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市场调查报告书
商品编码
1970751

法国薯片市场－全球产业规模、份额、趋势、机会和预测（按类型、分销管道、地区和竞争格局划分，2021-2031年）

Fried Potato Chips Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球法国薯片市场预计将从 2025 年的 363.2 亿美元成长到 2031 年的 557.1 亿美元，复合年增长率达到 7.39%。

这些由切成薄片的马铃薯炸至金黄酥脆，通常还会调味的糖果甜点，由于快速的都市化以及人们对方便快捷、即食食品日益增长的需求，正受到市场的强劲追捧。有组织的零售基础设施的扩张和零食文化的深入渗透进一步推动了这一增长。根据SNAC International报告，到2025年，美国薯片销售额将达到88亿美元，凸显了这个品类庞大的经济规模。

市场概览
预测期 2027-2031
市场规模：2025年 363.2亿美元
市场规模：2031年 557.1亿美元
复合年增长率：2026-2031年 7.39%
成长最快的细分市场 飞机
最大的市场 北美洲

儘管市场呈现上升趋势，但消费者日益增强的健康意识和日益严格的法规环境仍构成市场成长的重大障碍。传统法式薯片的高油高钠含量一直受到注重健康的消费者和致力于减少文明病的政府的批评。因此，製造商不得不进行复杂的改良，在不影响消费者所期望的独特风味的前提下，降低产品的脂肪和盐含量，这给成熟市场地区的销售量成长带来了巨大挑战。

市场驱动因素

产品创新和口味多元化是推动全球法国薯片市场扩张的关键因素。製造商正加速推出融合国际风味、更受年轻消费者青睐的复杂口味，力求突破传统咸味洋芋片的限制。这种策略转变旨在防止口味饱和，并透过提供独特的感官体验来支撑高价策略。事实上，康尼格拉食品公司（Conagra Brands）宣布，到2025年8月，其国际风味零食的零售额将达到57亿美元，这充分展现了透过调整产品以满足不断变化的消费者偏好而获得的巨大收益潜力。

同时，加强全球供应链和分销网络对于维持稳定的销售量至关重要。随着企业拓展市场，它们正在优化物流，以确保产品能够透过实体和数位零售通路供应，尤其是在基础设施尚未完善的开发中国家。这种营运效率的提升正在增强财务业绩，凯兰诺瓦(Kelanova)的报告显示，其2025年初的有机净销售额将达到34亿美元。此外，康尼格拉食品公司(Conagra Brands)预测，到2027年，即食零食的消费机会将成长39%，这进一步凸显了敏捷且强大的供应链能力的重要性。

市场挑战

消费者对零食营养缺陷的认识不断提高，尤其是其高钠和高饱和脂肪含量，已成为全球法国洋芋片市场的主要阻碍因素。随着大众对文明病之间关联的认识不断加深，许多消费者正在积极减少油炸食品的摄取量。这种转变正在改变人们对薯片的认知，使其从日常食品变为偶尔的零食，从而抑制了成熟市场的销量，并促使注重健康的消费者转向营养价值更高的替代品，例如烘焙薯片和空气爆米花薯片。

监管压力进一步加剧了这项挑战，强制要求严格遵守成分标籤和营养资讯规定，给製造商带来了沉重的财务和营运负担。企业被迫投入资金进行复杂的配方改良以满足健康标准，导致生产效率下降和利润率降低。 SNAC International 发布的 2025 年数据显示，「低钠」和「有机」零食的销量增加了 12%，清晰地反映了这一趋势的影响。这显示消费者需求正明显从传统的高钠薯片产品转向符合更严格健康标准的产品。

市场趋势

向可生物降解和可堆肥包装的转变正在重塑製造商的市场策略，以应对日益严格的环境审查和不断扩大的生产者责任法规。主要企业正积极以纸膜和植物来源材料等可再生资源取代化石衍生原生塑料，以符合循环经济的原则。这种转变有助于留住具有环保意识的消费者群体，他们将永续性视为产品的重要特性。百事公司于2025年9月发布的报告（到2024年，主要市场93%的包装将可重复使用、可回收和可堆肥）便是这一转变的例证。

