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市场调查报告书
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1971331

浴室配件市场－全球产业规模、份额、趋势、机会、预测：按产品、通路、地区和竞争格局划分，2021-2031年

Bathroom Accessories Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product (Towel Rack/Ring, Hook, Paper Holder, Grab Bars, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

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简介目录

全球浴室配件市场预计将从 2025 年的 252.4 亿美元大幅成长至 2031 年的 447.9 亿美元，复合年增长率为 10.03%。

该领域涵盖皂液器、毛巾架和毛巾托架等辅助器具，这些设施对于卫生间的卫生和整洁至关重要。推动这一领域成长的主要因素是快速的都市化和住宅基础设施的大量投资，这带动了对现代化卫生设备的需求。此外，全球酒店业的蓬勃发展也需要频繁升级设施以维持高标准的卫生条件，从而确保了对这些产品的持续需求。

市场概览
预测期 2027-2031
市场规模：2025年 252.4亿美元
市场规模：2031年 447.9亿美元
复合年增长率：2026-2031年 10.03%
成长最快的细分市场 在线的
最大的市场 亚太地区

然而，钢铁和铜等关键原料价格的波动导致製造成本的不确定性，为市场带来挑战。根据美国国家厨房卫浴协会（NKBA）预测，到2025年，该产业的收入成长率将达到3.7%，但金融市场的波动迫使製造商频繁调整定价策略。这些波动可能会抑制消费者的购买意愿，尤其是在价格敏感地区，同时也将长期生产计画复杂化，并阻碍市场的永续成长。

市场驱动因素

快速的都市化和住宅行业的持续扩张是全球卫浴配件市场成长的主要驱动力。随着住宅密度的增加和老旧房屋现代化改造需求的增长，用于卫浴设备升级的资金持续流入，从而带动了对提升紧凑型城市生活空间便利性的辅助配件的需求。骊住集团（LIXIL Corporation）截至2025年4月的财年财务报告清晰地反映了这一趋势，该公司水技术业务板块的销售额达到9,278亿日圆。这项业绩主要归功于翻新领域的强劲销售，凸显了维修活动的重要性。

同时，智慧感测器技术的融合正在改变消费者的期望，并推动市场向注重健康体验的高价值产品转型。越来越多的住宅追求水疗般的舒适环境。 Houzz于2025年9月发布的《2025年美国浴室趋势调查》显示，36%的整修浴室将融入健康元素，例如先进的照明和水疗般的设施。这种转变使製造商能够利用高端定价策略，而吉博力公司2025年3月发布的报告（净销售额达30.85亿瑞士法郎）进一步印证了这一趋势的稳定性，证实了市场对高品质卫浴系统的强劲需求。

市场挑战

铜、钢等关键原料价格的波动对全球卫浴配件市场的稳定与成长构成重大挑战。製造商面临生产成本难以预测的波动，这挤压了利润空间，使其难以维持稳定的定价结构。这种财务不确定性常常迫使企业调整批发和零售价格以保障利润，并将增加的投入成本转嫁给经销商和终端用户。此类波动会扰乱长期策略规划，可能导致价格敏感型消费者退出市场，并最终降低整体交易量。

营运成本上涨带来的负面影响也反映在近期产业价格调整。根据美国国家厨房卫浴协会（NKBA）的数据，2024年第三季供应商价格较去年同期上涨4.1%。此次价格上涨削弱了消费者的购买力，使他们对启动新的装修计划感到犹豫。因此，材料成本的持续波动阻碍了市场的稳定成长，迫使整个供应链的相关人员采取更保守的库存管理和投资策略。

市场趋势

全球卫浴配件市场正经历产品开发的根本性转变，而这主要得益于永续和环保材料的广泛应用。消费者越来越倾向于选择既能最大限度减少环境影响又能保持耐用性的卫浴产品，製造商也正在加速使用再生复合材料，并开发能够带来长期成本节约的先进节水装置。这一趋势得到了近期数据的有力佐证。 Houzz网站2025年1月的一篇报导指出，84%的住宅在浴室维修计划中刻意选择了LED照明和节水装置等永续特性。

