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市场调查报告书
商品编码
1970978

冻干狗粮市场－全球产业规模、份额、趋势、机会及预测：天然成分、销售管道、区域及竞争格局（2021-2031年）

Freeze Dried Dog Food Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Nature, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球冻干狗粮市场预计将从 2025 年的 29.8 亿美元成长到 2031 年的 41.1 亿美元，复合年增长率为 5.50%。

这类产品类型采用昇华法生产，营养丰富。昇华法是指利用真空蒸发技术从冷冻原料中去除水分。其优点在于无需加热处理即可保留必需营养成分。推动其成长的主要因素是宠物人性化以及人们对符合生物学原理且加工最少的饮食方式的偏好。这种饮食方式兼俱生食的健康益处和保质期长的便利性，代表着犬类营养向原始饮食方式的重大转变，而非昙花一现的潮流。

市场概览
预测期 2027-2031
市场规模：2025年 29.8亿美元
市场规模：2031年 41.1亿美元
复合年增长率：2026-2031年 5.5%
成长最快的细分市场 在线的
最大的市场 北美洲

然而，市场扩张的一大障碍是高昂的生产成本。这导致产品必须以高价出售，使得注重预算的宠物饲主难以负担。与传统干粮相比，这种价格差异阻碍了冷冻干燥产品的广泛普及。儘管宠物营养经济状况良好（美国宠物用品协会 (APPA) 报告称，到 2024 年，美国宠物食品和零食的销售额将达到 658 亿美元），且消费者普遍愿意投资于动物健康，但冻干产品的价格仍然是限制该领域整体增长的重要因素。

市场驱动因素

宠物日益拟人化以及对人类食用级原料需求的成长是推动市场扩张的主要因素。这是因为饲主越来越将宠物视为家庭成员，并认识到为它们提供高品质营养的重要性。这种深厚的情感纽带正促使人们从普通干粮转向符合人类安全和品质标准的冻干产品。为了支持这项转变，人类与动物关係研究所（HABRI）在其2024年影响报告中指出，全球94%的宠物饲主现在将宠物视为家庭成员。这种意识与更高的购买意愿有关，并促使製造商开发使用有机农产品和完整肉类的透明配方。

同时，随着消费者对生食营养价值的认知不断提高，兼具保质期长和生食生物益处的冻干产品也迅速走红。饲主主人积极寻找未经热处理的、高蛋白的、符合原始饮食习惯的食品，以确保爱犬的活力和长寿。例如，PetfoodIndustry.com网站在2025年8月报道称，生食品牌「Instinct」在2024年的销售额达到了2亿美元，这便是该细分市场商业性的一个例证。此外，英国宠物食品协会（UK Pet Food）在2024年4月发布的报告显示，英国宠物食品市场规模在2024年达到了41亿英镑，显示冻干食品等高价值细分市场拥有强劲的经济前景。

市场挑战

全球冻干狗粮市场扩张的主要障碍在于其高昂的生产成本，而这正是昇华製程的弊端所在。冻干製程耗时耗力，需要在真空环境下维持极低的温度，因此成品价格较高，这对一般消费者而言是一大障碍。儘管冷冻干燥食品作为一种符合生物学原理的膳食具有明显的营养优势，但其高成本大多数宠物饲主只能偶尔将其作为辅食或补充剂，而非主食，从而限制了销售量增长，使其仅限于富裕的小众群体。

近期消费趋势凸显了冻干产品价格与大众市场所期望的实惠价格之间的差距。根据美国宠物用品协会（APPA）2024年全国宠物饲主调查，狗主人上年度平均花费287美元购买宠物食品，远低于全年购买全套冷冻干燥狗粮的成本。这种显着的差异表明，价格敏感度仍然是阻碍主流消费者转向冷冻干燥产品的重要障碍，儘管宠物营养产业整体发展良好，但冷冻干燥产品仍然牢牢占据着高端市场的地位。

市场趋势

冷冻干燥食品混合物和辅料的出现，是对纯生食餵养方式所带来的经济障碍的一种策略性回应。透过将这些产品设计为营养补充品，製造商帮助宠物饲主在不增加过多成本的情况下，弥合普通干粮和优质生食之间的差距。这种方法扩大了消费群体，使宠物主人能够根据宠物的生物学特性量身定制饮食，同时控製成本。美国宠物用品协会于2025年6月发布的《2025年犬猫报告》也印证了这种混合餵食方式的快速成长。报告指出，2024年有16%的犬饲主购买了食品辅料或混合物，显示该品类的渗透率将显着提高。

