放鬆饮料市场－全球产业规模、份额、趋势、机会和预测：按类型、应用、分销管道、地区和竞争格局划分，2021-2031年

全球放鬆饮料市场预计将从 2025 年的 4.1256 亿美元成长到 2031 年的 11.1543 亿美元，复合年增长率达到 18.03%。

这些不含酒精的机能饮料配方中含有镁、L-茶氨酸、褪黑素和适应原等镇静成分，旨在减轻压力、促进睡眠，且不会产生醉酒效果。市场成长的驱动力源自于消费者对心理健康和预防性医疗保健的关注度显着提升，以及「清醒好奇者」运动对具有功能性放鬆功效的酒精替代品的需求。这些驱动因素表明，在当今高压的全球环境下，消费者对缓解焦虑和改善睡眠品质有着持续的需求，这使其区别于转瞬即逝的潮流。

然而，该行业面临着围绕CBD和某些植物成分等新成分的复杂法规环境，这带来了合规挑战并限制了通路。这种监管不明朗阻碍了产品配方开发和国际成长策略。儘管存在这些监管障碍，消费者对这些产品功能性益处的需求仍然强劲。根据责任营养委员会（CRN）2024年的数据，补充剂使用者中镁的使用率上升至23%，睡茄的使用率达8%。这显示消费者对这类饮料中特有的缓解压力和促进睡眠的成分越来越感兴趣。

市场驱动因素

无酒精和「清醒好奇」生活方式的转变正在从根本上改变市场。消费者越来越倾向于选择精緻、健康的替代品，而非传统的酒精饮料。这种转变正从昙花一现的潮流演变为一种永久性的生活方式选择，推动了对兼具饮酒社交体验和减压等功能性益处的饮品的需求。各大品牌正抓住这一趋势，开发出既能媲美鸡尾酒的复杂口感，又能提供适应原和植物成分带来的放鬆功效的产品。例如，《创业者》杂誌2025年1月刊的「副业聚焦」专题报导，无酒精精酿鸡尾酒品牌Curious Elixirs的销售额已突破5000万美元，这充分展现了基于适应原的替代品的巨大商业性潜力。

同时，日益加剧的压力和现代生活方式带来的种种挑战，正成为推动该品类成长的主要催化剂。在全球经济和地缘政治不稳定导致焦虑情绪不断蔓延的背景下，消费者正在寻求便捷的即饮解决方案来维护心理健康。美国心理学会发布的《2024年美国压力状况报告》强调了消费者对缓解焦虑产品的巨大需求，其中77%的成年人表示，国家的未来是他们面临的主要压力源。这种普遍存在的焦虑情绪正在推动市场成长。 2024年12月，《精酿啤酒商业》杂誌的一篇报导报道称，非酒精饮料行业的领导企业Athletic Brewing的年销售额增长超过50%，这反映出有益于心理健康的饮品越来越受欢迎。

市场挑战

全球放鬆饮料市场面临许多挑战，其中最主要的原因是围绕新型功能性成分（尤其是CBD和某些适应原植物）的监管环境复杂且分散。缺乏统一的国际和国家框架造成了合规障碍，限制了产品进入大众市场，导致大型零售连锁店对销售此类产品犹豫不决。製造商必须应对各州和地区之间不一致的法规，这不仅使供应链管理更加复杂，还增加了与标籤和配方相关的法律成本。这种监管的不确定性带来了执法行动和政策转变的风险，抑制了投资并减缓了国际扩张。

这一问题的严重性对该品类核心产品细分市场的生存构成威胁。根据2024年美国大麻圆桌会议的报告，拟议的有关大麻衍生成分的立法变更可能会有效地禁止目前市场上约95%的大麻萃取物产品。这种不稳定的法规环境会导致关键功能性成分可能被禁用，直接阻碍市场成长。这实际上会扼杀创新，并限制该行业的商业性潜力。

市场趋势

在消费者对认知清晰度和情绪稳定性的需求推动下，草药和益智药的组合正从一种小众保健品概念发展成为主流饮品类别。製造商不再局限于简单的镇静效果，而是开发出使用睡茄、红景天和功能性蘑菇等成分的复杂配方。越来越多的产品主打“平静专注”，而非昏昏欲睡。这种做法将放鬆饮品定位为社交互动和提高工作效率的功能性工具。这些配方的成功显而易见。 2025年11月，《创业者》杂誌发表了报导，报道称益智药品牌Kin Euphorics在2024年实现了1100万美元的收入净额，证实了市场对高端功能性滋补品的需求。

