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市场调查报告书
商品编码
1965852

口香糖市场－全球产业规模、份额、趋势、机会和预测：按产品类型、分销管道、地区和竞争格局划分，2021-2031年

Chewing Gum Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

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简介目录

全球口香糖市场预计将从 2025 年的 57.3 亿美元成长到 2031 年的 77.8 亿美元，复合年增长率为 5.23%。

口香糖是一种黏性糖果甜点，设计用于咀嚼而非吞嚥，通常由不溶性基质与香料和甜味剂混合而成。市场成长的主要驱动力是消费者对无糖口香糖牙齿益处的认识不断提高，以及功能性口香糖在缓解压力和提高注意力方面的日益普及。这些关键因素推动了稳定的需求，并使口香糖区别于普通糖果甜点，因为它除了带来偏好之外，还提供实际的益处。

市场概览
预测期 2027-2031
市场规模：2025年 57.3亿美元
市场规模：2031年 77.8亿美元
复合年增长率：2026-2031年 5.23%
成长最快的细分市场 无糖口香糖
最大的市场 北美洲

然而，合成胶基面临严峻的环境挑战，包括污染和废弃物处理问题，这些问题可能会阻碍其未来的发展。根据美国糖果甜点协会的数据，2024年美国口香糖销售额达44亿美元。这项成就展现了该市场的经济实力，即便製造商正努力应对永续生产和原材料采购等挑战。

市场驱动因素

消费者对无糖和口腔卫生产品的日益偏好正在从根本上改变全球口香糖产业，使其从单纯的糖果甜点跃升为口腔卫生辅助用品。随着注重健康的消费者越来越关注糖分摄入，各公司正积极转向添加木糖醇的产品，以增强其预防蛀牙和强化珐琅质的功效。这种向健康导向型产品开发的策略转变，对于在经济挑战下维持市场价值至关重要。根据《零食与批发烘焙》杂誌于2025年9月发布的《2025年产业趋势》报告，截至2025年5月18日的财年，美国无糖口香糖市场的销售额约为30亿美元，远超普通口香糖。玛氏箭牌等主要企业也印证了这个市场主导地位，该公司2025年的无糖口香糖销售额达到17亿美元，凸显了口腔卫生产品在维持收入稳定方面的重要作用。

同时，以提升能量、缓解压力和紧緻脸部为目标的口香糖正在迅速崛起，开闢出一个快速成长的市场区隔。透过在口香糖基底中添加适应原和咖啡因等活性成分，并打造更紧緻的质地以凸显下颚线条，品牌有效地吸引了那些追求健康而非仅仅清新口气的消费者。这种策略使其能够采用高端定价策略，并迅速拓展到传统零售通路以外的销售管道。如同2025年9月《零食与批发烘焙》报告所述，Liquid Core Gum的创办人表示，其旗舰功能性品牌之一的销售额年增超过1000%。如此惊人的成长表明，在成熟市场中创造新价值的关键在于提供专业的功能性产品。

市场挑战

合成胶基口香糖的环境永续性是限制全球口香糖市场成长的一大障碍。许多传统口香糖产品依赖性质类似塑胶的不可生物降解聚合物，会产生持久性废弃物，造成严重的污染和处置问题。这种成分与日益注重环保的消费者产生衝突，他们越来越倾向于评估其购买行为对环境的影响。口香糖被视为城市垃圾和塑胶污染源的负面形象疏远了潜在客户，导致品牌价值下降，并降低了具有永续性意识的消费者的购买量。

近期数据显示消费停滞，也反映了市场发展受到的负面影响。根据美国国家糖果甜点协会（NCA）预测，2024年口香糖销售量将下降2.2%。儘管提价增加了收入，但销量却出现下滑，这表明该行业在扩大消费群体方面面临困境。持续的环境挑战限制了该品类建立长期客户忠诚度的能力，并在传统产品与不断变化的消费者道德观念之间造成了鸿沟。这直接阻碍了其自然成长。