同时，益生菌和功能性超级食品的添加，正使冷冻干燥产品从单纯的肉品转变为全面的健康解决方案。各大品牌透过在配方中添加特定益生菌菌株和发酵蔬菜等成分来增强免疫力和消化系统健康，从而满足现代宠物饲主重视的预防保健需求，实现差异化竞争。这一趋势将价值提案从单纯的成分纯度扩展到经证实的功能性效果。根据宠物食品产业杂誌《宠物食品产业》（Petfood Industry）2025年6月发表的题为《塑造宠物食品产业的四大关键趋势》的报导，含有益生元和益生菌的犬用功能性食品在2024年增长了18%，这表明消费者明显转向了高附加价值的营养产品。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球冻干狗粮市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 按性质（有机、常规）
    • 销售管道（大型超级市场/超级市场、专卖店、线上通路、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美冻干狗粮市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲冻干狗粮市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区冻干狗粮市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲冻干狗粮市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲冻干狗粮市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球冻干狗粮市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Mars, Incorporated
  • Stella & Chewy's LLC
  • Primal Pet Group, Inc.
  • Merrick Pet Care, Inc.
  • MI Industries, Incorporated
  • Dr. Harvey's
  • Open Farm Inc.
  • The Honest Kitchen, Inc.
  • Carnivore Meat Company, LLC
  • Fromm Family Foods, LLC

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 25048

The Global Freeze Dried Dog Food Market is projected to expand from USD 2.98 Billion in 2025 to USD 4.11 Billion by 2031, reflecting a CAGR of 5.50%. This product category offers nutritionally dense food created through sublimation, a vacuum-based process that removes moisture from frozen raw ingredients to retain vital nutrients without the need for thermal processing. Growth is primarily fueled by the trend of pet humanization and a rising preference for minimally processed, biologically appropriate diets that combine the health advantages of raw feeding with the convenience of shelf stability, marking a substantial pivot toward ancestral canine nutrition rather than fleeting fads.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 2.98 Billion
Market Size 2031USD 4.11 Billion
CAGR 2026-20315.5%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, a significant hurdle impeding broader market expansion is the high cost of production, which necessitates a premium retail price point that limits accessibility for budget-conscious pet owners. This price disparity creates a barrier to mass adoption compared to traditional kibble. Although the economic landscape for pet nutrition is strong-evidenced by the American Pet Products Association (APPA) reporting 2024 U.S. pet food and treat sales of $65.8 billion-the specific affordability of freeze-dried options remains a critical limitation for broader segment growth, even as consumers demonstrate a general willingness to invest in animal health.

Market Driver

Rising pet humanization and the demand for human-grade ingredients act as the main engines for market expansion, as owners increasingly treat their animals as family members worthy of high-quality nutrition. This deep emotional connection motivates the shift from standard kibble to freeze-dried alternatives that meet human safety and quality standards. Supporting this shift, the Human Animal Bond Research Institute (HABRI) noted in its '2024 Impact Report' that 94% of pet owners worldwide view their pets as family, a mindset that correlates with a greater propensity to purchase superior food products and drives manufacturers to create transparent recipes using organic produce and whole meats.

Concurrently, growing consumer awareness regarding the nutritional value of raw diets is speeding up the uptake of freeze-dried options, which provide the biological benefits of raw feeding alongside the convenience of shelf stability. Pet parents are actively pursuing protein-rich, ancestral diets devoid of thermal processing to ensure canine vitality and longevity. Highlighting the commercial viability of this niche, PetfoodIndustry.com reported in August 2025 that the raw-focused brand Instinct achieved $200 million in revenue in 2024. Additionally, UK Pet Food reported in April 2024 that the UK pet food market reached £4.1 billion in 2024, indicating a robust economic environment for high-value segments like freeze-dried foods.

Market Challenge

The primary obstacle restricting the wider growth of the Global Freeze Dried Dog Food Market is the high production cost associated with the sublimation process. Because freeze-drying is an energy-intensive and time-consuming method that requires maintaining extremely low temperatures under a vacuum, the resulting products command a premium retail price that serves as a significant deterrent for the average consumer. Consequently, despite the clear nutritional benefits of these biologically appropriate diets, the prohibitive costs compel most pet owners to utilize freeze-dried products merely as occasional toppers or supplements rather than a primary diet, thereby confining volume growth to a niche, affluent demographic.