同时，富含镁的饮料也成为新兴趋势。这类饮料着重放鬆身心和稳定情绪，将镁作为缓解焦虑的关键成分。各大品牌正利用人们对镁缺乏症的高度关注，开发兼具补水和特定减压功效的「混合型」饮料。这种弥合营养补充品和软性饮料之间差距的策略已被证明行之有效。根据 Athletechnews 2025 年 10 月的一篇报导，机能饮料品牌 Recess 完成了 3,000 万美元的 B 轮资金筹措。目前，据报道，其 95% 的销售额来自富含镁的「Mood」系列产品。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球休閒饮料市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依类型（放鬆饮品、放鬆调酒、放鬆饮料）
  • 依用途（焦虑、失眠、其他）
  • 分销通路（线上、线下）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美休閒饮料市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国别分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲休閒饮料市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国别分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区休閒饮料市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国别分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东与非洲休閒饮料市场展望

• 市场规模及预测
• 市占率及预测
• 中东与非洲：国别分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲休閒饮料市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国别分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 促进因素
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 近期趋势

第十三章：全球休閒饮料市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的议价能力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• The Coca-Cola Company
• CENTR Brands Corp.
• Herbalife International of America Inc.
• Just Chill Drinks Co. LLC
• Innoviom, Inc.
• Neurobrands, LLC
• Boisson Slow Cow Inc.
• Bebida Beverage Company
• Coolbrook Beverages Ltd.
• 6 Hour Sleep, LLC

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Relaxation Beverages Market is projected to expand from USD 412.56 Million in 2025 to USD 1115.43 Million by 2031, achieving a CAGR of 18.03%. These non-alcoholic functional drinks are crafted with calming agents like magnesium, L-theanine, melatonin, and adaptogens, designed to reduce stress or induce sleep without causing intoxication. The market's growth is driven by a fundamental structural shift in consumer priorities toward mental wellness and preventive health, along with the sober curious movement's demand for alcohol alternatives that provide functional relaxation. These drivers represent a lasting consumer need for anxiety reduction and better sleep quality in a high-pressure global environment, distinguishing them from fleeting trends.

However, the industry grapples with a complex regulatory environment surrounding novel ingredients such as CBD and specific botanicals, which creates compliance difficulties and restricts distribution channels. This lack of clarity often hampers product formulation and international growth strategies. Despite these regulatory hurdles, consumer demand for the functional benefits of these products is strong. Data from the Council for Responsible Nutrition in 2024 indicates that magnesium usage among supplement users rose to 23 percent, while ashwagandha adoption reached 8 percent, highlighting the growing consumer interest in the specific stress-relief and sleep-support ingredients that define this beverage category.

Market Driver

The transition toward non-alcoholic and sober-curious lifestyles is fundamentally altering the market, as consumers increasingly prefer sophisticated, health-conscious options over traditional alcohol. This shift has evolved from a passing trend into a permanent lifestyle choice, fueling demand for beverages that provide the social experience of drinking alongside functional benefits like stress relief. Brands are capitalizing on this by creating products that mimic the complexity of cocktails while delivering relaxation through adaptogens and botanicals. For example, an Entrepreneur article from January 2025 titled 'Side Hustle Spotlight' reported that the non-alcoholic craft cocktail brand Curious Elixirs exceeded 50 million dollars in revenue, demonstrating the strong commercial potential of adaptogen-infused alternatives.

Simultaneously, rising stress levels and modern lifestyle pressures act as the primary catalyst for category growth. As global anxiety increases due to economic and geopolitical instability, consumers are seeking accessible, ready-to-drink solutions for mental hygiene. The American Psychological Association's 'Stress in America 2024' report noted that 77 percent of adults cite the nation's future as a significant source of stress, emphasizing the critical need for anxiety-reducing products. This widespread unease has driven market momentum; a December 2024 article in Craft Brewing Business highlighted that the non-alcoholic leader Athletic Brewing saw year-to-date dollar sales rise by over 50 percent, reflecting mass adoption of beverages supporting mental well-being.

