燕麦饮料市场－全球产业规模、份额、趋势、机会和预测：按成分、特色、分销管道、地区和竞争格局划分，2021-2031年

全球燕麦饮料市场预计将从 2025 年的 19 亿美元成长到 2031 年的 28.4 亿美元，复合年增长率为 6.93%。

这些饮品是以燕麦为原料，以水萃取法製成的植物来源乳製品替代品，通常会添加营养强化剂，使其营养价值与传统牛奶相当。该市场的成长主要受乳糖不耐症患者人数不断增加以及消费者生活方式向纯素食主义和弹性素食主义等转变的推动。此外，该行业因其永续性方面的良好声誉而享有明显的优势。与乳牛或杏仁种植相比，燕麦种植通常需要更少的水和土地，因此吸引了环保意识的消费者。

根据良好食品研究所预测，到2024年，燕麦奶将占据植物奶市场25%的份额，巩固其在该类别中的领先地位。儘管市场基础雄厚，但该行业面临的主要成长障碍是供应链不稳定和通膨压力。这些经济因素会增加生产成本，导致零售价格高于传统乳製品，阻碍了价格敏感型消费者的广泛接受。

市场驱动因素

餐饮服务业和高檔咖啡店的快速成长是全球燕麦奶饮料市场的主要驱动力。与其他植物奶饮料不同，燕麦奶具有独特的质地，可以像牛奶一样打发和蒸煮，使其成为咖啡师和专门食品咖啡供应商的最佳非乳製品选择。餐饮服务业也是一个重要的产品发现平台，让消费者在决定在零售店购买前就能体验到产品的卓越口感。近期交易统计数据也印证了这一细分市场的强劲势头。根据良好食品研究所（Good Food Institute，2024年5月）发布的《2023年产业趋势报告》，2023年美国餐饮服务业的植物乳销售额成长了21%，达到2.22亿美元。这一增长率显着高于其他通路。

同时，随着全球饮食习惯朝着更环保的方向发展，燕麦饮品因其显着更低的用水量和碳排放，在消费者中取代杏仁奶和豆奶等替代品，成为市场主导力量。消费者价值观的这种转变使燕麦饮品免受整个植物性食品行业普遍存在的停滞不前的影响，使其成为一种具有韧性的必需品。例如，根据《饮料业》杂誌2024年7月刊发表的题为「2024年饮料业展望」的报导，燕麦奶是2024年5月季度唯一销售量增长的乳製品替代品，而杏仁奶等竞争产品的销量则呈下降趋势。为了佐证这一正面趋势，Oattree公司于2024年11月发布的2024年第三季财报显示，这家产业领军企业的销售量达到1.413亿升，年增13%。

市场挑战

供应链不稳定及其导致的通膨压力是全球燕麦饮料市场成长的重大障碍。不断上涨的生产和物流成本迫使生产商提高零售价格以保障利润，从而扩大了燕麦饮料与传统乳製品之间的价格差距。这一价格差距是消费者选择植物性替代品的关键因素。在家庭预算紧张的经济环境下，燕麦奶的高成本阻碍了其普及，而普及是实现可持续市场扩张所必需的，因此燕麦奶目前仅是一种在特定小众市场具有吸引力的产品。因此，对价格敏感的消费者可能会选择更便宜的传统牛奶，这可能导致销售量下降。

这些经济挑战的影响已反映在近期的市场表现数据中。根据植物性食品协会预测，由于平均零售价格持续高于动物性乳製品，预计2024年美国植物性乳汁的销售量将下降约5%。这一降幅表明，儘管消费行为的主要因素。只要供应链的不稳定性导致生产成本居高不下，植物基奶在价格上就难以与乳製品竞争，这将阻碍该行业在主流饮料市场中占据更大份额。

市场趋势

自有品牌和零售商自有品牌的崛起已成为一大趋势，随着零售商适应通货膨胀和价格敏感型消费者的消费习惯，竞争格局也发生了显着变化。虽然该品类最初以全国性品牌为主，但如今大型超级市场超市和量贩店正积极拓展自有燕麦奶产品线，提供口感和性能可与高端品牌媲美，但价格却低得多的产品。这种商品化趋势正推动冷藏区销售量发生显着变化，有效地将燕麦奶的受众群体从富裕阶层扩展到更广泛的消费群体。近期品类表现凸显了这项转变的规模。根据《乳製品》杂誌2025年1月刊的报导“自有品牌销售额在2024年创下新纪录”，2024年冷藏区自有品牌（包括新鲜植物奶替代品）的销售额增长了7.5%，显着优于品牌竞争对手。