市场趋势

随着主要企业调整生产系统以符合循环经济标准，减少塑胶废弃物，向可堆肥和永续包装的转型正在加速。这一趋势不仅体现在胶基材料上，也反映在外包装上，各公司正大力投资相关技术，以从供应链中去除不可可再生材料。玛氏箭牌澳洲公司宣布投资650万美元用于其ASCII工厂的升级改造，并专注于循环包装解决方案，这就是产业变革的一个显着例证。根据《包装新闻》2025年4月报道，这项投资预计将加速向可再生瓦楞纸托盘的转换，并使塑胶包装薄膜的市场需求每年减少约13吨。

同时，消费者对植物来源和洁净标示成分的需求显着增长。这主要是由于消费者积极寻求不含过敏原和阿斯巴甜的无糖口香糖替代品。这一趋势使得新兴品牌得以抢占市场份额，这些品牌致力于开发天然甜味剂和天然产品，以满足注重健康的消费者对合成聚合物和人工添加剂的担忧。 The Par Company 的商业性是最好的例证，该公司秉持「成分精简」的原则。根据《零食与批发烘焙》杂誌2025年9月的报告，该公司预计销售额将成长42%，达到1,170万美元，成长率远超同类产品的平均水准。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球口香糖市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 产品种类（含糖口香糖、无糖口香糖）
    • 分销通路（超级市场/大卖场、便利商店、专卖店、线上通路、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美口香糖市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲口香糖市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区口香糖市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲口香糖市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美口香糖市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球口香糖市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Mars Incorpoprated
  • Perfetti Van Melle Group BV
  • Grupo Arcor SA
  • Lotte Corporation
  • Mondelez International Inc.
  • The Hershey company
  • Zed Candy BV
  • The Campbell Soup Company
  • The Kraft Heinz Company
  • Cloetta AB

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 26640

The Global Chewing Gum Market is projected to expand from USD 5.73 Billion in 2025 to USD 7.78 Billion by 2031, registering a CAGR of 5.23%. Defined as a cohesive confection meant for mastication rather than swallowing, gum typically consists of an insoluble base mixed with flavorings and sweeteners. The market is primarily underpinned by growing consumer awareness of the dental advantages linked to sugar-free variants, alongside the rising popularity of functional gums used for stress relief and improved focus. These key factors drive steady demand and distinguish the category from standard confectionery by providing practical utility beyond mere enjoyment.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 5.73 Billion
Market Size 2031USD 7.78 Billion
CAGR 2026-20315.23%
Fastest Growing SegmentSugar-free Chewing Gums
Largest MarketNorth America

However, the sector encounters a major obstacle regarding the environmental impact of synthetic gum bases, which lead to pollution and disposal issues that may impede future expansion. Data from the National Confectioners Association indicates that U.S. gum sales hit $4.4 billion in 2024. This performance highlights the economic strength of the market, even as manufacturers grapple with the difficulties of sustainable manufacturing and the procurement of raw materials.

Market Driver

The increasing preference for sugar-free and oral health-focused products is fundamentally transforming the global chewing gum industry, elevating the category from a simple treat to a dental hygiene aid. As health-aware consumers pay closer attention to their sugar consumption, companies have aggressively shifted towards xylitol-enriched items that offer cavity protection and enamel strengthening. This strategic move towards health-oriented offerings has been crucial for preserving market value amidst economic challenges. According to the 'State of the Industry 2025' report by Snack Food & Wholesale Bakery published in September 2025, the sugar-free gum segment in the U.S. amassed approximately $3 billion in sales for the year ending May 18, 2025, vastly surpassing standard varieties. This dominance is further confirmed by major players; for instance, Mars Wrigley reported $1.7 billion in sugarless gum sales in 2025, underscoring the vital contribution of oral health products to revenue stability.

Concurrently, the emergence of functional gums designed for energy boosting, stress alleviation, and facial toning is carving out rapidly growing market niches. By incorporating active components such as adaptogens and caffeine into gum bases, or engineering firmer textures to aid in jaw definition, brands are effectively attracting wellness-focused consumers seeking benefits beyond fresh breath. This approach enables premium pricing strategies and swift acceptance beyond conventional retail channels. As noted in the September 2025 Snack Food & Wholesale Bakery report, the founder of Liquid Core Gum reported a year-over-year sales surge of over 1000% for one of their leading functional brands. Such dramatic growth demonstrates that specialized functional benefits are becoming a key driver for unlocking new value in an established market.

Market Challenge

The ecological sustainability of synthetic gum bases represents a significant barrier to the growth of the Global Chewing Gum Market. Most traditional gum products depend on non-biodegradable polymers that act like plastics, resulting in lasting waste that generates serious pollution and disposal problems. This composition creates a conflict with environmentally aware shoppers who increasingly evaluate the ecological impact of what they buy. The negative perception of gum as a source of urban litter and plastic pollution discourages potential customers, thereby diminishing brand value and reducing consumption frequency among groups that value sustainability.

This adverse effect on market progress is reflected in recent data indicating a stall in consumption volume. The National Confectioners Association reported a 2.2% decrease in gum unit sales during 2024. This reduction in volume, occurring despite revenue growth driven by higher prices, suggests that the industry faces difficulties in broadening its consumer base. The ongoing issues regarding environmental impact restrict the category's capacity to build long-term loyalty and create a divide between conventional products and shifting consumer ethics, directly inhibiting organic expansion.

Market Trends

The shift towards compostable and sustainable packaging is accelerating as leading manufacturers adapt their production systems to circular economy standards in an effort to reduce plastic waste. This trend encompasses not just the gum base but also the external packaging, with companies investing significantly in technologies to remove non-recyclable materials from their supply chains. A notable instance of this industry evolution is Mars Wrigley Australia's announcement of a $6.5 million upgrade to its Asquith plant, focusing on circular packaging solutions. As reported by Packaging News in April 2025, this investment facilitates the switch to recyclable cardboard trays, which is expected to eliminate approximately 13 tonnes of plastic wrap from the market annually.

At the same time, there is a marked rise in demand for plant-based and clean-label ingredients, fueled by consumers actively searching for allergen-friendly and aspartame-free alternatives to standard sugar-free gums. This movement has enabled challenger brands to gain market share by developing products with natural sweeteners and bases that cater to health-conscious individuals concerned about synthetic polymers and artificial additives. The commercial success of this niche is demonstrated by The Pur Co., which emphasizes a minimal ingredient philosophy. According to the September 2025 report by Snack Food & Wholesale Bakery, The Pur Co. experienced a 42% sales increase, reaching $11.7 million, a rate of growth that significantly exceeds that of the broader category.

Key Market Players

  • Mars Incorpoprated
  • Perfetti Van Melle Group B.V.
  • Grupo Arcor SA
  • Lotte Corporation
  • Mondelez International Inc.
  • The Hershey company
  • Zed Candy BV
  • The Campbell Soup Company
  • The Kraft Heinz Company
  • Cloetta AB

Report Scope

In this report, the Global Chewing Gum Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Chewing Gum Market, By Product Type

  • Sugared Chewing Gums
  • Sugar-free Chewing Gums

Chewing Gum Market, By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

Chewing Gum Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Chewing Gum Market.

Available Customizations:

Global Chewing Gum Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Chewing Gum Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Sugared Chewing Gums, Sugar-free Chewing Gums)
    • 5.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Chewing Gum Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Chewing Gum Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Chewing Gum Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Chewing Gum Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Chewing Gum Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Chewing Gum Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Chewing Gum Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Chewing Gum Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Chewing Gum Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Chewing Gum Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Chewing Gum Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Chewing Gum Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Chewing Gum Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Chewing Gum Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Chewing Gum Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Chewing Gum Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Chewing Gum Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Chewing Gum Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Chewing Gum Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Chewing Gum Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Chewing Gum Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Chewing Gum Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Chewing Gum Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Chewing Gum Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Chewing Gum Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Mars Incorpoprated
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Perfetti Van Melle Group B.V.
  • 15.3. Grupo Arcor SA
  • 15.4. Lotte Corporation
  • 15.5. Mondelez International Inc.
  • 15.6. The Hershey company
  • 15.7. Zed Candy BV
  • 15.8. The Campbell Soup Company
  • 15.9. The Kraft Heinz Company
  • 15.10. Cloetta AB

16. Strategic Recommendations

17. About Us & Disclaimer