使用酪梨油、橄榄油和葵花籽油作为煎炸油也正成为一种快速增长的趋势，这使得製造商能够在保持传统煎炸工艺的同时，解决消费者的健康问题。透过用这些高品质、营养丰富的替代品取代传统的植物油，企业正在将炸薯片重新定义为一种「更健康」的偏好，并提供诸如有益心臟健康的单元不饱和脂肪酸等功能性益处。这项策略在维持产品感官吸引力的同时，也使其价格定位更加合理。 Utz Brands 2025年2月发布的报告证实了这一成功，该报告指出，2024年，透过天然食品分销管道销售的用牛油果油烹製的Boulder Canyon薯片销量增长了32.7%。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球法国薯片市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 按类型（原味、咸味、调味）
    • 分销通路（超级市场/大卖场、便利商店、专卖店、线上通路、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美法式薯片市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：法国薯片在欧洲的市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区法国薯片市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：法国薯片在中东和非洲的市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：法国洋芋片在南美洲的市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球法国洋芋片市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Campbell's Company
  • PepsiCo, Inc
  • Orkla Eesti AS
  • Intersnack Group GmbH & Co. KG
  • ITC Limited
  • Shivoham Foods Private Limited
  • Maverick Bakes
  • Kiwi Food
  • Priniti Foods Pvt. Ltd
  • Aajfoods & Co

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 27868

The Global Fried Potato Chips Market is projected to expand from USD 36.32 Billion in 2025 to USD 55.71 Billion by 2031, achieving a Compound Annual Growth Rate of 7.39%. These snacks, characterized as thin potato slices deep-fried to a crisp golden finish and typically seasoned, are witnessing robust demand driven by rapid urbanization and the growing need for convenient, ready-to-eat foods that suit busy modern lifestyles. This growth is further supported by the broadening of organized retail infrastructure and the deep cultural integration of snacking, with SNAC International reporting that potato chips accounted for $8.8 billion in U.S. sales in 2025, highlighting the immense economic scale of this category.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 36.32 Billion
Market Size 2031USD 55.71 Billion
CAGR 2026-20317.39%
Fastest Growing SegmentPlain
Largest MarketNorth America

Despite this upward momentum, the market encounters significant obstacles stemming from increasing consumer health consciousness and stricter regulatory environments. The high oil and sodium levels associated with traditional fried chips have attracted criticism from health-aware individuals and governments seeking to reduce lifestyle-related diseases. Consequently, manufacturers are compelled to navigate difficult reformulation processes to lower fat and salt content without sacrificing the distinctive flavor consumers expect, presenting a substantial barrier to maintaining volume growth in mature market regions.

Market Driver

Product innovation and flavor diversification act as primary catalysts for the expansion of the Global Fried Potato Chips Market. Manufacturers are increasingly moving beyond standard salted varieties to introduce complex, globally influenced flavor profiles that resonate with younger demographics and adventurous eaters. This strategic pivot helps prevent flavor fatigue and justifies premium pricing by providing unique sensory experiences; indeed, Conagra Brands noted in August 2025 that retail sales for globally inspired snacks reached $5.7 billion, underscoring the revenue potential found in aligning product offerings with evolving consumer tastes.

Simultaneously, the strengthening of global supply chains and distribution networks is vital for sustaining consistent sales volumes. As companies broaden their market reach, they are optimizing logistics to ensure product availability across both physical and digital retail channels, particularly in developing nations where infrastructure is still maturing. This operational efficiency bolsters financial performance, as evidenced by Kellanova's report of $3.40 billion in organic net sales in early 2025, while Conagra Brands projects a 39% rise in away-from-home snacking occasions by 2027, further emphasizing the need for agile and robust supply chain capabilities.