同时，植物奶市场正逐渐融入速食连锁店，不再局限于精品咖啡店，而是成为高客流量快餐和咖啡连锁店的标配。这种融入快餐体系标誌着植物奶从小众的「仅限咖啡师」产品迈向了标准营运模式的重大转变，也确保了生产商能够获得大额合同，从而抵御零售市场的不稳定性。这一通路的持续强劲与常温食品零售领域的停滞不前形成了鲜明对比。根据AgFunderNews 2025年5月报导《植物肉的数值分析》，2024年餐饮服务业的植物奶销量增长了9%，这表明即使在经济挑战普遍存在的情况下，即食消费仍然是该行业的主要驱动力。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球燕麦饮料市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依原料（有机种植、常规种植）划分
  • 依用途分类（无麸质、乳製品替代品、有益心臟健康、其他）
  • 分销通路（线上、线下）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美燕麦饮料市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国别分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲燕麦饮料市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国别分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区燕麦饮料市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国别分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲燕麦饮料市场展望

• 市场规模及预测
• 市占率及预测
• 中东与非洲：国别分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美燕麦饮料市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国别分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 促进因素
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 近期趋势

第十三章：全球燕麦饮料市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的议价能力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Oatly AB
• Califia Farms, LLC
• Danone SA
• PepsiCo, Inc.
• Campbell Soup Company
• Rude Health Foods Limited
• Elmhurst Milked Direct, LLC
• Happy Planet Foods, Inc.
• Nature's Path Foods, Inc.
• Minor Figures Ltd.

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Oat Based Beverages Market is projected to expand from USD 1.90 Billion in 2025 to USD 2.84 Billion by 2031, reflecting a compound annual growth rate of 6.93%. These beverages are plant-based dairy alternatives created through the aqueous extraction of oats and are usually fortified to provide a nutritional value similar to that of conventional milk. Growth in this market is largely fueled by the increasing rate of lactose intolerance and a fundamental change in consumer habits toward vegan and flexitarian lifestyles. Furthermore, the sector gains a distinct advantage from its positive sustainability reputation, as growing oats typically demands less water and land compared to dairy or almond farming, which attracts environmentally aware consumers.

According to the Good Food Institute, in 2024, oat milk secured 25% of the plant-based milk market share, confirming its status as a top contender in the category. Despite this strong market foothold, a major obstacle hindering further growth is the industry's exposure to supply chain instability and inflationary pressures. These economic forces lead to increased production costs and higher retail prices relative to traditional dairy, creating a hurdle that prevents wider adoption among consumers who are sensitive to price differences.

Market Driver

The rapid growth of the foodservice industry and premium coffee shops acts as the main catalyst for the global oat-based beverages market. Distinct from other plant-based options, oat milk offers a unique texture that enables it to froth and steam much like cow's milk, making it the top non-dairy choice for baristas and specialty coffee vendors. This sector functions as a vital discovery mechanism, allowing customers to experience the product's superior taste before deciding to buy it at retail. The strength of this segment is highlighted in recent trade figures; according to The Good Food Institute, May 2024, in the '2023 State of the Industry Report', dollar sales for plant-based milk in the U.S. foodservice sector rose by 21% to hit $222 million in 2023, growing significantly faster than other distribution channels.

At the same time, the market is driven by the rising global shift toward environmentally friendly diets, with oat beverages becoming preferred over almond or soy alternatives due to their notably lower water usage and carbon emissions. This evolution in consumer values has shielded the category from the general stagnation seen in the broader plant-based industry, establishing it as a resilient essential. For example, according to Beverage Industry, July 2024, in the '2024 State of the Beverage Industry' article, oat milk was the sole dairy alternative to achieve volume growth in the year ending May 2024, whereas rivals like almond milk experienced declines. Underscoring this positive trend, according to Oatly, November 2024, in the 'Third Quarter 2024 Financial Results', the leading producer saw a 13% increase in sold volume, reaching 141.3 million liters compared to the same period the previous year.

Market Challenge

Supply chain instability and consequent inflationary pressures act as a significant impediment to the growth of the Global Oat Based Beverages Market. As production and logistics expenses climb, manufacturers are forced to raise retail prices to protect their profit margins, which expands the price difference between oat drinks and standard dairy. This cost disparity is a crucial determinant for average consumers who might otherwise switch to plant-based alternatives. In an economic environment where household budgets are constrained, the higher cost of oat milk restricts its attractiveness to a dedicated niche rather than enabling the mass adoption necessary for sustained market expansion, resulting in potential volume losses as price-conscious shoppers choose cheaper traditional milk.

The effect of these economic challenges is reflected in recent market performance data. According to the Plant Based Foods Association, in 2024, unit sales of plant-based milks in the United States fell by roughly 5% as average retail prices stayed high relative to animal-based dairy. This decline indicates that despite health or environmental incentives, price continues to be a major driver of consumer behavior. As long as supply chain volatility maintains high production costs, the failure to reach price parity with dairy will persist in hindering the industry's capacity to secure a larger portion of the mainstream beverage market.