同时，兼具安全性和时尚感的居家养老配件市场也在显着成长。这些配件将必要的无障碍功能与精緻的美感完美结合。这一趋势正在摆脱医疗机构中常见的安全扶手，将设计师扶手和无障碍浴室等辅助设施无缝融入现代室内设计。它迎合了重视功能性和房产转售价值的多代家庭的需求。此类维修的经济效益显而易见；根据Center Real Estate 2025年5月发布的报告，拥有无障碍浴室的住宅售价比同类房产高出3.3%，这印证了面向未来的生活空间的价值。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球卫浴配件市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 产品类别（毛巾架/环、挂钩、纸巾架、扶手等）
    • 分销通路（线上、线下）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美卫浴配件市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲浴室配件市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区卫浴配件市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲浴室配件市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲浴室配件市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球卫浴配件市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • LIXIL Corporation
  • TOTO Ltd.
  • Kohler Co.
  • Roca Sanitario, SA
  • Moen Incorporated
  • Hansgrohe SE
  • Duravit AG
  • Gerber Plumbing Fixtures, LLC
  • Grohe AG
  • American Specialties, Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 26763

The Global Bathroom Accessories Market is projected to expand significantly, growing from USD 25.24 Billion in 2025 to USD 44.79 Billion by 2031, reflecting a compound annual growth rate of 10.03%. This sector comprises supplementary fixtures such as soap dispensers, towel racks, and holders that are essential for maintaining hygiene and organization in restrooms. The primary drivers of this growth include rapid urbanization and substantial investments in residential infrastructure, which fuel the need for modern sanitary installations. Additionally, the global hospitality industry's robust expansion necessitates frequent upgrades to facilities to uphold high hygiene standards, ensuring a continuous demand for these products.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 25.24 Billion
Market Size 2031USD 44.79 Billion
CAGR 2026-203110.03%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

However, the market faces challenges due to price volatility in essential raw materials like steel and copper, which introduces uncertainty into manufacturing costs. According to the National Kitchen & Bath Association, the industry anticipated revenue growth of 3.7 percent in 2025, yet financial variability forces manufacturers to frequently adjust pricing strategies. These fluctuations can dampen consumer purchasing power, particularly in price-sensitive regions, and complicate long-term production planning, thereby creating obstacles to sustained market progression.

Market Driver

Rapid urbanization and the ongoing expansion of the residential construction sector serve as the main engines for growth in the global bathroom accessories market. As housing density increases and aging properties require modernization, there is a steady flow of capital into sanitary ware upgrades, driving demand for supplementary accessories that optimize utility in compact urban living spaces. This trend is exemplified by LIXIL Corporation's financial results from April 2025, which reported that revenue for its Water Technology Business segment reached 927.8 billion yen, a performance largely attributed to strong sales in the renovation category, highlighting the importance of refurbishment activities.

Simultaneously, the integration of smart, sensor-based technologies is transforming consumer expectations, pushing the market toward high-value, experiential products that prioritize wellness. Homeowners are increasingly seeking spa-like environments; the '2025 U.S. Bathroom Trends Study' by Houzz in September 2025 revealed that 36 percent of renovated bathrooms now feature wellness-oriented elements like advanced lighting and spa-inspired fixtures. This shift allows manufacturers to leverage premium pricing strategies, a stability further validated by Geberit AG's March 2025 report showing net sales of CHF 3.085 billion, confirming the resilient demand for high-quality sanitary systems.

