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市场调查报告书
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1965978

宠物湿食市场－全球产业规模、份额、趋势、机会与预测：按产品、分销通路、地区和竞争格局划分，2021-2031年

Wet Pet Food Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球宠物湿食市场预计将从 2025 年的 270.3 亿美元成长到 2031 年的 358.3 亿美元，复合年增长率为 4.81%。

湿宠物食品是指市售的营养产品，其水分含量通常在60%至80%之间，经灭菌处理后储存在罐头、袋装或託盘等密封容器中。这一市场扩张的主要驱动力是宠物主人对宠物日益人性化，饲主要求宠物的营养标准应与自身相符，同时人们也越来越意识到高蛋白、高水分的饮食对宠物健康的益处。根据美国宠物用品协会（APPA）的数据，2024年美国宠物食品和零食的销售额将达到658亿美元，凸显了宠物饲主在宠物营养方面承担的巨大经济负担。

市场概览
预测期 2027-2031
市场规模：2025年 270.3亿美元
市场规模：2031年 358.3亿美元
复合年增长率：2026-2031年 4.81%
成长最快的细分市场 狗粮
最大的市场 北美洲

然而，市场成长也面临一些障碍。例如，与干货相比，湿货产品使用起来较不方便，而且保质期更长。它们开封后需要立即冷藏，并且有严格的保质期以防止变质。这给许多家庭带来了物流方面的挑战。除了保质期问题外，每卡路里的高成本也成为注重预算和储存便利性的消费者的一大障碍。

市场驱动因素

随着宠物人性化和优质化趋势的日益增长，全球宠物宠物食品市场正在经历重组，饲主对营养品质的要求也越来越高，希望宠物食品达到人类食用标准。这种情感连结推动了高价值湿食品（如炖菜、汤和砂锅菜）的销售，儘管销售量面临挑战，但高价位产品的收入仍保持成长。製造商正利用这一趋势，透过使用更优质的人类食用级原料来升级产品线，从而提升财务表现。例如，根据宠物食品产业杂誌《宠物食品业》（Petfood Industry）2025年1月的报告，通用磨坊（General Mills）的宠物食品部门在2024财年的营业利润成长了9%，达到4.86亿美元。这项成功主要归功于有效的定价策略和高级产品组合的最佳化。

同时，消费者对功能性和特定营养产品的需求不断增长，推动了创新，尤其是在促进泌尿系统健康、保湿和皮肤健康的成分研发方面。湿粮因其高水分含量，是提供这些益处的理想选择，因此，越来越多的製造商开始在配方中添加特殊营养成分，例如ω脂肪酸，以满足注重健康的消费者的需求。为了支持这种向功能性成分的转变，饲料教育与研究协会（IFEEDER）在2025年4月出版的《国际宠物食品》杂誌中预测，2024年宠物食品中海洋成分的使用量将增加95%。这种对专业化、高品质营养的关注进一步增强了该行业的经济实力。根据宠物食品协会2025年4月发布的数据显示，美国宠物食品製造商在2024年的销售额达到了517亿美元。

市场挑战

湿宠物食品市场的扩张受到其不便的包装形式和较短的保质期的显着限制。与可在室温下长期保存的干粮不同，湿粮开封后必须立即冷藏。为了保持新鲜，必须严格设定保质期以确保安全和质量，这给饲主带来了许多后勤方面的挑战。尤其对于忙碌的家庭来说，如何在灵活的餵食时间与容易变质的湿粮之间取得平衡往往十分困难。

这些储存限制进一步加剧了与该产品相关的经济障碍。湿粮通常每卡路里价格较高，如果宠物没有立即吃完，就会因变质而造成经济损失。这项因素阻碍了注重预算的消费者提升宠物食品的营养等级。根据美国宠物用品协会 (APPA) 发布的《2025 年犬猫报告》，美国有 4,900 万户家庭养猫，而猫历来偏好湿粮。然而，储存和处理方面的实际困难仍然限制着湿粮在这一不断增长的消费群体中的普及。