Market Trends

The rise of private label and retailer-owned brands has become a major trend, significantly reshaping the competitive environment as retailers adapt to inflation and price-wary consumer habits. Although national brands originally built the category, large supermarket chains and mass retailers are now vigorously growing their own proprietary oat milk offerings, delivering products that match premium brands in texture and performance but at much lower prices. This shift toward commoditization is causing notable volume transfers within the refrigerated section, effectively making the beverage accessible to a wider demographic beyond just affluent buyers. The magnitude of this transition is highlighted by recent category results; according to Dairy Foods, January 2025, in the 'Private-label sales set new record in 2024' article, dollar sales for the private-label refrigerated segment, which includes fresh plant-based milk alternatives, rose by 7.5% in 2024, significantly outpacing branded rivals.

Concurrently, the market is experiencing mainstream penetration into Quick-Service Restaurant chains, expanding beyond its origins in specialty coffee houses to become a standard menu item in high-volume fast-food and coffee franchises. This incorporation into the quick-service framework marks a crucial progression from a niche "barista-specialty" option to a standard operational default, securing large-scale contracts that protect manufacturers from retail instability. The ongoing strength of this channel contrasts with the stagnation observed in shelf-stable retail areas; according to AgFunderNews, May 2025, in the 'Plant-based meat by numbers' article, dollar sales of plant-based milk in the foodservice sector grew by 9% in 2024, affirming that out-of-home consumption continues to be a key growth driver for the industry despite wider economic challenges.

Key Market Players

• Oatly AB
• Califia Farms, LLC
• Danone SA
• PepsiCo, Inc.
• Campbell Soup Company
• Rude Health Foods Limited
• Elmhurst Milked Direct, LLC
• Happy Planet Foods, Inc.
• Nature's Path Foods, Inc.
• Minor Figures Ltd.

Report Scope

In this report, the Global Oat Based Beverages Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Oat Based Beverages Market, By Source

• Organic
• Conventional

Oat Based Beverages Market, By Specialty

• Gluten-Free
• Dairy Alternative
• Heart-Healthy
• Others

Oat Based Beverages Market, By Distribution Channel

• Online
• Offline

Oat Based Beverages Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Oat Based Beverages Market.

Available Customizations:

Global Oat Based Beverages Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Oat Based Beverages Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Source (Organic, Conventional)
  • 5.2.2. By Specialty (Gluten-Free, Dairy Alternative, Heart-Healthy, Others)
  • 5.2.3. By Distribution Channel (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Oat Based Beverages Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Source
  • 6.2.2. By Specialty
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Oat Based Beverages Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Source
      • 6.3.1.2.2. By Specialty
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Oat Based Beverages Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Source
      • 6.3.2.2.2. By Specialty
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Oat Based Beverages Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Source
      • 6.3.3.2.2. By Specialty
      • 6.3.3.2.3. By Distribution Channel

7. Europe Oat Based Beverages Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Source
  • 7.2.2. By Specialty
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Oat Based Beverages Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Source
      • 7.3.1.2.2. By Specialty
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Oat Based Beverages Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Source
      • 7.3.2.2.2. By Specialty
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Oat Based Beverages Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Source
      • 7.3.3.2.2. By Specialty
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Oat Based Beverages Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Source
      • 7.3.4.2.2. By Specialty
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Oat Based Beverages Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Source
      • 7.3.5.2.2. By Specialty
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Oat Based Beverages Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Source
  • 8.2.2. By Specialty
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Oat Based Beverages Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Source
      • 8.3.1.2.2. By Specialty
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Oat Based Beverages Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Source
      • 8.3.2.2.2. By Specialty
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Oat Based Beverages Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Source
      • 8.3.3.2.2. By Specialty
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Oat Based Beverages Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Source
      • 8.3.4.2.2. By Specialty
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Oat Based Beverages Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Source
      • 8.3.5.2.2. By Specialty
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Oat Based Beverages Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Source
  • 9.2.2. By Specialty
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Oat Based Beverages Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Source
      • 9.3.1.2.2. By Specialty
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Oat Based Beverages Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Source
      • 9.3.2.2.2. By Specialty
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Oat Based Beverages Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Source
      • 9.3.3.2.2. By Specialty
      • 9.3.3.2.3. By Distribution Channel

10. South America Oat Based Beverages Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Source
  • 10.2.2. By Specialty
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Oat Based Beverages Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Source
      • 10.3.1.2.2. By Specialty
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Oat Based Beverages Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Source
      • 10.3.2.2.2. By Specialty
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Oat Based Beverages Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Source
      • 10.3.3.2.2. By Specialty
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Oat Based Beverages Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Oatly AB
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Califia Farms, LLC
• 15.3. Danone SA
• 15.4. PepsiCo, Inc.
• 15.5. Campbell Soup Company
• 15.6. Rude Health Foods Limited
• 15.7. Elmhurst Milked Direct, LLC
• 15.8. Happy Planet Foods, Inc.
• 15.9. Nature's Path Foods, Inc.
• 15.10. Minor Figures Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer