories Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Function
      • 7.3.2.2.3. By Material
  • 7.3.3. United Kingdom Sanitary Ware & Bathroom Accessories Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Function
      • 7.3.3.2.3. By Material
  • 7.3.4. Italy Sanitary Ware & Bathroom Accessories Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Function
      • 7.3.4.2.3. By Material
  • 7.3.5. Spain Sanitary Ware & Bathroom Accessories Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Function
      • 7.3.5.2.3. By Material

8. Asia Pacific Sanitary Ware & Bathroom Accessories Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Function
  • 8.2.3. By Material
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Sanitary Ware & Bathroom Accessories Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Function
      • 8.3.1.2.3. By Material
  • 8.3.2. India Sanitary Ware & Bathroom Accessories Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Function
      • 8.3.2.2.3. By Material
  • 8.3.3. Japan Sanitary Ware & Bathroom Accessories Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Function
      • 8.3.3.2.3. By Material
  • 8.3.4. South Korea Sanitary Ware & Bathroom Accessories Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Function
      • 8.3.4.2.3. By Material
  • 8.3.5. Australia Sanitary Ware & Bathroom Accessories Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Function
      • 8.3.5.2.3. By Material

9. Middle East & Africa Sanitary Ware & Bathroom Accessories Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Function
  • 9.2.3. By Material
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Sanitary Ware & Bathroom Accessories Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Function
      • 9.3.1.2.3. By Material
  • 9.3.2. UAE Sanitary Ware & Bathroom Accessories Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Function
      • 9.3.2.2.3. By Material
  • 9.3.3. South Africa Sanitary Ware & Bathroom Accessories Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Function
      • 9.3.3.2.3. By Material

10. South America Sanitary Ware & Bathroom Accessories Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Function
  • 10.2.3. By Material
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Sanitary Ware & Bathroom Accessories Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Function
      • 10.3.1.2.3. By Material
  • 10.3.2. Colombia Sanitary Ware & Bathroom Accessories Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Function
      • 10.3.2.2.3. By Material
  • 10.3.3. Argentina Sanitary Ware & Bathroom Accessories Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Function
      • 10.3.3.2.3. By Material

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Sanitary Ware & Bathroom Accessories Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Hansgrohe SE
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Kohler Co.
• 15.3. LIXIL Corporation
• 15.4. Duravit AG
• 15.5. TOTO LTD.
• 15.6. Moen Incorporated
• 15.7. Villeroy & Boch AG
• 15.8. Cera Sanitaryware Limited
• 15.9. Ideal Standard International NV
• 15.10. Masco Corporation

16. Strategic Recommendations

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