市场趋势

湿粮作为干粮的佐料或混合物越来越受欢迎，这表明宠物主人的餵食习惯正在发生显着变化。这使得饲主能够在不高成本购买全套湿粮的情况下提升宠物偏好。这种形式起到了一种巧妙的过渡作用，使消费者能够透过添加富含水分的添加剂来客製化干粮。这不仅改善了干粮的水分含量和风味，还能以更实惠的价格满足人们对优质营养的需求。该领域正经历着快速增长；根据宠物食品行业杂誌《宠物食品行业》（Petfood Industry）于2025年6月发布的报告《塑造宠物食品行业的四大关键趋势》，自2018年以来，狗粮混合物和佐料的销量增长了129%，同期猫粮产品的销量也增长了138%。这种使用模式有效地降低了完全餵食湿粮的经济门槛，同时也满足了饲主对饮食多样性的需求。

同时，为了因应环境问题并缓解一次性废弃物带来的困扰，业界正积极推广可回收环保的湿粮包装。製造商正从复杂的多层薄膜转向能够承受高温消毒并符合标准回收流程的先进单层聚合物材料。这种生产工艺的转变与日益关注宠物照护产品生态影响的环保意识消费者的价值观不谋而合。例如，玛氏公司在2025年7月发布的「永续发展世代」计画新闻稿中宣布，其旗下伟嘉品牌的新型单层包装袋与传统的多层包装相比，碳足迹减少了46%。这项创新使生产商能够在保持包装袋便利性的同时，有效缓解湿粮包装经常受到的环境批评。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球宠物湿食市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 副产品（猫粮、狗粮、其他）
    • 分销通路（宠物店/兽医诊所、超级市场/大型超市、便利商店、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美宠物湿食市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲宠物湿食市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区湿宠物食品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲湿宠物食品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲湿宠物食品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球宠物食品市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Beaphar Beheer BV
  • Champion Petfoods
  • Colgate Palmolive Co.
  • De Haan Petfood
  • FirstMate Pet Foods
  • Harringtons Pet Food
  • Mars Inc.
  • Nestle SA
  • Phelps Pet Products
  • Schell and Kampeter Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 23719

The Global Wet Pet Food Market is projected to expand from USD 27.03 Billion in 2025 to USD 35.83 Billion by 2031, registering a CAGR of 4.81%. Wet pet food consists of commercial nutritional products with a moisture content typically ranging between 60% and 80%, preserved via sterilization in sealed containers like cans, pouches, or trays. This market expansion is primarily driven by the humanization of pets, leading owners to seek nutrition standards comparable to their own, alongside a growing appreciation for the health advantages of high-protein, moisture-rich diets. Data from the American Pet Products Association (APPA) indicates that U.S. sales of pet food and treats reached $65.8 billion in 2024, highlighting the substantial financial commitment pet owners are making toward animal nutrition.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 27.03 Billion
Market Size 2031USD 35.83 Billion
CAGR 2026-20314.81%
Fastest Growing SegmentDog food
Largest MarketNorth America

However, market growth faces obstacles due to the reduced convenience and shelf stability of wet formats relative to dry options. Once unsealed, these products necessitate immediate refrigeration and must be consumed within a strict timeframe to avoid spoilage, creating logistical hurdles for numerous households. This issue of perishability, coupled with a higher cost per calorie, creates a significant barrier for budget-conscious consumers and those who value the storage ease of dry food.

Market Driver

The escalating trend of pet humanization and premiumization is reshaping the global wet pet food sector, as owners increasingly demand nutrition that meets human quality benchmarks. This emotional connection fosters the purchase of high-value wet products, such as stews, broths, and casseroles, which maintain revenue growth through higher price points despite volume challenges. Manufacturers are leveraging this trend by upgrading their portfolios with superior, human-grade ingredients to improve financial results. For instance, Petfood Industry reported in January 2025 that General Mills' pet segment saw a 9% rise in operating profit to $486 million in fiscal 2024, a result largely attributed to effective pricing and mix enhancements within their premium offerings.

Concurrently, the rising demand for functional and specific dietary solutions is spurring innovation, particularly in ingredients promoting urinary health, hydration, and skin vitality. Wet food is ideally suited to provide these benefits given its high moisture content, prompting producers to fortify recipes with specialized nutrients like omega fatty acids for health-oriented consumers. Underscoring this shift toward functional ingredients, International Pet Food noted in April 2025 that the Institute for Feed Education and Research (IFEEDER) found a 95% increase in the use of marine ingredients in pet food during 2024. This emphasis on specialized, high-quality nutrition reinforces the industry's economic strength, with the Pet Food Institute revealing in April 2025 that U.S. pet food manufacturers achieved $51.7 billion in sales in 2024.