Market Challenge

The "Global Relaxation Beverages Market" faces significant hurdles due to a fragmented and complex regulatory landscape regarding novel functional ingredients, particularly CBD and certain adaptogenic botanicals. The absence of a unified global or national framework creates compliance barriers that discourage major retail chains from stocking these items, thereby restricting mass market access. Manufacturers must navigate a patchwork of inconsistent state and regional laws, complicating supply chain management and increasing legal costs for labeling and formulation. This regulatory uncertainty creates risks of enforcement actions or policy shifts, stifling investment and delaying international expansion.

The severity of this challenge poses an existential threat to core product segments within the category. According to the U.S. Hemp Roundtable in 2024, proposed legislative amendments concerning hemp-derived ingredients threatened to effectively ban approximately 95 percent of the hemp extract products currently available. Such unstable regulatory conditions directly impede market growth by creating a business environment where key functional ingredients could face prohibition, essentially freezing innovation and limiting the sector's commercial potential.

Market Trends

The incorporation of adaptogenic herbs and nootropics is evolving from a niche supplement concept into a mainstream beverage category, fueled by consumer demand for cognitive clarity and emotional balance. Manufacturers are increasingly moving beyond simple sedation to formulate complex blends with ingredients like ashwagandha, rhodiola, and functional mushrooms that offer "calm focus" rather than drowsiness. This approach positions relaxation beverages as functional tools for social engagement and productivity. The success of these formulations is evident; an Entrepreneur article from November 2025 titled 'She Revolutionized Social Drinking' noted that the nootropic-infused brand Kin Euphorics achieved 11 million dollars in net revenue in 2024, validating the market's appetite for sophisticated functional tonics.

Concurrently, magnesium-fortified drinks are emerging as a parallel trend focused on physical relaxation and mood stabilization, utilizing the mineral as a key ingredient for anxiety relief. Brands are leveraging widespread awareness of magnesium deficiency to create "hybrid" beverages that combine hydration with tangible stress-reduction benefits, bridging the gap between supplements and refreshing drinks. This strategy has proven effective; according to an October 2025 Athletechnews article, the functional beverage brand Recess raised 30 million dollars in Series B funding, reporting that 95 percent of its total sales now come specifically from its magnesium-infused 'Mood' product line.

Key Market Players

• The Coca-Cola Company
• CENTR Brands Corp.
• Herbalife International of America Inc.
• Just Chill Drinks Co. LLC
• Innoviom, Inc.
• Neurobrands, LLC
• Boisson Slow Cow Inc.
• Bebida Beverage Company
• Coolbrook Beverages Ltd.
• 6 Hour Sleep, LLC

Report Scope

In this report, the Global Relaxation Beverages Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Relaxation Beverages Market, By Type

• Relaxation Shots
• Relaxation Mixes
• Relaxation Drinks

Relaxation Beverages Market, By Application

• Anxiety
• Insomnia
• Others

Relaxation Beverages Market, By Distribution Channel

• Online
• Offline

Relaxation Beverages Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Relaxation Beverages Market.

Available Customizations:

Global Relaxation Beverages Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Relaxation Beverages Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Relaxation Shots, Relaxation Mixes, Relaxation Drinks)
  • 5.2.2. By Application (Anxiety, Insomnia, Others)
  • 5.2.3. By Distribution Channel (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Relaxation Beverages Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Application
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Relaxation Beverages Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Relaxation Beverages Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Relaxation Beverages Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Distribution Channel

7. Europe Relaxation Beverages Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Application
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Relaxation Beverages Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Relaxation Beverages Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Relaxation Beverages Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Relaxation Beverages Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Relaxation Beverages Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Relaxation Beverages Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Application
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Relaxation Beverages Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Relaxation Beverages Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Relaxation Beverages Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Relaxation Beverages Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Relaxation Beverages Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Relaxation Beverages Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Application
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Relaxation Beverages Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Relaxation Beverages Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Relaxation Beverages Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Distribution Channel

10. South America Relaxation Beverages Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Application
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Relaxation Beverages Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Relaxation Beverages Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Relaxation Beverages Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Relaxation Beverages Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. The Coca-Cola Company
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. CENTR Brands Corp.
• 15.3. Herbalife International of America Inc.
• 15.4. Just Chill Drinks Co. LLC
• 15.5. Innoviom, Inc.
• 15.6. Neurobrands, LLC
• 15.7. Boisson Slow Cow Inc.
• 15.8. Bebida Beverage Company
• 15.9. Coolbrook Beverages Ltd.
• 15.10. 6 Hour Sleep, LLC

16. Strategic Recommendations

17. About Us & Disclaimer