Market Challenge

The volatility of essential raw material prices, particularly for copper and steel, presents a significant barrier to the stability and growth of the Global Bathroom Accessories Market. Manufacturers grapple with unpredictable shifts in production costs, which erode profit margins and make it difficult to maintain consistent pricing structures. This financial uncertainty often compels companies to revise wholesale and retail price points to protect their bottom line, transferring the burden of increased input costs to distributors and end-users. Such fluctuations disrupt long-term strategic planning and risk pricing out sensitive consumer segments, potentially reducing overall transaction volumes.

The adverse effects of rising operational costs are reflected in recent industry pricing adjustments. Data from the National Kitchen & Bath Association indicates that suppliers raised prices by 4.1 percent year-over-year during the third quarter of 2024. This upward pricing trend strains consumer purchasing power and leads to hesitation in initiating new renovation projects. Consequently, the persistent instability in material expenses hinders the market's ability to sustain steady growth, forcing stakeholders across the supply chain to adopt more conservative approaches to inventory and investment.

Market Trends

The global bathroom accessories market is seeing a fundamental shift in product development driven by the adoption of sustainable and eco-friendly materials. Consumers are increasingly demanding fixtures that minimize environmental impact while maintaining durability, prompting manufacturers to use recycled composites and engineer advanced water-saving mechanisms that offer long-term cost reductions. This preference is strongly supported by recent data; according to an article by Houzz in January 2025, 84 percent of homeowners specifically chose sustainable features, such as LED lighting and water-efficient fixtures, during their bathroom renovation projects.

In parallel, there is a significant expansion in the market for safe and stylish aging-in-place accessories, which merge essential accessibility with high-end aesthetics. This trend moves away from clinical safety rails to integrate supportive elements like designer grab bars and barrier-free wet rooms seamlessly into modern decor, catering to a multigenerational demographic that values both functionality and property resale potential. The financial benefits of these upgrades are evident, as a May 2025 report by Center Real Estate noted that homes with accessible wet rooms sold for a 3.3 percent premium compared to similar properties, underscoring the value placed on future-proofed living spaces.

Key Market Players

  • LIXIL Corporation
  • TOTO Ltd.
  • Kohler Co.
  • Roca Sanitario, S.A
  • Moen Incorporated
  • Hansgrohe SE
  • Duravit AG
  • Gerber Plumbing Fixtures, LLC
  • Grohe AG
  • American Specialties, Inc.

Report Scope

In this report, the Global Bathroom Accessories Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Bathroom Accessories Market, By Product

  • Towel Rack/Ring
  • Hook
  • Paper Holder
  • Grab Bars
  • Others

Bathroom Accessories Market, By Distribution Channel

  • Online
  • Offline

Bathroom Accessories Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Bathroom Accessories Market.

Available Customizations:

Global Bathroom Accessories Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Bathroom Accessories Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Towel Rack/Ring, Hook, Paper Holder, Grab Bars, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Bathroom Accessories Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Bathroom Accessories Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Bathroom Accessories Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Bathroom Accessories Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Distribution Channel

7. Europe Bathroom Accessories Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Bathroom Accessories Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Bathroom Accessories Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Bathroom Accessories Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Bathroom Accessories Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Bathroom Accessories Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Bathroom Accessories Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Bathroom Accessories Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Bathroom Accessories Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Bathroom Accessories Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Bathroom Accessories Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Bathroom Accessories Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Bathroom Accessories Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Bathroom Accessories Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Bathroom Accessories Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Bathroom Accessories Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Distribution Channel

10. South America Bathroom Accessories Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Bathroom Accessories Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Bathroom Accessories Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Bathroom Accessories Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Bathroom Accessories Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. LIXIL Corporation
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. TOTO Ltd.
  • 15.3. Kohler Co.
  • 15.4. Roca Sanitario, S.A
  • 15.5. Moen Incorporated
  • 15.6. Hansgrohe SE
  • 15.7. Duravit AG
  • 15.8. Gerber Plumbing Fixtures, LLC
  • 15.9. Grohe AG
  • 15.10. American Specialties, Inc.

16. Strategic Recommendations

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