Market Challenge

Heightened consumer awareness regarding the nutritional drawbacks of snacks, specifically high sodium and saturated fat content, serves as a major restraint on the Global Fried Potato Chips Market. As public knowledge grows concerning the link between diet and lifestyle diseases like hypertension and obesity, many consumers are actively reducing their intake of deep-fried foods. This shift hampers market expansion by transforming chips from a daily staple into an occasional treat, thereby suppressing sales volumes in mature regions and driving health-conscious shoppers toward baked or air-popped alternatives that offer better nutritional profiles.

This challenge is further complicated by regulatory pressures that enforce stricter compliance with ingredient labeling and nutrient composition, creating financial and operational burdens for manufacturers. Companies are forced to divert capital toward complex reformulations to meet health standards, which slows production efficiency and reduces profit margins. The impact of this trend is visible in SNAC International's 2025 data, which showed a 12% increase in sales for "low-sodium" and "organic" snacks, indicating a clear migration of demand away from traditional, high-sodium chip formulations toward products that meet stricter health criteria.

Market Trends

The shift toward biodegradable and compostable packaging is reshaping market strategies as manufacturers respond to intensifying environmental scrutiny and extended producer responsibility regulations. Leading industry players are aggressively replacing virgin fossil-based plastics with renewable materials, such as paper-based films and plant-derived substrates, to align with circular economy principles. This transition allows brands to retain eco-conscious consumers who view sustainability as a mandatory product attribute, a shift exemplified by PepsiCo's September 2025 report stating that 93% of its packaging in key markets was designed to be reusable, recyclable, or compostable in 2024.

The adoption of avocado, olive, and sunflower oils for frying has also emerged as a high-growth trend, enabling manufacturers to address health concerns without abandoning the traditional frying process. By substituting conventional vegetable oils with these premium, nutrient-rich alternatives, companies are repositioning fried chips as "better-for-you" indulgences that offer functional benefits like heart-healthy monounsaturated fats. This strategy preserves the sensory appeal of the product while justifying higher price points, a success validated by Utz Brands' February 2025 report, which noted a 32.7% sales increase for its avocado oil-cooked Boulder Canyon chips within the natural channel in 2024.

Key Market Players

  • Campbell's Company
  • PepsiCo, Inc
  • Orkla Eesti AS
  • Intersnack Group GmbH & Co. KG
  • ITC Limited
  • Shivoham Foods Private Limited
  • Maverick Bakes
  • Kiwi Food
  • Priniti Foods Pvt. Ltd
  • Aajfoods & Co

Report Scope

In this report, the Global Fried Potato Chips Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Fried Potato Chips Market, By Type

  • Plain
  • Salted
  • Flavored

Fried Potato Chips Market, By Distribution Channel

  • Supermarket & Hypermarket
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

Fried Potato Chips Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Fried Potato Chips Market.

Available Customizations:

Global Fried Potato Chips Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Fried Potato Chips Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Plain, Salted, Flavored)
    • 5.2.2. By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Fried Potato Chips Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Fried Potato Chips Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Fried Potato Chips Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Fried Potato Chips Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Fried Potato Chips Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Fried Potato Chips Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Fried Potato Chips Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Fried Potato Chips Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Fried Potato Chips Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Fried Potato Chips Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Fried Potato Chips Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Fried Potato Chips Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Fried Potato Chips Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Fried Potato Chips Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Fried Potato Chips Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Fried Potato Chips Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Fried Potato Chips Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Fried Potato Chips Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Fried Potato Chips Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Fried Potato Chips Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Fried Potato Chips Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Fried Potato Chips Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Fried Potato Chips Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Fried Potato Chips Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Fried Potato Chips Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Campbell's Company
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. PepsiCo, Inc
  • 15.3. Orkla Eesti AS
  • 15.4. Intersnack Group GmbH & Co. KG
  • 15.5. ITC Limited
  • 15.6. Shivoham Foods Private Limited
  • 15.7. Maverick Bakes
  • 15.8. Kiwi Food
  • 15.9. Priniti Foods Pvt. Ltd
  • 15.10. Aajfoods & Co

16. Strategic Recommendations

17. About Us & Disclaimer