Market Challenge

The expansion of the wet pet food market is notably hindered by the format's reduced convenience and shelf stability. In contrast to dry kibble, which remains stable at room temperature for long durations, wet food demands immediate refrigeration upon opening. This perishability dictates a strict consumption window to maintain safety and quality, creating logistical difficulties for pet owners. For households with active schedules, this requirement often conflicts with the need for flexible feeding routines, as wet food cannot be left out for grazing without quickly spoiling.

This storage limitation further compounds the economic obstacles linked to the product. Because wet formats typically have a higher price per calorie, the potential for spoilage creates a risk of financial waste if the pet fails to eat the full portion immediately. This factor discourages budget-sensitive consumers who might otherwise upgrade their pet's nutrition. According to the American Pet Products Association (APPA) 2025 Dog & Cat Report, 49 million U.S. households own a cat, a demographic that traditionally prefers wet formulations. Nevertheless, the practical difficulties regarding storage and waste continue to restrict the frequency of wet food adoption among this growing consumer base.

Market Trends

The growing popularity of wet food as meal toppers and mixers marks a significant shift in feeding habits, enabling owners to improve palatability without incurring the high cost of a complete wet diet. This format acts as a strategic bridge, allowing consumers to customize dry kibble with moisture-rich additives that enhance hydration and flavor, fulfilling the desire for premium nutrition at a more affordable price. This segment is witnessing rapid growth; as noted by Petfood Industry in their June 2025 report '4 Key Trends Shaping the Pet Food Industry', the volume of dog food mixers and toppers has risen by 129% since 2018, while cat food equivalents have surged by 138% in the same timeframe. This usage model effectively lowers the economic hurdles of exclusive wet feeding while satisfying owners' wish for dietary variety.

Simultaneously, the industry is actively implementing recyclable and eco-friendly wet food packaging to address environmental concerns related to single-serve waste. Manufacturers are shifting from complex multi-layered films to advanced mono-material polymers that withstand sterilization heat yet remain compatible with standard recycling processes. This operational change aligns production with the values of environmentally conscious consumers who are increasingly critical of the ecological impact of pet care products. Illustrating this progress, Mars, Incorporated stated in a July 2025 press release for its 'Sustainable in a Generation Plan' that the new mono-material pouch for its Whiskas brand achieved a 46% reduction in carbon footprint compared to traditional multi-layer packaging. This innovation allows producers to preserve the convenience of pouches while mitigating the environmental criticism frequently associated with wet pet food packaging.

Key Market Players

  • Beaphar Beheer BV
  • Champion Petfoods
  • Colgate Palmolive Co.
  • De Haan Petfood
  • FirstMate Pet Foods
  • Harringtons Pet Food
  • Mars Inc.
  • Nestle S.A
  • Phelps Pet Products
  • Schell and Kampeter Inc.

Report Scope

In this report, the Global Wet Pet Food Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Wet Pet Food Market, By Product

  • Cat food
  • Dog food
  • Others

Wet Pet Food Market, By Distribution Channel

  • Pet-specialty stores and vet clinics
  • Supermarkets and hypermarkets
  • Convenience stores
  • Others

Wet Pet Food Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Wet Pet Food Market.

Available Customizations:

Global Wet Pet Food Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Wet Pet Food Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Cat food, Dog food, Others)
    • 5.2.2. By Distribution Channel (Pet-specialty stores and vet clinics, Supermarkets and hypermarkets, Convenience stores, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Wet Pet Food Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Wet Pet Food Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Wet Pet Food Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Wet Pet Food Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Distribution Channel

7. Europe Wet Pet Food Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Wet Pet Food Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Wet Pet Food Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Wet Pet Food Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Wet Pet Food Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Wet Pet Food Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Wet Pet Food Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Wet Pet Food Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Wet Pet Food Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Wet Pet Food Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Wet Pet Food Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Wet Pet Food Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Wet Pet Food Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Wet Pet Food Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Wet Pet Food Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Wet Pet Food Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Distribution Channel

10. South America Wet Pet Food Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Wet Pet Food Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Wet Pet Food Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Wet Pet Food Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Wet Pet Food Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Beaphar Beheer BV
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Champion Petfoods
  • 15.3. Colgate Palmolive Co.
  • 15.4. De Haan Petfood
  • 15.5. FirstMate Pet Foods
  • 15.6. Harringtons Pet Food
  • 15.7. Mars Inc.
  • 15.8. Nestle S.A
  • 15.9. Phelps Pet Products
  • 15.10. Schell and Kampeter Inc.

16. Strategic Recommendations

17. About Us & Disclaimer