This economic gap between the price of freeze-dried formulations and mass-market affordability is highlighted by recent spending trends. According to the American Pet Products Association's 2024 National Pet Owners Survey, dog owners spent an average of 287 dollars on food over the preceding year, a figure that falls significantly short of the annualized cost of a complete freeze-dried diet. This stark disparity underscores that price sensitivity remains the crucial friction point hindering the conversion of mainstream buyers, keeping the category entrenched as a luxury segment despite the broader enthusiasm within the pet nutrition industry.

Market Trends

The emergence of freeze-dried meal mixers and toppers has developed as a strategic response to the financial hurdles associated with feeding a complete raw diet. By designing products as supplemental enhancers, manufacturers allow pet owners to bridge the divide between standard kibble and premium raw feeding without requiring a massive financial commitment. This approach broadens the consumer base, enabling owners to customize meals with biologically appropriate protein while keeping costs manageable. The rapid uptake of this hybrid method is confirmed by the American Pet Products Association's '2025 Dog & Cat Report' from June 2025, which noted that 16% of dog owners purchased food toppers or mixers in 2024, indicating a notable rise in category penetration.

At the same time, the incorporation of probiotics and functional superfoods is elevating freeze-dried formulations from simple meat products into holistic wellness solutions. Brands are distinguishing their offerings by enriching recipes with ingredients like targeted probiotic strains and fermented vegetables to bolster immunity and digestive health, catering to the preventative healthcare focus of modern pet owners. This trend moves the value proposition beyond mere ingredient purity to proven functional efficacy. As reported by Petfood Industry in June 2025 within their '4 key trends shaping the pet food industry' article, functional diets containing prebiotics and probiotics for dogs expanded by 18% in 2024, demonstrating a distinct consumer shift toward value-added nutrition.

Key Market Players

  • Mars, Incorporated
  • Stella & Chewy's LLC
  • Primal Pet Group, Inc.
  • Merrick Pet Care, Inc.
  • M.I. Industries, Incorporated
  • Dr. Harvey's
  • Open Farm Inc.
  • The Honest Kitchen, Inc.
  • Carnivore Meat Company, LLC
  • Fromm Family Foods, LLC

Report Scope

In this report, the Global Freeze Dried Dog Food Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Freeze Dried Dog Food Market, By Nature

  • Organic
  • Conventional

Freeze Dried Dog Food Market, By Sales Channel

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Online
  • Others

Freeze Dried Dog Food Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Freeze Dried Dog Food Market.

Available Customizations:

Global Freeze Dried Dog Food Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Freeze Dried Dog Food Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Nature (Organic, Conventional)
    • 5.2.2. By Sales Channel (Hypermarkets/Supermarkets, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Freeze Dried Dog Food Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Nature
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Freeze Dried Dog Food Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Nature
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Freeze Dried Dog Food Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Nature
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Freeze Dried Dog Food Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Nature
        • 6.3.3.2.2. By Sales Channel

7. Europe Freeze Dried Dog Food Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Nature
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Freeze Dried Dog Food Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Nature
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Freeze Dried Dog Food Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Nature
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Freeze Dried Dog Food Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Nature
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Freeze Dried Dog Food Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Nature
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Freeze Dried Dog Food Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Nature
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Freeze Dried Dog Food Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Nature
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Freeze Dried Dog Food Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Nature
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Freeze Dried Dog Food Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Nature
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Freeze Dried Dog Food Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Nature
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Freeze Dried Dog Food Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Nature
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Freeze Dried Dog Food Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Nature
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Freeze Dried Dog Food Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Nature
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Freeze Dried Dog Food Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Nature
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Freeze Dried Dog Food Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Nature
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Freeze Dried Dog Food Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Nature
        • 9.3.3.2.2. By Sales Channel

10. South America Freeze Dried Dog Food Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Nature
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Freeze Dried Dog Food Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Nature
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Freeze Dried Dog Food Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Nature
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Freeze Dried Dog Food Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Nature
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Freeze Dried Dog Food Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Mars, Incorporated
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Stella & Chewy's LLC
  • 15.3. Primal Pet Group, Inc.
  • 15.4. Merrick Pet Care, Inc.
  • 15.5. M.I. Industries, Incorporated
  • 15.6. Dr. Harvey's
  • 15.7. Open Farm Inc.
  • 15.8. The Honest Kitchen, Inc.
  • 15.9. Carnivore Meat Company, LLC
  • 15.10. Fromm Family Foods, LLC

16. Strategic Recommendations

17. About Us & Disclaimer